Jurnal Manajemen Strategi dan Aplikasi Bisnis
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
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<![CDATA[Model hubungan informasi non keuangan dengan initial return dan return saham 7 hari ]]>
<![CDATA[Basuki Toto Rahmanto]]>;
<![CDATA[Febriansyah Febriansyah]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.73
<![CDATA[This study aims to determine the factors that influence the initial return and return of shares after 7 days after the initial public offering of companies that went public on the Indonesia Stock Exchange in the period 2011-2015. This research is causal design research. The data source of this research is a list of listed companies that made an initial public offering in 2011-2015 on the Indonesia Stock Exchange and a list of initial stock prices, stock prices on the first day and stock prices 7 working days after the IPO on the secondary market. As well as auditor reputation data, ownership retention, and company age. The results of the simultaneous regression analysis show that all the independent variables together affect the initial return.]]>
<![CDATA[Pengaruh citra merek, persepsi kualitas produk dan persepsi harga pada kepuasan pelanggan serta dampaknya terhadap loyalitas pelanggan ]]>
<![CDATA[Agustinus Dwi Kristianto]]>;
<![CDATA[Triyono Arief Wahyudi]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.74
<![CDATA[The purpose of this study is to build a model that explains various interactions between brand image, perceived quality, perceive price, customer satisfaction, and customer loyalty as well as empirical proof of the model that has been developed. This study through a survey of 120 male and female respondents aged 17-50 years and has been consuming the product in the last 3 months. This study model will be analyzed using SEM and data from the survey is processed using SPSS 20. The result of the hypothesis test shows that there is significant influence between brand image, perceive of quality product and perceive price on customer satisfaction. Also, there is a significant influence on customer satisfaction on customer loyalty.]]>
<![CDATA[Dampak investasi sektor pertambangan hulu migas terhadap nilai tambah bruto penyerapan tenaga kerja dan import content di Indonesia ]]>
<![CDATA[Nazorry Effendy]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.76
<![CDATA[This paper aims to provide an important point of view on the impact of investment in the upstream oil and gas mining sector on gross added value (business surplus, wages, depreciation, and indirect taxes), transportation of labor, and imports. Research data were collected through external sources and synthesized with critical analysis to explain the linkages of the Indonesian mining investment sector. In general, the results of the study show that investment in the upstream oil and gas mining sector has a positive impact on the gross added value of its components (business surplus, wages, and revenues, depreciation, indirect taxes), employment search, and content import. Implications and suggestions are explained in this paper.]]>
<![CDATA[Stres peran dan kinerja karyawan: pengujian model hubungan inverted-U ]]>
<![CDATA[Hendryadi Hendryadi]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.77
<![CDATA[The purpose of this study is to examine the impact of role stress (role overload, role ambiguity, and role conflict) on the frontline employees' performance. The study employs a direct survey through a self-administered questionnaire handed out to 132 employees in the restaurant business in Jakarta, Indonesia. Hierarchical Regression Analysis is used to test the hypotheses. The finding of the study shows that the role conflict and role ambiguity affects negatively to the performance, while role overload has a positive effect. Locus of control is proven to moderate the relationship between role overload-performance and role-ambiguity-performance, but not for role conflict - performance. Implications for managers are important to reduce the role conflict and role ambiguity in the workplace to maximize employee performance.]]>
<![CDATA[Pengaruh bauran promosi dan gaya hidup terhadap minat beli pada kedai kopi serasi ]]>
<![CDATA[Yosie Anne Putri]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.84
<![CDATA[The purpose of this research is to understand the influence of promotion mix and lifestyle towards purchase intention of Kedai Kopi Serasi product. This research is a quantitative research with 130 respondent of sample which are consumers of Kedai Kopi Serasi in Cilincing who coincidentally met with the researcher if deemed concerned was appropriate to be used as a source of data by using non-probability sampling method and incedential sampling techniques. The result of this research show that promotion mix influence significantly to purchase intention and lifestyle influence significantly to purchase intention. The implications of this research can be a reference for the management team in formulating Kedai Kopi Serasi increase purchase intention strategy through promotion mix and lifestyle.]]>
<![CDATA[Analisis probabilitas gagal bayar (problem loans) debitur menggunakan model regresi logistik biner ]]>
<![CDATA[Krishna Prafidya Romantica]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.87
<![CDATA[Credit distribution is an activity that dominates the bank's business in its function as an intermediary institution. In the process of lending, banks are often faced with a risk known as credit risk or problem loans. One of the causes of problem loans is the failure of banks to conduct credit analysis to prospective borrowers. The process of credit analysis of prospective debtors is carried out by coding the dummy variables involved in the research data. After that, the independent variable is estimated by its parameter value by maximizing the Likelihood function. The estimated value of the parameters was tested for significance by using the Likelihood Ratio test, the Wald test, and the Hosmer and Lameshow tests. At the 95% significance level, there are four independent variables that significantly affect problem loans, namely Age, Year_Emp, Income, and Debt_Income. The estimated parameter values of significance are substituted into the Binary Logistic Regression Model to determine the probability of debtor default.]]>
<![CDATA[Pengaruh physical evidence, harga dan produk terhadap kepuasan serta dampaknya terhadap loyalitas pelanggan hypermarket ]]>
<![CDATA[Vanessa Jacobus]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.88
<![CDATA[The goal of this research was to analyze the effect of physical evidence, price and products on loyalty with customer satisfaction as a mediating variable of Hypermarket A and B in East Jakarta region. The population on this research were all the people who lived in East Jakarta and Bekasi which eased the researcher to find consumers from both Hypermarkets. Sampling method was using convenience sampling technique with the calculation of sampling using Slovin formula so it obtained at least 100 samples. The source of this research was a primary and secondary source. A primary source was collected by fill the questionnaires by respondents and literature studies as a second source. The method for analysis was the classic assumption test and partial t-test. The result of the hypothesis shows that; price and product were positively impacted on customer satisfaction and so do the satisfaction on customer loyalty.]]>
<![CDATA[Pengaruh good corporate governance terhadap profitabilitas perusahaan ]]>
<![CDATA[Suci Subiyanti]]>;
<![CDATA[Rachma Zannati]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i3.93
<![CDATA[The purpose of this study is to provide empirical evidence regarding the effect of the size of the Independent Commissioners and Managerial Ownership on Profitability as measured by ROA. The object of this study is a banking company listed on the Stock Exchange in the 2013-2017 period. Based on the purposive sampling method that is based on the criteria that have been determined, 15 companies were obtained as research samples. The analysis technique uses panel data regression using E-Views 9 software. The results of the study prove that the Independent Board of Commissioners has no significant effect on profitability, while managerial ownership has a significant effect on profitability. Implications and suggestions are explained in this study.]]>
<![CDATA[Strategi Manajemen Pembentukan Badan Usaha Milik Desa (BUM Desa) ]]>
<![CDATA[Eka Nuraini]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.95
<![CDATA[Based on preliminary studies in Air Saga Village, the problems faced by villages to form BUM Desa are lack of ability to map village potentials, it is difficulty to find human resources who will manage BUM Desa, lack of understanding to start establishing BUM Desa, and lack of ability to compile BUM Desa administration. These problems must be addressed immediately by conducting research activities aimed at formulating management strategies for the formation of BUM Desa, especially in Air Saga Village. The research method uses qualitative methods with the following steps: (1) conducting observations to obtain information about the potential of the village, (2) conducting interviews with village heads and BPD, (3) conducting FGD. The collected data were analyzed using qualitative descriptive techniques. The results showed that an aggressive strategy is the right strategy to form a BUM Desa in Air Saga Village, Tanjungpandan District, Belitung Regency. The implementation of the strategy for establishing BUM Desa must involve village facilitators and be evaluated in each of its activities]]>
<![CDATA[Kajian Budaya Organisasi Dalam Upaya Peningkatan Kinerja Pegawai Di Kalbis Institute ]]>
<![CDATA[Windayanti Windayanti]]>;
<![CDATA[Ignatius Ario Sumbogo]]>;
<![CDATA[Nikolas Ivan Waskita Adiyasa]]>
<![CDATA[ Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 2 No 2 (2019) ]]>
Publisher : <![CDATA[Lembaga Pengembangan Manajemen dan Publikasi Imperium ]]>
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DOI: 10.36407/jmsab.v2i2.96
<![CDATA[This study aims to analyze the process of forming organizational culture at the Kalbis Institute, as well as providing advice and input on the application of work culture in improving employee performance at the Kalbis Institute. This study uses a qualitative approach with a qualitative descriptive design format through in-depth interviews and in-depth observation (participant-observers) that will be conducted to research informants. Data validity and data credibility are tested using triangulation techniques. The conclusion of this study is the application of organizational culture and employee performance at Kalbis Institute is good enough.]]>
