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INDONESIA
JURNAL SAINS PEMASARAN INDONESIA
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 15, No 3 (2016): Desember" : 6 Documents clear
STUDI MENGENAI PENGARUH TEKANAN WAKTU UNTUK MEMBELI, DERAJAT DIFERENSIASI PRODUK DAN CUSTOMER VALUE TERHADAP MINAT BERTRANSAKSI ULANG MENGGUNAKAN UANG ELEKTRONIK (Studi pada Pengguna Uang Elektronik e-Money di Kota Semarang) Yulianto, Yana; Ferdinand, Augusty Tae; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.867 KB) | DOI: 10.14710/jspi.v15i3.152-167

Abstract

The pupose of this research is to build a customer value through time pressure to buy and the degree of product differentiation in improving interest in the use of electronic money transaction (Studies on users electronic moneye-Moneyin Semarang).Samples were the users electronic money in Semarang, a total of 102 respondents. Structural Equation Model (SEM) was run by AMOS software was used to analyze the data. The analysis showed that the customer value through time pressure to buy positive effect in improving interest in the use of electronic money transaction.The empirical findings indicate that time pressure to buy positive influence on improving interest in the use of eectronic money transaction, time pressure to buy possitive influence on cutomer value, the degree of product differentiation is not possitive effect on improving interest in the use of electronic money transaction, customer value possitive influence on improving interest in the use of electronic money transaction.
ANALISIS PENGARUH KUALITAS WEBSITE, LINGKUNGAN DAN DAYA TARIK KONTEN TERHADAP IMPULSIVE BUYING PADA WEBSITE OLX MELALUI PERILAKU HEDONIK Septiani, Shelomita Elisabeth; Sugiarto, Sugiarto; Yoestini, Yoestini
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.954 KB) | DOI: 10.14710/jspi.v15i3.168-180

Abstract

Along with era’s development, there is a shift which consumers prefer to buy via online shopping rather than going straight to the mall or come to the store to buy something. This research aims to analyze the effect of website’s quality toward hedonic behavior, to analyze the effect of environment toward hedonic behavior, to analyze the effect of content attractiveness toward hedonic behavior, to analyze the effect of hedonic behavior toward impulsive buying.Sample in this research is 97 respondents that are shopping on the OLX website. The technique of data analysis is using SPSS, with validity and realibility test, the classic assumption test and multiple regression.The result of this research shows that the Quality of the Website doesn’t has positive effect toward hedonic behavior, Environment have positive effect toward Hedonic Behavior, the Attractiveness of Content have positive and significant effect toward Hedonic Behavior, Hedonic Behavior have a positive effect toward Impulsive Buying.
ANALISIS PENGARUH KREATIVITAS DISPLAY, DAN PROMOSI STORE AID TERHADAP CUSTOMER DELIGHT DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN Studi pada Aneka Jaya Perum Sambiroto Semarang Dora, sylvia Terra; Sugiarto, Sugiarto; Mudiantono, Mudiantono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.604 KB) | DOI: 10.14710/jspi.v15i3.181-192

Abstract

The purpose of this research is to test the influences of display creativity and store promotional aid on customer delight to improve purchasing decisions. Using these variables, the usage of these variables are able to solve the arising problem in the branch of Aneka Jaya departement store Semarang city.The samples size of this research is 114 buyer of Aneka Jaya Departement store Semarang. Using the Structural Equation Modelling (SEM), the result shows that the display creativity and store promotional aid have influence on customer delight in order to improve purchasing decisions.The effect of display creativity on customer delight are significant; the effect of store promotional aid on customer delight are significant; The effect of display creativity on purchasing decisions are significant; the effect of store promotional aid on purchasing decisions are significant; and the effect of customer delight on purhasing decisions are significant.
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS STRATEGI BISNIS TERHADAP KEUNGGULAN BERSAING DALAM MENINGKATKAN KINERJA UNIT (Studi Bank BNI Kantor Wilayah 05) Siregar, Apriany Prima
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.784 KB) | DOI: 10.14710/jspi.v15i3.193-205

Abstract

The purpose of this research is to test the influences of CRM and quality of bussiness strategy oncompetitive advantage to increase company performance. Using these variables, the usage of these variables are able to solve the arising problem within PT. Bank BNI Central Java.The samples size of this research is145manager PT. Bank BNI Central Java. Using the Structural Equation Modeling (SEM). The results show that the CRM and quality of bussiness strategy positive significant oncompetitive advantage to increase company performance.The effectCRM on competitive advantage are significant; The effectCRM and quality of bussiness strategy on competitive advantage are significant; The effect CRM on company performance are significant; the effect CRM and quality of bussiness strategy on company performance are significant, and The effect competitive advantage on company performance are significant.
MENINGKATKAN KEPUTUSAN PEMBELIAN MELALUI STRATEGI PROMOSI PENJUALAN, BRAND POSITIONING, DAN PERCEIVED QUALITY YANG DIPENGARUHI OLEH CELEBRITY ENDORSER DAN INOVASI PRODUK (Studi Pada Konsumen Gatsby Skin Tonic Cooling Face Wash Coverage A/P Semarang) Selestio, Robby; Ferdinand, Augusty Tae; Sukresna, I Made
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.811 KB) | DOI: 10.14710/jspi.v15i3.141-151

Abstract

The purposes of this research are to analyze the influence of celebrity endorser and product innovation against sale promotion, brand positioning and perceived quality to increase purchase decision on Gatsby Skin Tonic Cooling Face Wash product. The research’s object which do in this case is the Gatsby Skin Tonic Cooling Face Wash customer in A/P Semarang coverage. There are 150 respondents and this research used convenience sampling technic.The data analyze technic which used in this case is the structural equation model (SEM) by AMOS 21 software. The result using SEM showed that criteria goodness of fit full model ischi-square= 171.881, probability = 0,004, CMIN/DF = 1,364, GFI = 0,889, AGFI = 0,850, TLI = 0,956, CFI = 0,964, and RMSEA = 0,49. The results said that the models in this research can be used.The results showed that the celebrity endorser has a positive and significant effect on brand positioning, celebrity endorser does not have effect on perceived quality, innovation product has a positive and significant effect on perceived quality, sale promotion has a positive and significant effect on purchase decision, brand positioning has a positive and significant effect the purchase decision, and perceived quality has a positive and significant effect on purchase decision. According to this research, there are a few limitation on this research and upcoming research’s agenda that can be done in the next research.
ANALISIS PENGARUH KUALITAS PRODUK, KEPUASAN PELANGGAN DAN WORDS OF MOUTH TERHADAP MINAT BELI ULANG KONSUMEN (Studi Kasus Pada Produk Kerupuk Ikan Lele UKM Minasari Cikaria Pati, Jawa Tengah) Pamenang, Wisnu; Soesanto, Harry
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 15, No 3 (2016): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (415.558 KB) | DOI: 10.14710/jspi.v15i3.206-211

Abstract

Minasari Cikaria products are crackers catfish product that is already known by people around the village of Sukoharjo, Pati regency. In the last 1 year Cikaria Minasari sales decreased, therefore conducted this study to determine how to influence the Repurchase Intention cracker products UKM Minasari Cikaria.This research analyzes the factors that influence repurchase intention with mediating variables Word Of Mouth. In this study developed a theoretical model to propose five hypotheses to be tested using Structural Equation Model (SEM) using AMOS 21.0 software. Respondents were used in this study are all people who have purchased and consumed Minasari Cikaria totaling 270 people.The results of data processing for the full model SEM has met Godnessof Fit as follows, Value Chi Square = 78, 447, df: 49, p: 5%; Probability = 0.005; GFI = 0.954; AGFI = 0.927; TLI = 0,990; CFI = 0.993; CMIN / DF = 1.601; RMSEA = 0.047. Thus it can be said that this model is feasible to use. The results of this study indicate that word of mouth can be improved with quality products and customer satisfaction. Furthermore, customer satisfaction and word of mouth will affect the high repurchase intention of Minasari Cikaria products.

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