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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal STIE Semarang (Edisi Elektronik) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi AMMA : Jurnal Pengabdian Masyarakat
Arma, Aulia
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Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing

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Pengaruh Kompetensi Menjual, Kualitas Hubungan, dan Pengalaman Menjual untuk meningkatkan Kinerja Tenaga Penjualan (Studi pada PT. New Ratna Motor Semarang) Arma, Aulia; Ferdinand, Augusty Tae; Raharjo, Susilo Toto
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 16, No 1 (2017): Mei
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1134.393 KB) | DOI: 10.14710/jspi.v16i1.1-16

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh kompetensi menjual, kualitas hubungan, dan pengalaman menjual untuk meningkatkan kinerja tenaga penjualan di PT. New Ratna Motor. Adapun  objek pada penelitian ini adalah tenaga penjualan PT. New Ratna Motor. Sampel pada penelitian ini sebanyak 139 responden dan teknik pengambilan sampel yang digunakan pada penelitian ini adalah teknik sensus.Teknik analisis data yang digunakan adalah teknik structural equation model (SEM) dari software AMOS 22. Hasil pengujian menggunakan SEM menunjukan kriteria goodness of fit full model adalah Chi-Square = 92,407; Probability = 0,000; CMIN/DF = 1,925; GFI = 0,893; AGFI = 0,826, TLI = 0,960; CFI = 0,971; dan RMSEA = 0,084. Dengan demikian dapat dikatakan bahwa model dalam penelitian ini layak untuk digunakan.Hasil penelitian menunjukan bahwa kompetensi menjual berpengaruh positif dan signifikan terhadap kualitas hubungan, pengalaman menjual tidak berpengaruh terhadap kualitas hubungan, pengalaman menjual berpengaruh positif dan signifikan terhadap kompetensi menjual, pengalaman menjual berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan, kompetensi menjual tidak berpengaruh terhadap kinerja tenaga penjualan, kualitas hubungan berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan. Penelitian ini memberikan beberapa keterbatasan penelitian serta agenda penelitian mendatang yang bisa dilakukan pada penelitian selanjutnya.
ANALISIS PENGARUH KEPUTUSAN PEMBELIAN PELANGGAN LUWES PURWODADI DITINJAU DARI KUALITAS PELAYANAN, LOKASI, DAN HARGA Arma, Aulia; Rahmadi, Rahmadi; Pertiwi, Dyah Nurul Bayu; Sanjaya, Kharel Satriya
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 6 No 1 (2024): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v6i1.205

Abstract

The current development of the business world has resulted in every human being experiencing changes in patterns of increasingly fierce behavioral competition in the business world. Every company generally wants to be successful and superior in running its business. Every business actor must be sensitive to every change and place an orientation on customer satisfaction, one of which is purchasing decisions which are influenced by several factors, namely service quality, product price, and location. For this reason, this research aims to this research is to determine the influence of purchasing decisions on customers of Luwes Purwodadi in terms of service quality, location and price. The population in this study were all customers of customers of Luwes Purwodadi. Determining the sample in this research uses Accidental Sampling, namely sampling based on chance, meaning that if the researcher meets someone then that person can be used as a research sample, if the person they meet is suitable as a data source, and the main criteria being that the person they meet is a customer or consumers of customers of Luwes Purwodadi. The data collection method uses interview techniques and questionnaires with a Likert scale. The data analysis method uses the classic assumption test, multiple regression test, and hypothesis testing. The results of this research are that the service quality variable has a significance value of 0.000 < 0.05 and a t value of 3.948 > t table 1.986. So it can be said that service quality has a positive and significant effect on purchasing decision variables. The product price variable has a significance value of 0.000 < 0.05 and a t value of 7.170 > t table 1.986. So it can be said that product price has a positive and significant effect on purchasing decision variables. The location variable has a significance value of 0.466 > 0.05 and the calculated t value is 0.732 < t table 1.986. So it can be said that location does not affect purchasing decision variables. The conclusion that can be drawn from this research is that service quality has a positive and significant effect on purchasing decisions at the customers of Luwes Purwodadi. Product prices have a positive and significant effect on purchasing decisions at the customers of Luwes Purwodadi. Location does not have a significant effect on purchasing decisions at the customers of Luwes Purwodadi. It is hoped that further research can improve this research by analyzing other factors that influence purchasing decisions at the customers of Luwes Purwodadi, such as promotions, supporting facilities, and others.
LOYALITAS PELANGGAN BROWNIES AMANDA BERDASARKAN HARGA, KUALITAS PELAYANAN DAN MEREK TUKINAH, UKIE; Arma, Aulia
JURNAL STIE SEMARANG Vol 17 No 1 (2025): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i1.772

Abstract

The culinary business is a business that is growing rapidly even during times of crisis. This is based on the fact that food is one of the basic human needs that must be fulfilled and prioritized. The diverse food business or culinary business makes people curious to try whatever types are trending in society. One of them is Brownies Amanda, a food company that already has many branches outside the region. Amanda's Brownies have become an iconic souvenir that is popular with immigrants visiting the area. The purpose of this research is to determine the influence of price, service quality and brand on customer loyalty at Brownies Amanda Branch in Boyolali.The method in this research is a quantitative method, with data collection carried out using interviews, case studies and questionnaires where the number of samples used was 81 respondents. The analytical methods used are validity test, reliability test, classist assumption test, correlation test, multiple linear regression analysis, T test and coefficient of determination test.Based on the research results, it can be concluded: 1) Price has a positive and significant effect on Customer Loyalty at Brownies Amanda Branch in Boyolali seen from the significance value of 0.002<0.05. 2) Service Quality has a positive and significant effect on Customer Loyalty at Brownies Amanda Branch in Boyolali seen from the significance of 0.000<0.05. 3) The brand has a positive and significant effect on Customer Loyalty at Brownies Amanda Branch in Boyolali, seen on the day the significance value is 0.028<0.05.So it can be concluded that price, service quality and brand have a positive and significant effect on customer loyalty at Brownies Amanda Branch in Boyolali. It is recommended to Brownies Amanda to maintain and improve product quality according to the price quoted, to provide a suggestion box equipped with pen and paper so that consumers can express their aspirations along with criticism and suggestions, to offer member cards or other offers to attract consumers' interest in doing so. repeat purchase. It is recommended that future researchers pay attention to other variables besides the variables discussed in this research that influence the customer loyalty variable so that they can become references for future researchers and can extend the research time.
Sinergi Usaha Lokal Menuju Kinerja Global: Program Pemberdayaan Ekonomi Kreatif Berbasis Kolaborasi Di Kuningan, Semarang Nurul Bayu P, Diah; Sundari, Pipit; Sapta Adi N, Bayu; Subekti, Heni; Arma, Aulia
AMMA : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 : Juni (2025): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to empower micro, small and medium enterprises (MSMEs) in the creative economy sector in the Kuningan area, Semarang, by strengthening the capacity of work teams based on collaboration and synergy of local potential. The main problems faced by MSMEs in this area are weak teamwork, limited innovation and the suboptimal use of digital networks and cross-community promotion. This program is designed with a participatory and collaborative approach, involving intensive training, mentoring and creative forums across actors. The results of the activity show that MSMEs who participate in the program experience significant improvements in terms of collaborative capabilities, product innovation, and expansion of market networks. This article is expected to be a reference in developing a model for empowering MSMEs based on local wisdom and teamwork in urban-rural areas such as Kuningan, Semarang.
RETENSI NASABAH DITELAAH DARI LAYANAN MOBILE BANKING DAN KEPERCAYAAN NASABAH Mukti, Mukti; Arma, Aulia; Rahmadi, Rahmadi; Triasningrum, Frida Widyawati
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.269

Abstract

BTPN Syariah is a dedicated bank for fulfilling customer needs and making an effort to increase the quality of its services. The problem in this study is that there has been a decline in customer retention, which is indicated by the increasing number of savings accounts that have not had the last transaction for more than 6 months in the period 2023 - 2024, this indicates a decline in customer trust in banking services provided by BTPN Syariah, where a decline in customer trust can reduce customer retention. The purpose of this study is to test and analyze the influence of mobile banking services and customer trust in customer retention Population in study This is BTPN Syariah KC Berau customers totaling 97 people. Engineering sampling in study This uses random sampling. Tool analysis in this study covers test instrument (test validity, test reliability), test assumption classic (test normality, test multicollinearity, test heteroscedasticity), multiple linear regression, test hypothesis through test t, test F, and test coefficient determination. Results of this study prove that variable mobile banking services have a significant influence on customer retention. This is show with mark coefficient regression as big as 0.259 . Whereas For mark count ( 2 , 640 ) > table (1,661)And sign (0.0 10 ) < sign a (0 ,05 ). The results of this study show that customer trust variables have a significant influence on customer retention. This is shown with mark coefficient regression of 0.292 . While For mark tcount (2, 723 ) > table (1,661) And sign ( 0.008 ) > sign a (0 ,05 ). Conclusion study This is mobile banking services have a positive influence on customer retention. Direction coefficient regression positive shows existence positive influence mobile banking services to customer retention, so that Hypothesis 1 is accepted. Customer Trust influences Customer retention. Direction coefficient regression positive shows existence influence positive customer trust to customer retention, so that hypothesis 2 is accepted. Share Researcher Furthermore, in order to be able to add another variable To understand more in mechanisms involved in influencing mobile banking services and customer trust to retain customers. Suggested variables are: halal perception, influencers
SAAT KUALITAS PRODUK DAN POTONGAN HARGA MENJADI JURUS AMPUH PIKAT PEMBELI Christiawan, Daniel Grace; Adi Nugroho, Bayu Sapta; Arma, Aulia
JURNAL STIE SEMARANG Vol 17 No 3 (2025): JURNAL STIE SEMARANG
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i3.823

Abstract

Keputusan pembelian adalah interaksi di mana pembeli memahami masalah, mencari data tentang item atau tanda tertentu dan menilai seberapa baik setiap opsi dapat menangani masalah, yang kemudian, pada saat itu, mendorong pilihan beli.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Pengaruh Promosi Penjualan, Potongan Harga dan Kualitas Produk Terhadap Keputusan Pembelian Semen Gresik pada UD. Makmur Tuban. Dalam penelitian ini, populasi yang digunakan adalah konsumen yang melakukan pembelian semen Gresik pada UD. Makmur Tuban. Teknik sampling yang digunakan adalah purposive sampling sebanyak 105 responden. Maka pada penelitian ini yang menjadi variabel terikat (dependen) adalah Keputusan Pembelian (Y) sedangkan yang menjadi variabel bebas (independen) adalah Promosi (X1), Potongan Harga (X2) dan Kualitas (X3). Berdasarkan hasil penelitian maka nilai t hitung promosi adalah (4,522) > t tabel (1,701). tingkat signifikansi sebesar 0,000. Hal ini menunjukkan bahwa variabel promosi berpengaruh signifikan terhadap keputusan pembelian, Nilai t hitung potongan harga adalah (4,710) > t tabel (1,701). tingkat signifikansi sebesar 0,000. Hal ini menunjukkan bahwa variabel potongan harga berpengaruh signifikan terhadap keputusan pembelian, Nilai t hitung kualitas produk adalah (3,454) > t tabel (1,701). tingkat signifikansi sebesar 0,001. Hal ini menunjukkan bahwa variabel kualitas produk berpengaruh signifikan terhadap keputusan pembelian. Pihak UD. Makmur Tuban di sarankan untuk membuat Strategi Potongan Harga yang Terarah pada Promosi yang dapat menarik perhatian konsumen, terutama bagi mereka yang sensitif terhadap harga. UD. Makmur Tuban perlu mengatur periode promosi dengan tepat, seperti saat perayaan atau hari-hari besar untuk meningkatkan urgensi pembelian. Hal ini dapat menciptakan dorongan untuk segera membeli, sehingga meningkatkan keputusan pembelian.
Co-Authors Adi Nugroho, Bayu Sapta Augusty Tae Ferdinand Christiawan, Daniel Grace Mukti, Mukti Nurul Bayu P, Diah Pertiwi, Dyah Nurul Bayu Rahmadi Rahmadi Sanjaya, Kharel Satriya Sapta Adi N, Bayu Subekti, Heni Sundari, Pipit Susilo Toto Raharjo Triasningrum, Frida Widyawati Ukie Tukinah, Ukie