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INDONESIA
LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 4, No 1: Juni 2020" : 6 Documents clear
Analisis Komunikasi Visual Pada Poster Sebagai Media Komunikasi Mendorong Jarak Sosial Di Jakarta Saat Epidemi Covid 19 Arsa Widitiarsa Utoyo
LUGAS Jurnal Komunikasi Vol 4, No 1: Juni 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.443 KB) | DOI: 10.31334/lugas.v4i1.939

Abstract

Health campaigns about the covid 19 epidemic need to underlined as important actions to prevent viruses that cause fever, coughing, shortness of breath, chest pain and death. The health ministry and the local government need to move public awareness about healthy lifestyle. This research has analysed the key elements of health campaign posters in Jakarta. The Poster is still an active platform to tell data, schedules, display information, to persuade citizen in Jakarta. This study uses a qualitative approach, and uses case studies to visual analysis of local content and national poster design in Jakarta. The results show that local and national poster designs have different elements of the design, and it affects different posters. The results show that local and national poster designs have different colour, font, title, blank space, size and visual aids of the design results that affect different posters.
Diskursus Kredibilitas dan Pertimbangan Etika Pers dalam Proses Produksi Berita Viral #Justiceforaudrey di Liputan 6 Siang SCTV Fran Celino Octhanto Bata; Umaimah Wahid
LUGAS Jurnal Komunikasi Vol 4, No 1: Juni 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.577 KB) | DOI: 10.31334/lugas.v4i1.935

Abstract

Viral events on social media are often made into the news. One of the social media viral events that made the news in mid-2019 was #JusticeforAudrey. Allegations of violence against Audrey made headlines in all mass media, including on Liputan 6 Siang SCTV. During April 2019, projections related to Audrey's coverage were submitted by producers every day. The news values that is the basis for determining the feasibility of an event to become news is no longer the priority of producers. This research paradigm is critical with a qualitative approach and uses the Fairclough Critical Discourse Analysis method. Theory of Political Economy Vincent Mosco explains the practice of viral news values is the practice of commodification of content and audiences. Viral social media events are considered attractive to internet users and expected to attract tv viewers. The practice of viral social media news is the commodification of content. Meanwhile, in the commodification of audiences, television news viewers in the form of rating & share are used as sales to advertisers, which in turn become an economic advantage for media corporations.
Subordinat Perempuan Dalam Aplikasi Percakapan Grup Whatsapp (Studi Kasus Penggunaan Sticker Sensual Di Grup Whatsapp) Lina Wati; Muhammad Saifulloh
LUGAS Jurnal Komunikasi Vol 4, No 1: Juni 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.912 KB) | DOI: 10.31334/lugas.v4i1.940

Abstract

Technological developments open new spaces for interaction. Women are still issues in conversation today. Women are commodity from their bodies. This study discusses the use of whatsapp stickers that use photos of women's bodies, the use of these stickers is widely used in the application group whatsapp, this shows that women are still physically viewed, sexually exploited and placed subordinate in conversation. This type of research is a qualitative descriptive with case study research method, with the critical paradigm. Using interviews as a data collection technique, researchers interviewed group members who often used sensual female stickers to find out the background, motives and tried to uncover the practice of subordination of whatsapp group members who used female body sensual stickers. The results of this study show that the occupants of the group use sensual female body stickers as a joke, a medium of virtualization in the group. For men in the Whats app group, the use of a sensual female body as a conversation sticker, is a form of recognition of the beauty of the body and sexuality appeal of women. Subordinate practice in women occurs in whatsapp 19 Ers group conversations, when women's bodies in various sensual poses uses as mere joke objects.
Peran Public Relations Dalam Pemanfaatan Instagram Sebagai Alat Publikasi Untuk Meningkatkan Layanan Masyarakat Di Puskesmas Kecamatan Cilincing (Studi Kasus Pada Akun Instagram @ puskesmascilincing) Arkan Shaleh; Wulan Furrie
LUGAS Jurnal Komunikasi Vol 4, No 1: Juni 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.247 KB) | DOI: 10.31334/lugas.v4i1.936

Abstract

Media are tools that are used to convey messages from communicators to the public. Public relations can not be separated from the media, because public relations needs media to publication the information about the company or organization. In the process of its performance, the Cilincing District Health Center certainly needs to convey information to its audience whether it is necessary to receive programs, services and so on. This does not include media information for programs and such information. This study aims to analyze the role of public relations in Instagram social media as a publication to improve community services in the Cilincing District Health Center. The research method in this study is qualitative, with descriptive research using case studies. Data collection techniques in this study by conducting in-depth interviews, observation, discipline and literature. The role of public relations is the role of expert advisors, the role of communication facilitators, the role of problem solving process facilitators, and the role of communication technicians. Public relations are active in utilizing Instagram as a publication tool in the Cilincing District Health Center, through the results related to the community relations role of the Cilincing District Health Center only.
Pengaruh Pesan Kampanye No Straw Movement Di Media Sosial Terhadap Perubahan Sikap Publik Nuri Syafrikurniasari; Safira Putri Widiani
LUGAS Jurnal Komunikasi Vol 4, No 1: Juni 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.822 KB) | DOI: 10.31334/lugas.v4i1.937

Abstract

The purpose of this research was to analyze the effect of the #NoStrawMovement message campaign conducted by KFC Indonesia on changes in community attitudes. This research used quantitative research methods by using a questionnaire for 100 Instagram followers @KFCIndonesia. The sampling technique used is nonprobability sample with purposive sampling. The theory used was the theory of attitude change, namely the Reinforcement theory introduced by Hovland, Janis, and Kelly (1967). The data analysis technique used is the Likert scale, linear regression, and t-test and the results data were processed using the SPSS program. The results showed the #NoStrawMovement campaign message had an influence on changes in people's attitudes, seen from the influence of the variable X (campaign message) on variable Y (attitude change) of 0,318, meant the variable X (campaign message) 1 unit will increase the Y variable (attitude change) by 0,318 units. In addition, the coefficient of determination (R2) is 0,462. This proves that the variation of variable Y (attitude change) can be explained with variable X (campaign message) of 46,2% while the other 53.8% are explained by other factors not included in this study.
Pengaruh Program Gopay Payday Sebagai Customer Relationship Management Terhadap Brand Equity Gojek (PT. Aplikasi Karya Anak Bangsa) Viana Eka Wardani; Euis Komalawati; Alfirahmi Alfirahmi
LUGAS Jurnal Komunikasi Vol 4, No 1: Juni 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.042 KB) | DOI: 10.31334/lugas.v4i1.938

Abstract

Customer Relationship Management (CRM) is an approach to identifying, attracting, and improving relationships between companies and customers. Karya Anak Bangsa Inc. (Gojek) with its application Gopay, gave rise "Gopay Payday" program as a customer relationship management to decide the brand equity level of Gopay application users. Brand Equity plays an important role because brand equity forms the name of the company's image and reputation, even as determining to make company goals. The purpose of this research analyzes the influence of the Gopay Payday program as a customer relationship management on Gojek brand equity (Karya Anak Bangsa Inc.). This research uses quantitative descriptive, and the method is a purposive sampling technique within 100 respondents as the sample. The data analysis technique used SPSS 25.0 for Windows computer software tools. The results of this study show that there is a significant influence on customer relationship management by 24.2% against brand equity. It means the better the Customer Relationship Management, the Brand Equity of the company will increase.

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