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All Journal Kinerja MODUS-Jurnal Ekonomi dan Bisnis INVENTORY: JURNAL AKUNTANSI Petra International journal of Business Studies (IJBS) SENAPAS Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal Economics Technology and Entrepreneur
Daniel Yudistya Wardhana
Universitas Atma Jaya Yogyakarta
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH KREDIBILITAS ENDORSER PADA NIAT BELI KONSUMEN DAN TINGKAT KEPERCAYAAN PADA IKLAN Daniel Yudistya Wardhana
KINERJA Vol. 20 No. 1 (2016): Kinerja
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v20i1.694

Abstract

AbstractThe use of celebrity endorser as a marketing communication strategy provides a higher degree of appeal and attention compare to non-celebrity endorser. Corporates invest high budget to promote their brand image through celebrity endorsement in order to transfer the celebrity attributes such as attractiveness, expertise and trustworthiness to their brand. Generally the result of this study are showing different influence from source of message that have high credibility and trusted. In the case of Sim Card Provider, the credibility of celebrity has attracted the consumer to buy the product but it is not the case with the Instant Coffee product, consumers tends to believe to non-celebrity.Keywords: Credibility; Celebrity and Non-Celebrity; Purchase Intention; Advertising BelievabilityAbstrakPenggunaan endorser selebriti dalam strategi komunikasi pemasaran menghasilkan tingkat ketertarikan dan perhatian yang tinggi dibandingkan endorser non-selebriti. Perusahaan menginvestasikan dana yang besar untuk menaikkan citra mereknya melalui endorser selebriti dengan tujuan agar tiga kriteria menarik, keahlian dan dapat dipercaya dapat disalurkan ke merek yang didukung. Secara umum hasil dari studi ini menunjukkan perbedaan pengaruh dari sumber pesan dengan kredibilitas yang tinggi dan dapat dipercaya. Dalam produk Sim Card, kredibilitas model selebriti dianggap menarik konsumen untuk membeli produk namun tidak dengan produk Kopi Instan, konsumen cenderung mempercayai model non-selebriti.Kata Kunci: Kredibilitas; Selebriti dan Non-Selebriti; Niat Beli; Tingkat Kepercayaan Pada Iklan
Employees’ Perceptions of Work Attire in the Workplace, Does It Matter? Daniel Yudistya Wardhana; Harsono Harsono
KINERJA Vol. 24 No. 2 (2020): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v24i2.3429

Abstract

Wearing working dress in the workplace is considered as a representation of the organization culture, work attire becomes an important factor for the employees in a workplace. The types of work attire depend on the policy and the type of the organization even though there is no certain regulation on uniform in the workplace. This study is conducted to identify the impact of employees’ attire (formal and casual) on the employees’ self-perceptions of creativity, productivity, friendliness, trustworthiness and authoritativeness and competence. This study was held in Yogyakarta. The respondents varied from the employer to the employees, with total of 147 respondents. This study found that the characteristics and the appearance of the uniform significantly affect employees’ attitude towards the job while attribute function did not seem toaffect employees’ attitude towards job. 
Good Corporate Governance Practices in Family Business: A Case Study in Indonesia Daniel Yudistya Wardhana
Petra International Journal of Business Studies Vol. 1 No. 1 (2018): JUNE 2018
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.935 KB) | DOI: 10.9744/ijbs.1.1.35-44

Abstract

Good corporate governance (GCG) practices have been broadly acknowledged in both industry and government these days. In general, good execution and practice of good corporate governance indicate thehealth of corporations. The awareness of good corporate governance practice developed among familybusiness regardless the size of the business. Thus, this research aims to explore the general perception offamily business towards the good corporate governance practices and the importance of good corporategovernance in their business. The focus of this study is family business in Yogyakarta Province, Indonesia.This research uses descriptive and quantitative model. Every data that was obtained from the respondents willbe described in detail and explained with quantitative model to analysis the implementation of good corporategovernance in SMEs. The results from 60 family businesses show that mostly the SMEs understand thatcompany financial and non-financial report should be reported on regular basis (mean= 2.83) they alsodiscloses the internal salary system to the employee (mean= 2.68) it might be due to the directcommunication by the owner or management to the employees. SMEs agree that detailed job description isnecessary (mean= 2.97) as well as standard operational procedure document (mean= 2.67). Also, most ofSMEs agree that a regular payment period is important (mean= 3.58) and reporting the tax on time(mean=3.27). SMEs agree that the owners or family members should be independent in recruiting employees(mean=2.55) and deciding company strategies (mean=2.43) and SMEs perception of fairness showed thatfamily member have limited opportunity to work at the company (mean=3.30).
Peran Dana Desa Dalam Peningkatan Ketahanan Lingkungan Di Provinsi Daerah Istimewa Yogyakarta Ignatius Novianto Hariwibowo; Daniel Yudistya Wardhana
Seminar Nasional Penelitian dan Abdimas Vol 1 No 1 (2023): Juni
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/senapas.v1i1.7359

Abstract

One of the objectives of channeling village funds to the village government is to improve village welfare through village development, one of which is environmental development as measured by the Environmental Resilience Index (IKL). Therefore, this study aims to evaluate the effectiveness of using village funds to increase IKL achievement. This study used a descriptive approach with secondary data on IKL values and realization of village funds, from villages in all villages in the Special Region of Yogyakarta (DIY), namely 392 villages. Data obtained from the Ministry of Village PDTT website were processed using the K-Means clustering algorithm, via Orange 3.35 software. The results of this study indicate that villages in DIY Province use village funds effectively to increase IKL.   
EMPLOYER BRANDING DAN TURNOVER INTENTION: PENGARUHNYA PADA KARYAWAN BIDANG PARIWISATA DI YOGYAKARTA Daniel Yudistya Wardhana; Purwani Retno Andalas
Modus Vol. 35 No. 2 (2023): Vol. 35 No. 2 (2023): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v35i2.7676

Abstract

Organizational reputation is often considered as an essential value that may attract the best candidates to join the organization and to retain the best talent in an organization. Employee departure may affect the organization and will cause expensive consequences on the financial and non-financial aspects of the organization. This study aims to determine how employer branding can benefit organizations understand the character of the employees, in order to support organizations to implement better employee retention programs. This study was conducted in Yogyakarta by distributing 70 questionaires to respondents from the hospitality industry which included travel agents, hotels, event organizers and restaurants employees. The multiple reggression results indicate that of the five dimensions of employer branding, there are 3 dimensions that have a significant effect, which are application value, development value and economic value. Meanwhile, interest value and social value have no significant effect. Key Words: Employer Branding, Branding, Organizational Attractiveness, Turnover Intention, Hospitality. Citra suatu organisasi seringkali dianggap sebagai suatu bentuk nilai yang digunakan untuk menarik kandidat terbaik untuk bergabung ke dalam organisasi. Namun ternyata citra juga penting untuk mempertahankan talenta terbaik dalam suatu organisasi. Perubahan organisasi yang disebabkan oleh keluarnya karyawan akan berdampak mahal dari sisi finansial dan non finansial organisasi. Penelitian ini bertujuan untuk mengidentifikasi bagaimana employer branding dapat membantu organisasi memahami karakter tenaga kerja dalam organisasi, sehingga membantu organisasi untuk melaksanakan program retensi karyawan dengan lebih baik. Penelitian ini dilakukan di Yogyakarta dengan melibatkan 70 orang responden karyawan dari industri Pariwisata yang meliputi Biro Perjalanan Wisata, Perhotelan, Event Organizer dan Restoran. Hasil uji regresi linier berganda dari penelitian ini menunjukkan bahwa bahwa dari ke lima dimensi employer branding terdapat 3 dimensi yang berpengaruh secara signifikan yaitu, application value, development value dan economic value. Sementara, pada dimensi interest value dan social value tidak berpengaruh secara signfikan. Kata Kunci: Employer Branding, Branding, Organizational Attractiveness, Turnover Intention, Hospitality.
Decent Work, Innovative Work Behavior of Star-Rated Hotel Employees in Yogyakarta: The Mediation Role of Work Engagement Daniel Yudistya Wardhana; Mikael Gede Yossie Puryatma Putra
INVENTORY: JURNAL AKUNTANSI Vol. 10 No. 1 (2026)
Publisher : Prodi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/inventory.v10i1.23948

Abstract

The purposes of this study were to assess the effect of Decent Work dimension towards Innovative Work Behavior with Work engagement as mediation, in star-rated Hotel employees in Yogyakarta Province, Indonesia. The total respondents in the study were 75 respondents that consistent with the research criteria. The method used in this study were Purposive sampling with 5-point likert scale, and a online survey questionnaires were distributed through digital platform with data analysis method using SPSS. The results of the path analysis confirmed that Decent Work positively impact the Innovative Work Behavior and Work Engagement mediated the relationship between Decent Work and Innovative Work Behavior. This study was also expected to provide a recommendations for more effective employee development and strategies to increase employee engagement through employee well-being programs, rewards for innovative performance, and work cultures that can support creativity and innovation.
Transformasi Tata Kelola SDM Menuju Pelayanan Profesional Pada Teman Nginap Hospitality Yogyakarta Debora Wintriarsi handoko; Daniel Yudistya Wardhana; Nadia Nila Sari; Endang Raino Wirjono
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 04 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i04.2607

Abstract

The rapid growth of the tourism sector in the Special Region of Yogyakarta has not yet been fully matched by managerial readiness in the hospitality MSME sector. Teman Nginap Yogyakarta MSMEs are one example of partners facing challenges in human resource (HR) management and organizational structure. This community service program aims to optimize HR management through a participatory-interactive mentoring approach. The program was implemented through six main stages, combining two approaches: academic education (fundamentals of HRM and job analysis) and practitioner-led training (best practices in recruitment, training/on-the-job training, and performance evaluation systems). The final evaluation results showed a very high level of satisfaction among the partner’s management. This mentoring program successfully provided new perspectives and transformed operational processes to be more structured, efficient, and professional, thereby ensuring long-term business sustainability.
UNDERSTANDING THE INFLUENCE OF LEADERSHIP STYLES ON JOB SATISFACTION: A STUDY IN THE FOOD SERVICE SECTOR IN YOGYAKARTA Daniel Yudistya Wardhana; Fernando Bagas Yovilianto
Journal Economics Technology And Entrepreneur Vol 4 No 04 (2025): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v4i04.1792

Abstract

The title of this research is Understanding the Influence of Leadership Styles on Job Satisfaction: A Study in the Food Service Sector in Yogyakarta. This study aims to examine the influence of transformational and transactional leadership on employee job satisfaction in food service providers in Yogyakarta. The research adopts a quantitative approach using primary data collected through an online questionnaire distributed to operational employees. A total of 45 respondents were selected using purposive sampling based on specific criteria relevant to the research objectives. The research instrument employed a five-point Likert scale to measure respondents’ perceptions of leadership styles and job satisfaction. The collected data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that both transformational and transactional leadership have a positive and significant effect on employee job satisfaction. These findings suggest that the implementation of appropriate leadership styles can enhance employee satisfaction and contribute to a more positive and productive work environment within the food service industry.
Co-Authors Debora Wintriarsi handoko Endang Raino Wirjono Fernando Bagas Yovilianto Harsono Harsono Ignatius Novianto Hariwibowo Mikael Gede Yossie Puryatma Putra Purwani Retno Andalas Sari, Nadia Nila