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Jurnal Manajemen Pemasaran

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Published by Universitas Kristen Petra Surabaya

ISSN : 1907235X EISSN : 2597615X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya. Tujuan Jurnal Manajemen Pemasaran adalah: 1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset. 2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan. 3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.

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Articles 5 Documents

Search results for , issue "Vol. 4 No. 1 (2009): APRIL 2009" : 5 Documents clear

SERVICE QUALITY, PERCEIVE VALUE, SATISFACTION, TRUST, DAN LOYALTY PADA PT. KERETA API INDONESIA MENURUT PENILAIAN PELANGGAN SURABAYA Hatane Semuel; Nadya Wijaya
Jurnal Manajemen Pemasaran Vol. 4 No. 1 (2009): APRIL 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research is to analyze service performance of PT Kereta Api Indonesia (KAI) from five dimensions of SERVQUAL. It is also to analyze the relationship among service quality, perceived value, customer satisfaction, trust and customer loyalty. The populations of this research are all train passengers who have used the service of PT KAI in Surabaya station.The writer uses convenience sampling by distributing questionnaires to 400 respondents from some departing train stations in Surabaya. The results show that service performance of PT KAI, according to its customers, is good. In addition to this, the research also shows that SRVQUAL and perceived value has direct positive influences on customer satisfaction, and customer satisfaction has a direct positive influence on trust and customer loyalty. In the analysis, it also shows that trust has a positive influence on customer loyalty, eventhough it is not significant. Thus, customer satisfaction has become an intervening variable between SERVQUAL and perceived value towards customer loyalty. It also serves as an intervening variable between SERVQUAL and perceived value towards trust. However, trust cannot serve as an intervening variable between customer satisfaction and customer loyalty.

MEMENANGKAN PERSAINGAN BISNIS PRODUK FARMASI MELALUI MARKETING PUBLIC RELATIONS Didik Hariyanto
Jurnal Manajemen Pemasaran Vol. 4 No. 1 (2009): APRIL 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Marketing Public Relations is one of the marketing mix that has an important role in the marketing function. Public Relations dimensions put on the effort to accommodate consumers' interests and to encourage product purchasing motivation through the credibility information. The approaches of the Marketing Public Relations are oriented on consumers’ interests, hopes, aspirations and concerns to link the impression that occur in products and companies.Marketing Public Relations and advertising are two aspects of communication that are able to complete and reinforce one another. However, in some specific situations, the Marketing Public Relations will be carried out effectively without the support of advertising. In the future, the needs of the Marketing Public Relations tend to rise increasingly based on the situation in the market currently. The relationship between Marketing Public Relations and Corporate Public Relation will be increasing, especially in facing of global marketing. The effectiveness of the Marketing Public Relations which is associated with the cost will strengthen the conclusion that the Marketing Public Relations is a communication program that is efficient and effective in order to enlarge the market share.

THE INFLUENCE OF IMAGE AND CUSTOMERS’ SATISFACTION TOWARDS CONSUMERS’ LOYALTY TO TRADITIONAL FOODS IN SURABAYA Christina Esti Susanti
Jurnal Manajemen Pemasaran Vol. 4 No. 1 (2009): APRIL 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

This research is aimed to give contribution of thought to the influence of image and customer’s satisfaction towards the customers’ loyalty to traditional foods in Surabaya. This research uses exploratory research method to determine the population and sample. The populations of this research are consumers aged ≥ 17 years old, living in Surabaya, and having consumed traditional foods. The samples are taken by using simple random sampling. Questionnaires are used as instruments to get the primary data in order to identify the fact or real condition in the field. The results of the research show that (1) image and consumers’ satisfaction strongly, positively, and significantly influence the consumers’ loyalty both partially and simultaneously, and (2) consumers’ satisfaction dominantly influence the consumers’ loyalty towards traditional foods in Surabaya. Based on the results of the research, it is suggested that the traditional food’s sellers or agents in Surabaya should pay attention, maintain, and improve the image of the products and consumers’ satisfaction. If there is any alternative of selling strategy to choose, the most important thing to be considered is the consumer satisfaction strategy. It is because variable of satisfaction dominantly affects the consumers’ loyalty toward the traditional foods in Surabaya.

PENGARUH IMPLEMENTASI ERP TERHADAP PRODUCT DIFFRENTIATION DAN COST LEADERSHIP DALAM MENINGKATKAN KINERJA PERUSAHAAN (Studi Kasus Manufaktur Jawa Timur) Zeplin Jiwa Husada Tarigan
Jurnal Manajemen Pemasaran Vol. 4 No. 1 (2009): APRIL 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

The study presented in this paper examines the adoption ERP practices a systematic explanation of the relationships marketing strategy, and enterprise performance. By examining ERP in relation to organization strategy, the study seeks to advance the understanding of ERP in a broader context. It also resolves some controversies that appear in the literature concerning the relationship between ERP and differentiation strategies and low cost strategies as well as quality and innovation performance. The empirical data for this study was drawn from a survey of 53 enterprises from East Java. The analysis was conducted using structural equation modeling (SEM) with software Amos 16 start technique by examining two competing models that represent full. The findings indicate that adoption ERP is positively and significantly related to low cost strategy and not significantly to differentiation strategy. The implication is that ERP needs to be complemented by other resources to more effectively realize the strategy in achieving a high level of performance.

PENGARUH KETERSEDIAAN SARANA PRASARANA, SARANA TRANSPORTASI TERHADAP KEPUASAN WISATAWAN Ugy Soebiyantoro
Jurnal Manajemen Pemasaran Vol. 4 No. 1 (2009): APRIL 2009
Publisher : Institute of Research and Community Outreach - Petra Christian University

Pengembangan pariwisata suatu daerah tidak terlepas dari ketersediaan sarana dan prasarana di obyek wisata tersebut dan ketersediaan sarana transportasi untuk mencapai obyek wisata tersebut. Kedua hal tersebut akan memberikan pengaruh terhadap hiburan wisata dan atraksi wisata di obyek wisata untuk memberikan kepuasan kepada wisatawan yang datang. Penelitian ini mempersentasikan bagaimana dampak ketersediaan sarana dan prasarana, sarana transportasi dalam menyediakan kebutuhan-kebutuhan wisatawan dalam menikmati wisata hiburan yang tersedia maupun wisata atraksi yang ditampilkan dalam memberikan kepuasan bagi wisatawan. Kondisi ini diperlukan agar kepuasan wisatawan dapat terjaga dan meningkatkan pendapatan daerah setempat. Berdasarkan hasil penyebaran kuisioner sebanyak 325 kuisioner di area wisata Kebumen didapatkan bahwa.

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Contact Name
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Contact Email
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Journal Mail Official
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Location
Kota surabaya,

Jawa timur

INDONESIA