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The Management Journal of Binaniaga
Published by STIE Binaniaga
ISSN : 25274317     EISSN : 2580149x     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Arjuna Subject : -
Articles 8 Documents
 1 
Search results for , issue "Vol 5, No 01 (2020): June 2020" : 8 Documents clear
Analysis of consumer loyalty based on the aspect of brand image and after sales service Indah Kusuma Hayati; Sumardjono Sumardjono; Yadi Mulyadi
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.379

Abstract

Rapid economy development in Indonesia has created tight competitive business. Business people have to try very hard to make their business exist, they are obliged to be able to deal with competitive business keeping the consumers to be loyal. Because consumers are the most important asset for a company. And a company will jeopardize its business if it does not have any consumers. The way how to keep the consumers loyal to the company is thru Brand Image and After Sales Service. This research aims to figure out the extent to which Brand Image and After Sales Service have affected Consumer Loyalty. And Objects of this research are furniture consumers at PT Informa Bogor. Data analysis has applied multiple linear regression analysis, determinant coefficient, F test and T test to test the hypotheses. The result of F test has identified Brand Image and After Sales Service affecting significantly Consumer Loyalty. Partial test has identified independent variables partially affecting significantly Consumer Loyalty. Nevertheless, the contribution of independent variable to the increasing Consumer Loyalty is quite small which is 36.5 %, and the rest has been affected by other factors which are not studied in this research. Keywords: Consumer Loyalty, Brand Image, and After Sales Service
Effect of motivation, leadership, and work discipline on employees’ performance (Case study of PT. Injakayu Terpadu, Gunung Putri - Bogor) Hakim .; Rahmat Alhakim
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.372

Abstract

Motivation, leadership and workplace discipline are three of several factors that are regarded to have relatively great influence on the performance of employees of PT Integrated Injakayu Terpadu, Gunung Putri Bogor. To investigate the effect, the present research aimed to determine the influence of motivation, leadership and working discipline on the performance of the employees of the company. The study was conducted by taking 70 employees as a research sample which was an proportional to a total population of 230 employees. Data were collected using a closed questionnaire instrument with six rating scales ranging from very poor/low to very good/excellent. This quantitative study was conducted by describing research data and conducting analysis on the inference. Multiple linear regression analysis and multiple determination coefficients were used for analysis while hypothesis testing was done by the F-test and t-test. This study produces a robust model which shows the influence of motivation, leadership and workplace discipline on employee performance indicated by the multiple linear regression equation Ŷ = 0.167 + 0.940X1 + 0.008X2 + 0.035X3. The correlation coefficient is R = 0.957 which shows that motivation, leadership and work discipline are strongly related to the employee’s performance. Adjusted R2 value = 0.912 shows that motivation, leadership and workplace discipline in the model are simultaneously able to explain 91.2% employee performance variable of PT Injakayu Terpadu, Gunung Putri Bogor, while 8.8% other variable explained not examined in this study. The three main findings revealed in this study are consistent with the proposed hypotheses, i.e. motivation has a positive and significant effect on employee performance, leadership has no effect on employee performance, and workplace discipline does not affect employee performance. Keywords: Motivation, Leadership, Workplace Discipline, and Performance
Analysis on net profit earned by a company to dividend shared to investors (Case study of PT. Gudang Garam from 2014-2019) Sri Marti Pramudena
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.373

Abstract

Dividend is profits generated by the company distributed to shareholders. Dividend sharing depends not only on company profits but also on the working capital it obtains. Many companies survive and develop, but the distribution of dividends is fixed and not in line with the development of corporate profits. Thus, this study was aimed to determining the effect of the amount of capital and dividends distribution and the effect of company profits on the number of dividends. The indicator is the type of working capital used, company profits and dividends distributed to the company during the observation period. Research results show that there is no effect of working capital on dividends distributed. Keywords: Capital, Company Profit, Dividend Introduction
The effect of product quality, price and product availability upon the purchasing decision to buy electricity cable of kabel metal brand in the area of DKI Jakarta (Case Study at PT. KMI Wire and Cable Tbk.) Supriyatno .; S. Hartoyo
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.374

Abstract

This research aims to figure out the effect of Product Quality, Price and Stock Availability upon the Decision to Purchase Cable of Kabelmetal brand in DKI Jakarta. (Case Study at PT KMI Wire and Cable Tbk). Sampling technique of this research is sampling probability using Simple Random Sampling. This research has applied 100 respondents using quantitative descriptive approach and is located in DKI Jakarta. Therefore, data analysis has applied statistical analysis of multiple linear regression test. Data is processed by using SPSS Version 21. Result of analysis using SPSS version 21 indicates that only two of the three hypotheses have affected significantly. Result of the research has identified that Product Quality has affected significantly the Purchasing Decision which is 0.005 < 0.05 and Price has affected the Purchasing Decision which is 0.000 < 0.05. However, the hypothesis that has not affected the Purchasing decision is Product availability which value is 0.529 > 0.05. Keywords: Product Quality, Price, Product Availability, Purchasing Decision.
Relationship between transformational leadership and personality with the commitmment to the organisation (Case study at food and drugs administration republic of Indonesia) Ratno .
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.375

Abstract

The purpose of this study is to study whether there is a relationship between Transformational Leadership and Personality with the coommitment to Organization both partially and simultaneously. The population of this study are head office employees which is 1,413 employees. The formula determines the number of samples based on Slovin, after the calculation, it is obtained a sample of 312 samples. The research instrument is a questionnaire. The collected data are tested by using correlation analysis techniques. The results has showed that: 1. Transformational leadership partially relates to the commitment to the organization, 2. Partial personality has related to the commitment,to the organization 3. Transformational leadership and personality simultaneously correlate positively to the commitment organization having the ratio of 0.770, then the functional relationship is obtained by equation = 27,589 + 0,725X1 + 0,17 X2 and the coefficient of determination or contribution of transformational leadership and personality simultaneously to the commitment to the organization is 59,3%. Keywords: Transformational Leadership, Personality and Commitment to Organizations.
The effect of price, comfort, and trust upon the decision to buy at the online shop (Case study on the students at Economic College of Binaniaga) Adri Wihananto
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.369

Abstract

This research aims to find out the effects of the price, comfort, and trust simultaneously upon the decision to buy online, (Case study on the students of STIE Bina Niaga Bogor). Techniques of Analysis has applied multiple linear regression analysis to show the extent of which the price, comfort and trust either partially or simultaneously have affected the decision to buy online. Simultaneous result indicated that the effects of the price, comfort, trust either partially and simultaneously had affected the decision to buy online. This result is indicated by the value of Fcount of 40.938. However, Ftable df: α, (k-1), (n-k) = 0.05, (2-1), (151-3) is 4.60. Therefore the calculation of Fcount > Ftable (40.938 > 4,60) at sig. value of 0.000 < 5% (0.05). Keywords: Price, Confort, Trust, Decision to Buy Online.
An empirical study of the impact of leadership, virtuousness and decision-making process on effectiveness of Indonesian private universities Ahmad Nawaz; Edi Abdurachman; Idris Gautama; Asnan Furinto
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.378

Abstract

The purpose of this study is to investigate the relationship between servant / authentic leadership, organizational virtuousness, collegial / rational decision-making and organizational effectiveness of the departments at private universities. This study uses 97 faculty members’ data, collected from 78 departments in 17 private universities in Lembaga Layanan Pendidikan Tinggi (LLDikti) III. Structural Equation Modelling - Partial Least Square technique was used to determine statistical significance and path coefficients for the model. The findings indicate that servant leadership significantly affects organizational virtuousness, organizational virtuousness has a significant effect on both collegial / rational decision-making and organizational effectiveness, and organizational virtuousness has a significant effect on organizational effectiveness as well. This research reveals that servant leadership plays a substantial role in developing a virtuous culture, whereas authentic leadership has not contributed to encourage organizational virtuousness in private universities’ departments. Organizational virtuousness practices in departments result in more organizational effectiveness and enable them to exercise collegial / rational decision-making process for the allocation of resources. Moreover, the collegial / rational decision-making approach positively influences the effectiveness of the private universities’ departments. Keywords: Servant Leadership, Authentic Leadership, Organizational Virtuousness, Collegial / Rational Decision-Making, Organizational Effectiveness, Private Universities.
Analysis of the factors determining social media instragram as promotion media on the online shop in DKI Jakarta area Restu Hazar; Resista Vikaliana
The Management Journal of Binaniaga Vol 5, No 01 (2020): June 2020
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v5i01.371

Abstract

Social media is basically regarded as one kind of communication media. Social media in general is a medium used to socialize (connection, either personal or group and so on) among the users, it is not any exception, Indonesia's business community is Instagram social media. Instagram is one of the social networking apps used to share photos and videos that allow users to take photos and share them with followers. This way is used by online shop to promote its products. This study aims to determine and analyze the factors that determine Instagram social media as a campaign media on the online shop 1) Cognitive, 2) Affective, 3) Personal Integration, 4)Social Integration, 5) Release Tension, 6) Accessibility, 7) Relative Cost, 8) Life Style Envy about 3 online shops @elzattahijab, @zoyalovers, and @rabbaniprofesorkerudung_shop which are selling or offering women's clothing. This research uses descriptive qualitative method. Informant in this research is divided into 2 (two) that is key informant and main informant. Data analysis using comparative constant model The process of data analysis includes data reduction, data category,and sisntesisation. The 8 (eight) factors that determine social media Instagram as media promotion on the online shop and there are 7 (seven) factors that determine the online shop @elzattahijab, @zoyalovers, and @rabbaniprofesorkerudung using Instagram as a media campaign on their online shop which is, cognitive, affective , personal identity, social identity, release of tension, easy accessibility, relative reasonable cost factors. For life style envy or jealousy lifestyle, online shop does not feel this factor has become one of the use of social media Instagram as a media campaign on their online shop. And researchers have found one factor that become online factor shop @elzattahijab, @zoyalovers, and @rabbaniprofesor kerudung using Instagram as a media campaign, the innovation feature on Instagram is Insta Stories and live broadcast. Keywords: Promotion, Instagram, Online Shop

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