cover
Contact Name
Sugeng Santoso
Contact Email
sugeng.santoso@mercubuana.ac.id
Phone
+62370636041
Journal Mail Official
nyoman.nugraha@unram.ac.id
Editorial Address
Fakultas Ekonomi dan Bisnis Universitas Mataram Jl. Majapahit No. 62 Mataram
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
Distribusi
Published by Universitas Mataram
PT PLN (Persero) Unit Induk Distribusi Jakarta Raya terus melakukan peningkatan pelayanan kepada pelanggan dengan melakukan pemasangan baru sesuai dengan waktu yang ditargetkan. Kecepatan pemasangan adalah salah satu faktor yang mempengaruhi pelayanan dan persepsi pelanggan terhadap perusahaan. PT PLN (Persero) Unit Induk Distribusi Jakarta Raya melayani penyambungan listrik Tegangan Rendah (TR) dan Tegangan Menengah (TM). Berdasarkan identifikasi yang dilakukan ditemukan adanya kendala yang dialami perusahaan sehingga menyebabkan pekerjaan penyambungan menjadi lama. Hal ini ditemukan pada layanan Tegangan Menengah pola 100 hari yang dibutuhkan diatas target 100 hari. Lamanya proses pelayanan mengalami kendala dari sisi eksternal maupun internal perusahaan. Oleh karena itu, perlu adanya analisa mendalam dengan metode tertentu agar perusahaan dapat mencapai target yang telah ditetapkan ditahun berikutnya. Penelitian ini meneliti atribut reliability dan responsivness menggunakan metrik Perfect Order Fullfilment (POF) dan Order Fulfilment Cycle Time (OFCT) dimana diperoleh nilai POF 97,52% dan OFCT 27,56 hari. Hasil penelitian didapatkan bahwa faktor perizinan dan ketidaksiapan pelanggan menjadi alasan utama keterlambatan pemasangan listrik Tegangan Menengah pola 100 hari.
Articles 12 Documents
Search results for , issue "Vol. 12 No. 2 (2024): Distribusi, September 2024" : 12 Documents clear
IMPLEMENTING SOCIAL MEDIA MARKETING STRATEGY FOR MICRO-ENTERPRISE IN FASHION RETAIL Lady, Lady; Melsen, Fandion; Cuandra, Fendy
Distribusi - Journal of Management and Business Vol. 12 No. 2 (2024): Distribusi, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i2.582

Abstract

This research aimed to enhance the online presence of Satia Collection, a micro-enterprise in Batam, Indonesia, through strategic use of social media platforms. Social media accounts were established on Instagram, Facebook, Linktree, and Canva, along with a new brand logo and Google Maps registration to improve customer accessibility. The results showed a significant increase in reach and in-teraction on Instagram, along with a notable rise in WhatsApp messages through Instagram and Facebook links. The implementation of Instagram ads led to tre-mendous customer engagement, demonstrating the effectiveness of digital mar-keting strategies. The study highlights the importance of content quality over fre-quency in driving user engagement and underscores the need for retail entrepre-neurs to leverage technological advancements. Facebook, WhatsApp, and Insta-gram emerged as the most-used social media networks, with WhatsApp playing a crucial role in customer-centered marketing due to its affordability and ease of use.
CONTRARIAN STRATEGY: EVIDENCE OF PRICE REVERSAL ON WINNER-LOSER PORTFOLIOS Kusmayadi, Iwan; Suprayetno, Djoko; Wardani, Laila; Abidin, Zainal; Ahyar, Muhammad; Sri Oktaryani, G. A.
Distribusi - Journal of Management and Business Vol. 12 No. 2 (2024): Distribusi, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i2.583

Abstract

This study aims to analyze the effectiveness of the contrarian strategy by demonstrating the existence of price reversal phenomena in winner-loser stock portfolios on the Indonesia Stock Exchange (IDX). This research differs from previous studies by comprehensively exploring the Indonesian stock market (IDX), which has characteristics distinct from developed countries. Thus, this research contributes new insights to the investment literature in emerging markets. The research approach is quantitative, utilizing monthly data in the form of stock closing prices from all companies listed on the IDX from January 2020 to June 2023, totaling 866 companies, with a selected sample of 670 companies. The hypothesis was tested using an independent sample t-test. The results show that the winner and loser stock portfolios experienced price reversal in the first month after the formation period. However, in the second and third months, the winner stock portfolio did not experience a price reversal but showed significant changes. Meanwhile, the loser stock portfolio experienced price reversals in the first, second, and third months after the formation period. Both portfolios exhibit significant differences in AAR and CAAR values, leading to the general conclusion that price reversal symmetry occurred. Such conditions present opportunities for investors or traders, serving as signals to make contrarian decisions buying loser stocks or selling winner stocks. This phenomenon also provides evidence of the winner-loser anomaly in the Indonesian capital market.

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