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LUGAS Jurnal Komunikasi
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : 25808338     EISSN : 26211564     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
LUGAS Jurnal Komunikasi is focused on publishing the original research articles, review and case studies from academicians and researches. The main issues related to communication and media, which includes Mass Communication, Marketing Communication, Public Relation Strategy, Media Relation Strategy, Communication Strategy and Model Analysis and other related topics.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 7 No. 2: Desember 2023" : 5 Documents clear
Strategi Humas PT. Suryacipta Swadaya Untuk Meningkatkan dan Mempertahankan Citra Terhadap Warga Desa Kutanegara–Karawang Timur Riswandi, Riswandi; Alfirahmi, Alfirahmi
LUGAS Jurnal Komunikasi Vol. 7 No. 2: Desember 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i2.1731

Abstract

The development of industry in Indonesia is very rapid, including the Suryacipta industrial area which is located in the East Karawang-West Java area. Area expansion has always been on the company's agenda in business development efforts, but it have the possibility of causing environmental problems that will affect the demographics of the people around the area. Therefore, the company must try to improve its image by carrying out environmental and other social responsibility programs. The purpose of this study was to determine the public relations strategy of PT. Suryacipta Swadaya in increase and maintaining its image, the obstacles faced, and solutions to solve it. In this study, researchers used a qualitative approach with qualitative descriptive methods, data collection techniques in the form of observation and interviews. The results of the study that PT. Suryacipta Swadaya in general still has a positive image of the people of Kutanegara village by carrying out several public relations strategies that refer to the public relations strategy according to Anwar Arifin. But behind it still leaves environmental and social problems that do not appear on the surface which can potentially become conflicts in the community and can disrupt the stability of industrial areas. Even though, a positive image can be maintained because the majority of people get the economic benefits of the existence of the industrial area. The suggestions given in this research for PT. Suryacipta Swadaya, the public relations officer must actively conduct observations and direct approaches to the affected lower-level communities, so that very basic problems can be handled more quickly and precisely
Strategi Komunikasi Oza Rangkuti Dalam Meningkatkan Personal Branding @Podcastkeselaje Pratiwia, Adinda Nurul; Utama, Dedy Kusna; Ekasari, Retno
LUGAS Jurnal Komunikasi Vol. 7 No. 2: Desember 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i2.3509

Abstract

The concept of personal branding involves creating and maintaining a positive public perception of oneself. This study aimed to examine Oza Rangkuti's communication strategy for improving their personal branding on TikTok, where they have 1.5 million followers and create content on South Jakarta language terms. The study employed a descriptive qualitative approach and utilized interviews, observation, and documentation as data collection techniques. Results revealed that Oza Rangkuti’s implemented the concept from Regina Luttrell's communication strategy on social media, which involves aspect sharing content on other social media platforms to attract more followers and keep them updated. Then, aspects optimize interactions with other users by responding to messages and comments, aspects manage their accounts by monitoring conversations and aspects engage, Oza to create content with other content creators to benefit both parties. Oza Rangkuti's personal branding was successful based on the characteristics, relevance, and consistency aspects of McNally & Speak's framework. Oza linked his content to events or issues in South Jakarta, made it relevant to everyday life, and consistently uploaded content twice a week for over a year.
Interpersonal Communication Style Between Nurses and Patients At West Purwokerto Community Health Center Madani, Aulia Arum; Turistiati, Ade Tuti; Dianingrum, Melia
LUGAS Jurnal Komunikasi Vol. 7 No. 2: Desember 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i2.3708

Abstract

This study aimed to analyze and discover the communication style of nurses and patients in health services at the West Purwokerto Health Center, as well as the barriers encountered in communication between nurses and patients and solutions to overcome communication barriers in health care. This study employs a qualitative descriptive approach, with data collected via observation, in-depth interviews, documentation, and literature reviews. The theory of social penetration was employed. According to the study's findings, the communication style between nurses and patients at the West Purwokerto Health Center was face-to-face with the stages of social penetration. The communication is started from ordinary to more intimate relations (self-disclosure). The communication style used by nurses and patients is patient-centered health care. Obstacles are encountered, such as the patient's character, which can be temperamental at times, and physical factors (patients with hearing loss), which can lead to misunderstandings. The nurse's solution is to re-explain in simpler language, provide patients with more understanding, and use non-verbal communication
Analisis Aktivitas Media Sosial Instagram @Kuansingbacarito dalam Mempublikasikan Informasi Sejarah Mandulang Peradaban di Kabupaten Kuantan Singingi Agustin, Voni; Marinda, Olivia; Pranita, Marlia Dini; Alvionita, Vani; Siswanto, Bambang; Hartono, Toni
LUGAS Jurnal Komunikasi Vol. 7 No. 2: Desember 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i2.3220

Abstract

Berkembangnya berbagai bentuk teknologi informasi tentunya sangat membantu masyarakat dalam mendapatkan berbagai bentuk informasi melalui media sosial. Hal ini ditandai dengan muculnya media instagram sebagai media yang paling populer dikalangan masyarakat. Instagram dijadikan media publikasi paling efektif untuk digunakan. Tujuan dilakukannya penelitian ini ialah untuk mengetahui perancanaan dari kegiatan publikasi yang dilakukan oleh Instagram @kuansingbacarito dalam mempublikasikan sejarah mendulang peradaban di Kabupaten Kuantan Singingi. Teknik pengumpulan data yang digunakan ialah wawancara dan melakukan observasi melalui analisis akun official Instagram @Kuangsingbacarito. Hasil penelitian menunjukan bahwasanya instagram @kuansingbacarito dalam publikasinya banyak menggunakan pilihan kalimat persuasif dengan bahasa yang ringkas dan sederhana sehingga masyarakat mudah mengerti. Kemudian beberapa makna pada gambar postingan yang dibagikan dikemas dengan sebaik mungkin serta membuat press release sebagai acuan informasi. Namun hal itu instagram @kuansingbacarito belum memanfaatkan banyak fitur yang disediakan instagram dalam memberikan informasi terkait sejarah maupun budaya, dan juga terhadap sejarah Mandulang Peradaban yang ada di Kabupaten Kuantan Singingi.    
Branding Image Politisi Di Media Sosial (Analisis Isi Akun Instagram @deddy_mizwar) Hamanduna, Antonius Obed lapu
LUGAS Jurnal Komunikasi Vol. 7 No. 2: Desember 2023
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v7i2.2619

Abstract

The victory of Barack Obama in using the internet and social media to win the presidential election attracted the attention of many politicians around the world to use the internet and social media in politics. This has also attracted the attention of politicians in Indonesia to use social media to build image and voters’ participation. One of the politicians who used social media was Deddy Mizwar, namely during his time as deputy governor and when he was a candidate for governor. This study was aimed to find out the branding image built by Deddy Mizwar on the @Deddy_Mizwar Instagram account, and how he interacted with his followers. The method used was quantitative analysis with purposive sampling. This study found that Deddy Mizwar is a leader who has serving character, competent and commendable integrity.

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