cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Prima Utama Wardoyo Putro
Contact Email
primautama28@gmail.com
Phone
-
Journal Mail Official
capital@unipma.ac.id
Editorial Address
-
Location
Kota madiun,
Jawa timur
INDONESIA
CAPITAL: JURNAL EKONOMI DAN MANAJEMEN
Published by Universitas PGRI Madiun
ISSN : 25989022     EISSN : 25989618     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
CAPITAL: Jurnal Ekonomi dan Manajemen published by Universitas PGRI Madiun with regitered number ISSN: 2598-9022 (Print) and 2598-9618 (Online), which published twice a year on September and March.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 4, No 1 (2020)" : 6 Documents clear
Pengaruh Experiental Marketing dan Promosi Terhadap Kepuasan Konsumen pada Laki Lucky Babershop Sri Mulyani; Intisari Haryanti
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.044 KB) | DOI: 10.25273/capital.v4i1.7354

Abstract

Memiliki penampilan yang menarik, bukan lagi idaman para wanita semata, kaum lelaki juga menginginkan penampilan yang menarik dan bergaya trendy. tak heran jika di era sekarang ini, anda menemukan kaum pria yang gemar mendatangi salon kecantikan dan salon potong rambut seperti barbershop. tujuan dari penelitian ini untuk mengetahui pengaruh Experiantial marketing dan promosi terhadap kepuasan konsumen pada Laki Lucky Barbershop. ini merupakan penelitian Asosiatif dengan jumlah populasi pada yang tidak diketahui, dan sampel sejumlah 96 orang. analisis dilakukan sebanyak 2 kali,karena item ke 15 dari kepuasan konsumen, dinyatakan tidak valid, sehingga uji selanjutnya, peneliti menggunakan 14 item instrumen saja. Hasiltemuannya adalah :experiential marketing dan promosi pada Laki lucky barbershop secara positif dan signifikan memberikan pengaruh terhadap kepuasan konsumen baik parsial maupun bersama-sama.Kata kunci : Experiantial Marketing, Promosi, Dan Kepuasan Konsumen.
Berbagai Faktor Penentu Kesiapan Untuk Berubah Dan Pengaruhnya Terhadap Keberlangsungan Kegiatan UMKM Di Wilayah Terdampak Wabah Covid-19 Agus Prianto; Ira Kurniawati; Moh. Taufik Wahyudi; Eva Yulistia
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (642.699 KB) | DOI: 10.25273/capital.v4i1.7368

Abstract

Currently, real sector business activities are facing severe challenges. The development of ICT and theemergence of the covid-19 pandemic have led to changes in the business environment. Changes in thebusiness environment require businesses to adjust by developing new business strategies, so that theirbusiness activities are in line with market demands. This study examines various determinants ofreadiness to change and their effect on the continuity of MSME activities in the covid-19 affected areas.The results of the study revealed that the new values and attitudes of micro business operators did notsupport the readiness to change, so they faced the problem of the sustainability of business activities. Newvalues and attitudes are the main factors that shape readiness to change. While the readiness to change isan important factor that determines the sustainability of business activities. In addition, this studyrevealed that the business environment also as a factor forming change readiness and businesscontinuity. This research recommends the importance of strengthening new values and attitudes for,especially for micro business people; so that they are better prepared to face a change. Future studiesneed to examine the effect of sudden environmental changes on the sustainability of business activities.
Pengaruh Brand Respect Terhadap Lovemark Pada Produk Smartphone Asal China Ali Wardhana; pipiyen pipiyen
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (382.038 KB) | DOI: 10.25273/capital.v4i1.7357

Abstract

Indonesia as a country that has smartphone sales growth that continues to grow and become the main and most developed market. To become the smartphone market leader, it needs Lovemark, loyalty beyond reason. This happened to 2 smartphone brands from China, Xiaomi and Vivo. This research looks at how the lovemark on the Xiaomi and Vivo brands is built through brand respect and has an impact on positive WOM and repurchase intentions. The results of this study indicate that in the Xiaomi and Vivo brand performance, brand reputation and brand trust have a positive impact on brand respect and ultimately make impact at lovemark. In addition, this study also found that lovemark has a positive impact on positive WOM and repurchase intentions. In the future research can be applied to the brands that slowing sales
Adopsi E-Commerce Dalam Mendukung Perkembangan Usaha Mikro Kecil Dan Menengah (UMKM) Di Masa Pandemi Covid-19 Adriani Kala'lembang
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (614.974 KB) | DOI: 10.25273/capital.v4i1.7358

Abstract

The Covid-19 pandemic struck Indonesia and also the rest of the world, which has a huge impact in the Micro, Small and Medium Enterprises (MSMEs). It is necessary to have a big movement to revive the economic passion in Indonesia, especially MSMEs, one of which is by utilizing e-commerce. This paper presents a conceptual framework for adopting e-commerce. Based on the results of a review of several articles, it was concluded that three factors could be used to adopt e-commerce, including, organizational characteristics, environmental characteristics, and leadership characteristics. To test the benefits and ease of using e-commerce, it can use the Technology Acceptance Model (TAM) theory.
Factors Predicting of Purchasing Decision Moslem Fashion Products in the New Normal Pandemic Covid-19 (Case Study in Madiun Municipality) Tatik Mulyati; Arnedia Binada Duanti Putri
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.106 KB) | DOI: 10.25273/capital.v4i1.7359

Abstract

The economy and activities in various sectors and regions experienced a decline as a result of the Covid-19 pandemic. With a variety of limitations, the new normal period is a necessity and is an opportunity to carry out economic recovery and strengthening, including fashion products. This study aims to determine the factors that influence purchasing decisions for moslem fashion products on Instagram. The sample used as many as 250 people with sampling techniques using non-probability sampling methods. The data collection method uses a questionnaire. Analysis of the data used is Multiple Linear Regression Analysis. The results showed that there were 3 factors that influenced purchasing decisions on moslem fashion products on Instagram, namely electronic word of mouth (eWOM), information quality and celebrity endorsement. These three factors partially or simultaneously have a significant influence on purchasing decisions for fashion products on Instagram.
Pengaruh Return On Assets dan Ukuran Perusahaan Terhadap Struktur Modal PT.Mayora Indah Tbk Rahkutin Rahkutin; Alwi Alwi
CAPITAL: Jurnal Ekonomi dan Manajemen Vol 4, No 1 (2020)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (863.084 KB) | DOI: 10.25273/capital.v4i1.7360

Abstract

This study aims to (1) study and analyze the effect of Return On Assets on capital structure at PT.Mayora Indah Tbk, (2) study and analyze the influence of company size on capital structure at PT.Mayoran Indah Tbk, (3) find and analyze the influence Return On Assets and Company Size on the capital structure at PT.Mayora Indah Tbk. The population used in this study is PT.Mayora Indah Tbk's financial statements published on the Stock Exchange. The sampling technique used is the purposive sampling method. Data analysis techniques used are (1) classic assumption test (2) multiple linear regression, (3) multiple coordination coefficients, (4) coefficient of determination, (5) t test and f test. The results of the study indicate that the Return On Assets are partially partial to the capital structure, while the size of the company does not conflict partially with the capital structure, (f test) shows that there is a significant influence between the Return on Assets and the size of the company on the capital structure.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2020 2020


Reset
Filter By Issues
All Issue Vol. 8 No. 2 (2025) Vol. 8 No. 1 (2024) Vol. 7 No. 2 (2024) Vol 7, No 1 (2023) Vol 6, No 2 (2023) Vol 6, No 1 (2022) Vol 5, No 2 (2022) Vol 5, No 1 (2021) Vol 4, No 2 (2021) Vol 4, No 1 (2020) Vol 3, No 2 (2020) Vol 3, No 1 (2019) Vol 2, No 2 (2019) Vol 2, No 1 (2018) Vol 1, No 2 (2018) Vol 1, No 1 (2017) More Issue