cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota makassar,
Sulawesi selatan
INDONESIA
Hasanuddin Journal of Applied Business and Entrepreneurship
Published by Universitas Hasanuddin
ISSN : 25980882     EISSN : 25980890     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Hasanuddin Journal of Applied Business and Entrepreneurship (HJABE) is a peer-reviewed journal published by Master of Management, Faculty of Economics and Business, Hasanuddin University. HJBE published quarterly in January, April, July, and October. It provides an academic platform for professionals and researchers to contribute innovative work in the field. HJABE carries original and full-length articles that reflect the latest research and developments in both theoretical and practical aspects of business, management and entrepreneurship. The journal is published in both print and online versions.
Arjuna Subject : -
Articles 11 Documents
 1   2 
Search results for , issue "Vol 1 No 4 (2018)" : 11 Documents clear
THE RELATION OF SELF-PRESENTATION AND COMPULSIVE BUYING Nur Pratiwi; Narto Irawan Otoluwa
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 4 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i4.135

Abstract

Over the year the marketing world has turn into a massive change, it is mostly caused by more consumers did the buying activity merely not due to their needs of the products but instead of their wants, while some others did buy as an escape of stress or anxiety feeling, not to mention the existence of more stores, more products, more influencer has major impact to the buying behavior of a customer. This research aims to investigate the relation of this so called self-presentation and compulsive buying, as mention earlier customers buying activity has change, it was no longer needs instead it became habit that can lead to abruption or addicted behavior. One of many addicted behavior is compulsive buying. This research applied multiple regression as an analytical tool as an attempt to measure the relation between self-presentation and compulsive buying. Self-presentation is a way of people to present their self to others, some people present their true self while some use a perfect persona, self-presentation proved has a relation with compulsive buying, but only one dimension out of two proved has significant effect toward compulsive buying. Self presentation has two dimension which are protective style and acquisitive style, the protective style proved has no significant effect toward compulsive buying while acquisitive style prove has significant effect toward compulsive buying.

Page 2 of 2 | Total Record : 11

 1   2 

Filter by Year

2018 2018


Reset
Filter By Issues
All Issue Vol 5 No 1 (2022) Vol 4 No 4 (2021) Vol 4 No 3 (2021) Vol 4 No 2 (2021) Vol 4 No 1 (2021) Vol 3 No 4 (2020) Vol 3 No 3 (2020) Vol 3 No 2 (2020) Vol 3 No 1 (2020) Vol 2 No 4 (2019) Vol 2 No 3 (2019) Vol 2 No 2 (2019) Vol 2 No 1 (2019) Vol 1 No 4 (2018) Vol 1 No 3 (2018) Vol 1 No 2 (2018) Vol 1 No 1 (2018) More Issue