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THE ANALYSIS OF PRICE, PROMOTION, AND PLACE AND THEN TO EFFECT ON CONSUMER DECISION MAKING A Study of Structural Equation Modeling in Healthcare Products Ismulyana Djan; Fitriyanti .
The Management Journal of Binaniaga Vol 2, No 02 (2017): December 2017
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v2i02.243

The purpose of this study is to determine the customer’s purchasing decision toward the product that directly influenced by the price variable, promotion variable and place variable, included analyzing the policy of price decision, promotion implementation and how important the place to decide customer’s purchasing decision. The method used in his study is survey method using Structural equation modeling (SEM) analyzing technique through AMOS application. The result of the study shows that the price influenced the purchasing decision making as (CR) 2,399 > 1,96, and the promotion influenced the purchasing decision making as (CR) 3,493 > 1,96, and the place did not influence the purchasing decision making as (CR) 1,089 < 1,96.Keyword : Structural Equation Modeling (SEM)

ANALYSIS OF BALANCED SCORECARD PERSPECTIVE IN PRIVATE COLLEGE MANAGEMENT AS A BASIC OF LECTURER PERFORMANCE ASSESMENT (Case Study of Computer Science College of Binaniaga) Ismulyana Djan
The Management Journal of Binaniaga Vol 3, No 02 (2018): December 2018
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v3i2.260

The application of Balanced Score in a college institution especially lecturer performance is a new case, Computer Science College of Binaniaga is one that applies and utilizes this knowledge to develop strategic planning, implement and evaluate using balanced scorecard, the research is based on the implementation of the balanced scorecard theory developed by Kaplan and Norton through a case study at STIKOM Binaniaga college, the result of the study can illustrate that researchers can develop a strategy map and plan the balanced scorecard performance of STIKOM Binaniaga lecturers, where four balanced scorecard perspectives with several strategy targets at each perspective are measured by each strategy objective and target to be achieved will be easily implemented, this is to provide very clear information to the management of universities, that each perspective can be implemented well in accordance with the needs of colleges in terms of conducting performance appraisals of lecturers at Computer Science College of Binaniaga (STIKOM Binaniaga). Keyword: Balanced Scorecard, Perspective

Analisis Perbandingan Operasional Warehouse Sebelum dan Setelah Penerapan ISO 9001 : 2000 di PT. CASMI Ismulyana Djan; Abdulah .
Jurnal Ilmiah Binaniaga Vol 3, No 02 (2007): December 2007
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v3i02.194

There are many ways available in implementing management strategy in a company, one of them is by improving quality and work procedure systems through the use of Management Standardization. There are a number of standardizations both international (such as ISO) and national (like SNI) are in use at the moment. Both standardizations are based on a system from an independent body that entitles to give a certificate to a company or an institution that has applied the standardization system. In order to get the precise and accurate research results, the process of data collection and analysis should be done in a scope that carefully planned by comparing data in the operational warehouse before and after the application of ISO to get the final decision. The aspects of the operational research are: the target and actual data of incoming and out coming products, during a certain period prior to the ISO application i.e. 2002, 2003, 2004 and the period when ISO was executed in 2005, 2006 and 2007. There was a significant rise from the amount of target and actual incoming and out coming products handled in the warehouse. This was due to the influence of ISO application particularly on the action, improvement and prevention aspects that consistently applied. While from the actual out coming products there was no big change cause by other factors. Having done the research we hope this study will give new information for all parties especially for marketing department where the strategic steps are taken to maintain the continuous operation of the company as well as in other department particularly the warehouse.

PENGGUNAAN NILAI-NILAI DISKRIMINAN ALTMAN UNTUK MENGUKUR KINERJA KEUANGAN PT. FAVO STAR FASTINDO GARMENTS TAHUN 2002 - 2004 Ismulyana Djan; Nasai .
Jurnal Ilmiah Binaniaga Vol 2, No 02 (2006): December 2006
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v2i02.158

The research used quantitative descriptive method by emphasizing case study, the purpose of the research was to get the clear and wide picture of the problem in the hope that the writer can set up the relationship and trend of the phenomenon when the research was being done. The method the writer used in analyzing the financial performance of PT. Favo Star Fastindo Garments is Z-Score (Multivariance Discriminant Analysis) created by Prof. Edward I Altman from New York University. The mathematical equation of the Z-Score = 1.717 X I + 0.847 X2 + 3.107 X3 + 0.420 X4 + 0.998 X5. Based on the general analysis from 2002 to 2004 and trend for 2005, it can be concluded that the financial performance of PT. Favo Star Fastindo Garments was categorized as “healthy” with declining efficiency. This was proved by all the Z-Scores that lower than healthy standard Z-Score from Altman. However, in time detailed analysis the ZScores tend to decrease, caused by discriminant values from 2002 – 2004 that tend to decrease, even in 2005 trend analysis the discriminant value was 3 X 3, that is smaller than standard healthy value from Altman. This was a warning for the management to instantly conduct improvement action, if not in the coming years other discriminant values may be fall which automatically the Z-Score also falls and eventually lead to the company’s bankruptcy

PENETAPAN KEBIJAKAN PERIKLANAN ATAS DASAR PERILAKU KONSUMEN (Studi Kasus : Produk Shampoo) Ismulyana Djan
Jurnal Ilmiah Binaniaga Vol 1, No 01 (2005): June 2005
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v1i01.144

There are three things that should be into consideration in advertising certain product, ic,; the extent of similar products advertised at the same target market and media, cost of advertising, and difficulty in measuring advertising effectiveness. These three factors force management people to launch a market research concerning consumer behavior.Research carried out on 110 respondent asking them to mention: the brand of shampoo they used from ten different alternatives, seven usefulness of that product, and the kind of advertising media that is most often seen, heard, or read, shows that advertising shampoo product should pay attention to the: characteristic of the shampoo user, objective of advertising, target market to be achieved, advertising theme, press media used, and coordination with other marketing factors.That conclusion become the basic formulation on considering advertising policy of shampoo product that pay attention to consumer behavior.

Pengaruh Sistem Penilaian Kinerja Terhadap Kinerja Karyawan Finance Department di Petrochina International Companiesi in Indonesia Ismulyana Djan; Mimpi Retnowati
Jurnal Ilmiah Binaniaga Vol 3, No 02 (2007): December 2007
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v3i02.196

Basically the company’s performance is a very important thing. Without good performance it is unlikely that a company can reach its target and predetermined objective. The purpose of this research is to know the influence of performance evaluation system on employees’ performance. The proposed hypothesis is “It is assumed that performance evaluation system has a significant influence on employee’s performance in Finance Department”. The independent variable (X) was performance evaluation system while dependent variable (Y) was employee’s performance, where the value of X on Y was 0.500.

ANALISIS HUBUNGAN ANTARA MEREK SEMEN DENGAN TINGKAT KEPUASAN KONSUMEN DI KECAMATAN CITEUREUP Ismulyana Djan; Cecep Burhanudin
Jurnal Ilmiah Binaniaga Vol 2, No 02 (2006): December 2006
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v2i02.160

Indocement Tunggal Prakarsa is a cement producer that uses Tiga Roda brand name. The market share of Tiga Roda cement went down significantly from 53% 40 43% in the period of 2000 to 2004 in Bogor. The company’s global market of cement had seen some new competitors, the main competitors are Kujang, Gresik and Padang. There was an indication that Tiga Roda consumers have been brand switching to Kujang and Gresik. In order to improve Tiga Roda’s market share the writer surveyed 40 respondents at Citeureup Bogor Regency to find out the cause of this decline. In table Chi-Square Test (Table 20) showed that cement bag satisfaction has a correlation with brand name, as can be seen by the Sig. value of 0.042. This indicated that cement bag has a correlation with brand name. In table Chi-Square Test (Table 23) the price satisfaction has a correlation with brand name, as can be seen by the Sig. value of 0.001. This indicated that the price satisfaction has a correlation with brand name. In Table 5 we can see that the satisfaction average for price attribute is minor, the performance for Tiga Roda was 12.90 points. The availability of Tiga Roda product is minor, the performance was 13.5 points, and the consumers said that Tiga Roda is not easily found at the material shops. The consumers’ expectation is very important, and the most important attribute is number 13, price attribute, followed by product availability. We can see Tiga Roda consumers’ satisfaction at Cartesian Diagram (Picture 5) is as follows: 1. The main priorities are the ability to stay dehydrated and the cement color for Tiga Roda to improve performance. Respondents are not satisfied by the current ability to stay dehydrated and the cement color, respondents have an image that blackish colored cement is better. 2. The attributes that should be maintained are the easiness of cement handling and improve it if it is possible. Tiga Roda performance in this attribute is very good and is very important. 3. Low priority attribute include the shop’s service, the cement bag’s strength, bags that fulfill consumer’s needs and aesthetics values are of lower priorities. 4. Excessively valued by consumers are the product availability and price attribute, respondents appreciated the product availability and prices are very high but the company’s performances on those attributes are low.

FAKTOR DAYA TARIK STIE BINANIAGA DAN KINERJA PELAYANAN MENURUT PERSEPSI MAHASISWA Ramlan Ruvendi; Ismulyana Djan
Jurnal Ilmiah Binaniaga Vol 1, No 02 (2005): December 2005
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v1i02.155

This study aims at knowing respondents’comments on variables which were assumed as STIE Binaniaga fascination is factors, and to measure service performance attributed to factors taken into account by respondents, besides to look for relation between student’s ages, study program, and semester with the level of student’s satisfaction. The number of samples used was 103 respondents which represented all students from various study programs at STIE Binaniaga. The data were processed by using statistical analysis technique parametric and non parametric such as Factor Analysis, Chi Square, Spearmen’s rho and ImportantPerformance Matrix Analysis. The results of the study showed that there were 15 variables, that were used when the candidates students choose STIE Binaniaga, and all of them were successfully proceed. From 15 variables then consists of 4 components (factors): appearance excellence, promotion, and location. Index of student’s satisfaction at STIE Binaniaga equals 3.45 (quite satisfied) and from ImportantPerformance Matrix Analysis showed that the ordinate of importance and performance fell at second kuadrant (hight importance and performance above adequate)

POLA PERPINDAHAN PENGGUNAAN MEREK HANDPHONE DI KALANGAN MAHASISWA Studi Kasus Pada Mahasiswa STIE Binaniaga Ismulyana Djan; Ramlan Ruvendi
Jurnal Ilmiah Binaniaga Vol 2, No 01 (2006): June 2006
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v2i01.198

penelitian ini bertujuan untuk : 1. mengidentifikasi alasan mahasiswa STIE Binaniaga memilih merek handphone tertentu sebagai alat komunikasi, 2. untuk mengetahui perpindahan penggunaan suatu merek handphone ke merek lainnya, dan 3. membuat proyeksi pangsa pasar handphone dikalangan mahasiswa. Dengan responden mahasiswa STIE Binaniaga sebanyak 76 orang dan menggunakan analisis Rantai Markov diperoleh kesimpulan bahwa : • Merek handphone yang banyak diminati responden adalah Nokia, dipilih karena pengoperasiannya mudah serta fiturnya lengkap. Urutan kedua ditempati Sony Ericsson dipilih karena mudah pengoperasian, fiturnya lengkap dan sekedar mencoba-coba. Sedangkan Motorola dibeli karena fitur lengkap dan harganya murah. Merek lainnya juga dipilih karena murah harganya. • Merek handphone seperti Nokia, Siemen, Philips, Samsung, Motorola mengalami pergeseran peminatan kecuali Sony Ericsson dan merek handphone lainnya (merek-merek yang tidak diperhitungkan) mengalami kenaikkan. • Pangsa pasar yang tetap stabil dalam tahun 2007-2009 diprediksi adalah Sony Ericsson, sedangkan Nokia, Motorola dan Samsung mengalami penurunan..

Pengaruh Budaya Organisasi Terhadap Prestasi Kerja Karyawan Bagian Corporate Administrasion pada PT. NITTOH Presisi Indonesia Ismulyana Djan; Siti Hindun
Jurnal Ilmiah Binaniaga Vol 3, No 01 (2007): June 2007
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/jib.v3i01.184

The evaluation of performance is one of the important tasks done by a manager or a leader. In evaluating employees’ performance like and dislike is one factor that should be avoided by an evaluator to maintain the objectivity of the evaluation. The evaluation is necessary because it can be used to improve decision concerning personnel or to give feedback regarding the employees’ performance. There are two variables that can influence performance the first one is individual variable including attitude, characteristics, interests and motivation, experience, age, sex, education and other factors. The second one is situational variable that consists of physical and work factor, types of training and evaluation, wage system and social environment. Thus, it can be concluded that organization culture and employee’s performance are interdependent factors. The importance of organization culture in the organization life will increase employees’ performance. The organization culture that is employed at PT. Nittoh Presisi Indonesia are: Seiri (orderly), Seiton (neatness), Seiso (cleanliness), Seiketsu (eternal) and Sitshuke (discipline). The criteria in evaluating employee’s performance at PT Nittoh Presisi Indonesia among other things are: attendance sheet, obeying company’s rules, understanding of order, work diligence, partnership among colleagues, the quantity of target goal, the quality of the target work and capability and potential development. From ANOVA results on experiment variables it was found that F counted was 62.966 while the value of F table with degree of freedom (df = 2 and 56) on the α = 0.005 was 2.80. Therefore, since the value of F counted is bigger than F table (62.966 > 2.80), it can be concluded that the organization culture influences the employee’s performance at PT Nittoh Presisi Indonesia.

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