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Jurnal Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : 10.14710
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis (JAB), accredited SINTA 3 by Kemenristek Dikti, is published by Diponegoro University, Semarang. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business practitioners. We welcome novel, innovative, and ground-breaking contributions, the focus of authors’ work must be on addressing the Business Administration issues. The following are suggested areas of interest: Marketing Human resources Financial Management information system Entrepreneurship Operation Management Consumer behavior Service marketing Corporate Governance Business Ethics Leadership Strategic Management Knowledge Management Taxation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 8, No 2 (2019)" : 6 Documents clear
Keahlian Penjualan, Perilaku Penjualan dan Kinerja Penjualan Salesforce PT Nasmoco Pemuda Semarang Fitri Maulana; Andi Wijayanto
Jurnal Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i2.25966

Abstract

This study aims to determine the effect of sales skills and sales behavior on sales performance. The population in this study was 32 salesforces of PT. Nasmoco Pemuda Semarang. The data used in this study are primary data obtained using questionnaires, interviews and observations. Data analysis using linear regression. The results of the study indicate that sales skills has a positive and significant effect on the sales performance. The sales behavior has a positive and significant effect on the sales performance. Simultaneously, the sales skills and sales behavior have a positive and significant effect on the sales performance. To improve sales performance, salespeople are expected to further increase their sales behavior because it is a more dominant variable. To increase sales behavior, salespeople are expected to be more responsive to listen to what prospective buyers say, not be proactive.Penelitian ini bertujuan untuk mengetahui pengaruh keahlian penjualan dan perilaku penjualan terhadap kinerja penjualan. Populasi dalam penelitian ini sebanyak 32 tenaga penjual PT. Nasmoco Pemuda Semarang. Data yang digunakan dalam penelitian ini adalah data primer yang di peroleh menggunakan kuesioner, wawancara dan observasi. Analisis data menggunakan regresi linier. Hasil penelitian menunjukkan bahwa keahlian penjualan berpengaruh positif dan signifikan terhadap kinerja penjualan. Perilaku penjualan berpengaruh positif dan signifikan terhadap kinerja penjualan. Secara simultan, keahlian penjualan dan perilaku penjualan bersama-sama memiliki pengaruh yang positif dan signifikan terhadap kinerja penjualan. Sebaiknya dalam meningkatkan kinerja penjualan seharusnya tenaga penjual lebih meningkatkan lagi perilaku penjualannya karena merupakan variabel yang lebih dominan pengaruhnya. Untuk meningkatkan perilaku penjualan diharapkan tenaga penjual agar lebih responsif mendengarkan apa yang dikatakan calon pembeli, tidak bersikap proaktif.
Pengaruh Structural Assurance dan Perceived Reputation Terhadap Purchase Intention Melalui Trust Pada Konsumen Tokopedia Moh. Deni Andri Saputra; Widiartanto Widiartanto
Jurnal Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i2.25925

Abstract

The aims of this study is to measure the effects of structural assurance and perceived reputation to purchase intention through trust. The population of this research is consumers of Tokopedia in Faculty of Social and Political Science of Diponegoro University, while the sample is 100 consumers of Tokopedia with some certain prerequirements.The data was analyzed using two-step analysis with SPSS 17.0 for windows where previously tested the validity test, reliability test, coefficient of correlation, coefficient of determination, and test of significance (t-test and f-test). The result of this study is showing that structural assurance and perceived reputation has positive impact toward trust, the biggest impact is own by perceived reputation. Based on the result of two step analysis, trust is an intervening variable toward purchase intention in this study. Some recommendations are added based on those results. It is recommended that Tokopedia should improve the ability to solve hacking, provide guaranteed data information so that visitors' responses to structural assurance are safe, besides that it needs to focus on customer satisfaction, provide high service and increase credibility so consumers arise trust and increase purchase intention to Tokopedia. Tujuan dilakukanya penelitian ini adalah untuk mengetahui pengaruh antara structural assurance dan perceived reputation terhadap purchase intention melalui trust. Populasinya adalah seluruh konsumen Tokopedia di Fakultas Ilmu Sosial dan Ilmu Politik di Universitas Diponegoro, sedangkan sampelnya adalah 100 konsumen Tokopedia dengan kriteria tertentu. Analisis yang digunakan dalam penelitian ini adalah analisis dua tahap menggunakan software SPSS for Windows, di mana sebelumnya dilakukan uji validitas, uji reliabilitas, uji koefisien korelasi, koefisien determinasi, analisis regresi sederhana dan berganda, dan uji signifikansi (uji t dan uji F). Hasil penelitian ini menunjukan bahwa structural assurance dan perceived reputation berpengaruh secara parsial dan simultan terhadap trust, dimana ketika bersama-sama perceived reputation memiliki pengaruh yang paling besar terhadap trust. Berdasarkan hasil analisis dua tahap trust merupakan variabel intervening terhadap purchase intention dalam penelitian ini. Berdasarkan hasil tersebut maka disarankan supaya Tokopedia dapat meningkatkan kemampuan dalam memecahkan masalah hackers, menyediakan jaminan informasi data sehingga tanggapan pengunjung mengenai structural assurance aman, selain itu perlu memfokuskan terhadap kepuasan konsumen, memberikan pelayanan yang tinggi dan meningkatkan kredibilitas yang dimiliki sehingga konsumen timbul trust dan berminat untuk membeli di Tokopedia.
Altman Z-Score Vs Zmijewski X-Score Dalam Memprediksi Kebangkrutan Perusahaan (Studi Kasus PT Tiga Pilar Sejahtera (AISA) Tahun 2015-2017) Fanita Dahni
Jurnal Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i2.25433

Abstract

Many kind of methods for predicting bankruptcy have their respective characteristics and each methods have different characteristics. The results of the calculation of each method can give the same or even different results. In this study intended to predict whether the PT Tiga Pilar Sejahtera Food, Tbk (AISA) the results of the Altman Z-Scores and Zmijewski calculations have the same results, both of which can predict the company bankrupt, not bankrupt, or both models produce different results. In conducting this research, the author uses descriptive study methods and case studies. The data used are secondary data obtained from the company's official website. The research proves that: (1) Altman Z-Score calculation predicts that AISA indicates bankruptcy in the 2015-2017 period; (2) Zmijewski X-Score calculation predicts that AISA is in safe condition; (3) There are differences in the calculation results between Altman Z-Score and Zmijewski X-Score; (4) Differences can be triggered by differences in the ratio components used in the calculation of each method. This research is only a description of the company's condition which is not 100% correct. The results of the calculation methods are used as an evaluation in the future so that the company can improve its performance. This research can also be used as an illustration to make investment decisions for investors.
Studi Niat Pelaporan Pelanggaran: Tinjauan Literatur Dalam Prilaku Organisasi Mengenai Moral dan Rasa Takut Karyawan Akan Pembalasan Muhammad Fikry Aransyah; Adietya Arie Hetami; Putry Satriani Ramba
Jurnal Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i2.25373

Abstract

Studi ini mempelajari dan meringkas literatur yang mengulas pengaduan. Penelitian ini mencari  informasi rinci dan data empiris mengenai faktor-faktor yang mempengaruhi studi intensi pengaduan dalam tinjauan literatur. Menerapkan Model Intensitas Moral yang diperkenalkan oleh Jones (1991), penelitian ini melihat bagaimana besarnya konsekuensi, konsensus sosial, dan kedekatan mempengaruhi intensi pengaduan. Selain itu, ketakutan akan pembalasan adalah variabel tambahan untuk memperpanjang studi berdasarkan Model Intensitas Moral. Prediktor pertama adalah besarnya konsekuensi. Studi yang berkaitan dengan prediktor ini memeriksa bahaya atau manfaat yang dilakukan pada korban atau penerima manfaat dari tindakan moral yang dimaksud. Studi yang terkait dengan prediktor kedua, konsensus sosial, memeriksa Tingkat persetujuan sosial bahwa tindakan yang diusulkan itu jahat atau baik. Prediktor ketiga adalah kedekatan. Studi-studi dalam bidang ini berfokus pada perasaan kedekatan (sosial, budaya, psikologis, atau fisik) yang dimiliki agen moral bagi para korban kejahatan yang dipertanyakan. Studi yang terkait dengan prediktor akhir, takut akan pembalasan, memeriksa sebagai tindakan yang tidak diinginkan terhadap pelapor yang disebabkan oleh pelapor internal atau eksternal. Untuk setiap prediktor, penulis pertama-tama meringkas dan menganalisis temuan penelitian sebelumnya dan kemudian mengajukan saran untuk penelitian pengaduan di masa depan.
Efektifitas Executive Coaching Pada Tipe Kepemimpinan Transformasional Dan Transaksional Rauly Sijabat; Pramudianto Pramudianto
Jurnal Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i2.25257

Abstract

Executive coaching that considers leadership types has the potential to change behavior that can improve individual and organizational performance. This is what prompted a study to determine the effectiveness of giving executive coaching on the types of transformational and transactional leadership.The design of the study designed in this study is mixed-factorial design 2x2 between-within subject. The first factor is executive coaching which consists of two levels, namely executive coaching and no executive coaching and the second factor is the type of leadership which consists of two levels, namely transformational and transactional on proactive influence tactics rational persuasion, inspirational appeals, consultation, collaboration. The data measured or observed in this study is the sales performance of the experimental participants consisting of sales heads and key account heads in automotive multinational companies.The findings of this study indicate that this type of transformational leadership with executive coaching has proven to be more effective in improving sales head and key account head sales performance. Furthermore, this study also shows that in the type of transformational leadership, the proactive collaboration and consultation influence tactics proved to be more effective while the transactional leadership type will be more effective in proactive rational and inspirational tactics.
Kualitas Produk, Kesadaran Merek dan Harga serta Pengaruhnya Terhadap Kepuasan Pelanggan Didit Darmawan
Jurnal Administrasi Bisnis Vol 8, No 2 (2019)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v8i2.25267

Abstract

The growing of restaurant industry is causing high competition among business competitor, each business is required to create competitive advantage to satisfy customers and increase the level of sales. Business people in this industry strive to achieve maximum satisfaction for their customers and not only to achieve profits. This is because satisfied customers will determine the sustainability of the relationship with the restaurant. Every effort should be made to get satisfied customers with restaurant services. This study aims to analyze and discuss the influence of product quality, brand awareness and price on customer satisfaction in Dewi Kahyangan restaurant in Jombang City. The three independent variables involved in this study are product quality, brand awareness and price. One dependent variable is customer satisfaction. The research method used was qualitative. The sampling technique used wasnon-probability sampling. The population in this research all custumes who had eaten at the Dewi Kahyangan restaurant in Jombang City, with 100 respondents of sample size.The technique for taking samples is used non probability sampling techniques with accidental sampling method. The analytical tool used was multiple linearregression with SPSS 24.0 for windows. The results showed that product quality, brand awareness and price had a significant partial and simultaneous effect on customer satisfaction.

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