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INDONESIA
Interaksi : Jurnal Ilmu Komunikasi
Published by Universitas Diponegoro
ISSN : 23016051     EISSN : 25484907     DOI : -
Core Subject : Education, Social,
Law, Crime, Criminology & Criminal Justice Other
Interaksi: Jurnal Ilmu Komunicasi is published by the Magister of Communication Science Program, Department of Communication, Faculty of Social and Political Science Diponegoro University. I has registered number of LIPI, ISSN 23016051 (print), ISSN 25484907 (Online). This journal has aim to disseminate critical and original analysis from researchers and academic practitioners on various contemporary social and political issues both local and foreign.
Arjuna Subject : -
Articles 12 Documents
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Search results for , issue "Vol 12, No 2 (2023): December 2023" : 12 Documents clear
PROTEST PARADIGM IN ETHNIC RIOTS NEWS (FRAMING ANALYSIS OF PAPUANS’ STUDENT DORMITORY RIOTS IN SURABAYA ON TABLOID JUBI (JUBI.CO.ID) IN AUGUST 2019) Putri Laksmi Nurul Suci; Zainuddin Muda Z Monggilo
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.306-320

Abstract

In August 2019, the conflict between Papuan students and police happened in the Papuan students' dormitory in Surabaya, caused by misconceptions of information between both parties. This conflict triggered more riots in several cities, acts of racism, violence, and internet access blocking in Papua's region. Each media has its own frame and depiction of the purpose of this conflict. In the media, as a minority, Papuan students are depicted in different ways than usual. Therefore, this study aims to examine the depiction and frame of the Papuans' student dormitory riot that is reported on Tabloid Jubi (jubi.co.id) as ethnic minority media. This article uses eight pieces of online news from Tabloid Jubi (jubi.co.id), which will be analyzed using Pan and Kosicki framing analysis. In addition, this article also uses the concept of the protest paradigm from McLeod and Hertog (1998) to examine the tendency of how Tabloid Jubi (jubi.co.id) depicts information about riots. The result shows that Tabloid Jubi (jubi.co.id) tends to use three out of five characteristics in the concept of the protest paradigm, which are news frames, invocation of public opinion, and demonization.
PERAN POLITIK DALAM KOMUNIKASI GERAKAN SOSIAL KOMUNITAS PERUBAHAN IKLIM Firliandoko, Robby; Sarwoprasodjo, Sarwititi; Saleh, Amiruddin
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.406-425

Abstract

The Climate Smart Generation Community (GCI) is an example of a group of agents of change in the field of climate change who carry out social movement activities in the community to invite them to adapt, mitigate and save the environment. The Climate Smart Generation Community be an object of this research because it is a community that operates in the field of climate change through preventive and curative education for children to increase understanding of disaster mitigation and build the character of loving the environment from an early age. In social movements, politics is one of the supporting factors for inhibitors. This research using qualitative methods and constant comparative data analysis. Distance research data collection techniques support data collection through semi-structured interviews. The data collected is in the form of answers submitted by informants. The collected research data is then grouped, categorized, and themed into key terms, terms of equal value. These key terms are then connected, analyzed, and combined with existing research results as a form of support or refutation. This research found that political constellations at the regional to national levels did not significantly influence the movements carried out by GCI. In contrast to these conditions, local-level political stakeholders such as the RT to the Village Government provide support from permits to facilities in activities. Gatherings and proposals are the medium of communication used to gain local government support. Messages are one of the weapons for GCI to seek and gain support from political entities. The message regarding requests for sources and delivery of work programs to political entities, especially the government, was succesed. Not only getting support from seeds from the government, but GCI also gets support for access to other agencies and funding support through the competition process. Winning the race also resulted in trust from political entities.
PEMANFAATAN YOUTUBE SEBAGAI COMMUNITY ENGAGEMENT KEGIATAN HUBUNGAN MASYARAKAT SKALA MIKRO Rintulebda Anggung Kaloka
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.321-331

Abstract

In previous research, the discussion of public relations practices only existed at the level of government public relations, the private sector and public relations consultants as part of organisations that are outside the community itself, so the discussion of the application of public relations practices carried out by micro communities has not been widely published. The purpose of the study in this research is to provide an overview of the application of public relations practices carried out by micro-scale community structures and their relation to community development of the surrounding community. The subject of this research is the management of RT 03/RW 14 Puri Delta Asri who owns the Gulita Production YouTube channel. The method used is an in-depth interview with the head of the neighbourhood. The results of this study found that the YouTube platform can be a medium that strengthens community engagement in the community. 
SOUSVEILLANCE DAN BENTUK-BENTUK BARU PENGAWASAN WARGA NEGARA DALAM DEMOKRASI DIGITAL DI INDONESIA Puji Rianto
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.230-249

Abstract

Amidst the low levels of public trust in public institutions in Indonesia, especially law enforcement agencies, bottom-up monitoring conducted by Indonesian netizens offers new hope for a better democracy. This study examines the forms of bottom-up monitoring, also known as sousveillance, in the context of digital democracy in Indonesia and evaluates their effectiveness in correcting legal violations and promoting justice in society. This study uses a qualitative method. Data was collected through documentation and interviews. Documentation data is analyzed chronologically. The results of the study found that forms of supervision from below or sousveillance provide alternatives and hope for digital democracy in Indonesia. The cases analyzed in this study show how sousveillance is able to correct abuses of power thereby encouraging accountability of public officials and the bureaucracy. Through the use of smartphones and social media, netizens are able to actively participate in supervising public officials. These forms of oversight need to be encouraged in the future to promote a better digital democracy in Indonesia.  
INDONESIAN MILLENNIALS AND MULTIFORMITY OF UNDERSTANDING OF SUSTAINABLE FASHION NARRATIVE Rouli Manalu; Nurinda Zahra
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.426-441

Abstract

This paper examines the ways in which Indonesian millennials build awareness and engage in the global issues of sustainable fashion, which become one of the emerging environment-related issues among Indonesia's younger generations. Some groups of Indonesians millennials take up this issue and begin to campaign for more environmentally-friendly approaches in using fashion, through many different platforms, such as social media, online activities, and offline events. With the increasing popularity of the narrative and the movement, this research is interesting to know the ways in which the young generation of Indonesia understood the narrative and implemented the movement in their own context. This research is particularly interested to see three communities that actively championing this idea in Indonesia; Setali Indonesia, Kekno Klambimu, #TukarBaju movement. In this research, both organizers and participants (followers) of the movements are interviewed to see their understanding, their positions, their motives, and their actions/activisms in engaging in the issues. The result reveals although research participants (or individuals) engaged in this movement and think they were conducting activism under the umbrella of sustainable fashion, their understanding, their application, and their perception about sustainable fashion in relation to broader environmental problems are quite diverse and different from one another. This heterogeneity of understanding and actions generate multiplicity of level of engagement and divergent commitment to the issues. Hence, this paper argues that one particular global issue is possible to be translated to many different forms of actions, as evident among Indonesian millennials' engagement in sustainable fashion.
STRATEGI KOMUNIKASI PESAN KREATIF RECIPROCITY PRINCIPLE DALAM PROMOSI PRODUK DI MEDIA SOSIAL TIKTOK Reni Mustikasari; Ani Yuningsih; Udung Noor Rosyad
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.332-349

Abstract

TikTok is one of the most widely used social media in Indonesia, especially the younger generation. This media is used as a place to channel the creativity of its users. Recently, TikTok has also been used for business activities, one of which is promotion. The subjects in this study are businesses that are managed by individuals using digital media as a means of promoting their products. The promotion carried out by Bouquet by Namalia is a creative communication strategy through the use of the principle of reciprocity, in which creativity and reciprocity are used as the basis for creating promotional content. The purpose of this study is to describe how the process of managing reciprocal creative communication strategies carried out by Bouquet by Namalia as an individual business is managed through the use of digital media to develop its business. This study uses qualitative methods with data collection techniques including in-depth interviews, literature study and observation. The result of this research is the creation of a creative communication strategy management process model with the principle of reciprocity in promotion on TikTok social media.
PENGENDALIAN "TOXIC PRODUCTIVITY" DALAM MENJAGA KESEHATAN MENTAL PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA DI MASA PANDEMI COVID-19 Camilla Ramadhina; Dini Safitri; Fahriza Annisa; Qynantha Fadilah
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.250-266

Abstract

This journal was created with the aim that students can avoid an unhealthy productivity. Especially when knowing the bad impact on the mental health of each individual. Restrictions on social life that are being lived bring about certain responses that affect the comfort of human life, such as the emergence of fear and worry, feeling lonely, "distant" from the environment, to the emergence of feelings of anxiety that interfere and cause stress. The research used is qualitative where the researcher uses the interview technique process with 4 student informants from the State University of Jakarta who have core management positions in an organization. One of the things we can take is to persevere for the task which is something positive, but not to forget the real basic human needs. The solution to avoid a toxic productivity is to determine your achievements and know your limits. So that in doing something, each individual does not force himself to do an activity.
PENGARUH STRATEGI KOMUNIKASI MANAJEMEN BISNIS DIGITAL TERHADAP OPTIMISME PENGUSAHA UMKM DI DKI JAKARTA Herlina Herlina; Yohanes Probo Dwi Sasongko; Teguh Hidayatul Rachmad; Kho Gerson Ralph Manuel
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.250-365

Abstract

The Indonesian government has launched a MSME (Micro, Small and Medium Enterprises) go digital program. Government support for MSMEs has had an impact on the increasingly rapid development of MSME digital businesses. Especially in DKI Jakarta, many MSMEs have collaborated with technology through e-commerce. MSME digital businesses are increasingly mushrooming, causing digital business competition to become increasingly fierce, requiring MSME business entrepreneurs to think creatively and actively survive in facing challenges. Therefore, running a digital business for MSMEs requires a digital business management communication strategy that can provide direction and positive reinforcement for MSME business entrepreneurs to continue to survive in facing challenges. The objectives of this research are 1) to find out how digital business management communication strategies influence the optimism of business entrepreneurs in facing challenges; 2) to find out how to implement MSME digital business management communication strategies; 3) to find out how an optimistic attitude is formed in carrying out MSME digital business processes. This type of research is quantitative using an exploratory causality method. The research data is secondary data taken from 52 MSME business entrepreneurs in DKI Jakarta. The sampling technique was carried out incidentally. The research results show that: 1) there is a positive and significant influence of digital business management communication strategies on the optimistic attitude of MSME entrepreneurs with a contribution of 40.9% and the remaining 59.1% is explained by other variables; 2) digital business management communication strategy in running MSME businesses, namely business entrepreneurs in DKI Jakarta have implemented a proportional or balanced business communication strategy, namely planning at 24.15%; organizing by 25.20%; actuating by 23.65% and controlling by 27.00%; 3) the attitude of optimism that MSME entrepreneurs have in running a business is classified as proportional, namely permanence at 33.71%, pervasiveness at 32.58%, and personalization at 33.71%
STRATEGI KOMUNIKASI PEMASARAN PARIWISATA SATWA DALAM MENGHADAPI COVID-19 SECARA DIGITAL DI TAMAN SAFARI BOGOR Garda Carumna Iskayunoka; Pitoyo Pitoyo
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.267-284

Abstract

This study aims to identify and analyze the communication and marketing strategies of zoo tourism conducted by Taman Safari Bogor as an effort to deal with the Covid19 pandemic. To obtain data, we make observation, interview and documentation. An interviewee in this case is the Section Chief Public Relations of Taman Safari Bogor. This type of study is qualitative using descriptive analysis and the paradigm used is constructivism. The results of this study, Taman Safari Bogor in dealing with the Covid-19 pandemic by implementing several strategies, including 5-step communication planning and marketing in the tourism sector. Noted that Covid-19 has made Taman Safari Bogor face two conditions, namely when it is closed and can operate by following government regulations, thus impacting revenue from visitors for this reason, planning is needed to deal with the impact of Covid-19 by creating a campaign to help maintain animals targeted at all elements of society and convince visitors that Taman Safari Bogor sterile so they can be visited. Taman Safari Bogor conducts marketing through social media and websites by conducting a Virtual Tour at an adjusted price and cooperation with various commercial media and TV shows to convey information about Taman Safari Bogor.
GOJEK AS HEROES IN PANDEMIC TIMES (ANALYSIS OF HEALTH CAMPAIGN NARRATIVE IN GOJEK ADVERTISING) Rina Sari Kusuma; Farra Salsabilla AS
Interaksi: Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): December 2023
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.12.2.366-390

Abstract

In the conditions of the Covid-19 pandemic, the role of the mass media is very important to inform various things, especially about health messages that must be carried out by the community. There are many advertisements about health protocol campaigns that aim to invite or persuade the public to implement health protocols to avoid Covid-19 and reduce Covid-19 cases in Indonesia. Advertisements about health protocol campaigns that are broadcast are also often made by several parties, such as the government and the private sector. One example of this advertisement is the Gojek Indonesia advertisement. The theory used is narrative theory and Transportation Imagery Model. This study uses a qualitative approach with a narrative analysis method. The data collection technique uses documentation. The research subject is Gojek advertisement. The results showed that the health narrative in Gojek's advertisements during the Covid-19 pandemic persuaded the audience by bringing the audience to an actual or real experience as if the audience played a role in the narrative or story, thereby generating empathy. In addition, Gojek was shown as a Hero character during the Covid-19 pandemic.

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