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Wacana: Jurnal Ilmiah Ilmu Komunikasi
Published by Universitas Prof. Dr. Moestopo
ISSN : 14127873     EISSN : 25987402     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic Communication meliputi Kehumasan, Periklanan, IMC, maupun Branding; Analisis Teks, Semiotika; dan juga Media Studies.
Arjuna Subject : -
Articles 15 Documents
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Search results for , issue "Volume 22, No. 1 June 2023" : 15 Documents clear
Analysis of Children's Communication Education on the YouTube Series of Nussa and Rarra Widya Dhea Aqtari; Nursapia Harahap
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2649

Abstract

This study aims to figure out how the digitalization era is used by parents to provide education to their children both formal education in school and informal education outside school, as well as to find out how the media, especially the YouTube series Nussa and Rarra, could provide communication education that is packaged with Islamic nuances. Therefore, moral values are created in children and parents in everyday life. This research uses case study research method, which is research that focuses on a particular case to be observed and analyzed, as well as the need for deep analysis so that the results obtained will be accurate. Data collection techniques were carried out using interviews and observation as primary data and also documentation as secondary data. The results of the study show that it is true that YouTube is used as an alternative educational medium for children as long as it is under parents supervision. In fact, several episodes that Rarra: Adab Menasehati, Rarra : Maaf, dan Rarra: Teman Spesial Rarra, have chosen to serve as samples have had a pretty good impact on the communication that occurred between parents and children, with notable changes in behavior gradually.
Peran Komunikasi Hexahelix Dalam Konstruksi Sosial Mitigasi Covid-19 Pada Masyarakat Badui Luar Made Wilantara; Misnan Misnan
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2741

Abstract

The purpose of the study was to find out the social construction of the reality of the Badui community against zero percent COVID-19 transmission. The research approach is qualitative with a constructivist paradigm. The research method is descriptive with purposive data collection. The results showed that the Bureaucrats (Local Government Officials) carried out effective externalization-internalization communication management, namely instructions from the central government could be implemented maximally with effective coordination of meaning. Furthermore, the Customary Head carries out legitimacy–socialization communication management, which emphasizes that COVID-19 must be overcome by treating ancestral heritage and following government instructions in interacting. Next, Scholars (Badui Culture Observers) carry out institutionalization-objectivation communication management, namely that the community must obey the rules and customary culture and believe in the Almighty. As for the Volunteers, they carry out socialization communication management, namely providing input and warnings to the local community to maintain the health of their respective families. Other supports are health workers, through health communication and the communication nodes of the Badui community themselves as small circles at the family and community level (internalization). 
Glorifikasi Kebebasan Dari Penjara Figur Publik Pelaku Kekerasan Seksual di Infotainment Indonesia Wiwid Adiyanto; Putri Ayu Sabrina
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2323

Abstract

Freedom from prison for perpetrators of child sexual abuse, who is also a public figure, was warmly welcomed by fans and relatives. The excitement was inseparable from the infotainment coverage that was broadcast through the mass media. On the other hand, sexual violence has physical and psychological consequences that affect the lives of the victims. The presence of infotainment programs also creates debate, especially in the realm of journalism related to ethics. This study attempts to describe the inequality of coverage of Saipul Jamil's freedom from prison as a former inmate who perpetrates sexual violence on the infotainment program Intens Investigasi. This study places the Critical Discourse Analysis developed by Norman Fairclough as an analytical knife. The results of this study indicate that the glorification carried out by infotainment related to freedom from prison, public figures who are perpetrators of sexual violence have a tendency to normalize sexual violence, especially in public figures. Infotainment texts lead to dispensation for public figures who commit sexual violence. Gender literacy, sexual violence, and the media are absolutely necessary, both for media people and the wider community. In addition, a grassroots movement is needed to stop the glorification that leads to the normalization of sexual violence.
Cultural Proximity of Korean and Indonesian in Korean Dramas Suzy Azeharie
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2440

Abstract

This paper, which is a narrative analysis, seeks to explore why Korean drama as a form of hallyu cultural product is favoured by the Indonesian people by using the cultural proximity theory from Joseph Straubhaar. According to this theory the audience will prefer products of their own culture or the same as their culture. This research approach is a qualitative research with narrative analysis method. Audiences will prefer the same production because of elements such as star appeal, local knowledge, topics, issues, the environment, and the ethnicity of people in the media. The author discusses five cultural similarities between the two countries, namely the same history, family relationships based on extended family, language and social norms, family lineage and culinary. The results showed that the historical similarities between Korea and Indonesia which had been colonized by Japan, extended family forms in Indonesian and Korean families, respect for parents and manners of behaviour between Indonesians and Koreans and the same food, namely making rice and side dishes as staple foods made Korean dramas liked by the Indonesian people.
Pemanfaatan Influencer Berbasis Virtual dalam Komunikasi Pemasaran Laili Muttamimah; Irwansyah Irwansyah
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 22, No. 1 June 2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v22i1.2322

Abstract

The utilization of virtual influencers is growing along with the advancement of technology. The high demand from brands for collaboration creates an opportunity for virtual influencers to become a profitable business. The presence of virtual influencers raises the question of how effective they are when compared to human influencers, as many brands use virtual influencers to promote products that are targeted for human consumption. This research aims to examine the development of virtual influencer trends, opportunities and challenges, and its future in marketing communication practices. The research approach is qualitative with a case study method. Data was collected using observation and documentation. Three virtual influencer accounts were purposively selected for further analysis. The results showed that the trend of virtual influencers is growing in brand campaigns. Full control, time and cost saving, and flexibility are the opportunities of virtual influencers. However, virtual influencers are considered incapable of displaying emotional reactions and building trust. Even so, the utilization of virtual influencers has the potential to continue to grow in the future, especially in marketing communication practices.

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