Article Per Year (5 Year)
p-Index From 2020 - 2025
1.879
P-Index
This Author published in this journals
All Journal Hasanuddin Economics and Business Review Hasanuddin Journal of Applied Business and Entrepreneurship SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Review Pendidikan dan Pengajaran (JRPP) POINT Jurnal Manajemen Bisnis dan Kewirausahaan Movere Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Advances: Jurnal Ekonomi & Bisnis
Otoluwa, Narto Irawan
Universitas Muslim Maros
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
THE RELATION OF SELF-PRESENTATION AND COMPULSIVE BUYING Nur Pratiwi; Narto Irawan Otoluwa
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 1 No 4 (2018)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v1i4.135

Abstract

Over the year the marketing world has turn into a massive change, it is mostly caused by more consumers did the buying activity merely not due to their needs of the products but instead of their wants, while some others did buy as an escape of stress or anxiety feeling, not to mention the existence of more stores, more products, more influencer has major impact to the buying behavior of a customer. This research aims to investigate the relation of this so called self-presentation and compulsive buying, as mention earlier customers buying activity has change, it was no longer needs instead it became habit that can lead to abruption or addicted behavior. One of many addicted behavior is compulsive buying. This research applied multiple regression as an analytical tool as an attempt to measure the relation between self-presentation and compulsive buying. Self-presentation is a way of people to present their self to others, some people present their true self while some use a perfect persona, self-presentation proved has a relation with compulsive buying, but only one dimension out of two proved has significant effect toward compulsive buying. Self presentation has two dimension which are protective style and acquisitive style, the protective style proved has no significant effect toward compulsive buying while acquisitive style prove has significant effect toward compulsive buying.
Pengaruh Persepsi Risiko Terpapar Virus Covid-19 dan Persepsi Kegunaan E-Wallet terhadap Niat Menggunakan E-Wallet Narto Irawan Otoluwa; Fitri Fitri
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i2.1312

Abstract

Abstrak Kebijakan physical distancing yang digalakkan oleh World Health Organization (WHO) telah menginspirasi konsumen untuk melakukan aktivitas tanpa bersentuhan, antara lain: transaksi pembayaran. Orang-orang khawatir bahwa virus COVID-19 dapat ditularkan melalui uang fisik. Ini mendorong mereka untuk beralih ke e-wallet. Karena kurangnya mempelajari topik ini. Penelitian ini berfokus pada pengguna e-wallet dan belum ada yang spesifik meneliti terkait risiko COVID-19 di Makassar. Penelitian ini bertujuan memeriksa efek dari risiko yang dirasakan dan kegunaan yang dirasakan oleh pelanggan sehingga berniat untuk menggunakan e-wallet selama masa pandemi COVID-19. Kajian ini merupakan kajian dengan metode survei dan pendekatan kuantitatif. Kuesioner adalah dibagikan kepada responden pengguna e-wallet di kota Makassar. Data dianalisi menggunakan teknik analisi SEM Smart PLS. Hasilnya menunjukkan bahwa terdapat efek persepsi risiko terkena COVID-19 terhadap niat menggunakan e-wallet. Selain itu, manfaat yang dirasakan sepenuhnya memediasi hubungan risiko terkena COVID-19 terhadap niat untuk menggunakan e-wallet. Penelitian ini hanya menangkap niat untuk menggunakan e-wallet selama pandemi COVID-19. Kata Kunci: Risiko Covid 19; Kegunaan; Niat. Abstract The physical distancing policy promoted by the World Health Organization (WHO) has inspired consumers to carry out activities without touching, including: payment transactions. People are worried that the COVID-19 virus can be transmitted through physical money. This encourages them to switch to e-wallet. For lack of studying this topic. This study focuses on e-wallet users and there is no specific research related to the risk of COVID-19 in Makassar. This study aims to examine the effects of perceived risk and perceived usefulness by customers who intend to use e-wallet during the COVID-19 pandemic. This study is a study using survey methods and quantitative approaches. Questionnaires were distributed to respondents using e-wallet in Makassar city. The data were analyzed using the SEM Smart PLS analysis technique. The results show that there is an effect of perceived risk of being exposed to COVID-19 on intentions to use e-wallet. In addition, the perceived benefits fully mediate the relationship of the risk of contracting COVID-19 to the intention to use e-wallet. This study only captures the intention to use e-wallet during the COVID-19 pandemic. Keywords: Covid 18 risk; utility; intention.
PENGARUH KESENJANGAN DIRI DAN SIKAP TERHADAP UANG PADA PERILAKU PEMBELIAN KOMPULSIF Nur Pratiwi; Narto Irawan Otoluwa
POINT: Jurnal Ekonomi dan Manajemen Vol 1 No 1 (2019): POINT JURNAL
Publisher : Program Studi Manajemen Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is determine to find effect of self-discrepancy and money attitude toward the tendency of compulsive buying It was included 220 Indonesian consumer as respondent by using questionnaire to collect data from the respondent at least we reach 213 valid questionnaire that can be used in this research. The multiple regression was used as an anlytical tool in attempt to determine the direct effect between self-discrepancy and money attitude toward compulsive buying tendency.Self discrepancy proved doesn't have significant effect toward compulsive buying tendency as with the power prestige dimension of sikap terhadap uang. But distrust dimension otherwise have had positive and significant effect toward compulsive buying tendency which is totally different with the previous study which found negative and significant effect. And for the anxiety dimension of sikap terhadap uang found to be positive and significant toward compulsive buying tendency.
Pengaruh Stres Kerja Dan Kepuasan Kerja Terhadap Kinerja Pegawai Dengan Komitmen Organisasi Sebagai Variabel Intervening (Studi Kasus Pada Uptd Puskesmas Maros Baru) Saderiah Saderiah; Narto Irawan Otoluwa; Abdul Hafid Burhani
POINT: Jurnal Ekonomi dan Manajemen Vol 4 No 2 (2022): POINT JURNAL
Publisher : Program Studi Manajemen Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/point.v4i2.1638

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Stres Kerja dan Kepuasan Kerja Terhadap Kinerja Pegawai Dengan Komitmen Organisasi Sebagai Variabel Interveing (Studi Kasus pada UPTD Puskesmas Maros Baru). Data yang digunakan dalam penelitian ini adalah data primer dan sekunder Metode analisis data dalam penelitian ini adalah menggunakan uji instrument (Validitas dan Reliabilitas) uji asumsi klasik, uji hipotesis dan analisis jalur dengan hasil penelitian diketahui bahwa nilai signifikan uji Kolmogrov-Smimmov yaitu 0,231 lebih besar dari 0,05 yang berarti bahwa signifikan residualnya berdistribusi normal kemudian Nilai signifikan (p-Value) semua variabel independen > 0,05 maka Ho diterima yang artinya varian residual homogen (tidak terjadi kasus heteroskedastisitas), adapun hasil uji analisis jalur pada pengaruh langsung Pengaruh variabel stres kerja (X1) terhadap komitmen organisasi (Z) X1 ke Z = 0,351, Pengaruh variabel kepuasan kerja terhadap komitmen organisasi X2 Ke Z =0,465, Pengaruh variabel stres kerja terhadap kinerja pegawai X1 ke Y = -0,099, Pengaruh variabel kepuasan kerja terhadap kinerja pegawai X2 Ke Y = 0,190, Pengaruh variabel komitmen organisasi terhadap kinerja pegawai Z Ke Y= 0,357, adapaun pengaruh tidak langsung Pengaruuh variabel stres kerja terhadap kinerja pegawai Melalui Komitmen Organisasi X1 keY ke Z = -0,099 x 0,357 = -0,035, Pengaruh variabel kepuasan terhadap kinerja pegawai melalui komitmen organisasi X2 Ke Y ke Z = 0,190 x 0,357 = 0,067.
KEBERADAAN TRANSPORTASI ONLINE SERTA DAMPAKNYA TERHADAP PENDAPATAN PENGEMUDI TRANSPORTASI KOPERASI TAKSI BANDAR UDARA SULTAN HASANUDDIN Nurlaela Nurlaela; Syamsu Gaffar; Narto Irawan Otoluwa; Oktaviani Dwi Arti; Muhammad Resky
Jurnal Review Pendidikan dan Pengajaran (JRPP) Vol. 6 No. 4 (2023): Volume 6 No 4 Tahun 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v6i4.21391

Abstract

Penelitian ini bertujuan untuk mengetahui dampak keberadaan transportasi online terhadap pendapatan pengemudi transportasi Koperasi Taksi Bandar Udara Sultan Hasanuddin. Jenis penelitian ini adalah penelitian lapangan (field research) yang menggunakan pendekatan deskriptif kualitatif. Metode pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Sampel dalam penelitian ini adalah pengemudi transportasi Kopsidara yang dalam pemilihan informannya menggunakan teknik purposive sampling, sehingga mendapatkan jumlah 20 informan. Sumber data yang digunakan adalah data primer dan data sekunder. Sedangkan dalam teknik analisis data menggunakan analisis Miles dan Huberman, yaitu dengan tahapan mereduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa keberadaan transportasi online memberikan dampak terhadap pendapatan pengemudi transportasi Koperasi Taksi Bandar Udara Sultan Hasanuddin, dimana rata-rata pendapatan sebelum adanya transportasi online adalah Rp 700.000 – Rp 800.000 rupiah per harinya. Namun setelah adanya keberadaan transportasi online, menurun hingga paling banyak sebesar Rp 150.000 – Rp 250.000 rupiah perharinya. Bahkan terkadang dalam satu hari tidak mendapatkan pendapatan sama sekali. Hal ini dikarenakan berkurangnya jumlah penumpang yang didapatkan oleh pengemudi transportasi Kopsidara setelah adanya keberadaan transportasi online. Selain pendapatan yang menurun, sejak munculnya transportasi online di bandara Sultan Hasanuddin, tingkat persaingan antar sesama taksi di bandara kini semakin tinggi, tingkat kesejahteraan para pengemudi Kopsidara atapun pengemudi transportasi konvensional bandara yang lain semakin menurun, terjadinya perubahan sistem atau peraturan perusahaan, dan terjadinya perubahan kondisi, yang dulunya aman, namun sekarang menjadi tidak kondusif.
Brand, Promotion and Innovation: Their Impact on Motorcycle Purchasing Decisions Ahmad Yusdarwin Waworuntu; Hajar Hajar; Narto Irawan Otoluwa
Advances: Jurnal Ekonomi & Bisnis Vol. 1 No. 3 (2023): May - June
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ajeb.v1i3.105

Abstract

The objective of this study is to examine the impact of brand awareness, promotional activities, and product innovation on consumer purchasing behavior in the context of motorbikes within Makassar City. The present study employed the survey method to investigate a sample of 80 individuals, selected by the incidental sampling technique. The data was obtained by administering a questionnaire that had undergone rigorous testing to ensure its validity and reliability. The process of data analysis involves the application of multiple regression analysis to assess the validity of a given hypothesis. The findings of the study indicate that there is a strong and statistically significant relationship between brand awareness and consumer purchase behavior. Promotion exerts a favorable and substantial impact on consumer purchasing decisions. Furthermore, it is worth noting that product innovation exerts a favorable and substantial impact on consumer purchasing behavior.
Pengaruh Lingkungan Kerja dan Motivasi Kerja Terhadap Produktivitas Karyawan Pada PT. Suracojaya Abadimotor Cabang Maros Narto Irawan Otoluwa; Hasdiana Burhan
YUME : Journal of Management Vol 6, No 3 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i3.6319

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja dan motivasi kerja terhadap produktivitas kerja karyawan pada PT. Suracojaya Abadimotor Cabang Maros. Pendekatan penelitian kuantitatif digunakan, dan data dikumpulkan melalui kuesioner survei yang dibagikan kepada karyawan di Cabang Maros. Kuesioner terdiri dari pertanyaan-pertanyaan yang berkaitan dengan lingkungan kerja, motivasi kerja, dan produktivitas karyawan. Sebanyak 150 karyawan berpartisipasi dalam penelitian ini, dan data yang terkumpul dianalisis dengan menggunakan teknik statistik seperti analisis regresi. Temuan Temuan dari penelitian ini menunjukkan adanya hubungan positif yang signifikan antara lingkungan kerja dan produktivitas karyawan. Lingkungan kerja yang kondusif, yang ditandai dengan faktor-faktor seperti kenyamanan fisik, keamanan, dan dukungan organisasi, ditemukan dapat meningkatkan produktivitas karyawan. Selain itu, motivasi kerja juga ditemukan memiliki dampak positif yang signifikan terhadap produktivitas karyawan. Karyawan yang termotivasi oleh faktor intrinsik dan ekstrinsik, seperti pengakuan, penghargaan, dan kesempatan untuk berkembang, menunjukkan tingkat produktivitas yang lebih tinggi. Temuan ini menyoroti pentingnya menciptakan lingkungan kerja yang kondusif dan menumbuhkan motivasi karyawan untuk meningkatkan tingkat produktivitas.  Kata Kunci: Lingkungan Kerja; Motivasi Kerja; Produktivitas Karyawan.  
DEVELOPMENT AND VALIDATION OF STUDENT'S FINANCIAL ATTITUDE INSTRUMENTS ., Fitri; ., Sarnawiah; Otoluwa, Narto Irawan

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (225.571 KB) | DOI: 10.31955/mea.v4i3.637

Abstract

Financial attitude is an important component in financial literacy. This study aims to develop and validate student financial attitude instruments. This study involved 50 participants and this was in accordance with the number of samples using the Rasch model analysis. Financial attitudes are measured from the dimensions of controlling monthly expenses, setting financial targets for the future, saving money (saving) every month, how to manage money, having and following a monthly spending plan, filling balances on e-money (eg ovo, go-pay, paytren). ), compare deals, stay within the available budget or budget and invest regularly. The results showed that the dimensions related to the attitude of investing regularly in the context of students need to be removed because it is not in accordance with the misfit order, namely the value is outside the range of values of MNSQ, OUT.ZSTD and Point Correlation Measurement.
INNOVATIVENESS AND COMPETITIVENESS IN CREATIVE INDUSTRIES: THE CASE OF SMES IN MAROS REGENCY Narto Irawan Otoluwa; Ibriati Kartika Alimuddin; Nur Alamzah; Mursalim Nohong
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 3, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (427.11 KB) | DOI: 10.26487/hebr.v1i3.1350

Abstract

The purpose of study was to explain the effect of entrepreneurship orientation and innovation in improving the performance and competitiveness of creative industries in Maros Regency. The primary data used in this study were collected by using questionnaires. The data is then processed in the form of descriptive statistics and inferential statistics. Based on the analysis, it is found that the orientation of entrepreneurship which is reflected by the activities of research and development activities, technological leadership, and innovation will be able to improve the performance and competitiveness of creative industry. Performance as measured by the company's ability to increase sales will be able to create competitiveness. The study also found an insignificant effect between innovation with competitiveness and performance with competitiveness
Implementasi Manajemen Sumber Daya Manusia Ramah Lingkungan Hardianti, Hardianti; Otoluwa, Narto Irawan; Amri, Andi; Swandani, Swandani
Movere Journal Vol. 7 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i1.571

Abstract

This research aims to measure the implementation of environmentally friendly human resource management. The role of environmentally friendly human resource management in sustainable performance which includes environmentally friendly lighting which currently does not use physical documents in this process, work management and completion in the process has minimized the use of paper because in the current era digitalization is used. , as well as in the training process in research. The research method used is this research uses qualitative descriptive research. This research design was carried out by collecting secondary data to review several journals and publications related to the objectives of this research. The research results show the success of an organization in implementing environmentally friendly human resource management based on Riveuw literature which can be implemented with a Green Recruitment and Selection program, apart from that there is Green Training and Development as well as a Green Performance Management program and finally the Green Reward and Compensation program..
Co-Authors ., Fitri Abdul Hafid Burhani Ahmad Yusdarwin Waworuntu Alamzah, Nur Alimuddin, Ibriati Kartika Amri, Andi Andi Amri Aulia Pratiwi Fitri . Fitri Fitri Hajar Hajar Hamid, Nur Asia Hardianti Hardianti, Hardianti Hasan, Adnan Hasdiana Burhan Ibriati Kartika Alimuddin Muhammad Resky Mursalim Nohong Nur Alamzah Nur Pratiwi Nur Pratiwi Nurlaela Nurlaela Oktaviani Dwi Arti Saderiah Saderiah Sarnawiah . Sarnawiah, Sarnawiah Swandani, Swandani Syamsu Gaffar