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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Manajemen Pemasaran Petra International journal of Business Studies (IJBS) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Journal of Entrepreneurship & Business Return : Study of Management, Economic and Bussines Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Penelitian Pendidikan Indonesia Indonesian Journal of Humanities and Social Sciences
Hartono Subagio
Universitas Ciputra, Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Social Sciences Other

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The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling Setiadi, Erick; Adiwijaya, Michael; Subagio, Hartono
Petra International Journal of Business Studies Vol 1 No 2 (2018): DECEMBER 2018
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.1.2.70-79

Abstract

This study aims to analyze the relationship of Brand Awareness and Country of Origin by using Self Congruity as a mediation for Purchase Intention. This causal study used a questionnaire based survey as a data collection method and was distributed to 200 respondents which is a sample of this study. The selection of this research sample used a purposive sampling technique with criteria determined by the researcher. The results showed that the three hypotheses in this study have a significant influence and two hypotheses were rejected. all indicators on the related variables can be developed using PLS data (Partial Least Square). In addition, this study shows that Self Congruity as the most influential variables affecting respondents Purchase Intention toward Wuling car.
PENGARUH ATRIBUT SUPERMARKET TERHADAP MOTIF BELANJA HEDONIK MOTIF BELANJA UTILITARIAN DAN LOYALITAS KONSUMEN Hartono Subagio
Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (608.872 KB) | DOI: 10.9744/pemasaran.6.1.8-21

Abstract

Attributes Supermarket stimulate the motive shopper to buying product, the motive Consuming and buying motives are classified into Hedonic and utilitarian. The fulfilness of hedonic and utilitarian motives lead to shoppers’ loyalty to the supermarket. The purpose of the study is to review the theory of Stimulus Organism Response addressed by MehrabianRussel, the concept of shopping motive developed by Baker and Donovan, and the concept of motive shopping Hedonic by Arnold Reynold. It was Empirical study on Big Supermarket in Surabaya.The Human behavior response and perceptionalanswers as well as concerned with inter variable effects through hypothesis tests by means of SEM analysis. The maximum likelihood estimation was derived from 200 respondents. The result s of the study showed that atribute supermarket significanly affected motive Hedonic and motive Utilitarian and loyalty. The empirical findings from the study showed to motive Hedonic morestrongth impact than motive utilitarian.
PENGARUH PERCEIVED SERVICE QUALITY, PERCEIVED VALUE, SATISFACTION DAN IMAGE TERHADAP CUSTOMER LOYALTY (STUDI KASUS GARUDA INDONESIA) Hartono Subagio; Robin Saputra
Jurnal Manajemen Pemasaran Vol. 7 No. 1 (2012): APRIL 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.904 KB) | DOI: 10.9744/pemasaran.7.1.42-52

Abstract

PT. Garuda Indonesia constitutes an owned airline that was one of the major players in the premium class airline industry in Indonesia. The subject that the writer observes is Consumer behavior, to the influence of perceived service quality and perceived value on customer loyalty with customer satisfaction and airline image of Garuda Indonesia with 200 customer Surabaya-Jakarta route, and vice versa. Analysis SEM Certainly explain the influence of perceived service quality, convenience, and catering will form the corporate image (Airline Image) and perceived value, which in turn affects customer satisfaction and loyalty Garuda Indonesia in the future. The purpose of recommendation writer is for PT. Garuda Indonesia flight airlines to evaluate and maintain the loyalty of its customers with quality service.
The Impact of Brand Awareness and Country of Origin on Purchase Intention with Mediation of Self Congruity on Chinese Brand Automotive Products Wuling Erick Setiadi; Michael Adiwijaya; Hartono Subagio
Petra International Journal of Business Studies Vol. 1 No. 2 (2018): DECEMBER 2018
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.842 KB) | DOI: 10.9744/ijbs.1.2.70-79

Abstract

This study aims to analyze the relationship of Brand Awareness and Country of Origin by using Self Congruity as a mediation for Purchase Intention. This causal study used a questionnaire based survey as a data collection method and was distributed to 200 respondents which is a sample of this study. The selection of this research sample used a purposive sampling technique with criteria determined by the researcher. The results showed that the three hypotheses in this study have a significant influence and two hypotheses were rejected. all indicators on the related variables can be developed using PLS data (Partial Least Square). In addition, this study shows that Self Congruity as the most influential variables affecting respondents Purchase Intention toward Wuling car.
Efectiveness of Implemenying Qris Transacyion In Pandemic Covid-19 Hartono Subagio
Journal Research of Social Science, Economics, and Management Vol. 3 No. 2 (2023): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v3i02.387

Abstract

The purpose of this study is to study how widely QRIS is used among micro, small and medium enterprises (MSMEs) and how effective QRIS is in transaction processing. Reviewing the experiences of buyers and owners of micro, small and medium enterprises (MSMEs) having used QRIS has outlined the best way to use the system. This study uses a qualitative descriptive methodology. The goal of qualitative research is to bring researchers and the phenomena they study closer together in an interactive process that increases everyone's knowledge. While describing a phenomenon and its characteristics is the main goal of descriptive research. Observations, interviews, and documentation will be used to collect data, which will then be analyzed to provide solutions to the problems formulated and draw conclusions. The research findings show that first, many merchants and the general public do not understand the features and advantages of the program, the installation of a QRIS-based payment gateway for merchant transactions is still not going well. Second, the community and MSME actors are starting to switch to using QRIS because it can minimize the spread of Covid-19. Third, QRIS shows effectiveness in the transaction process during the Covid-19 pandemic which was very effective, besides that there are 2 types of transaction mechanisms using QRIS, the first is Merchant-Presented (push payment) and Customer-Presented (pull payment).
Integrating Diffusion Perspective of Total Quality Management Improvement in SMEs Indonesia Sector: a Bibliometric Analysis Hartono Subagio
Journal of Entrepreneurship and Business Vol. 4 No. 2 (2023): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v4i2.5476

Abstract

Pupose: Constructing big potential of development by boosting up the SMEs. The SMEs seems neglected by its history as the main focus remained on public sectory. The SMEs particularuy in large scale manufacturing units beyond the government, bank, and liberalization. As the SMEs sector periodly withdraw their development because of lack skill and function. In this research, SMEs sector an object using the improvement of Entreprenurship skill by Human Capital and Social Resources, and Enterpreneurship Education. Method: This research adopts qualitative research method with Bibliometric Analysis. Bibliometric analysis defines the quality of systematic literature with periodical time and quality evidence in empirical studies. Result: Adopting the Systematic Literature and Bibliometric analysis entrepreneurship could responsibility of reality in better recognize and understand the potentional of implementation process. With an evidences by integrating diffusion perspective between Total Quality Management in Indonesia SMEs sector.
Pelatihan Pembelajaran Entrepreneur Baru Pembuatan Buket Bunga bagi Ibu-Ibu PKK di RT 03 RW 03 Kel. Rampal Celaket Kec. Klojen, Kota Malang, Jawa Timur Subagio, Hartono; Efrata, Tommy Christian; Dewi, Grace Citra
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 5 No. 2 (2023): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v5i2.3702

Abstract

Kota Batu yang berudara sejuk dan banyak petani bunga sangat dekat dengan kota Malang. Dengan potensi banyaknya petani bunga dan panen yang melimpah dapat dimanfaatkan masyarakat sekitar untuk belajar entrepreneur awal. Penulis melakukan penelitian dengan jumlah warga sekitar 30 KK, sebagian besar ibu-ibu PKK memiliki waktu yang senggang untuk melakukan kegiatan yang produktif dan diharapkan dapat menambah pendapatan harian. Setelah berakhirnya sesi pelatihan para ibu PKK mempunyai keterampilan dan mulai membuka wacana memasarkan hasil karya mereka dimulai untuk dipakai sendiri dan dijual ke keluarga dekat lebih dulu sebelum dipasarkan.
Pelatihan Pembuatan dan Cara Memasarkan Masakan Ayam Hainan dan Ayam Goreng Kanton bagi Ibu PKK Lakarsantri Kelurahan Jeruk, Surabaya Subagio, Hartono; Purwono, Bambang Sugiyono Agus; Efrata, Tommy Christian; Mi’roj, Gigih Armahedi; Kusworo, Rian Hadi
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4809

Abstract

Warga RW 1 dan RW 3, Lakarsantri, Kelurahan Jeruk, Kota Surabaya berjumlah keluarga sekitar 2.000 KK. Sebagian besar ibu-ibu PKK di Kelurahan Jeruk telah melakukan usaha berupa pembuatan keripik usus ayam, minuman degan, tahu tek. Adapun sebagian kecil ibu-ibu PKK perlu mengoptimalkan waktu untuk melakukan kegiatan produktif yang diharapkan dapat menambah pendapatan harian. Secara subyektif, para ibu-ibu PKK telah mengalokasikan anggaran belanja harian yang relatif meningkat. Tujuan kegiatan ini adalah mekukan pelatihan memasak dan memasarkan ayam Hainan dan ayam goreng Kanton. Peserta sejumlah 30 orang yang merupakan ibu-ibu PKK Kelurahan Jeruk, Surabaya. Metode pelatihan yang digunakan adalah learning by doing. Selain memasak, juga diberikan pelatihan tentang entrepreneurship dan manajemen pemasaran. Peserta sangat antusias mengetahui dan mempraktikkan memasak dengan bahan baku premium. Kegiatan dilaksanakan selama tiga hari.
The effect of line balancing on the efficiency and effectiveness of shoe production at PT Wangta Agung Subagio, Hartono
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020242665

Abstract

Business competition is increasing, companies must reorganize their business strategies and tactics every day in the era of globalization. The purpose of this study was to determine the effect of Line Balencing on the efficiency and effectiveness of shoe production at PT Wangta Agung. The research method used is descriptive research. Descriptive research is a type of research conducted with the main purpose of providing an objective description or description of the situation. The results of the research on the actual shoe production workstation configuration consisted of 15 work stations with a cycle time of 16 seconds. Analysis of sewing activity work time takes about 23.75 minutes for one additional operator to assist the two main operators in meeting the set targets. The increased capacity of the shoe-making production workstation consists of 7 stations that have a balance of 16 seconds of delay time with production efficiency with a yield of 87.5%.
PENGARUH CUSTOMER ORIENTATION DAN COMPETITOR ORIENTATION TERHADAP KINERJA BISNIS MELALUI INNOVATION CAPABILITY Wijaya, Dicky; Subagio, Hartono
PERFORMA Vol. 10 No. 1 (2025): Jurnal Performa: Jurnal Manajemen dan Start Up Bisnis
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/performa.v10i1.3908

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the spearhead of the economy in Indonesia. This things is due to the contribution of MSMEs towards Indonesian economy quite large, that is, in the rate of 61 percent. Therefore, it is important for government or society to be able to develop MSMEs that exist in Indonesia to be better direction. The development of MSMEs can be in the form of Business Performance increase of MSMEs. As the effort to improve Business Performance, therefore each MSME has to have Innovation Capability. Innovation Capability itself is supported by two things, that is Customer Orientation and Competitor Orientation. The purpose of this research is to find out the effect of Customer Orientation on Innovation Capability and Business Performance, the effect of Competitor Orientation on Innovation Capability and Business Performance, the effect of Innovation Capability on Business Performance, and the ability of Innovation Capability mediates the effect of Customer Orientation and Competitor Orientation on Business Performance. This research is quantitative research by using Partial Least Square (PLS) method. As many as 60 respondents from SMEs in West Surabaya are used as research material. Data that is obtained is processed by using SmartPLS software. The result of this research shows that Customer Orientation affect significant on Innovation Capability and Business Performance, Competitor Orientation affect significant on Innovation Capability and Business Performance, Innovation Capability affect significant on Business Performance, and Innovation Capability is able to mediate the effect of Customer Orientation and Competitor Orientation on Business Performance.
Co-Authors Alexander Wahyudi Henky Soeparto Erick Setiadi Grace Citra Dewi Henry Susanto Pranoto Kusworo, Rian Hadi Michael Adiwijaya Michael Adiwijaya Mi’roj, Gigih Armahedi Purwono, Bambang Sugiyono Agus Rismawati br Sitepu Robin Saputra Setiadi, Erick Sitepu, Rismawati Tommy Christian Efrata Wijaya, Dicky