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INDONESIA
JURNAL ILMU SOSIAL
Published by Universitas Diponegoro
ISSN : 14118254     EISSN : 25484893     DOI : 10.14710/jis
Core Subject : Social,
Social Sciences
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Volume 13, Issue 1, Year 2014" : 12 Documents clear
PENGARUH ORIENTASI PASAR TERHADAP KEUNGGULAN BERSAING MELALUI INOVASI PADA UKM BIDANG FURNITURE DI KOTA SEMARANG Nurseto, Sendhang
JURNAL ILMU SOSIAL Volume 13, Issue 1, Year 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6185.476 KB) | DOI: 10.14710/jis.13.1.2014.17-22

Abstract

One of the small and medium enterprises in the city of Semarang is the field of furniture and furniture . Furniture or furniture that is often referred to as a product included in the household so that the furniture is not the scarce goods but is needed by the community . Realization of production every year to reach an average of only 90 % of the target . The resulting production also fluctuated every year , almost every year has decreased . The purpose of this study was to determine the effect of market orientation and innovation to compete SMEs lead with furniture in the city of Semarang . The population in this study was 64 furniture craftsman whose products have been exported to SMEs furniture Semarang . Way of selecting a sample ( respondents ) were used in this study using nonprobability sampling technique. Analysis using quantitative , qualitative analysis , validity , reliability testing , path analysis , descriptive analysis and differential analysis .The results showed t value of the variable effect of market orientation on innovation by 3.690 , the hypothesis 1 ( H1 ) that the Market Orientation proven positive effect on innovation . T value of the variable effect of market orientation on Competitive Advantage of 2,079 > t Table , hypothesis 2 ( H2 ) that the positive effect on market orientation Competitive Advantage proven . T value of the variable influence of Innovation for Competitive Advantage 3.332 > t table , the hypothesis 3 ( H3 ) that innovation has a positive effect on Competitive Advantage proven . Calculated F value of the variable influences Market Orientation and Innovation for Competitive Advantage by 9.396 > F table , hypothesis 4 ( H4 ) that the Market Orientation and Innovation positive effect on Competitive Advantage proven .Craftsmen will need to improve understanding of market orientation in the face of competition . Owned and increase innovation to improve the ability and skill to produce a better product thus increasing the competitive advantage of products.
PRODUKTIVITAS DAN EKONOMI KELUARGA TENAGA KERJA PEREMPUAN PADA UKM KONVEKSI DI KABUPATEN KUDUS (STUDI KASUS DI KECAMATAN KOTA KABUPATEN KUDUS) Rodhiyah, Rodhiyah
JURNAL ILMU SOSIAL Volume 13, Issue 1, Year 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (8504.74 KB) | DOI: 10.14710/jis.13.1.2014.62-70

Abstract

Female labors shows  contribution in economic activity, for example in SMEs case: convection, provides many opportunities for the female workers, because they can use their the skills in it. On the other hand in the household, the husband as the head of the household income is insufficient for the needs of the family . Women's participation in economic activity is expected, to contribute to the family economy, to achieve that it is required a fairly high level of productivity, but in fact, the result is not maximum.  The purpose of research is to discover economic conditions of the female labor and women labor productivity, identify factors driving and inhibiting female labor productivity, contribution of the female labor economics family. The purpose of research is to discover economic conditions of the female labor and women labor productivity, identify factors driving and inhibiting female labor productivity, contribution of the female labor economics family.In this paper cross sectional is used as the research method, descriptive analytic sample of 100 women workers in four SMEs convection located in Kudus City District  is selected using “purposive” and “accidental” methods, then the data is analyzed “descriptively” with frequency tables,then the results are presented as narrative. Results and analysis In this paper cross sectional is used as the research method, descriptive analytic sample of 100 women workers in four SMEs convection located in Kudus City District  is selected using “purposive” and “accidental” methods, then the data is analyzed “descriptively” with frequency tables, then the results are presented as narrative.  Results and analysis The working income based on the target, but the female labor do not feel it as a heavy burden. The product results are consistent to the quality threshold, none were ever a damaged product, the female labor complete the work appropriate with the deadline. Supporting productivity factor: skill , experience, responsibility, discipline(rarely late, rarely absent), efficiently using their break time: taking a break while completing the unfinished work . Inhibiting productivity factor:  often too late, frequently absent to complete homework as a housewife, SME does not have strict rules. The income is dynamic, no fix income, i.e.: daily, based batches, sometimes really low. Although most of them feel sufficient with the salary, but there are labors who feels their salary is not enough for daily rules. Therefore, they work harder to solve this problem, or they try to reduce their expenditure.

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