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INDONESIA
SENTRALISASI
Published by Universitas Muhammadiyah Sorong
ISSN : 19797567     EISSN : 26144328     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
entralisasi (Journal of Economic Science/Jurnal Ilmu-Ilmu Ekonomi)is scientific peer-reviewed journal published by faculty of Economic, Universitas Muhammadiyah Sorong, Indonesia. Since estabilished in 2012, Sentralisasi is intended to provide a medium for dissemination of original and quality research on various topic in look the Focus and Scope and other related fields to be published two times a year (January and June). Sentralisasi issue consist Economic, Development Economic, Bussines, Social Economic, Acounting, Islamic Economic, Management, Human Resource Management and Entrepreneurship.
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Articles 5 Documents
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Search results for , issue "Vol 9, No 2 (2020): Sentralisasi" : 5 Documents clear
Investor Beliefs Revision In The Multiple Benchmark Accounting Information Praditha, Riza; Habbe, Abdul Hamid; Jao, Robert
SENTRALISASI Vol 9, No 2 (2020): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.271 KB) | DOI: 10.33506/sl.v9i2.886

Abstract

Penelitian ini bertujuan untuk menguji efektivitas dari pengungkapan informasi akuntansi multiple benchmark terhadap revisi keyakinan investor dalam memprediksi kinerja laba masa depan. Desain penelitian yang digunakan adalah eksperimen laboratorium 2x2 full factorial within subject. Subjek yang digunakan dalam penelitian ini adalah 20 orang mahasiswa Program Doktor Ilmu Ekonomi Universitas Hasanuddin yang diproksikan sebagai investor. Hasil penelitian menunjukkan bahwa ketika investor memeroleh informasi laba transitory bernilai positif investor cenderung melakukan revisi atas prediksi laba yang dilakukan berdasarkan informasi tambahan (management guidance). Hal tersebut ditunjukkan adanya perbedaan yang signifikan antara prediksi laba sebelum dan setelah diberikan informasi tambahan. Sedangkan, ketika investor memeroleh informasi laba transitory bernilai negatif, menunjukkan hasil yang sebaliknya. Investor cenderung memprediksi kinerja laba masa depan tidak jauh berbeda dari keyakinan awalnya. Hal ini menunjukkan adanya keterpatokan terhadap nilai awal yang menyebabkan investor mengalami bias heuristik anchoring-adjustment.This study aims to examine the effectiveness of the disclosure of multiple benchmark accounting information on the investor's belief revision in predicting future earnings performance. The research design used laboratory experiments 2x2 full factorial within-subject. The subjects used in this study were 20 students of the Doctoral Program in Economics, Hasanuddin University who were proxied as investors. The results show that when investors obtain information on temporary earnings is positive, investors tend to revise earning predictions based on additional information (management guidance). This is indicated by the significant difference between earnings predictions before and after additional information is provided. Meanwhile, when investors get information about negative temporary earnings, the results show the opposite. Investors tend to predict future earnings performance that is not much different from their initial beliefs. This shows the existence of a set of initial values that cause investors to experience anchoring-adjustment heuristic bias.
The Influence of Informativeness, Entertainment and E-mail Marketing Irritation on Online Buying Intentions with Attitude Toward Advertising as Mediation Variable Cahyani, Nukita Indah; Artanti, Yessy
SENTRALISASI Vol 9, No 2 (2020): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.017 KB) | DOI: 10.33506/sl.v9i2.927

Abstract

Tujuan penelitian ini adalah menguji efektivitas e-mail marketing Traveloka dalam meningkatkan niat beli online konsumen. Penentu efektivitas sebuah iklan antara lain informativeness, entertainment dan irritation, yang nantinya akan membentuk sebuah sikap. Sikap konsumen terhadap iklan (attitude toward advertising) menjadi variabel mediasi yang mampu meningkatkan niat beli online. Teknik pengambilan sampel penelitian ini adalah nonprobability sampling dengan metode judgement sampling. Populasi dalam penelitian ini bersifat infinete, dimana jumlah populasi yang akan diteliti tidak diketahui jumlah pastinya. Responden yang digunakan yaitu 110 orang pengguna aplikasi Traveloka yang pernah membaca e-mail marketing Traveloka selama 2 minggu terakhir. Analisis data yang digunakan adalah analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa informativeness dan entertainment berpengaruh positif dan signifikan terhadap niat beli online, sedangkan irritation berpengaruh secara negatif dan signifikan terhadap niat beli online. Begitu pula pengaruhnya pada sikap terhadap iklan (attitude toward advertising), informativeness dan entertainment berpengaruh secara positif dan signifikan terhadap attitude toward advertising sedangkan irritation berpengaruh negatif dan signifikan terhadap attitude toward adevrtising.The purpose of this study is to examine the effectiveness of e-mail marketing in increasing consumer online buying intention. Determinants of the effectiveness of advertisements include information, entertainment and irritation, which in turn will form an attitude. Attitude toward advertising becomes a mediating variable that can increase online buying intentions. This study uses a nonprobability sampling technique with the type of judgment sampling. Respondents used were 110 users of Traveloka applications who have read Traveloka marketing e-mails for the past 2 weeks. Data analysis using path analysis. The results showed that information and entertainment had a positive and significant effect on online buying intention, while irritation had a negative and significant effect on online buying intention. Informativeness and entertainment have a positive and significant effect on attitude toward advertising, while irritation has a negative and significant effect on attitude toward advertising.
Saving Behavior In Generation Z Rahayu, Yulianita; Nurfauziah, Farah Latifah
SENTRALISASI Vol 9, No 2 (2020): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.914 KB) | DOI: 10.33506/sl.v9i2.915

Abstract

Penelitian ini memfokuskan pada pengetahuan keuangan dan perilaku menabung pada generasi Z di Kota Bandung. Tujuan dari penelitian ini adalah untuk mengetahui tingkat pengetahuan keuangan generasi Z dan menghubungkan pengetahuan keuangan dengan serangkaian informasi terhadap perilaku menabung generasi Z. Penelitian ini menggunakan kuesioner yang dibagikan kepada responden sebanyak 160 orang dan dianalisis melalui validitas, reliabilitas dan regresi linear sederhana.  Hasil penelitian in menunjukkan bahwa pengetahuan keuangan memiliki pengaruh tidak signifikan terhadap perilaku menabung, serta memiliki korelasi yang rendah antara pengetahuan keuangan dan perilaku menabung.In this globalization era, increasing financial literacy, saving awareness, and access to formal financial services are needed to be able to provide benefits for improving welfare and economic conditions. The well-literate young generation will have an influence in creating a more stable state economy. This research focuses on financial knowledge and saving behavior in Generation Z in Bandung. The aimed of this study is to determine the level of financial knowledge of generation Z and relate financial knowledge with a series of information on saving behavior of generation Z. This study used a questionnaire distributed to respondents of 160 people and analyzed through, validation, reliability, and simple linear regression. The results of this study indicate that financial knowledge has no significant effect on saving behavior, and has a low correlation between financial knowledge and saving behavior.
Indonesia's Capital Market Reaction Election Events Sa'diyah, Chalimatuz; Widagdo, Bambang
SENTRALISASI Vol 9, No 2 (2020): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.228 KB) | DOI: 10.33506/sl.v9i2.872

Abstract

Penelitian ini bertujuan untuk mengetahui apakah  terdapat peningkatan/penurunan aktivitas pasar modal sebelum pengumuman hasil Pemilihan Umum Presiden 2019, apakah  terdapat  peningkatan/penurunan aktivitas pasar modal setelah Pemilihan Umum Presiden 2019 dan sebelum pengumuman hasil Pemilihan Umum Presiden 2019, dan apakah  terdapat  peningkatan/penurunan aktivitas pasar modal setelah pengumuman hasil Pemilihan Umum Presiden 2019. Data yang digunakan dalam penelitian ini adalah data sekunder. Dari analisis yang dilakukan pada 45 perusahaan yang tergabung dalam LQ45 yang dimulai dari 15 Maret sampai dengan 21 Juni 2019. Alat analisis yang digunakan adalah uji statistik parametrik Repeated ANOVA. Hasil penelitian menunjukan bahwa pengumuman hasil pemilu 2019 tidak memberikan pengaruh yang kuat terhadap pergerakan aktivitas pasar modal pada sebelum, saat dan sesudah hasil pemilu diumumkan, ini dibuktikan dari nilai Abnormal Return dan Trading Volume Activity dengan signifikansi sebesar 0,173 dan 0,520 yang lebih besar dari nilai α sebesar 0,05, sehingga dapat dikatakan bahwa tidak terdapat perbedaan yang signifikan Abnormal Return dan Trading Volume Activity pada kondisi sebelum, saat dan sesudah pengumuman hasil pemilu. Berdasarkan hasil tersebut, maka pengumuman hasil pemilu tidak memberikan pengaruh yang kuat terhadap pergerakan aktivitas pasar modal di bursa efek Indonesia. Para investor merasa yakin bahwa siapapun presiden yang terpilih akan memberikan dampak yang positif bagi negara.This study aims to Determine Whether there is an Increase / Decrease in capital market activity before the announcement of the results of the 2019 Presidential Election from, whether there is an Increase / Decrease in capital market activity after the 2019 Presidential Election and before the announcement of the results of the 2019 Presidential Election, and Whether there is an Increase / Decrease in capital markets activity after the announcement of the results of the 2019 Presidential Election. The Data used in this study are secondary data. From the analysis conducted on 45 companies incorporated in LQ45 starting from March 15 until June 21, 2019. The analytical tool used was the Repeated ANOVA parametric statistical tests. Results showed that the announcement of the 2019 election results did not have a strong influence on the movement of capital market activities before, when and after the election results were announced, this was evidenced from the Abnormal Return and Trading Volume Activity with a significance of 0,173 and 0,520 which was greater than the α value of 0:05, so it can be said that there is no significant difference Abnormal Return and Trading Volume Activity in conditions before, during and after the announcement of election results. Based on Reviews These results, the announcement of election results did not have a strong influence on the movement of capital market activities on the Indonesian stock exchange. Investors feel confident that whoever is Elected will have a positive impact on the country. 
The Role of Consumer Satisfaction in Mediating Service Quality and Brand Image on Consumer Loyalty Bayu Putra, Ramdani; Yeni, Fitri; Fitri, Hasmaynelis; Hutapea, Noftalia
SENTRALISASI Vol 9, No 2 (2020): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.254 KB) | DOI: 10.33506/sl.v9i2.970

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis peran kepuasan kerja dalam memediasi pengaruh kualitas layanan dan citra merek terhadap loyalitas konsumen di Toko Sepatu Padang Holic. Populasi dan sampel penelitian adalah 80 konsumen Holic Shoes Shop Padang. Teknik pengumpulan sampel menggunakan metode sensus dengan model penelitian Structural Equation Modeling (SEM) dengan alat uji analisis menggunakan perangkat lunak SmartPLS 3. Hasil penelitian menyimpulkan bahwa kualitas layanan dan kepuasan pelanggan adalah faktor yang mempengaruhi loyalitas pelanggan. Sedangkan citra merek bukan merupakan faktor yang dapat mempengaruhi dan menentukan loyalitas pelanggan. Temuan lain juga menunjukkan bahwa kualitas layanan juga merupakan faktor yang mempengaruhi kepuasan pelanggan, sedangkan citra merek masih merupakan faktor yang tidak mempengaruhi kepuasan konsumen. Untuk efek tidak langsung, kualitas layanan mempengaruhi loyalitas pelanggan melalui kepuasan pelanggan sementara citra merek tidak memiliki pengaruh yang signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan. The purpose of this study is to analyze the role of job satisfaction in mediating the effect of service quality and brand image on consumer loyalty at the Holic Padang Shoe Store. The population and sample of the study were 80 consumers of Holic Padang Shoes Shop. The sample collection technique is used the census method with Structural Equation Modeling (SEM) research models with SmartPLS software tools. The results of the study concluded that service quality and customer satisfaction are factors that influence customer loyalty. While brand image is not a factor that can influence and determine customer loyalty. Other findings also indicate that service quality is also a factor influencing customer satisfaction, while brand image is still a factor that does not affect consumer satisfaction. For indirect effects, service quality affects customer loyalty through customer satisfaction while brand image does not have a significant effect on customer loyalty through customer satisfaction.

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