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INDONESIA
Jurnal Ilmiah Binaniaga
Published by STIE Binaniaga
ISSN : 02164094     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Binaniaga (J.I Binaniaga) is an international peer-reviewed and open access journal that focuses on the fields of management fields such as Office Management, Production Management, Marketing Management, Financial Management, Personnel Management, Strategy Management.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 2, No 02 (2006): December 2006" : 5 Documents clear
SEGMENTASI PEMILIHAN PERGURUAN TINGGI SWASTA (PTS) DENGAN MENGGUNAKAN TEKNIK ANALISIS KONJOIN Mohammad Wartaka; Anita Sitio
Jurnal Ilmiah Binaniaga Vol 2, No 02 (2006): December 2006
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v2i02.161

Abstract

Education is essential for every one and the requirements for a good education, including higher education, progressively increases in line with global competition and industrial world demand. Many private universities (PTS) promotion packed with well attractive advertising in various media that offers facilities and services in order to get a number of university students. In determining which PTS to choose, candidates that mostly SMA graduates/leavers often regard main attributes and other factors that get character trade off. Which attribute is the most important one? Is one desired enough to sacrifice another? This research is intended to determine which attribute or combination of attributes is the most favored by SMU students in choosing PTS based on: school origin, parents’ income and which promotion media is utilized. There were 325 SMA leavers took part in this survey they come from Bogor City and Regency and its surrounding areas. Conjoin analysis was used to determine utility point for each attribute and its relative importance weight as a tool to predict preference of one given segment or as a whole. The common problem is that preferences for various attributes may be in conflict or there may not be enough resources to satisfy all the preferences ( a small price tag is not compatible with certain luxury features). Research results indicated that in general a respondent decides which level of utility value is most favored in terms of benefit it may offer. The most favored attribute was job guarantee (-0.7685) and the least favored one was academic title (1.1474). Therefore PTS attributes should combine the most favored one by respondents as a whole is PTS that gives job guarantee and has a good accreditation. In brief the respondents belief that they should choose PTS that is able to provide both job guarantee and has good accreditation mention above. It seems that other attributes such as school origin, parent’s income and media of promotion are not favored by candidates.
PENGARUH ATRIBUT - ATRIBUT PRODUK YAMAHA JUPITER-Z TERHADAP KEPUASAN KONSUMEN (SUATU SURVEI PADA DEALER MEGA UTAMA MOTOR DI JAKARTA BARAT) Rizki Ahmad Fauzi; Siana Ria
Jurnal Ilmiah Binaniaga Vol 2, No 02 (2006): December 2006
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v2i02.157

Abstract

The growth of worldwide automotive industrial sector forced PT Yamaha, as a Japanese motorcycle (known as Yamaha) producer, to enter the motorcycle market in Indonesia. Yamaha has grown and developed rapidly and has been successfully placed it self in the second rank that dominated about 25% of the motorcycle market share. PT Yamaha tries to understand the customer characteristics that are not dependant of interest and demand, but also to create product innovation through research and development product program. The writer is interested in Jupiter Z product and did a research to find out the correlation between Jupiter Z attributes with consumer’s satisfaction. The research used quantitative descriptive method and a survey carried out at Mega Motor in West Jakarta. The research compared two variables of attribute including physical performance, color variance, engine performance, safety and easy handle, engine maintenance, guarantee and claim, fuel consumption, spare parts supply, after sales service and resale value. There were 100 respondents involved in the survey, the writer used Likert Scale of 1 – 5 with the aggregate variables that were plotted in Cartesian diagram using performance importance analysis. The results were between 3.33 – 3.98 with average value of 3.78 (quite satisfied) and importance attribute ranged from 3.98 – 4.31 with average value of 4.16 (important). From the Cartesian Diagram we can see that in Quadrant I (top priority) the respondents concern about guarantee, claim and after sale service while Quadrant II (dependent priority) the respondents thought about physical performance, engine performance, security and easy to drive, engine maintenance, supplies and spare parts. In the third Quadrant (low priority) respondents considered fuel consumption and resale value while in the last Quadrant (over priority) respondents chose color variance. Kata
PENGGUNAAN NILAI-NILAI DISKRIMINAN ALTMAN UNTUK MENGUKUR KINERJA KEUANGAN PT. FAVO STAR FASTINDO GARMENTS TAHUN 2002 - 2004 Ismulyana Djan; Nasai .
Jurnal Ilmiah Binaniaga Vol 2, No 02 (2006): December 2006
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v2i02.158

Abstract

The research used quantitative descriptive method by emphasizing case study, the purpose of the research was to get the clear and wide picture of the problem in the hope that the writer can set up the relationship and trend of the phenomenon when the research was being done.  The method the writer used in analyzing the financial performance of PT. Favo Star Fastindo Garments is Z-Score (Multivariance Discriminant Analysis) created by Prof. Edward I Altman from New York University. The mathematical equation of the Z-Score = 1.717 X I + 0.847 X2 + 3.107 X3 + 0.420 X4 + 0.998 X5.  Based on the general analysis from 2002 to 2004 and trend for 2005, it can be concluded that the financial performance of PT. Favo Star Fastindo Garments was categorized as “healthy” with declining efficiency. This was proved by all the Z-Scores that lower than healthy standard Z-Score from Altman. However, in time detailed analysis  the ZScores  tend to decrease, caused by discriminant values from  2002 – 2004 that tend to decrease, even in 2005 trend analysis the discriminant value was 3 X 3, that is smaller than standard healthy value from Altman. This was a warning for the management to instantly conduct improvement action, if not in the coming years other discriminant values may be fall which automatically the Z-Score also falls and eventually lead to the company’s bankruptcy
PENGARUH PERGERAKAN NILAI TUKAR DAN VOLUME TRANSAKSI TERHADAP PENDAPATAN TRANSAKSI DEVISA (STUDI KASUS PADA PT. BII, TBK KANTOR CABANG BOGOR) Ramlan Ruvendi; Herdiah Kusweni
Jurnal Ilmiah Binaniaga Vol 2, No 02 (2006): December 2006
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v2i02.159

Abstract

Exchange or conversion rate is one of the important factors in an open economy since its big impact on the running transaction balance, foreign balance or other economical factors. Exchange rate plays a central role in international trade because exchange rate enables us to compare all products and services prices from other countries. The policy to predict and react on the exchange rate fluctuation is developing in line with the growing understanding of how the national and international monetary systems work. In addition transparency in accounting and taxation rules concerning the un/profitability from the exchange transactions and more familiar of economical effect of foreign currencies on cash flow and market value in the future. This research was carried out at PT. BII Ltd. Bogor Branch Office, and based on the problems, the purposes of the study were: (1) to know what factor that influence the movement of exchange rate (2) to see whether the movement and the volume of the exchange rate have significant relationship on the income from foreign exchange transactions (3) to identify if there is an influence of foreign exchange movement on the income from foreign exchange transactions and (4) to know is there an influence of transaction volume on the income from foreign exchange transactions. There were several factors that influence the foreign exchange rate on US Dollar, they are: (1) economical foundation (including inflation rate, BI interest rate, government control and income rate) (2) external factors (including American interest rate and policy, the rise of world crude oil price, European interest rate, American economic condition etc.) (3) market bias (including supply and demand, expectation and rumors). The influence of both foreign exchange rate (FER) and transaction volume (TV) analysis on the income of foreign exchange transactions (IFET) at PT. BII Ltd. Bogor Branch Office the writer found the regression equation as = -432050000.042 + 4762.800NT + 0.000595VT. The doubled regression linear of collected data gave a parameter value 4762.800NT and 0.000595VT and a constant value -432050000.042. The double correlation of the FER variable and the TV on the IFET at this company was positive and the coefficient correlation (r) was 0.577. The determinant coefficient (r squared) was 0.333 that means 33.30% of the IFET variety was caused by doubled regression between the IFET with FER and TV. The remaining 66.70% was explained by variables other than FER and TV that influence the IFET.
ANALISIS HUBUNGAN ANTARA MEREK SEMEN DENGAN TINGKAT KEPUASAN KONSUMEN DI KECAMATAN CITEUREUP Ismulyana Djan; Cecep Burhanudin
Jurnal Ilmiah Binaniaga Vol 2, No 02 (2006): December 2006
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v2i02.160

Abstract

Indocement Tunggal Prakarsa is a cement producer that uses Tiga Roda brand name. The market share of Tiga Roda cement went down significantly from 53% 40 43% in the period of 2000 to 2004 in Bogor. The company’s global market of cement had seen some new competitors, the main competitors are Kujang, Gresik and Padang. There was an indication that Tiga Roda consumers have been brand switching to Kujang and Gresik. In order to improve Tiga Roda’s market share the writer surveyed 40 respondents at Citeureup Bogor Regency to find out the cause of this decline. In table Chi-Square Test (Table 20) showed that cement bag satisfaction has a correlation with brand name, as can be seen by the Sig. value of 0.042. This indicated that cement bag has a correlation with brand name. In table Chi-Square Test (Table 23) the price satisfaction has a correlation with brand name, as can be seen by the Sig. value of 0.001. This indicated that the price satisfaction has a correlation with brand name. In Table 5 we can see that the satisfaction average for price attribute is minor, the performance for Tiga Roda was 12.90 points. The availability of Tiga Roda product is minor, the performance was 13.5 points, and the consumers said that Tiga Roda is not easily found at the material shops. The consumers’ expectation is very important, and the most important attribute is number 13, price attribute, followed by product availability. We can see Tiga Roda consumers’ satisfaction at Cartesian Diagram (Picture 5) is as follows: 1. The main priorities are the ability to stay dehydrated and the cement color for Tiga Roda to improve performance. Respondents are not satisfied by the current ability to stay dehydrated and the cement color, respondents have an image that blackish colored cement is better. 2. The attributes that should be maintained are the easiness of cement handling and improve it if it is possible. Tiga Roda performance in this attribute is very good and is very important. 3. Low priority attribute include the shop’s service, the cement bag’s strength, bags that fulfill consumer’s needs and aesthetics values are of lower priorities. 4. Excessively valued by consumers are the product availability and price attribute, respondents appreciated the product availability and prices are very high but the company’s performances on those attributes are low.

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