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Fashion Brands' Instagram Contents that Influence Customer Purchase Intention Kautsar, Muhammad; Nuraeni, Shimaditya
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. Social media has changed the way business run, especially in marketing. With the availability of social media, it is easier for business to communicate with their customer. One of social media that influential for business is Instagram. With features that focus on creating contents, Instagram has helped marketers to connect with their customers by creating contents that engage with their customers with the objective to influence their purchase intention. SADE is a local fashion brand from Bandung that use Instagram as its primary marketing channel. In order to gain sales, SADE need to deliver contentsthat able to convert customer interest towards the product into buying the products. Therefore, this research is aim to find out the factors for fashion brands’ Instagram content that significantly influence customer purchase intention. By using questionnaire to collect the data, this research analyzed two independent variables which is product presentation and perceived quality towards purchase intention. The data were collected with the amount of 212 respondents, in where the respondents came from Bandung and Jakarta with the age of between 18 - 37 years old and actively using Instagram. By using multi-linear regression to find out the relationship of each independent variables, the research concluded that variables that have significant effect on customer purchase intention are product presentation and perceived quality.Keywords: Instagram, Social Media, Fashion Brand, Instagram Contents, Purchase Intention

The influence of celebrity endorsement and instagram ads feature on instagram to increase online customer’s purchase intention towards natural ingredients based cosmetic brand Kusumaningrum, Andriaty; Chaerudin, Rendra
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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In Indonesia, Instagram become one of four application that most likely to be used with an increasing number of active users up to 1 billion in 2019 globally, Instagram’s growth eventually creates business opportunities because the amount of potential market gathered in one platform. With the goal of the endorsement done by small and medium enterprises to advance the promotion of their items and brand, celebgram has turned into a pattern among people in general, and their well-known can be same with other celebrities by only utilizing Instagram. Instagram Ads is a strategy for paying to post supported substance on the Instagram stage to come to a bigger and more focused on group of onlookers. Purchase intention has another perspective that the customer will buy an item after assessment. is affected by various factors such as price of the product, design, packaging, knowledge about the product, quality, celebrity endorsement, fashion and sometimes family relation as well. These connection between Celebrity Endorsement, Instagram Ads and purchase intention helps Small and Medium Enterprises to utilize Instagram as one of their marketing platform. The purpose of this study is to determine the effectiveness of marketing process using Celebrity Endorsement and instagram Ads as the tool. This research is expected to be useful and can be implemented for Small Medium Enterprise specifically for Naturale Indonesia also natural ingredients based cosmetic industry. This research used quantitative method by using probability sampling, data collection technique using Slovin formula with error of 10% and get 100 sample respondents. The analysis used is multiple linear regression to test the hypothesis. The results of this study indicates that both Celebrity Endorsement and InstagramAds has positive impact to increase customer’s purchase intention towards natural ingredients based cosmetic.\Keywords: Celebrity Endorsement, Instagram Ads, Natural Ingredients Based Cosmetic, Purchase Intention

Effectiveness for quantity of product using forecasting method in clarents Yuniar, Yura Armianty; Utama, Akbar Adhi
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Basically, Forecasting is one of important things the running of a business. In addition, forecasting makes business continuity efficient. There are several factors that determine sales of our business. In the field of fashion trend is a considerable influence, but we still have to determine how many items are effective for us to produce until they run out. Clarents company is a company that sells cardholders, this company is categorized as Small Medium Enterprise. This company previously always used the Rule of Thumb system in its forecasting process. The problem that is always experienced by this company is the accumulation of unsold products. This causes the profit obtained is not in accordance with the specified target. Analysis using 3 months past demand was used to determine the forecasting method. It turns out the most suitable forecasting demand for 6 slot, 12 slot and 24 slot is Time Series Decomposition Multiplicative method, which the method has the lowest MAPE, MAD, MSD. And for the new method we can minimize of lost sale. For model 6 slot we can reduce of lost sale from 62 to 32, for model 12 slot from 124 to 74, and for the 24 method we can reduce of lost sale from 304 to 180. By using this method, we can prepare how many items we have to produce in the future. It can also increase the company's sales results.Keywords: Forecasting demand, Planning, Time Series Decomposition, Target Profit.

Performing an Effective Business Process to Overcome Defect and Delay in Manufacturing Sportswear Product by Using DMAIC Approach Panjeraino, Haykal Satria; Farmaciawaty, Desy Anisya
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Sport as an industry has been growing so fast in Indonesia market, make so many of sportswear brand come and rise in this industry. For that, every brand have to make sure that every aspect of their business are work with improvement if they want to survive on this environment of tough competition. One of the most important aspects is operational, where the sportswear product will directly use by the customer. If the product is not good, the brand either.This research discusses the way to reach operational excellence in the company as one of the important aspects to run a business. Aims of this research is to implement the improvement of production lead time in one of the sportswear SME that apply ‘Made by Order’ type of production. Six sigma approach will be used on this research to improve the operational aspect in the company, which was initially comes from the 1990s in a manufacturing company for manufacturing and transactional processes. Six Sigma has proven successful in decreasing lead time or variation, bring up customer satisfaction, and make profit significantly increasing.One of the Six Sigma tools that will use on this research is DMAIC (Define, Measure, Analyse, Improve, and Control), a step-by-step to find the critical process in order to identified and remove the bottle neck, so the production lead time will be reduced with the good quality on production result. In Define step, defined the problem which occur in Panjers. Then the next step is Measure, in this step measured the losses of Panjers and calculate the lead time by explaining all the business process. After knew the losses and already knew the lead time, next step is Analysed the bottleneck and the cause of bottleneck by using fish bone diagram. Then knew the root cause of the problem and gave the solution for improve the business process and decrease lead time. To maintain the improved business process, the next step is controlling, which will use PDCA (Plan, Do, Check, and Act) tools for this step.Keywords : Six Sigma, DMAIC, Business Process, Made-by-Order, Production Lead Time

Factors that influence customer purchase intention in using online food ordering platform Nuraisyah, Mala; Chaldun, Evy Rachmawati
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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The internet has influenced the lifestyle of people in Indonesia, including the Indonesia culinary industry. The culinary industry is the largest creative industry in Indonesia. Based on data from Badan Pusat Statistik (BPS), culinary contributed 33% to the total GDP for the Creative Industry. The purpose of this research is to investigate the factors influencing the customer in using an online food ordering platform. In some papers that are used as a reference, some variables are moderating factors on attitude and then purchase intention. However, in this research, the researcher wants to see the variables directly without using moderating factors attitude or other variables.A quantitative study was conducted among 203 respondents. Data were analyzed using multiple linear regression using SPSS for windows. Empirical results show that there are significant correlation between independent variables (trust and perceived ease of use) towards the dependent variable (purchase intention through online food ordering platform). Meanwhile another dependent variable (novelty, freshness and perceived risk, Perceived of usefulness) was not significant correlation to independent variable.Keywords: CUSTOMER PURCHASE INTENTION, ONLINE FOOD ORDERING PLATFORMS, TRUST, PERCEIVED EASE OF USE, O2O

Location selection for small medium enterprise using analytic hierarchy process and factor rating method: study of koer-koer chicken company Fadani, Ahyan; Farmaciawaty, Desy Anisya
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. To achieve success, a culinary company needs to perform a proper planning for their business,especially deciding its store location. However, many small culinary companies often overlooked the analysis of location selection and use their business instinct to choose nearest-cheapest-available location for their company. Though, poor location decision can decrease companies’ profitability. Koerkoer chicken company is a newborn company planning to expand its business by opening its first branch. To prevent problem caused by poor location selection, the owner—which also author of this research— plans to perform a proper location selection analysis. The objective of this research is to find the best store location for Koer-koer chicken company. This research identified key factors for selecting a store location by conducting literature review and holding interview with small business owners who already expand their business and having number of branches. Those factors will be weighted by Analytic Hierarchy Process using a software called Expert Choice. The last part is giving the score of each factor for each alternative option. Of two alternative options, the result of this research showed that location B which located on Jalan Haji Miran, Kukusan, Beji, Depok as the best location for Koer-koer chicken company.Keywords: Analytic Hierarchy Process, Decision Making, Factor Rating Method, Location Selection, Small Medium Enterprise

Analysis of Brand Reputation toward Purchase Intention among Muslimah Fashion Customers on Instagram : A Case of Amberlyn Indonesia Al Ikhsani, Mayang; Putro, Utomo Sarjono
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Instagram as a muslim fashion entrepreneur platform to introduce, sell and promote a variety of products. Indonesia is a country with the majority of its population is Islam and the need for muslimah fashion is quite high, fashion is important for someone to meet their needs and pay attention to appearance. Amberlyn Indonesia is one of the muslimah fashion industry in Indonesia that makes Instagram a major online market in introducing, selling, and promoting various product variations. Amberlyn found the fact that the reputation factor was classified as poor from various competitors. From this problem Amberlyn's CEO conducted a study related to the level of influence of reputation on buying interest in muslimah fashion customers on Instagram. From this study found the fact that reputation strongly influences purchase intention in the amount of 0.495. Then for each addition of 1 unit reputation value, the purchase intention value from customers will increase by 85%. Based on this fact Amberlyn Indonesia's CEO made the decision to develop Amberlyn in the aspect of reputation, namely trust, product quality, and product innovation to increase customer’s purchase intention. Keywords : Reputation, purchase intention, muslimah fashion, Instagram.

Analysis of Employee Engagement Using Aon Hewitt's Model: Study of Mow Company Maulana, Diki; Pangestu, Aria Bayu
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Food is one of basic human needs, so the demand of food will never stop which means there is a huge opportunity. Mow founder also very passionate about food that made Mow created to start a food entrepreneurship. After this business start running, one particular problem has arisen which is the motivation of the people engage in Mow itself. Mow participating in many trading activities, Mow encountered many problems, such as: Losses, Lack of capital, and the relationship between colleagues. From that problem, employee engagement is something that must be research to increase employee motivation problem. So this research is aim to find low score of employee engagement that can be improved in Mow company. This research used Explanatory Sequential Mixed method that involved Questionnaire as Quantitative and Focus Group Discussion (FGD) as Qualitative. he result has shown that the lowest score of employee engagement based on Aon Hewitt’s Model that found in the Mow company are Managing Performance Driver with 2.0 that indicates disengagement and also co-workers driver with 2.0 in second statement, contains close relationship between colleagues.Keywords: Employee Engagement, Motivation, Mow, Score, Variable.

The study of inventory waste management in micro scale food industry in Bandung, case study bola ubi Yama Mangku Alam, Asnawi; Farmaciawaty, Desy Anisya
Journal of Innovation, Business and Entrepreneurship Vol 5, No 1 (2020)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Management constraints are often experienced by micro businesses in the culinary industry. Limited resources and poor management lead to many losses. Yama, one of the micro companies engaged in culinary, experienced obstacles in overcoming and managing the remaining inventory. Its possible that leftovers are often become problem that needs attention in running a culinary business. This research aims to learn how the micro-business conditions in the culinary industry in Bandung in dealing with the problem of remaining inventory or inventory waste. This research also aims to find suitable methods to overcome these problems and look for possible impacts that will occur after applying appropriate management methods. To find out the condition of micro-business is resolved by doing interviews using a qualitative approach, then the data is processed by coding methods. Interviews were conducted with four respondents who involved micro-scale culinary businesses in Bandung. In selecting the appropriate method, this research uses a rubric by comparing the criteria of the methods found with the characteristics of Yama's products and companies as the study model in this research. In determining the method, a literature review is also carried out first. To test and find possible impacts that occur, this research uses secondary data from Yama to be used as a calculation model. The results of interviews and coding found that the micro business condition in the culinary industry currently has a running management based on intuition without any scientific approach, supported by other factors, it is concluded that waste inventory management becomes an important topic. The method chosen by matching the characteristics is the single period inventory method, because the method has a match with Yama's system and problems in order to reduce the amount of inventory waste. The results of the calculation model show that the single period inventory method has a positive impact, such as increasing Yama's opportunity to make a profit and decreasing the possibility of inventory waste due to unsold inventory.

An examination of plus-size people’s clothes purchasing preferences in e-commerce Aulia, Muhammad Rizki; Dellyana, Dina
Journal of Innovation, Business and Entrepreneurship Vol 4, No 2 (2019)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Globalization has had a major impact on digital business in the past 20 years,the ease of online transactions is also felt by Indonesians affected by obesity, which reached 19.6% in 2013, this of course has an impact also on the people who categorized as Plus-size. Based on the Asia-Pacific standard for obesity, a person is said to be plus size when the waist circumference exceeds 90 inches for men and 80 inches for women.Clothing products are considered high risk items, therefore various companies are willing to promote their products to facilitate customers. This study aims to analyze of the preferences of plus size people in the transaction of clothing through e-commerce, a sample of 122 people was used in this study to measure dominant preferences in each of the factors, further researchers use quantitative analysis to validate data to respondents. The method used in this study is the Analytic Hierarchy Process (AHP) because the researcher wants to know what factors most influence their preferences in shopping online using ExpertChoiceTM software. Based on the results of the study, researchers want to provide insight in the form of factors that influence consumer preferences.Keywords: AHP, customer preference, e-commerce, pairwise comparison, plus-size people

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Contact Name
-

Contact Email
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Phone
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Journal Mail Official
-

Editorial Address
-

Location
Kota bandung,

Jawa barat

INDONESIA