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Petra International journal of Business Studies (IJBS)
Published by Universitas Kristen Petra Surabaya
ISSN : -     EISSN : 26216426     DOI : https://doi.org/10.9744/ijbs
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Petra IJBS (Petra International Journal of Business Studies, ISSN: 2621-6426) is a peer-reviewed journal published under the Master of Management program, Faculty of Economics, Petra Christian University (MM FE UKP). The journal serves as a vessel for exchanging business knowledge to scholars and practitioners, which publish their scholarly works twice a year (June and December).
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Articles 5 Documents
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Search results for , issue "Vol. 1 No. 1 (2018): JUNE 2018" : 5 Documents clear
The Analysis of E-service Quality, Customer Trust, Perceived Value, and Behavioral Intention on Online Transportation in Surabaya Anindya Selviana Putrianti; Hatane Semuel
Petra International Journal of Business Studies Vol. 1 No. 1 (2018): JUNE 2018
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.1.1.1-10

Abstract

The current number of motor vehicles in Indonesia increased very rapidly and impacted the traffic jam. Therefore, it was expected that with the increasing use of public transportation can reduce congestionproblems. Competition in the transportation industry is gotten competitive, so there is an innovation withmobile applications. But to make consumers want to use online transportation applications, companies mustunderstand about consumer behavior. Measurement of behavioral intention is the best way to predictconsumer buying behavior in the future. In this study, we wanted to know the factors that affect thebehavioral intention of online transportation consumers in Surabaya. This research used causal quantitativeresearch method. Based on the results of research conducted on 240 respondents found that e-service quality,trust and perceived value correlated significantly and positively to behavior intention. E-service quality is themost influential factor in building behavior intention compared to the other two factors.
The Analysis of Online Brand Community, Online Perceived Brand Reputation, Brand Trust, Brand Loyalty at Cafe Businesses Based in Surabaya Felyshia Aditya Kurniawan; Michael Adiwijaya
Petra International Journal of Business Studies Vol. 1 No. 1 (2018): JUNE 2018
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.11 KB) | DOI: 10.9744/ijbs.1.1.11-22

Abstract

The internet has become a human lifestyle. Many business people took advantage of this opportunity to market their business by using social media marketing strategy on Facebook or Instagram. Activities in the online brand community on social media platforms could build consumer perceptions of a brand inside the online world and would form a belief in the brand that ultimate to loyalty. Therefore, social media marketing must be known for its effectiveness. This study aims to determine the influence of the online brand community on online perceived brand reputation, brand trust, and brand loyalty at cafes in Surabaya. The method used in this study is quantitative by spreading the questionnaires to 240 respondents of college students both online and offline. The research using purposive sampling technique and the sample used in this research is the consumers of De Mandailing Cafe & Eatery, Panties Pizza, and Warunk Upnormal in Surabaya where the three cafes are considered to represent the whole cafes with the same quality, consumers, service system, and price range. From the results of this study, it can be concluded that online brand community has a significant impact on brand loyalty through online process perceived brand reputation and brand trust.
Factors Affecting the Purchase Intention of Virtual Goods in Mobile Game Clash Royale Jeremy Limanto; Hatane Semuel; Michael Adiwijaya
Petra International Journal of Business Studies Vol. 1 No. 1 (2018): JUNE 2018
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (356.552 KB) | DOI: 10.9744/ijbs.1.1.45-56

Abstract

Concerning Indonesia‘s rapid growth of mobile internet usage and also a growing mobile game market, this research aims to analyze the influence of Customer-to-Customer interaction (C2C) towards the purchase intention of virtual goods in a mobile game. It proposes a conceptual model integrating variables that have been studied in previous research on purchase intention, consumer engagement, brand image, and also C2C interaction, the latter of which plays a critical role, but has received less mobile game attention. The conceptual model has been tested using SmartPLS to a database of 200 players in Indonesia. The results show that consumer engagement, brand image is associated with C2C interaction and purchase intention in mobile game Clash Royale.
Good Corporate Governance Practices in Family Business: A Case Study in Indonesia Daniel Yudistya Wardhana
Petra International Journal of Business Studies Vol. 1 No. 1 (2018): JUNE 2018
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.935 KB) | DOI: 10.9744/ijbs.1.1.35-44

Abstract

Good corporate governance (GCG) practices have been broadly acknowledged in both industry and government these days. In general, good execution and practice of good corporate governance indicate thehealth of corporations. The awareness of good corporate governance practice developed among familybusiness regardless the size of the business. Thus, this research aims to explore the general perception offamily business towards the good corporate governance practices and the importance of good corporategovernance in their business. The focus of this study is family business in Yogyakarta Province, Indonesia.This research uses descriptive and quantitative model. Every data that was obtained from the respondents willbe described in detail and explained with quantitative model to analysis the implementation of good corporategovernance in SMEs. The results from 60 family businesses show that mostly the SMEs understand thatcompany financial and non-financial report should be reported on regular basis (mean= 2.83) they alsodiscloses the internal salary system to the employee (mean= 2.68) it might be due to the directcommunication by the owner or management to the employees. SMEs agree that detailed job description isnecessary (mean= 2.97) as well as standard operational procedure document (mean= 2.67). Also, most ofSMEs agree that a regular payment period is important (mean= 3.58) and reporting the tax on time(mean=3.27). SMEs agree that the owners or family members should be independent in recruiting employees(mean=2.55) and deciding company strategies (mean=2.43) and SMEs perception of fairness showed thatfamily member have limited opportunity to work at the company (mean=3.30).
Millennials' Purchase Intention Towards Online Travel Agent in Indonesia Ruth Srininta Tarigan; Jacqueline ,
Petra International Journal of Business Studies Vol. 1 No. 1 (2018): JUNE 2018
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.1.1.23–34

Abstract

This study investigates the factors that impact Indonesian millennials when purchasing airline tickets through the Online Travel Agent. Millennials’ purchase intention is the focus of this study because millennial is half of Indonesia’s financially strong population and is tech-savvy. Thus this generation is very likely to shop online. Four factors proposed in this study, namely ease of payment, trust, benefits of online shopping, and information quality, were hypothesized to affect millennial's purchasing decision. Data is gathered from millennials who have bought airline tickets online. The questionnaire is spread online, and data from 94 valid respondents is collected. To test the hypotheses, the data is analyzed with Multiple Linear Regression using SPSS. The adjusted r-square result is 0.483, which means that 48.3% of the variability of the dependent variable is explained by the four independent variables. While the t-test result suggests that, out of the four factors previously found to affect purchase intention in general, only three affect millennials’ purchase intention, namely ease of payment, trust, and benefits of online shopping. Information quality is found to have an insignificant effect towards millennials’ purchase intention.

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