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INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : 10.14710
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis (JAB), accredited SINTA 3 by Kemenristek Dikti, is published by Diponegoro University, Semarang. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business practitioners. We welcome novel, innovative, and ground-breaking contributions, the focus of authors’ work must be on addressing the Business Administration issues. The following are suggested areas of interest: Marketing Human resources Financial Management information system Entrepreneurship Operation Management Consumer behavior Service marketing Corporate Governance Business Ethics Leadership Strategic Management Knowledge Management Taxation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 6, No 1 (2017)" : 7 Documents clear
KONSUMEN RAMAH LINGKUNGAN: PERILAKU KONSUMSI HIJAU CIVITAS ACADEMICA UNIVERSITAS DIPONEGORO Maria Ursula Mai Cruz; Bulan Prabawani
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16605

Abstract

Rapid economy growth encourages natural resources consumption and exploitation causing environmental degradation excessively. Environmental degradation is driven by consumption habits of private household leads to the environmental deterioration such global warming, ozone depletion, and even threats to human’s health. Expanding more sustainable consumption and production doesn’t only depend on environmental technologies innovation and social changes, but also changes of consumption patterns and behavior of consumers. The aim of this study is showing the influence factors of green consumption behaviors. Besides, it describes consumption behaviors done by consumers hence it becomes market segmentation. As an effort to respond on the research problems and goals, the research used a study case method and data collection from in-depth interviews, observation, and documentation of the civitas academica of Universitas Diponegoro Semarang. The findings showed formal education is the most influenced demographic factor. Lifestyle, values, and benefits of the green product are the most influenced psychographic factors of the consumer. The environmental attitude is affected by environmental awareness, promotion of the firms, media, word of mouth communication, and also reference group. The green consumption behaviors involved efficiency of energy using, reducing plastics, and purchasing green products. The findings suggested business institution to make green product innovation and to increase consumer environmental knowledge by using education, media, advertisement, WOM communication, and reference group.
PENGARUH ATRIBUT PRODUK WISATA DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG PADA OBJEK WISATA TAMAN MARGASATWA SEMARANG Widya Muna Mayasari; Agung Budiatmo
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16600

Abstract

Tourism is one of industry that is growing rapidly. As a result, traveled has become a part of the human necessities . This phenomenon causes the number of tourist arrivals in the city of Semarang is increasing. Has contributed to an increase experienced by Taman Margasatwa Semarang, a tourist attraction concept Conservation, Recreational, Education, and Research in the area of West Semarang. This study aims to determine the influence of Tourism Product Attribute and Word of Mouth to the Tourism Decision to visit Taman Margasatwa Semarang. This type of research is explanatory research where data collection techniques used is by means of questionnaire, the selected sample of 100 people with purposive sampling. Respondents are visitor attractions Taman Margasatwa Semarang who had never been at the Taman Margasatwa Semarang and find out information Taman Margasatwa Semarang from others The results showed that the attributes of travel products and significant influence on the decision to visit by contributing 32.7% and the rest is explained by other factors. Word of mouth and significant influence on the decision to visit by donating 35% and the rest is explained by other factors. Meanwhile, simultaneous attributes of the tourism product and word of mouth influence and significant impact on the decision to visit. Means the better attributes of the tourism product and word of mouth, the higher the decision been Attractions: Wildlife Areas Semarang. Besides word of mouth has the most dominant influence with regression coefficient of 0.472. The results obtained by analyzing primary data using validity, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and a significance test (t test and F) with SPSS 22.0 Based on the results of the study, the researchers suggested that UPTD Taman Margasatwa Semarang re-analyze the pricing policy in order to get the quality and benefit traveled better, increasing promotion through a wide range of marketing communications, and gives a good impression on visitors.
PENGARUH DISCOUNT DAN STORE ATMOSPHERE TERHADAP PERILAKU IMPULSE BUYING (Studi Kasus pada Konsumen Lottemart Wholesale Semarang) Putri Deacitra Amsani; Sudharto P. Hadi
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16606

Abstract

Retail business in Indonesia is growing so rapidly. That matter, which requires the owners of retail outlets must have marketing strategies to survive in competition fairly tight retail businesses, so the company’s purpose which is increasing profits can be achieved. Retailer profits obtained can be sourced from impulse buying. Impulse buying can be influenced by discount and store atmosphere. Lottemart Wholesale Semarang as a modern retails in Semarang. In 2016, Lottemart Wholesale Semarang’s debit customer has been decreased, which decreased 3,9 9% or 15.935 customers. The decrease in debit customer discharge causes a decrease in the company's profit so that the planned targets can not be achieved. The purpose of this research is to know the influences between the variable discount and variabel store atmosphere against a impulse buying on customers Lottemart Wholesale Semarang. The type of research is explanatory research and the number of sample taken is 100 respondents. The sampling technique are accidental sampling and purposive sampling. The data analysis technique is a correlation test data analysis, determination test, simple linear regression test, multiple linear regression test, t test and F test using IBM SPSS (Statistical Product and Service Solutions) program version 16.0. Based on the analysis, it is concluded that discount and store atmosphere has an influence on from impulse buying, that has been proved through simple linear regression that result regression value, discount has an influence on impulse buying of 0.624 and store atmosphere has an influence on impulse buying of 0,350. Therefore it can be advised that Lottemart Wholesale Semarang should conduct a survey and monitor competitor prices to be more competitive. In addition, store atmosphere can be improved by manage display product, colors and lighting of the room, and improve air circulation of the room so consumers are more comfortable and happy when shopping in the store.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DSLR CANON DI KOTA SEMARANG Alifian Rully Wicaksono; Agus Hermani
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16601

Abstract

The needs of today's society about documentation tools has become a ordinary needs and almost any people had use of photographic equipment such as cameras. As time goes by, types of camera is always evolving. Digital Single Lens Reflex or DSLR is one type of camera that can be used for people and especially photographers. Canon is one of the famous brand of digital SLR in the world. However, strict competition among providers of photographic products and the emergence of new types of cameras that can adjust the times and people's lifestyle, making the Canon DSLR product sales declined, particularly in the city of Semarang. The purpose of this research is to determine the effect of product quality and brand image on purchasing decisions of Canon DSLR in Semarang City. The type of research is explanatory research. The population in this research is the owner of a Canon DSLR in Semarang with the number of samples taken was 100 respondents. Sampling using purposive sampling technique. Measurement scale using Likert scale. The analytical method used is the correlation test, determination, simple linear regression, multiple linear regression, t-test and F-test using SPSS program version 18. Based on the results of the research, revealed that the partially, product quality and brand image has positive influence on the purchasing decision which is indicated by result of the value of t test bigger than t table. Significantly, variable product quality and brand image has positive influence towards purchasing decision indicated by value of F test larger than F table. The advice that can be given is product quality improvement, especially in the DSLR’s ease of use, aesthetics improvements, and also provide easier access to consumers towards service center. Besides, Canon also need to make Canon's attributes more easily recognized by the public as well as applying the innovation of its products in order to not to bear the impression of monotonous and outdated tools.
PENERAPAN BRANDING PADA UKM MAKANAN RINGAN DI KABUPATEN JEPARA Hari Susanta Nugraha; Fitrie Ariyanti; Dar wanto
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16602

Abstract

The implementation of branding to SME’s products can help the consumers to choose products from the competitors. The emergence of branding on SME’s products cause by the needed of identity for product’s of SME’s for entering in the national market, thus increasing penetration. In fact, many SMEs are not yet aware of the importance of branding for competitiveness. The SME’s are more focused on aspects of product sales. The purpose of the study is that known the business conditions and application of branding of SME’s snacks in Jepara District. The research used qualitative approach to disclusore the emergence of branding. The implementation of branding to SME’s focus on desgn of packaging and labeling. Packaging with attractive designs and informative labels can determine the consumer's interest in purchasing the product. The more familiar a product, the easier it will be for market to choose.
ANALISIS PROSES BISNIS USAHA MIKRO KECIL MENENGAH (UMKM) KONVEKSI RYAN COLLECTION DI KABUPATAN KUDUS Widayanto Widayanto
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16603

Abstract

Business process management is an abstraction that describes the way people or parties interact within the system, to handle business requests which are described in a particular way. In the business process the company is able to manage each field in it so that the company is able to achieve the goals that have been planned previously. Business processes include the production and manufacturing process in producing goods or services, and then these are marketed as means to market the products. Furthermore, management in terms of finance as a source of funds for financing the production process should also be prepared in order to keep the production of goods maintained properly. In addition, financial management is also intended to pay human resources workers who work on the existing production processes. One of the purpose of business process analysis is to analyze business processes that exist in business organizations related to the use of firm’s resources. Hence, the use of business organization resources can be generated by to be more effective and efficient by business processes analysis. Riyan Collection, an SME in convection industry, does not have well-structured business organization. The operation and production are controlled by the sole owner, so there is no standard procedure to utilize the existing business processes. The purpose of this research is to arrange the Riyan Collection’s organizational structure and to organize the business process model. This research has developed Riyan Collection’s organization structure and the model of business process. This research also suggests the firm to design a computer-based information system to support the management in making decisions..
PENGARUH DISIPLIN KERJA DAN PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN PT. NUSANTARA CARD SEMESTA (Studi Kasus Karyawan Divisi Sales dan Marketing Jakarta) Tri Handoko; Handoyo Djoko Waluyo
Jurnal Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v6i1.16604

Abstract

The purpose of this research is to know how the discipline of work and granting of incentives on performance of employees of PT. Nusantara Card Semesta Division salesand marketing. This research type is explanatory research. The technique of sampling using a method using saturated. As for the number of samples taken as many as 40 of the respondents i.e. all employees.Based on the results of the descriptive analysis, showed the results of research that the discipline of working in a high category of 65.0%. Variable grant of incentives on the category quite well, as big as a variable and 40.0% performance in the categories high, amounting to 60.0%, Multiple correlation coefficient calculation based on yield value 0.729 which means have a strong correlation. Based on the calculation of the coefficient of determination indicates that the variable is the discipline of work and granting incentives contributed to the influence of 53.2% against the performance of employees. Suggestions in  this  study was  to  give the  award to  employees in  the  form of praise,salary increases, job promotion, or granting allowances to employees who have been doing work with full discipline. the company is expected to provide an adequate incentive because the granting of incentives can lead to high motivation for employees for Moreover, necessary supervision against employees so that employees can work in a good and up.

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