Article Per Year (5 Year)
p-Index From 2020 - 2025
5.412
P-Index
This Author published in this journals
All Journal Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Proceedings of International Conference on Multidiciplinary Research Dharma: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia
Bulan Prabawani
Business Administration Studies, Universitas Diponegoro, Semarang, Central Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 114 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 114 Documents
Search

 1   2   3   4   5 
ANALISIS LOYALITAS PADA MEREK : SEBUAH KAJIAN PERAN KEPERCAYAAN DAN KEPUASAN PADA MEREK Prabawani, Bulan; Saryadi, Saryadi
JURNAL ILMU SOSIAL Volume 6, Issue 2, Year 2007
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1862.475 KB) | DOI: 10.14710/jis.6.2.2007.1-8

Abstract

This research aims to examine factors that generate brand loyalty of cellular phone consumption, which will focus on correlation of two variables, brand trust and brand satisfactions and brand loyalty, and then followed by examination of correlation of brand satisfactions and brand loyalty through the brand trust as an intervening variable. Using the concept of trust from Deutsh (Lau and Lee, 2000) and the concept of loyalty from Assael (1998); this research examines 100 users of cellular phone in Semarang that has the experience of consuming two different brand of cellular phone in 2006. The result shows that brand satisfactions have a direct correlation with brand loyalty, but moderately weaker compare to the correlation between brand satisfactions through brand trust as an intervening variable.
The Effect Of Training and Work Motivation To Employee Performance PT. Nasmoco Pemuda Semarang Ashari, Muhammad; Prihatini, Apriatni Endang; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.739 KB)

Abstract

AbstractPT. Nasmoco Pemuda Semarang is a company that focus on sales and service for four wheel vehicles (car) with Toyota as their brand. For 5 years later, the company accomplishment always exceed the targets however in terms of percentage always decrease every years. This caused by lack of employee training PT. Nasmoco Pemuda Semarang. This research aimed to determine the effect training (X1) and work motivation (X2) against employee performance (Y) PT. Nasmoco Pemuda Semarang. Type of this research is explanatory research, with a population that all of employee on service division which amounts to 62 people. The sample used in this research as many as 62 respondents with techniques of sampling using a Proportionate Stratified Random Sampling method (sampling technique based on conditions or certain categories). Data collection in this research using interview and questionnaires. The technique data analysis using validity test, reliability test, simple linear regression, multiple linear regression, t test and F test with the tools SPSS 20.0.            Based on statistic calculation can be known simple linear regression equation between training with employee performance is Y= 8,632 + 0,618 X1. Linear regression equation between motivation with employee performance is Y= 4,581 + 0,775 X2. Based on there equation can be known there is positive influence in partial between each variable X against variable Y. Multiple linear regression is Y= 2,856 + 0,363 X1 + 0,538 X2. This research concludes that training and work motivation have influence to employee performance. Training and motivation explain the employee performance variable by 48,7% where training has influence as 36,5% and motivation has influence as 41,7%. Training and motivation have simultaneously significant effect against employee performance PT. Nasmoco Pemuda Semarang where the motivation has the highest influence.            Suggestion which can be submitted in this research is the company give training continuously with can be invite the practitioners that expert in it, so that employee performance can be better.
Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan TV Kabel di Kecamatan Tembalang Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Pada PT. MNC Sky Vision-Indovision Semarang) Zahro, Nurul Ulfa; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.596 KB)

Abstract

By providing a good CRM, Indovision has been doing an effort to keep customers’ satisfaction and make the consumers become loyal. The purpose of this study is to determine the influence of CRM as X variable towards loyalty as Y variable through variable Z that is satisfaction. The type of this research is an explanatory research. This research uses non-probability sampling technique to 100 samples who are the consumers in Tembalang Sub-district. This research uses purposive sampling and accidental sampling. The data analysis technique used is cross tabulation test, correlation test, determination test, simple linear regression test, multiple linear regression test, t test, F test, sobel test with the help of IBM SPSS (Statistical Product and Service Solution) program 21.0 version. The results show that CRM gives positive and significant influence towards satisfaction with regression of coefficient value 0.349 and t-value 8,187 and correlation of coefficient value 0.616 and coefficient of determination 40.3%. Satisfaction has a positive and significant influence on loyalty with regression of coefficient value 0.591 and t-value 7.210 and correlation of coefficient value 0.586 and determination of coefficient value 34.1%. CRM has a positive and significant influence on the loyalty variable with regression of coefficient value 0.325 and t-value 7.227 and correlation of coefficient value 0.588 and determination of coefficient value 33.7%. CRM and Satisfaction have a positive and significant influence on the loyalty variable with F-value 35.687 and correlation of coefficient value 0.648 and determination of coefficient value 41.7%. Through the results of the sobel test, it shows that there is an influence between CRM on loyalty through satisfaction with t-value 3.188 and p-value 0.00311. The conclusion of this study is CRM affects Indovision customers’ loyalty through customers’ satisfaction. A suggestion that can be given to Indovision is Indovision should improve their services, especially customer complaints process, pay attention to criticism and suggestions given by customers and keep maintaining the CRM and the quality.
Pengaruh Kepemimpinan, Asuransi dan Lingkungan Fisik Terhadap Kinerja Karyawan PT. Candi Mekar (Studi Kasus Pada Karyawan Bagian Produksi PT. Candi Mekar Pemalang) A, Angga Setyawan; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 4, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (251.819 KB)

Abstract

In today's age development of competition in the business world requires each company to further optimizing and empowerment of all enterprises to better perform the optimization and empowering all its resources for the sake of survival of the company.. Human resource capacity mixed performance , as the company is moving towards efektitifas and efficiency should be able to optimize the performance of its human resources .Candi Mekar Inc. Pemalang is a company that is currently experiencing problems in their employees' performance is marked by the level of attendance from year to year is getting decrease. The decrease of the attenndance is caused by several factors such as leadership , insurance and physical environments that exist in the company .The purpose of this study was to determine the effect of leadership, insurance and physical environment on the performance of employees of Candi Mekar Inc. on the production department. This type of research is explanatory research. The population in the study were all employees of the production department and the number of samples is 100 respondents. Sampling retrieval using random sampling technique. The scale of measurement using a Rating scale. The analytical method used is the correlation test, determination, simple linear regression, multiple linear regression, t test and F test with SPSS version 18.Based on the survey result revealed that the partially leadership give positive influence on employee performance indicated by the value t count > t table ( 7.858 > 1.9845), insurance give positive affect on the employee performance indicated by the value of t count > t table (3.723 > 1.9845), and the physical environment also provides positive influence on the performance indicated by the value of t count > t table (5.515 >1.9845). in the multiple test variables leadership, insurance and physical environment give affect to the employee performance indicated by F count > F table (25.612 > 2.699). The advice can be given that the leadership needs to be an increase in terms of motivation to employees so that employee performance can be maintained , the insurance company needs to revisit the provisions of insurance policies are given so that employees feel satisfied and then the performance of employees will be increased , then the physical environment noise and air cleanliness need to be considered by the company and the company should be able to minimize the impact that can be generated by these two things by providing appropriate equipment with safety standards .
Analisis Faktor – Faktor yang Mempengaruhi Konsumen Untuk Menginap di Hotel Puri Saron Caesari, Septia; Nugraha, Hari Susanta; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 3, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.518 KB)

Abstract

Hotel is a type of industries that produce and provide something in the form of goods and services. Puri Saron Hotel is located in the tourist area of West Lombok over the last five years there is always a rise in the occupancy rate, but the occupancy rate is not optimal because they are under averge. The purpose of this study was to determine the factors that influence consumers to stay at the Hotel Puri Saron. This type of research is exploratory research. Methods of data collection using questionnaires, a preliminary interview and literature study. The sampling technique using sampling techniques and incidental nonprobability sampling.From the analysis of the data found that the factors that influence consumers stay at Hotel Puri Saron consists of price, facilities, location, and quality of service. Factor of price variables consist of suitability given price and the price that has been compared to other hotels. Factor of the facility variable factor is divided into two main facilities and ancillary facilities. Variable locations in the analysis of this study is the flexibility of the consumer to measure the distance of a place to stay with the activities to be carried out. Factor of the variable quality of service consists of the ability of employees in providing services, the capability of communicating with customers, responding to consumer complaints and friendliness of the employees in serving customers. factors based on findings in studies such as the need for evaluation of pricing strategy, the facility is not feasible, as well as improving the quality of service so that consumers are more interested to stay at the Hotel Puri Saron
PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO Sembiring, Dessy; Nugraha, Hari Susanta; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.136 KB)

Abstract

Potential national automotive industry makes competition very tight motor vehicle manufacturers. Yamaha Mio is well known that once the automatic sales pioneer matic motorcycle class of the famous. But this time, with more and more competitors of Yamaha Mio automatic resulted in a decrease in sales. Therefore PT. Yamaha Mataram Sakti as large companies in Semarang increasingly reminded to keep attention to the ad and the brand image of products so that consumers increasingly have more confidence to keep using Yamaha Mio.This study aims to determine the effect of advertising and brand image, the decision of buying Yamaha Mio This type of research that is used is an explanation (explanatory research). The sampling technique used was purposive sampling of 100 respondents. Data analysis technique used in this study is a cross table, simple linear regression, multiple linear regression and hypothesis testing.From the research, there is a positive and significant effect between advertising on product purchasing decisions Yamaha Mio, where 9.469 t > t table (1.988) ads influence the buying decision for 47.8%. second; there is a positive and significant effect between brand image on purchase decisions Yamaha Mio which 12,422 t count > t table (1.988) brand image influence on purchase decisions by 61.2%. third; there is a positive and significant effect between advertising and brand image, the decision of buying Yamaha Mio where the calculated F (87.531) > F table (3.09). Taken together advertising and brand image influence purchasing decisions with a coefficient of determination of 64.3%.Based on the research results, PT. Mataram Yamaha Sakti in the city of Semarang strive to create attractive advertising on various media effectively and efficiently and to improve the brand image of Yamaha Mio with a positive impact on purchasing decisions. Because of advertising and brand image influence on purchase decisions Yamaha Mio Suggestions put forward is the need to enhance the brand image through product quality and increase the intensity and frequency of advertising creativity advertising loyalty to the creation of products that can lead to an increase in the purchase decision.
PENGARUH PERSEPSI KEMUDAHAN MENGGUNAKAN E-WALLET DAN PERSEPSI MANFAAT SERTA PROMOSI TERHADAP MINAT BELI ULANG SALDO E-WALLET OVO Silaen, Elsa; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.258 KB)

Abstract

E-wallet is one type of electronic payment. In Indonesia, there are many e-wallet products, which are issued by banks and private sectors. PT. Visionet Internasional is one of the largest payment gateway companies in Indonesia, which have an e-walled product, called OVO. It was approved by Bank Indonesia on August 7, 2017. This study aims to determine the effect of perceived ease of use, perceived usefullness and promotion on repurchase interest of OVO balance. This is explanatory research and the sampling uses nonprobability sampling techniques, that is purposive sampling method. Data collection used questionnaires from google form. The sample used was 100 respondents using electronic wallet OVO in the city of Semarang. This study uses quantitative and qualitative analysis with validity, reliability, correlation coefficients, coefficient of determination, simple and multiple regression, significance of t test and F test. The results of multiple linear regression analysis show that there was an effect of perceived ease, perceived benefit and promotion of repurchase interest. The variable correlation coefficient of perceived ease of use, perceived usefullness and promotion for electronic wallet OVO has a strong relationship.. The determination coefficient of perceived ease of use variable on repurchase interest of OVO balance variable is 51,8%, The determination coefficient of the perceived usefullness variable on repurchase interest of OVO balance was 54,1%, and The determination coefficient of the promotion variable on repurchase interest of OVO balance was 55,9%.
PENGARUH DISCOUNT, MERCHANDISING, DAN HEDONIC SHOPPING MOTIVES TERHADAP IMPULSE BUYING Manggiasih, Febrisa Pawestri; Widiartanto, Widiartanto; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.575 KB)

Abstract

Febrisa.pm@gmail.comAbstrack: Retail’s consumers who tend to do an impulse buying. One of the retail in Semarang is Robinson. Basedon the preliminary study, there are some problems in there. The problems are the bad quality of the products, thebad display of the products, and consumers have less hedonic shopping motives. Total sales revenue whichdecreased in 2014. This research aims to determine the effect of discount, merchandising, and hedonic shoppingmotives towards impulse buying of the costumer of Robinson. Data collection techniques used in this research waspurposive sampling with 100 consumers as data samples. The data analysis was quantitative analysis used SPSSprogram version of 17. The analysis methode used were correlation test, determination, simple linear regression,multiple linear regression, T-test and F-test. The results of the analysis showed that there is positive effect andsignificant between discount, merchandising, and hedonic shopping motives towards impulse buying of the costumerof Robinson either partially or simultaneously. The variable discount is the greatest effect on impulse buying of thecostumer of Robinson than the merchandising and hedonic shopping motives. Discount can be enhanced by productchecking ,controlling, and improving product quality. Merchandising can be improved by adapting consumersneeds. Moreover, hedonic shopping motives can be improved by managing display shelf and doing some additionalfacilities.
Pengaruh Pelayanan Sistem Online, Tarif, dan Publikasi Terhadap Keputusan Pembelian Secara Online Tiket Kereta Api Relasi Semarang – Jakarta (Studi Kasus Pada PT.Kereta Api Indonesia DAOP IV Semarang Tawang) Wasiun, Rosyid; Nugraha, Hari Susanta; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.873 KB)

Abstract

PT.KAI is a transportation company that provides online purchase. High public interest for purchasing online ticket, make PT.KAI presenting the latest innovations in order to facilitate the users of the railway. This study aimed to determine the effect of an online system services, tariffs, and the publication of the decision purchasing  train tickets online relationships Semarang and Jakarta. The type of this research is eksplanatory research with data collection tool is questionnaire. This study uses the 100 respondents who made a purchase train tickets online relationships Semarang and Jakarta. The sampling technique of this study was accidental sampling. The analysis instrument is validity test and reliability test. Data analysis that used is correlation coefficient, coefficient of determination, simple linear regression, t test, multiple linear regression, and F test.Based on the results of analysis show that in partial service online system contributes influence on purchasing decisions online by 14.4%, variable rates contributed influence on purchasing decisions online by 10.1% and publications variables contributing influence on purchasing decisions online at 8.1%. Simultaneously service online systems, tariffs, and publications contributing influence on purchasing decisions online at 21.2%. The conclusion of this study shows online system services, tariffs, and publications partially and simultaneously influence purchasing decisions online train tickets relation Semarang and Jakarta. Based on these results, PT.Kereta Api Indonesia DAOP IV Semarang must be able to maintain and continue to develop online systems services, the tariffs that were set according to the expected benefits for the consumer, and PT.KAI expected to increase the intensity of publications and information dissemination channel diversity.
PENGARUH KARAKTERISTIK KEWIRAUSAHAAN, MODAL USAHA DAN PERAN BUSINESS DEVELOPMENT SERVICE TERHADAP PENGEMBANGAN USAHA (STUDI PADA SENTRA INDUSTRI KERUPUK DESA KEDUNGREJO SIDOARJO JAWA TIMUR) Putri, Kartika; Pradhanawati, Ari; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.806 KB)

Abstract

This study aims to determine whether there is influence between the characteristics of entrepreneurship, venture capital and the role of Business Development Services to business development. Type of study is Exploratif Research. Data collection methods used are literature studies, questionnaires, interviews and observations. Of the 33 total of study population, retrieved a sample of 33 respondents to the census method. Analysis of data using the correlation coefficient, coefficient of determination, regression analysis, and t test and f test to prove the hypothesis by using SPSS 16.0.The results of the study through the analysis of the coefficient of determination shows that the characteristics of entrepreneurship, business capital, and the role of Business Development Service has a positive and significant impact on business development partially (with the results of respectively 29.5%, 45.7%, and 38.7 %) and 48.7% simultans to the development effort.
Co-Authors Achmad Ulil Khodlro Adila Yeni Rosy D. Adisti Nurul Aulia Adityan Dwi Purnomo Agtriani, Nadia Nur Agung Meiyanto S Agus Hermani Aisyah, Hanun Alifa Noor Amelia Amalia, Andrea Putri Amilia Riyaningrum, Amilia Andi Wijayanto Andiani Ken Astri Amanda Angga Maulana Angga Setyawan A, Angga Setyawan Anis Qomariyah Anita Ariyani Apriatni Endang Prihatini Apriatni Endang Prihatini Ardhian Sasmita Ari Pradhanawati Ari Pradhanawati Ari Pradhanawati Arief Darmawan Aulya Rachman Avi Puspita Desifrida Bunga Maharani Christina Dessy Permatasari Cintia Maharani Putri, Cintia Maharani Dessy Sembiring Elsa Wilna Endang Larasati Erinda Fauzia Fandi Ichwan Sidqi Fania Mutiara Savitri Fauzan Ramadhani Fauziyah, Zahra Putri Febrisa Pawestri Manggiasih, Febrisa Pawestri Fernanda Florencia Pramono Firman Aji Sasongko Fitria Apriliani Yulinda Fitriyadi Fitriyadi Frederick Ido Hamonangan Gigih Wahyu Utomo Handoyo Djoko Waluyo Hapy Septia Nugraheni Hari Susanta Nugraha Hari Susanta Nugraha Hari Susanta Nugraha Henny Diana Erlany Hikmawan, Muhammad Rifqi Hilda Atika Kusumawardhani Hindarsah, Ida I Ketut Suada Indi Djastuti Intan Hidayatillah Isna Armawati Istiq Meidea, Zhurna Auliya Jamadi Jessica Talenta Agustina Tambunan Jihan Mirta Puasantika Jonas Niko Nugroho Karen Arum Septiani, Karen Arum Karimah, Luthfiah Kartika Putri Kasamira, Dhiya Alya Khaerudin Khaerudin Laely Hidayah Lutfitona Ridho Pambudi M. V. I. Ron Olivia Mega Christy Maharani, Rania Rizqika Maria Ursula Mai Cruz Maria Ursula Mai Cruz Maulidia, Ana Mayranni Rizky Puspitasari Mia Darmianti Muhammad Ashari Muhammad Habib Mahendra Muhammad Istifau Maulana Muhammad Shendy Alvian Muslim, Muhammad Agil Naili Farida Naili Farida Nawazirul Lubis Ngatno Ngatno Nikho Ardhyanto Nurita Hertina Novia Sari Nurul Ulfa Zahro Oktaria Diyah Pratiwi, Oktaria Diyah Ompusunggu, Martalina Zwita Pinem, Robetmi Jumpakita Pinka Morina Prawata Hadi, Sudharto Pritta Aprilia Hapsari Pujiastuti, Natalia Sari Putra, Ijai Pratama Rahman, Baskoro Saputra Ratih Nur Setyaningsih Renata, Tasya Rizky Reni Shinta Dewi Renita Helia Reski Pratiwi Rifa'atussa'adah Rifa'atussa'adah Rio Sri Whisnu Sjahputra Rizky, Setya Anugrah Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Rosyid Wasiun Saikoo Muhammad, Saikoo Sandy Salsabila Khaerunissa Sant, Alifia Safira Rahmadanti Saputro, Hashfi Prasetyo Whido Sari Listyorini Sari Listyorini Saryadi Saryadi Saryadi Saryadi Sebastian Mardeta Ferandi Sekar Widyasari Putri Sendhang Nurseto Septia Caesari, Septia Sianturi, Nathania Reandra Silaen, Elsa Singgih Priambodo Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto Prawata Hadi Sudharto Prawata Hadi Sulistia Suwondo Sungkar, Jessica Valery Tasa Ushuaia Tasa Ushuaia Tasa Ushuaia Tia Agustina Faricha Very Torganda Tampubolon Wahyu Hidayat Wahyu Hidayat Waluyo, Handojo Djoko Washillah, Muhammad Hafidz Wibowo, Krisna Adi Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Wiranti M.S Hutabarat Yassar, Muchamad Chico Demas Yudha Widyantoro Prabowo Yudhistira, Indra Yunita Kartikasari Yuwanto Yuwanto Zahro, Nurul Ulfa