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INDONESIA
JURNAL SAINS PEMASARAN INDONESIA
Published by Universitas Diponegoro
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Core Subject : Education,
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Articles 6 Documents
 1 
Search results for , issue "Vol 13, No 3 (2014): Desember" : 6 Documents clear
PENINGKATAN KUALITAS KEHIDUPAN KERJA MELALUI ANALISIS STRESS KERJA SERTA FAKTOR YANG MEMPENGARUHI (Studi pada Anggota Dit. Reskrimum POLDA Jateng) Pratiwi, Maharani Ayu
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 3 (2014): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.593 KB) | DOI: 10.14710/jspi.v13i3.350-368

Abstract

control in a variety of human behavior. Although the police do their job fair, good, and theywork diplomatically still not an easy task. Police in carrying out his responsibilities as a lawenforcement and justice has several tasks, namely as a patrol officer, detective, juvenilepolice, traffic police, officer training, officer identification, and laboratory personnel (crime).The phenomenon encourages research that examine how to improve the quality of workinglife member of the Dit. Reskrimum Central Java Police.The model was developed to answer the research problem consists of four variables thatinclude the variable characteristics of the organization and job characteristics as exogenousvariables as well as the job stress and quality of work life as an endogenous variable thatproduced five research hypotheses. Data on the variables obtained through interview usingquestionnaires to 106 members of the DIT. Reskrimum Central Java Police. The collecteddata is then analyzed by using SEM.Statistical test results showed that the statistical characteristics of the organization provedpositive and significant effect on Job Stress, Job Characteristics proved statistically significantand positive effect on Job Stress, Job Stress has not been proven statistically significanteffect on Quality of Life Work, Organizational Characteristics statistically proven effect positiveand significant impact on quality of work life and job characteristics are statistically provenpositive and significant impact on the Quality of Work Life.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN MICROSOFT (STUDI KASUS DI KABUPATEN REMBANG) Lukiarti, Ming Ming
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 3 (2014): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1445.777 KB) | DOI: 10.14710/jspi.v13i3.278-301

Abstract

In marketing, there is no doubt that customer loyalty is essential. Marketers will always try tokeep their customers in long period or even forever if it is possible. Therefore, this researchtries to examine the factors that influence the customer loyalty. These factors are perceivedrisk, switching costs and corporate image as a moderating variable between switching costsand customer loyalty. The necessary data was obtained through interviews using questionnairesto 100 respondents. The obtained data then analyzed by using the technique of Partial LeastSquare (PLS-SEM).The results of statistical test by using Partial Least Square (PLS-SEM) showed that, theperceived risk has a positive effect on switching cost, switching cost has a positive effect oncustomer loyalty and corporate image did not moderate the relationship between switchingcosts and customer loyalty. Based on the results, a managerial implications can be drawn,namely loyalty enhanced by increasing switching costs and perceived risk. This is done byalways creating a system performance that is easier to operate and easy to understand throughcreating operating systems is no more difficult than the previous editions and provide multitaskingcapabilities that have larger capacity. In addition , it should provide better security systemsthat are not easily infected by virus or cyber criminals hacked, give the perception that ismore expensive and difficult to move to another operating system by means of improvingcustomer satisfaction and provide good services (performance) within the operating system,simplify and make it cheaper for the installation of new programs and increase customerengagement (eg: forming a community joint branding with the mobile phone company or othercomputer company) to provide added value for Microsoft customers.
STUDY TENTANG KEPUASAN PELANGGAN DAN MINAT MEMBELI ULANG Ma'mun, Muhammad; Widiyanto, Ibnu; Mudiantono, Mudiantono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 3 (2014): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.542 KB) | DOI: 10.14710/jspi.v13i3.259-277

Abstract

The purpose of this research was to test the influences of employee hospitality, SPBU image,complete fascility toward customer satisfaction to increase rebuying intention. The usage ofthese variables was able to solve the arising problem within SPBU Alvia Brother’s SampangMadura.The samples of this research consisted of a hundred customers on SPBU Alvia Brother’sSampang Madura. The analysis technique used here is multiple regression with the leastsquare difference and hypothesis test using t-statistic to examine partial regression coefficientand f-statistic to examine the mean of mutual effect with level of significance 5%. In addition,classical assumption was also performed including normality test, multicolinearity test, andheteroscedasticity test.The result of the analysis showed that employee hospitality, SPBU image, complete fascilityan positive influence, which is significant to customer satisfaction and rebuying intention. Theempirical result indicated that to increase rebuying intention of SPBU Alvia Brothers SampangMadura, management need to pay attention on factors like employee hospitality, SPBU image,and complete fascility, because that is the factors that effect high or low level of rebuyingintention.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA TENAGA PENJUALAN STUDI PADA PT. NASMOCO JAWA TENGAH DAN DIY Amri, Syaeful
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 3 (2014): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (890.395 KB) | DOI: 10.14710/jspi.v13i3.235-258

Abstract

The purpose of this research was to test the influences of of learning orientation, quality oftraining, sales force competence, smart working orientation toward sales force performanceto achieve sales targets. The usage of these variables was able to solve the arising problemwithin PT. Nasmoco Central Java and DIY.The Research aims to analyze the influences of factors toward performance of sales force,based on the case, a theoretical model and 4 hypotheses are accomplished to be testedusing Structural Equation Model (SEM). The sample of this research is 100 sales person inPT. Nasmoco Jawa Tengah and DIY.From the result of this analysis, Structural Equation Model has fulfilled criteria of GoodnessFit Index; X2 (chi square) 100,219, probability 0.109 (e”0.05), RMSEA 0.044 (d”0.08), GFI0.887 (e”0.90), AGFI 0.838 (e”0.90), TLI 0.985 (e”0.95), CFI 0.988 (e”0.95).The result of the analysis showed that learning orientation, quality of training, and sales forcecompetence strongness an positive influence, which is significant to sales force performanceand sales targets. The empirical result indicated that to increase sales targets of PT. NasmocoCentral Java and DIY, management need to pay attention on factors learning orientation,quality of training, sales force competence, and sales force performance, because that is thefactors that effect high or low level of achieving sales targets.
FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA SALES FORCE MLM HIGH DESSERT DI SURABAYA, SEMARANG DAN BANDUNG Kurniawan, Albertus Andry Soesilo
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 3 (2014): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (723.626 KB) | DOI: 10.14710/jspi.v13i3.302-333

Abstract

Seiring dengan pesatnya persaingan bisnis yang semakin kompetitif saat ini, maka berbagaibisnis bermunculan, salah satunya adalah bisnis MLM. Penelitian ini bertujuan (1) untukmenganalisis pengaruh antara kompetensi terhadap kerjasama tim upline-downline. (2) Untukmenganalisis pengaruh antara dukungan perusahaan terhadap kerjasama tim upline-downline.(3) Untuk menganalisis pengaruh antara proses pembelajaran terhadap kerjasama tim uplinedownline.(4) Untuk menganalisis pengaruh antara kerjasama tim upline-downline terhadapkinerja sales force MLM.Sampel pada penelitian ini adalah 100 orang sales force pada MLM High Dessert di Semarang,Surabaya dan Bandung. Teknik analisis data menggunakan regresi berganda dengan asumsiklasik, dan uji validitas dan reliabilitas.Hasil penelitian menunjukkan bahwa (1) semakin tinggi proses pembelajaran maka semakintinggi kerjasama tim upline-downline. Hal ini dapat dilihat dari nilai signifikansi dibawah 0.05sehingga hipotesis ketiga diterima. Nilai koefisien regresi sebesar 0.917. Artinya semakintinggi proses pembelajaran maka semakin tinggi kerjasama tim upline-downline. (2) Semakintinggi dukungan perusahaan maka semakin tinggi kerjasama tim upline-downline. Hal ini dapatdilihat dari nilai signifikansi dibawah 0.05 sehingga hipotesis kedua diterima. Nilai koefisienregresi sebesar 0.398. Artinya semakin tinggi dukungan perusahaan maka semakin tinggikerjasama tim upline-downline. (3) Semakin tinggi kompetensi sales force maka akan semakinmeningkatkan kerjasama tim upline-downline. Hal ini dapat dilihat dari nilai signifikansi dibawah0.10 (10%) sehingga hipotesis pertama diterima. Nilai koefisien regresi sebesar 0.094. Artinyasemakin tinggi kompetensi sales force maka semakin tinggi kerjasama tim upline-downline.(4) Semakin tinggi kerjasama tim upline-downline maka semakin tinggi kinerja sales force.Hal ini dapat dilihat dari nilai signifikansi dibawah 0.05 sehingga hipotesis keempat diterima.Nilai koefisien regresi sebesar 0.497. Artinya semakin tinggi kerjasama tim upline-downline maka semakin tinggi kinerja sales force.
ANALISIS PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA UNTUK MENINGKATKAN KINERJA KARYAWAN (Studi Pada PT. Dok & Perkapalan Kodja Bahari (Persero) Cabang Semarang) Muhajir, Ilyas
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 13, No 3 (2014): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.417 KB) | DOI: 10.14710/jspi.v13i3.334-349

Abstract

Tujuan dari penelitian ini adalah untuk mengeksplorasi hubungan antara gaya kepemimpinan,budaya organisasi, kepuasan kerja dan kinerja karyawan dalam sampel karyawan di PT. Dok& Perkapalan Kodja Bahari (Persero) Cabang Semarang. Data diperoleh melalui kuesionerdan model penelitian diuji dengan model persamaan struktural/structural equation modeling.Hasilpenelitian menunjukan bahwa semua hipotesis diterima. Hasil akhir analisis SEM telah memenuhikriteria indeks kelayakan model (Goodness of fit index criteria; Chi square = 261,212; Probability=0,241; RMSEA= 0,023; GFI= 0,846; AGFI= 0,812; CFI= 0,995; TLI= 0,994; CMIN/df= 1,062,semua memenuhi kriteria kecuali nilai GFI dan AGFI adalah marginal. Selain itu diperolehhasil bahwa semua hipotesis yang diajukan dapat diterima. Gaya kepemimpinan dan budayaorganisasi berpengaruh positif terhadap kepuasan kerja karyawan, gaya kepemimpinan danbudaya organisasi berpengaruh positif terhadap kinerja karyawan baik secara langsung maupuntidak langsung melalui kepuasan kerja. Dalam penelitian ini ditemukan bahwa Budaya organisasipaling berpengaruh kuat terhadap kepuasan kerja dan kinerja karyawan. Berdasarkan hasildata, maka model yang diajukan dalam penelitian ini dapat diterima.Atas dasar hasil tersebut,implikasi manajerial yang dapat disarankan adalah peningkatan kepuasan kerja dan kinerjakaryawan dapat dicapai dengan menciptakan dan menjaga budaya keterlibatan dalam budayaorganisasi perusahaan, menerapkan gaya kepemimpinan partisipatif sejalan dengan memberikantingkat gaji yang dirasa memuaskan bagi karyawan.

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