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Jurnal Manajemen Pemasaran

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Published by Universitas Kristen Petra Surabaya

ISSN : 1907235X EISSN : 2597615X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Managemen Pemasaran dipublikasikan secara berkala setiap tahun oleh Program Studi Manajemen Pemasaran Universitas Kristen Petra Surabaya. Tujuan Jurnal Manajemen Pemasaran adalah: 1. Menyebarluaskan pengetahuan, penemuan, dan pengembangan ilmu pemasaran secara teori maupun praktis melalui hasil-hasil riset. 2. Mengakomodasi hasil-hasil riset ilmiah denga dunia bisnis yang membutuhkan. 3. Memotivasi para peneliti pemasaran dan praktisi bisnis untuk mempublikasikan hasil temuan dalam bidangmya.

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Articles 5 Documents

Search results for , issue "Vol. 6 No. 1 (2011): APRIL 2011" : 5 Documents clear

PENGARUH SHOPPING LIFE STYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT HIGH INCOME SURABAYA Edwin Japarianto; Sugiono Sugiharto
Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Dynamics of the retailing business economy in Indonesia develop rapidly, so that it triggers the customers’ shopping lifestyle and their fashion involvement as well. They have higher expectation, demand more and desire better quality product consistently. But in the other side there are some problems. For instance the prosperity consumers spend their money fluctuatively and oftenly out their financial plan. The purpose of this research is proving, whether shopping lifestyle and fashion involvement will influence the impulse buying behavior of Surabaya’s high income community. As sampling, this study used the population of Surabaya that usually spend their money more or equal to Rp.1.250.000 per month, and ever go shopping at Galaxy mall, Lendmarc and Grand City. The technical analysis to examining the role of shopping lifestyle and fashion involvement toward the impulse buying behavior is Multi linear Regression. The examination result showed that Hedonic Shopping Value and Fashion Involvement influenced the Impulse Buying Behavior of Surabaya’s High Income Society.

APLIKASI UJI KEBERFUNGSIAN DIFERENSIAL UNTUK MENGUJI KETAHANAN BUTIR SKALA PSIKOLOGI TERHADAP RESPONS TIPUAN PADA KONTEKS SELEKSI KERJA Wahyu Widhiarso
Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

This study aimed to identify items on psychological scale vulnerable to faking responses when it is applied to the employee selection process. Personality scale adaptation of BFI-44 was given to 400 respondents that were divided into two groups. The first group was instructed to respond honestly (neutral condition) while the second group was instructed them as if they are applicants who are follow employee selection test (applicants condition). Differential item functioning (DIF) test with Mantel-Haenzel test was employed. Analysis result suggests that 12 items are vulnerable to faking response that is spread out on four personality factors (extroversion factor, agreeableness, emotional stability and openness to new ideas). Considering on small number of items that indicates DIF, we conclude that measurement of psychological that use self-reporting technique is resistant to faking responses. However, review thoroughly or modification of these items when applied to the job selection process was required.

PENGGUNAAN KARTU KREDIT DAN PERILAKU BELANJA KOMPULSIF: DAMPAKNYA PADA RISIKO GAGAL BAYAR Sumarto .; Andi Subroto; Adil Arianto
Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Realization of Non-Performing Loans (NPL) credit cards in the period 2007 to 2010 has experienced a rising trend. Anincrease of NPLhave been caused by the use of credit cards and compulsive buying. The purpose of this study was to determine the effect of credit card use and compulsive buying against default risk. Variables consisted of: the use of credit cards (independent variable), compulsive buying, and default risk (dependent variable). By using the method of sampling purpose, the respondents of this study is the user's credit card Bank X in Surabaya, and the number of samples are 120 respondents. The analytical method used is descriptive analysis and inferential statistical approach using SEM Approach. Researchconclusionsare: the use of creditcards havesignificant effect on compulsive buying, the use ofcreditcards have no significant effect on default risk andcompulsive buyingsignificantly influence to default risk.

PENGARUH ATRIBUT SUPERMARKET TERHADAP MOTIF BELANJA HEDONIK MOTIF BELANJA UTILITARIAN DAN LOYALITAS KONSUMEN Hartono Subagio
Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Attributes Supermarket stimulate the motive shopper to buying product, the motive Consuming and buying motives are classified into Hedonic and utilitarian. The fulfilness of hedonic and utilitarian motives lead to shoppers’ loyalty to the supermarket. The purpose of the study is to review the theory of Stimulus Organism Response addressed by MehrabianRussel, the concept of shopping motive developed by Baker and Donovan, and the concept of motive shopping Hedonic by Arnold Reynold. It was Empirical study on Big Supermarket in Surabaya.The Human behavior response and perceptionalanswers as well as concerned with inter variable effects through hypothesis tests by means of SEM analysis. The maximum likelihood estimation was derived from 200 respondents. The result s of the study showed that atribute supermarket significanly affected motive Hedonic and motive Utilitarian and loyalty. The empirical findings from the study showed to motive Hedonic morestrongth impact than motive utilitarian.

ANALISIS SWITCHING INTENTION PENGGUNA JASA LAYANAN RUMAH KOS DI SIWALANKERTO: PERSPEKTIF KUALITAS LAYANAN DAN KEPUASAN PELANGGAN Liza Agustina Maureen Nelloh; Carolina Chandra Purwanto Liem
Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

The Increasing number of new universities nowadays in Surabaya led to higher competition in services especially in boarding house services. This study wanted to see the switching intention from the point of service quality and customer satisfaction which is a fraction of the integration model of push, pull, and mooring factors in the sector of boarding house users. To test the hypothesis, the researcher use PLS (Partial Least Sqaure). The results of this study indicate that the service quality have a significant and positive impact on customer satisfaction, as well as having a significant negative impact on switching intention. However, customer satisfaction can not have a significant effect on switching intention. Managerial implications of this research would be to improve service quality and lower the user's intention to switch to another houses and it would applied in service boarding house for both Siwalankerto area and as general in Surabaya.

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