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                        ANALISA PENGARUH TRANSACTION-SPECIFIC MODEL TERHADAP LOYALITAS KONSUMEN PADA INDUSTRI RESTORAN DI SURABAYA 
                    
                    Tanggara, Alvin; 
Tanto, Amelia; 
Semuel, Hatane                    
                     Jurnal Hospitality dan Manajemen Jasa  Vol 2 (2014): Jurnal Hospitality dan Manajemen Jasa 
                    
                    Publisher : Jurnal Hospitality dan Manajemen Jasa 
                    
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Penelitian ini dilakukan untuk mengetahui kepuasan konsumen dilihat dari dimensi transaction specific model, yaitu ketanggapan, kualitas produk, harga, dan desain fisik serta pengaruhnya terhadap loyalitas konsumen pada industri restoran di Surabaya yang dikhususkan pada kategori restoran keluarga dengan mengambil sampel sebanyak 200 responden. Penelitian ini merupakan penelitian kuantitatif deskriptif dan kausal yang menggunakan teknik Structural Equation Modelling (SEM) dan sistem Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kepuasan konsumen dilihat dari ketanggapan kualitas produk, harga dan desain fisik memberikan pengaruh signifikan terhadap loyalitas konsumen.
                            
                         
                     
                 
                
                            
                    
                        ANALISAH PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN HERBS SPA 
                    
                    Yunita, Melinda; 
Semuel, Hatane                    
                     Jurnal Hospitality dan Manajemen Jasa  Vol 2 (2014): Jurnal Hospitality dan Manajemen Jasa 
                    
                    Publisher : Jurnal Hospitality dan Manajemen Jasa 
                    
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Industri spa saat ini sangat berkembang pesat sehingga menyebabkan persaingan antar spa semakin ketat. Hal ini membuat setiap spa berlomba-lomba untuk memberikan pelayanan yang terbaik. Oleh karena itu, setiap spa harus memiliki strategi pemasaran yang baik untuk membedakannya dengan spa yang lain. Salah satu strategi marketing adalah experiential marketing. Dengan menggunakan analisa regresi linier berganda. Hasil dari analisa regresi linier berganda, menunjukan bahwa sense dan act berpengaruh positif dan signifikan, think dan relate berpengaruh positif namun tidak signifikan, sedangkan feel berpengaruh negatif dan tidak signifikan
                            
                         
                     
                 
                
                            
                    
                        The Analysis of E-service Quality, Customer Trust, Perceived Value, and Behavioral Intention on Online Transportation in Surabaya 
                    
                    Putrianti, Anindya Selviana; 
Semuel, Hatane                    
                     Petra International Journal of Business Studies Vol 1 No 1 (2018): JUNE 2018 
                    
                    Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University 
                    
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                                DOI: 10.9744/ijbs.1.1.1-10                            
                                            
                    
                        
                            
                            
                                
The current number of motor vehicles in Indonesia increased very rapidly and impacted the traffic jam. Therefore, it was expected that with the increasing use of public transportation can reduce congestionproblems. Competition in the transportation industry is gotten competitive, so there is an innovation withmobile applications. But to make consumers want to use online transportation applications, companies mustunderstand about consumer behavior. Measurement of behavioral intention is the best way to predictconsumer buying behavior in the future. In this study, we wanted to know the factors that affect thebehavioral intention of online transportation consumers in Surabaya. This research used causal quantitativeresearch method. Based on the results of research conducted on 240 respondents found that e-service quality,trust and perceived value correlated significantly and positively to behavior intention. E-service quality is themost influential factor in building behavior intention compared to the other two factors.
                            
                         
                     
                 
                
                            
                    
                        Factors Affecting the Purchase Intention of Virtual Goods in Mobile Game Clash Royale 
                    
                    Limanto, Jeremy; 
Semuel, Hatane; 
Adiwijaya, Michael                    
                     Petra International Journal of Business Studies Vol 1 No 1 (2018): JUNE 2018 
                    
                    Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University 
                    
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                                DOI: 10.9744/ijbs.1.1.45-56                            
                                            
                    
                        
                            
                            
                                
Concerning Indonesia‘s rapid growth of mobile internet usage and also a growing mobile game market, this research aims to analyze the influence of Customer-to-Customer interaction (C2C) towards the purchase intention of virtual goods in a mobile game. It proposes a conceptual model integrating variables that have been studied in previous research on purchase intention, consumer engagement, brand image, and also C2C interaction, the latter of which plays a critical role, but has received less mobile game attention. The conceptual model has been tested using SmartPLS to a database of 200 players in Indonesia. The results show that consumer engagement, brand image is associated with C2C interaction and purchase intention in mobile game Clash Royale.
                            
                         
                     
                 
                
                            
                    
                        Intellectual Capital Disclosure, Information Asymmetry, Cost of Capital, and Firm Value: Empirical Studies on Indonesian Manufacturers 
                    
                    Gomes I., Nadya Gomes I.; 
Semuel, Hatane; 
D., Devie                    
                     Petra International Journal of Business Studies Vol 2 No 1 (2019): JUNE 2019 
                    
                    Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University 
                    
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                                DOI: 10.9744/ijbs.2.1.27-35                            
                                            
                    
                        
                            
                            
                                
Signaling theory suggests that when high-quality entities signal their potentials such as intellectual capital to the market, its participants (e.g., investors) re-evaluate their worth and make informed decisions therefrom. This paper examines the consequences of intellectual capital disclosures with respect to firm value, information asymmetry, and cost of capital. Voluntary intellectual capital disclosure (ICD, measured in index) affects firm value (FV, measured in Tobin’s Q) through reducing both information asymmetry (IA, measured in bid-ask spread) and cost of capital (COC, measured in weighted average cost of capital). 67 Indonesian manufacturers were purposively selected whose financial reports published in Indonesian Stock Exchange official website and Bloomberg provide the data for the research. A research model is estimated to the data through a partial least square analysis. Results provides substantial evidence on the positive effect of ICD on FV and negative effect on IA; negative effect of IA on FV; negative effect of COC on FV; and positive effect of IA on COC. On a separate analysis, IA is shown to significantly mediate the relationship between ICD and FV.
                            
                         
                     
                 
                
                            
                    
                        The Effect of Company Performance on Dividend Policy in Manufacturing Companies 
                    
                    Kusuma, Onny; 
Semuel, Hatane                    
                     Petra International Journal of Business Studies Vol 2 No 2 (2019): DECEMBER 2019 
                    
                    Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University 
                    
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                                DOI: 10.9744/ijbs.2.2.87-95                            
                                            
                    
                        
                            
                            
                                
Companies in managing their finances are always faced with three important issues that are interrelated. The three problems are investment decisions, funding decisions and dividend policy decisions. This study will be focusing on dividend policy decision. Not all companies distribute dividend even when they have high profit/liquidity level or because they need money to pay interest. This study investigates and aim to analyze the effect of company performance to dividend policy in manufacturing companies. Company performance used as variables are: profitability, leverage, and liquidity. The author will analyze the direct effect from profitability, leverage, and liquidity with company dividend policy. After that by using liquidity as moderating variable, the author will analyze wether high liquidity level can strengthen company decision to distribute dividends. The sample for this study are 77 manufacturing industry companies listed on the Indonesia Stock Exchange in 2010-2016 which distributed dividends. Research data is taken from annual financial report data published by the sample companies. The data in this study were processed with the help of SEM smartPLS 3.0 model. This study explains the impact of profitability, leverage, and liquidity factors on dividend policy and wether liquidity can be used to strengthen or weaken the relationship between profitability to dividend policy and leverage to dividend policy.
                            
                         
                     
                 
                
                            
                    
                        The Influence of Social Media Advertising on Purchase Intention Through Utilitarian and Hedonic Shopping Motivation: A Study at Beauty Care and Anti-Aging Clinic Service in Surabaya 
                    
                    Fernandes, Ervina; 
Semuel, Hatane; 
Adiwijaya, Michael                    
                     Petra International Journal of Business Studies Vol 3 No 1 (2020): JUNE 2020 
                    
                    Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University 
                    
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                                DOI: 10.9744/ijbs.3.1.23-36                            
                                            
                    
                        
                            
                            
                                
This study examines whether online advertising on social media Instagram influences purchase intention through shopping motivation. The study uses causal quantitative research methods with 110 respondents using purposive sampling techniques. The results show that Instagram social media online advertising has a positive effect on buying interest and utilitarian and hedonic shopping motivations for beauty care products and services. Hedonic motivation influences the customer's desire to buy beauty care products and services, but conversely, utilitarian motivation does not affect the interest in buying beauty care products and services. Online advertising can affect utilitarian shopping motivation but does not affect buying interest, while online advertising affects hedonic motivation and then affects customers in buying beauty care at Favourite Beauty Care Surabaya.
                            
                         
                     
                 
                
                            
                    
                        A Comparative Study on Financial Performance of the Participants in Indonesia Sustainability Reporting Awards 
                    
                    Hatane Semuel; 
Saarce Elsye Hatane; 
Cyndy Fransisca; 
Josua Tarigan; 
Jean-Marc Dautrey                    
                     Indonesian Journal of Sustainability Accounting and Management Vol 3, No 1 (2019): June 2019 
                    
                    Publisher : Universitas Pasundan 
                    
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                                DOI: 10.28992/ijsam.v3i1.84                            
                                            
                    
                        
                            
                            
                                
The main objective of this research is to analyze the financial performance of companies that have participated in Indonesia Sustainability Reporting Awards (ISRA) competitions in 2009–2017, both regularly and temporarily. This study also analyzes the differences in financial performance in terms of industrial sector factors and the number of workers. This research applies secondary data, which is carried out with independent t–test and multivariate test. Companies that consistently participate in ISRA competitions have a smaller level of leverage, and more exceptional ability to generate operating cash. Companies with fewer than two thousand employees are more productive than companies with ten thousand employees. However, when the number of employees is more than ten thousand people, productivity managing assets is even better. It seems that investors appreciate small companies more. Compared to companies in the banking sector, companies in the manufacturing and non–manufacturing industries have more substantial debts, more productive assets, and higher stock market values. It seems that investors appreciate this ISRA competition more for non–banking companies.
                            
                         
                     
                 
                
                            
                    
                        The Influence of Visual Merchandising on Store Patronage in the Fast-Fashion Stores in Indonesia: The Role of Shopping Value and Self-Congruity 
                    
                    Ogi Dhaneswari Daraninggar; 
Serli Wijaya; 
Hatane Semuel                    
                     Gadjah Mada International Journal of Business Vol 22, No 3 (2020): September-December 
                    
                    Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada 
                    
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                                DOI: 10.22146/gamaijb.56349                            
                                            
                    
                        
                            
                            
                                
The study examined direct and indirect effects of visual merchandising on store patronage in a fast-fashion retail context. Adopting the Stimulus-Organism-Response (S-O-R) theory, this study aimed to investigate the relationships of visual merchandising, self-congruity, consumers’ perceived shopping value in determining store patronage. While studies about fast-fashion and store patronage behaviour have been extensively conducted in various market regions, research in an emerging middle-income country like Indonesia is still in its scarcity. The study is therefore among a few attempts to better understand the Indonesian consumers’ buying behaviour of fast-fashion brands. A survey was completed to 250 fast-fashion store shoppers in Surabaya, the second largest city and well-known shopping tourism destination in Indonesia. Partial Least Squares (PLS) path modelling method was utilised to estimate the proposed structural model. The results revealed that visual merchandising, shopping value, and self-congruity had positive and significant effects on store patronage. The study has also found that the indirect effects of consumers’ perceived shopping value and self-congruity as mediating variables as to how visual merchandising affected store patronage, were stronger than the direct ones. Managerial implications based on the findings and recommendations for further research were described.
                            
                         
                     
                 
                
                            
                    
                        The Mediating Effect of Students' Perception and Satisfaction on the Relationship of Learning Environment and Accounting Career 
                    
                    Angeline Sugiarto Yusuf; 
Yenni Mangoting; 
Melly Irna Natasya Hoetomo; 
Saarce Elsye Hatane; 
Hatane Semuel                    
                     Humaniora Vol. 12 No. 3 (2021): Humaniora 
                    
                    Publisher : Bina Nusantara University 
                    
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                                DOI: 10.21512/humaniora.v12i3.7114                            
                                            
                    
                        
                            
                            
                                
The research was inspired by accounting students’ failure to put their knowledge in line with their career choice in the accounting field, which in turn became a concern to higher education providers and accountant associations to be solved. The research aimed to discover accounting students’ intention to be an accountant in accounting education in Indonesia. Data were gathered through a survey with questionnaires involving accounting undergraduate students of both universities and colleges of private and govern as of vocational education in Indonesia. The 311 collected questionnaires were analyzed using Partial Least Square (PLS). The research proves that the learning environment is the main factor influencing students’ intention to pursue their careers in the accounting field. The learning environment as an external factor can alter either perception or perspective of accounting students concerning the accounting profession, affecting students’ intention to pursue a career in the accounting field. Another finding of the research is that perception of students’ beliefs built through interaction and experience of the learning environment elements can affect their satisfaction and intention to pursue a career in the accounting field.