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LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 6, No 1: Juni 2022" : 6 Documents clear
Penggunaan Instagram Live BeritaBaik. Id dalam Program Bicara Baik Miranda Shafira Alamsyah; Aat Ruchiat Nugraha
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.1811

Abstract

This study examines the usage of Beritabaik.id Live Instagram in the Bicara Baik program. The purpose of this study is to find out and explain the participation, interactivity, and content of messages conveyed in Bicara Baik Live Instagram with the Mental Act Community. The author uses participant observation techniques, interviews and literature studies in collecting data in this writing. The results of the collection of study materials and analysis led to the conclusion that participation in Bicara Baik Live Instagram with the Mental Act Community is still very low. From the two episodes with the Act Mental community, there are only 0.4-0.5% of Beritabaik.id followers who participate in Bicara Baik Live Instagram. Even so, interactivity has been well established between the hosts, speakers and audience. This is evidenced by the comments and questions given by the audience and then responded to by the speakers. In fact, the communication pattern that exists on Bicara Baik Live Instagram is a circular communication pattern. This is because from every interaction that is built, it doesn't just stop at the audience. Instead, the audience sends the message back to the source. In addition, the content of the message conveyed is in accordance with the Live Instagram theme that is carried. The viewers who watched Live Instagram with the Act Mental Community clearly knew the important educational points conveyed by the speakers from the two episodes.
Strategi Humas Pt. Hutama Karya (Persero)Dalam Meningkatkan Pemahaman Masyarakat Dalam Penggunaan E-Toll Card di Ruas Tol Akses Tanjung Priok (ATP) Diana Prihadini; Rofian Dedi Susanto; Restu Ikhtiar
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2365

Abstract

The purpose of this study was to analyze the PR strategy of PT. Hutama Karya (Persero) in increasing public understanding in the use of e-Toll Cards on the Tanjung Priok Access (ATP) toll road, the obstacles that arise and the efforts made to overcome these obstacles. The method used in this research was descriptive qualitative method with data collection through observation, in-depth interviews, and literature study. This study also used Ruslan's theory of communication strategy, which includes 5 (five) components, namely: operational strategy, persuasive and educative approach, social responsibility approach of public relations, cooperative approach, and coordinating and integrative approach. It is very important to make a public relations strategy so that the expected goals and objectives can be achieved. The results of this study indicate that the PR strategy of PT. Hutama Karya (Persero) in increasing public understanding in the use of e-Toll Cards on the Tanjung Priok Access (ATP) toll road is to conduct a persuasive and educative campaign to toll road users. This effort has proven successful, as seen from theincreasing use of E-toll Cards on the Tanjung Priok Access toll road.
Komodifikasi Sharenting Sebagai Dampak Perkembangan Teknologi: Studi Akun YouTube Chelzea Nail Adi Utomo
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2157

Abstract

The practice of sharenting is quite common carried out by parents in almost all countries. While this trend is thought to help improve children's information and representation, sharenting can be problematic. Unfortunately, many parents still don't take it as a concern. Other ethical issues related to sharing are also greatly strengthened when the self-representation process is commodified into a business. Using a descriptive-qualitative method with reference to commodification theory, this study explores the process of commodifying sharenting on Chelzea Nail's YouTube account. The results of the study show that the practice of sharenting commodification is found on Chelzea Nail's YouTube account, where almost all of the videos shown are videos of Chelzea Verhoeven and Nail Fadhly (account owners) with a child named Kiano. The form of commodification proposed by Vincent Mosco—namely the commodification of content, audiences, and workers—is also seen in the account activity.
Keterbukaan Diri (Self Disclosure) Penerima Vaksin Covid-19 kepada Petugas Kesehatan dalam Pelayanan Masyarakat Dessy Andamisari; Wulan Furrie Lenggana; Septa Zahran
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2303

Abstract

Self-disclosure is one of the important communication skills when establishing relationships and interacting with other people. This study aims to determine the openness of recipients of the COVID-19 vaccine with health workers in serving the community. Using a qualitative approach with interview techniques, observation and documentation. The results showed that self-disclosure (self-disclosure) of covid-19 vaccine recipients with health workers in public health services included aspects, accuracy (communicating to the right people), motivation (desire to be healthy by avoiding post-vaccination risks), time (moment of disclosure). themselves when health workers need information about the health of vaccinated recipients). Attitudes that support interpersonal communication between health workers and recipients of COVID-19 vaccinations include openness (openness about the condition of the recipients of vaccinations), Empathy (a sense of empathy between officers and recipients of vaccinations), support (professional confectionery), Positivity (positive attitude), Equality (the common goal is to support the government's program in stopping the spread of covid-19), Confidence (stability and comfort), readiness (attention to the other person, ready to listen, and respond).
Peran TV Sekolah Sebagai Media Pembelajaran dan Komunikasi yang Efektif di RA Senyum Muslim Neneng Yulianah; Sri Watini
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2402

Abstract

This study describes the role of school TV as an effective learning and communication medium in RA Senyum Muslim. TV is a social media as a means of broadcasting in the form of images accompanied by sounds or sounds, so as to produce an interesting, entertaining and educational spectacle for children to adults. Fordorum School TV was developed by Dr. Sri Watini (CEO) Drs. Karnadi, MRDM (CIO) and Sigit W. Triwibowo, S.Sn (CTO). This School TV has several features including The School Stage, Digital Library, Virtual Classroom and School Bazaar is in the process of being developed. The role of School TV as an effective learning and communication medium in RA Senyum Muslim, is a very powerful medium (apowerful medium) in disseminating information to the public simultaneously. In addition, it has the potential for penetration in influencing attitudes, creativity, motivation, views, lifestyle, and orientation of society. In fact, last but not least, television broadcasts also have the potential to convey educational / learning messages. Thus, TV broadcasting is a form of learning and learning resources that can be used to improve the quality of education. This study was obtained by universal data collection techniques, observations and questions and answers to respondents at RA Senyum Muslim.
VIRTUAL BOX CAMPAIGN STRATEGY FOR THE GIBRAN-TEGUH CANDIDATE PAIR DURING PANDEMIC IN THE 2020 SURAKARTA ELECTIONS Laila Istiana Diana Savitri
LUGAS Jurnal Komunikasi Vol 6, No 1: Juni 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v6i1.2411

Abstract

The aims of this research are to find out the branding campaign, segmenting, factors that are supporting and inhibiting throughout the Gibran-Teguh candidate pair virtual box campaign during pandemic in the 2020 Surakarta Elections.This type of research is normative legal research. The data obtained from library will be analyzed qualitatively by sorting and selecting the data obtained, then compiled systematically and studied using deductive thinking methods, then conclusions are drawn to answer the problems contained in the research.This research uses qualitative methods, data analysis using data reduction, Data Display and Conclusions Drawing. In the data validity technique, triangulation of sources is used, namely the sources including the success team, the community, and members of the Surakarta Election Supervisory Committee. These sources are then described and categorized, that later on can create the conclusions.The results showed that the branding carried out by the team and the candidate pair using virtual box succeeded in influencing the people in Surakarta. Several segmenting points were carried out by the Gibran-Teguh candidate pair, by knowing and understanding the political competition map in the 2022 Surakarta Elections. Factors supporting the virtual box campaign of the Gibran-Teguh candidate pair includes virtual box media, personal brands, campaign funds, campaign social networks, campaign teams and so on. Meanwhile, factors inhibiting the virtual box campaign are political dynasties, black propaganda, and Covid-19 conditions. The pandemic has caused a lack of free mass gatherings, so that an efficient campaign strategy is needed during the pandemic.

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