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INDONESIA
JURNAL SAINS PEMASARAN INDONESIA
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Education,
Education
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Articles 5 Documents
 1 
Search results for , issue "Vol 16, No 1 (2017): Mei" : 5 Documents clear
PENGUKURAN KEPUASAN PESERTA JKN MELALUI PENDEKATAN IMPORTANCE-PERFORMANCE ANALYSIS Lusianti, Dina
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 1 (2017): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (924.367 KB) | DOI: 10.14710/jspi.v16i1.17-25

Abstract

Peogram Jaminan Kesehatan Nasional (JKN) yang diselenggarakan oleh BPJS Kesehatan menerapkan sistem kendali mutu dan kendali biaya. Pelayanan yang diberikan diharapkan dapat memberikan jaminan kesehatan bagi seluruh rakyat Indonesia. Tidak hanya kepastian jaminan, BPJS Kesehatan senantiasa berupaya menempatkan kepuasan Peserta JKN sebagai salah satu kinerja yang harus terus ditingkatkan. Sebagai upaya peningkatan kepuasan Peserta maka dilakukan pendekatan melalui Importance-Performance Analysis (IPA). Melalui pendekatan IPA dapat diketahui besaran indeks kepuasan Peserta sekaligus analisa mengenai atribut yang membutuhkan penanganan lebih lanjut guna meningkatkan kepuasan Peserta JKN. Diperoleh indeks kepuasan Peserta JKN Cabang Pati pada hal layanan administrasi sebesar 88,85 persen. Adapun atribut yang perlu ditingkatkan adalah mengenai jaminan waktu apabila terdapat kendala aplikasi karena adanya maintenance maupun perbaikan lainnya.
PENGUATAN KINERJA PEMASARAN MELALUI PENGEMBANGAN INOVASI DAN KREATIVITAS PROGRAM KERJA PADA WIRAUSAHA MUDA DI SEMARANG Sijabat, Rauly
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 1 (2017): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (776.334 KB) | DOI: 10.14710/jspi.v16i1.26-42

Abstract

Marketing performance is related to the results achieved by the company. A review of previous studies conducted leads that marketing performance can be achieved by building the capabilities of business networks created through innovation and creativity of marketing programs. These findings are then directing this research in providing empirical evidence related to the influence of innovation variables, marketing program creativity, business network capabilities and marketing performance. The data required in this study was obtained through interviews using a questionnaire on a scale of 1-7. The data obtained were analyzed by using Multiple Regression Test. The results of multiple regression testing indicate that the innovation and creativity of marketing programs proved to have a significant positive impact on business network capabilities as well as innovation, creativity of marketing programs and business network capabilities proved to improve marketing performance.
Study of Antecedent of Customer Satisfaction and Loyalty for Kompas Klasika Jateng & DIY Ratna, Maria Moniqua; Soesanto, Harry; Sukresna, I Made
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 1 (2017): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (823.705 KB) | DOI: 10.14710/jspi.v16i1.43-56

Abstract

The purpose of this research is to investigate the effect of core service quality, peripheral service quality, and corporate image on customer satisfaction and loyalty of advertiser of Kompas Klasika Jateng&DIY.  Data were collected from 200 clients (advertisers) of Kompas Klasika Jateng&DIY using purposive sampling method, and the data processed using the AMOS software analysis technique Structural Equation Modelling (SEM) version 23.0.  The research reveals there is a positive and significant correlation between peripheral service quality to the customer satisfaction (CR = 4,115) and to the customer loyalty (CR= 2,614); corporate image to the customer satisfaction (CR= 4,976) and to the customer loyalty (CR= 2,580). While, the correlation of the core service quality to the customer satisfaction and loyalty is have no significant impact (each shows that CR= 1,387 and CR= -0,412), so does the impact of customer satisfaction to the customer loyalty (CR= 0,997). Keyword: Core Service Quality, Peripheral Service Quality, Corporate Image, Customer Satisfaction, Customer Loyalty
Study of Influence of Customer Relationship Management on Customer Satisfaction in CV Batik Semarang16 Shofiah, Siti; Sukresna, I Made; Sugiono, Sugiono
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 1 (2017): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (841.191 KB) | DOI: 10.14710/jspi.v16i1.57-69

Abstract

This study aimed to examine the influence of customer relationship management on customer satisfaction, with product innovation  and customer value as mediating variables. The study conducted in Batik Semarang16.The samples were customers of Batik Semarang16, a total of 126 respondents. Structural Equation Modeling (SEM) run by AMOS software was used to analyze the data. The analysis showed that customer relationship management, product innovation and customer value had positive influence on customer satisfaction.The empirical findings indicated that customer relationship management positively influenced product innovation; customer relationship management positively influenced customer value; product innovation positively influenced customer satisfaction; and customer value influenced customer satisfaction.
Pengaruh Kompetensi Menjual, Kualitas Hubungan, dan Pengalaman Menjual untuk meningkatkan Kinerja Tenaga Penjualan (Studi pada PT. New Ratna Motor Semarang) Arma, Aulia; Ferdinand, Augusty Tae; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 1 (2017): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1134.393 KB) | DOI: 10.14710/jspi.v16i1.1-16

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh kompetensi menjual, kualitas hubungan, dan pengalaman menjual untuk meningkatkan kinerja tenaga penjualan di PT. New Ratna Motor. Adapun  objek pada penelitian ini adalah tenaga penjualan PT. New Ratna Motor. Sampel pada penelitian ini sebanyak 139 responden dan teknik pengambilan sampel yang digunakan pada penelitian ini adalah teknik sensus.Teknik analisis data yang digunakan adalah teknik structural equation model (SEM) dari software AMOS 22. Hasil pengujian menggunakan SEM menunjukan kriteria goodness of fit full model adalah Chi-Square = 92,407; Probability = 0,000; CMIN/DF = 1,925; GFI = 0,893; AGFI = 0,826, TLI = 0,960; CFI = 0,971; dan RMSEA = 0,084. Dengan demikian dapat dikatakan bahwa model dalam penelitian ini layak untuk digunakan.Hasil penelitian menunjukan bahwa kompetensi menjual berpengaruh positif dan signifikan terhadap kualitas hubungan, pengalaman menjual tidak berpengaruh terhadap kualitas hubungan, pengalaman menjual berpengaruh positif dan signifikan terhadap kompetensi menjual, pengalaman menjual berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan, kompetensi menjual tidak berpengaruh terhadap kinerja tenaga penjualan, kualitas hubungan berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan. Penelitian ini memberikan beberapa keterbatasan penelitian serta agenda penelitian mendatang yang bisa dilakukan pada penelitian selanjutnya.

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