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All Journal Jurnal Manajemen Pemasaran
Edwin Japarianto
Fakultas Bisnis Dan Ekonomi, Universitas Kristem Petra
Economics, Econometrics & Finance

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SIKAP RELATIF DAN KOMITMEN JANGKA PANJANG KONSUMEN DALAM MODEL LOYALITAS (Studi Kasus pada PT. Garuda Citilink) Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 5 No. 1 (2010): APRIL 2010
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (69.717 KB) | DOI: 10.9744/pemasaran.5.1.14-21

Abstract

The main objective of this research is to clarify a impact of relative attitude and long term commitment to consumer loyalty Garuda Citilink, Attitude observed by the dimention of: Personal Experience, Reference Group, Promotion. Commitment observed by the dimention of: Social Benefit, Comfortable benefit and Special Cases benefit and customer loyalty observed by the dimention of: satisfaction and willingness to buy. Using Path Analysis, the result of this research indicates that customer loyalty can be influence by customer commitment.
PENGARUH SHOPPING LIFE STYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT HIGH INCOME SURABAYA Edwin Japarianto; Sugiono Sugiharto
Jurnal Manajemen Pemasaran Vol. 6 No. 1 (2011): APRIL 2011
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.251 KB) | DOI: 10.9744/pemasaran.6.1.32-41

Abstract

Dynamics of the retailing business economy in Indonesia develop rapidly, so that it triggers the customers’ shopping lifestyle and their fashion involvement as well. They have higher expectation, demand more and desire better quality product consistently. But in the other side there are some problems. For instance the prosperity consumers spend their money fluctuatively and oftenly out their financial plan. The purpose of this research is proving, whether shopping lifestyle and fashion involvement will influence the impulse buying behavior of Surabaya’s high income community. As sampling, this study used the population of Surabaya that usually spend their money more or equal to Rp.1.250.000 per month, and ever go shopping at Galaxy mall, Lendmarc and Grand City. The technical analysis to examining the role of shopping lifestyle and fashion involvement toward the impulse buying behavior is Multi linear Regression. The examination result showed that Hedonic Shopping Value and Fashion Involvement influenced the Impulse Buying Behavior of Surabaya’s High Income Society.
ANALISA PERBEDAAN “RETAIL IMAGE” MALL DAN SHOPPING CENTRE DI SURABAYA PADA SEGMEN PELAJAR DAN MAHASISWA Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 7 No. 1 (2012): APRIL 2012
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.238 KB) | DOI: 10.9744/pemasaran.7.1.1-8

Abstract

In today’s shopping center growth in Surabaya, it is necessary to create an attractive image to invite consumers visit. This research try to observe retail image captured by the consumers, the observed variables are: location, merchandise, price, service, and physical facilities. Purposive sampling conducted for 100 repondents in total from student and undergraduate student based on similar charateristics of those two groups. One way ANOVA developed to analyze differences among those two groups. This research concludes that from those five factors it is known that there are few differences of consumer’s valuation image for Royal Plaza and CITO especially from the physic facilities.
EVALUASI CUSTOMER PT POS INDONESIA DITINJAU DARI KEPUASAN KEPERCAYAAN DAN SWITCHING BARRIERS Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 8 No. 1 (2014): APRIL 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.542 KB) | DOI: 10.9744/pemasaran.8.1.18-26

Abstract

This research is aimed to analyze the evaluation of perceived quality and perceived value to PT. Pos Indonesia customers satisfaction and to examine the customers satisfaction based on trust, customers loyalty and switching barriers. Research data are collected through survey method with interview method straight to 400 respondents who use PT. Pos Indonesia. The technique of collecting sample is using Non probablity sampling. Methodology that is used are CHAID, Suharjo, Split, Penalty-Rewards. Based on several tolls we can collcect almost evaluation result about PT. Pos Indonesia performance.
ANALISA PENGARUH HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING DENGAN SHOPPING LIFESTYLE DAN POSITIVE EMOTION SEBAGAI VARIABEL INTERVENING PADA MALL CIPUTRA WORLD SURABAYA Lizamary Angelina Darma; Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 8 No. 2 (2014): OKTOBER 2014
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.431 KB) | DOI: 10.9744/pemasaran.8.2.80-89

Abstract

This study aims to analyze the influence of Hedonic Shopping Value on Impulse Buying at mall Ciputra World Surabaya by considering Shopping Lifestyle factor and Positive Emotion. This study uses 100 respondents and path analysis method. The research result obtained, there is no significant effect of Hedonic Shopping Value on Impulse Buying, there is a significant effect of Hedonic Shopping Value on Positive Emotion, there is a significant effect of Hedonic Shopping Value on Shopping Lifestyle, there is a significant influence of Positive Emotion on Impulse Buying, there is no significant influence of Shopping Lifestyle on Impulse Buying and there is a significant influence of Shopping Lifestyle on Positive Emotion
ANALISA PENGARUH SELF IMAGE CONGRUITY, RETAIL SERVICE QUALITY, DAN CUSTOMER PERCEIVED SERVICE QUALITY TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING DI BROADWAY BARBERSHOP SURABAYA Livia Margarita Widjiono; Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 9 No. 1 (2015): APRIL 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.408 KB) | DOI: 10.9744/pemasaran.9.1.35-42

Abstract

This study aims to analyze the influence of Self Image Congruity, Retail Service Quality, and Customer Perceived Service Quality on Repurchase Intention with Customer Satisfaction as intervening variable. This study uses 100 respondents and path analysis method. The research result obtained, there is no significant effect of Self Image Congruity on Customer Satisfaction, there is a significant effect of Retail Service Quality on Customer Satisfaction, there is no significant effect of Customer Perceived Service Quality on Customer Satisfaction, there is a significant effect of Customer Satisfaction on Repurchase Intention, there is a significant effect of Self Image Congruity on Repurchase Intention, there is a significant effect of Customer Perceived Service Quality on Repurchase Intention.
ANALISA PERBANDINGAN STORE IMAGE KONSUMEN ANTARA HYPERMARKET TOKO INDEPENDEN DAN HYPERMARKET DI PUSAT PERBELANJAAN Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 9 No. 2 (2015): OKTOBER 2015
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.536 KB) | DOI: 10.9744/pemasaran.9.2.64-70

Abstract

This research was conducted to analyze the comparative of store image between Hypermarket at shopping centre and Hypermarket as independent store using perceptual mapping method. The research was conducted with distributing questioner to 300 respondents who has been shopping at least twice at one or both of those retail hypermarkets. Analysis tool which is used in this study is the analysis of Multidimensional Scaling (MDS).The results showed that each hypermarket has unique characteristics that require different management strategies.
PENGARUH VISUAL MERCHANDISING, PERSONAL SELLING DAN PRODUCT QUALITY TERHADAP PURCHASE INTENTION PADA PRODUK KOSMETIK LT PRO DI SURABAYA Melisa Gunawan; Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 10 No. 2 (2016): OKTOBER 2016
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.429 KB) | DOI: 10.9744/pemasaran.10.2.59-65

Abstract

Penggunaan kosmetik untuk wanita telah menjadi umum di antara orang-orang. LT Pro menjadi jawaban kebutuhan perempuan ini tersebar di saluran modern menjadi mudah ditemukan pelanggan. LT Pro juga menyediakan pilihan produk kosmetik dengan kualitas yang baik dan layanan yang dapat menjawab kebutuhan konsumen. Penelitian ini menyebarkan kuesioner kepada 100 responden wanita di konter LT Pro dengan menggunakan teknik analisis kuantitatif dengan metode Cluster, Multi Dimensi Scaling (MDS) dan Regresi Linear. Hasil penelitian ini menunjukkan adanya tiga kelompok utama konsumen LT Pro. Variabel visual merchandising, penjualan personal dan kualitas produk dibagi dalam dua dimensi, yaitu dimensi estetika dan informasi. Hubungan variabel visual merchandising memiliki tidak signifikan terhadap niat beli variabel, sedangkan personal selling dan kualitas produk memiliki hubungan yang signifik.
PENGARUH LOGISTICS SERVICE QUALITY TERHADAP CUSTOMER RETENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING PADA INDUSTRI EKSPEDISI LAUT DI SURABAYA Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 12 No. 1 (2018): APRIL 2018
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.764 KB) | DOI: 10.9744/pemasaran.12.1.25─32

Abstract

Penelitian membahas pengaruh logistics service quality terhadap customer retention dengan customer satisfaction sebagai variabel intervening pada industri ekspedisi laut. Sampel penelitian ini berjumlah 100 responden pelanggan Industri ekspedisi laut yang melakukan transaksi di bulan Februari 2017-September 2017. Pengukuran dilakukan dari variabel logistics service quality, variabel customer satisfaction, dan customer retention.Hasil penelitian menunjukkan: logistics service quality berpengaruh signifikan terhadap customer retention melalui customer satisfation
PENGARUH RETAIL SERVICE QUALITY TERHADAP MINAT BERKUNJUNG ULANG MALL Di SURABAYA MELALUI PERCEIVED QUALITY DAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING Edwin Japarianto
Jurnal Manajemen Pemasaran Vol. 13 No. 1 (2019): APRIL 2019
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.99 KB) | DOI: 10.9744/pemasaran.13.1.17-26

Abstract

Perkembangan mall berdampak pada semakin meningkatnya pengunjung mall setiap tahun dan juga berdampak pada semakin tingginya persaingan dalam dunia tersebut khususnya di daerah Surabaya. Salah satu cara untuk dapat terus bersaing dan menigkatkan minat berkunjung ulang pengunjung ialah meningkatkan kualitas layanan. Meningkatkan kualitas layanan dapat membangun persepsi pelanggan terhadap mall tersebut yang nantinya akan berdampak pada kepuasan pengunjung serta akan meningkatkan minat pengunjung dalam melakukan kunjungan kembali. Penelitian ini bertujuan untuk menganalisa pengaruh Retail Service Quality terhadap Minat Berkunjung Ulang yang di-intervening  oleh Perceived Quality dan Customer Satisfaction pada mall. Penelitian ini dilakukan dengan menyebarkan angket / kuesioner kepada 100 orang responden yang telah berkunjung ke mall. Metode penelitian yang digunakan merupakan metode analisa kuantitatif dengan menggunakan Smart PLS.Hasil dari penelitian menunjukkan Retail Service Quality berpengaruh signifikan terhadap Minat Berkunjung Ulang dan variabel Perceived Quality dan Customer Satisfaction mengintervening hubungan Retail Service Quality dan Minat Berkunjung Ulang.
Co-Authors Angela Natalie A. Feliana Monica Kunto, Yohanes Sondang Lavenia Calista Alessandro Livia Margarita Widjiono Lizamary Angelina Darma Melisa Gunawan Michaela Louisa Muliadi Stephanie Adelia Sugiono Sugiharto