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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 15 Documents
 1   2 
Search results for , issue "Vol 6 No 1 (2023)" : 15 Documents clear
Peran leadership dan collaboration dalam mendukung digital skill pengusaha muda di era pandemi Covid-19 Erwin Noki; Imran Ukkas; Goso Goso; Rahmad Solling Hamid
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.577

Abstract

The Covid-19 pandemic has disrupted global establishment by accelerating digital transformation, forcing many entrepreneurs to undergo significant transformations. This study aims to determine the influence of digital leadership and collaboration on young entrepreneurs' digital skills in the Covid-19 pandemic era. The empirical analysis was conducted using non-probability sampling and obtained 150 millennial entrepreneurs. After passing the reliability and validity tests, the data were analyzed using multiple linear regression analysis techniques. The results show that digital collaboration has a significant influence on the skills of young entrepreneurs. Meanwhile, digital leadership has no significant effect on digital skills. Furthermore, contributions for digital collaboration practitioners and policymakers play an essential role in improving the digital skills of young entrepreneurs in the Covid-19 Pandemic era.
Faktor penentu kelangsungan hidup UMKM di Indonesia pasca pandemi Covid-19 Santi Rimadias
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.579

Abstract

This study aims to analyze innovation capability, consumer engagement, entrepreneurial orientation, and Muslim religiosity as determining factors for the survival of Micro, Small, and Medium Enterprises (MSMEs) after the Covid-19 pandemic. Muslim MSME entrepreneurs in Indonesia, totaling 78 respondents, were involved in the survey in this study. A structured online questionnaire with a particular scale was used in this study. PLS-SEM was used to analyze the data through SMART-PLS 3.0 software. The study's results reveal that Muslim religiosity positively affects the survival of SMEs (firm survival). Innovation capability has a positive effect on entrepreneurial orientation. Entrepreneurial orientation has a positive effect on consumer engagement. Meanwhile, entrepreneurial orientation and consumer engagement do not affect the survival of MSMEs (firm survival). The implications of this research can be a reference for MSME Muslim entrepreneurs and policymakers related to MSMEs in formulating strategies to build the sustainability of MSME performance after the Covid-19 pandemic.
Brand equity and the impact of social media marketing communication activities Nur Amalina Hayati; Santi Delliana
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.617

Abstract

This study aims to determine the impact of social media marketing communications on brand equity. The research method used was quantitative, with purposive sampling serving as the sampling technique and a sample size of 96 people as the target population. Hypotheses are developed in quantitative data analysis by employing simple linear regression techniques. According to the findings, both categories include evaluating social media marketing communication activities and brand equity. According to the findings of the hypothesis testing, social media marketing communication activities have a significant impact on brand equity, with a strong category influence.
Efikasi diri, kepuasan kerja, pengembangan karir dan perilaku kewargaan organisasional pada guru Dwi Wiryanti; Miguna Astuti; Iwan Kresna Setiadi; Acim Heri Iswanto
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.344

Abstract

This quantitative study aims to determine the effect of self-efficacy, job satisfaction, and career development on organizational citizenship behavior (OCB) for teachers in the city of Depok, West Java, Indonesia. Data was collected using an online questionnaire of 95 respondents with a purposive approach. The analysis technique used is the PLS (Partial Least Square) analysis method. The results of this study indicate that self-efficacy has no significant effect on OCB, while job satisfaction and career development have affected OCB. This study provides insight into efforts to improve OCB among teachers in Indonesia.
Financial distress condition of indonesian aviation sector companies before and during the Covid-19 pandemic Desiana Rahmawati; Adipura Danang Maulana
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.699

Abstract

This study examines differences in financial distress conditions based on the Altman, Grover, and Springate models before and during the Covid-19 pandemic. The research design used is inferential research with a quantitative approach. The data used is quantitative in the form of financial statements of 4 airline companies listed on the IDX in 2018-2021. The research sample was determined by specific criteria and obtained 16 observations for the financial statements of 4 companies for four years. Data analysis was done using a two-way ANOVA test using the Minitab 20 software. The results showed no differences in financial distress conditions calculated using the Altman, Grover, and Springer models. The conditions are not different because some of the same ratios are used as elements in the Altman, Grover, and Springate models. Three companies are always in distress for four consecutive years. Only one company experienced a healthy condition in 2018 and 2019 based on calculations using the three models. There are differences in financial distress conditions before and during the Covid-19 pandemic. The decline in financial performance during the 2020 and 2021 pandemic caused a decrease in the ratios used in the financial distress calculation model.
Analisis uraian jabatan sebagai praktik implementasi manpower planning: Study pada perusahaan textile di Sukoharjo, Jawa Tengah Rifqi Syarif Nasrulloh; Febriani Wahyusari Nurcahyanti; Fahmy Akbar Idries
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.719

Abstract

This study aims to analyze the job description at TKSR company as a form of effort to implement workforce planning practices to create the company's organizational performance to run more effectively. This research uses participatory action research (PAR) techniques through a qualitative descriptive approach. The developed data collection method is a survey using questionnaires and interviews. The respondents in this survey were employees (staff and leaders) who cursed the unit of analysis selected as the sample. Data analysis techniques use descriptive qualitative. The results showed recommendations for the new organizational structure and a more detailed job description. The company must carry out a more responsive organizational restructuring in order to be able to place employees according to their positions appropriately, and this has an impact on the clarity of duties, authorities, and responsibilities of each employee. Organizations that carry out restructuring can adapt to the differences that arise in the organizational environment, and employees can play a significant role in improving the company's performance.
Studi fenomenologi: Pemaknaan going concern melalui pengelolaan keuangan dan pemasaran Erna Lovita; Gatot Prabantoro
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.816

Abstract

SMEs' main problem in Indonesia is maintaining going concerned or business continuity. This research is motivated by the East Java SME business phenomenon, TSR. This study aims to demonstrate TSR's ability to interpret going concerns as implemented through financial management and marketing. The research method uses an interpretation paradigm as an umbrella for research with a phenomenological approach. Researchers collected data in the field for two months using an interview, observation, and documentation approach. The data analysis phase uses an intentional analysis, epoche, dan eidetic reduction. The results showed that TSR owners value perseverance and piety in maintaining business continuity. Business continuity at TSR is achieved through financial and marketing management. Financial management at TSR reflects accountability, efficiency, and compliance with the law. TSR conducts market segmentation, builds customer loyalty, and creates the brand image in its marketing activities.
The relationship between workload, organizational support, work environment and employee performance during work from home Nur Damayanti; Fakhri Rabialdy; Donny Abdul Latief Poespowidjojo
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.896

Abstract

This study examined the relationship between workload, organization support, work environment, and employee performance among 146 employees who work from home in Jakarta, Indonesia. The Statistical Package for Social Science (SPSS) version 24.0 was used for data analysis. Statistical results reveal a significant positive relationship between workload and work environment with employee performance. Meanwhile, organizational support is not significantly related to employee performance. For implication, management should reconsider their practice to determine the best way to support and address the needs of employees working from home as organizational support. Leaders and management must monitor and evaluate the flow of organizational support, and the results can be used as input to provide organizational support to the employee. For further researchers interested in continuing this research, it is expected to develop, namely transformational leadership and motivation
Gaya hidup generasi sandwich: Studi kasus perilaku belanja online konsumen Shopee Grace Putlia; Yolanda Effieta
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.883

Abstract

Abstract- Internet has played an important role in people's daily life where people can talk over the internet with someone who is actually on the other side of the earth, can send email all the time, can find information, can play games with other people, and can even buy goods. by online. Shopee will become one of the top online shopping platforms in Indonesia in 2021. In every era, actually the sandwich generation will always exist. The status of the sandwich generation makes a person have a greater number of family dependents when compared to non-generational sandwiches. The more number of family dependents causes making sandwiches tend to be higher financial obligations and the proportion of free time is less. This study uses a qualitative research method with a case study research design. A total of 17 informants had their data processed, and the research problem answered that the lifestyle of the sandwich generation, which most of its time was spent working, really depended heavily on an online system that provided practicality and many benefits in meeting monthly needs. Moreover, the informants in this study used Shopee as a whole, stating that Shopee has many advantages over similar online platforms.Keywords: Case Study, Lifestyle, Sandwich Generation, Online Shopping Behavior, Shopee. Abstrak- Internet telah memainkan peran penting dalam kehidupan sehari-hari manusia di mana orang dapat berbicara melalui internet dengan seseorang yang sebenarnya berada di sisi lain bumi, dapat mengirim email sepanjang waktu, dapat mencari informasi, dapat bermain game dengan orang lain, dan bahkan bisa membeli barang secara online. Shopee menjadi salah satu platform belanja online teratas di Indonesia pada 2021. Pada setiap zaman, sebenarnya generasi sandwich akan selalu ada. Status generasi sandwich membuat seseorang memiliki jumlah tanggungan keluarga yang lebih banyak apabila dibandingkan dengan non-generasi sandwich. Jumlah tanggungan keluarga yang lebih banyak tersebut menyebabkan generasi sandwich memiliki kewajiban finansial yang cenderung lebih tinggi dan proporsi waktu luang yang lebih sedikit. Penelitian ini menggunakan metode penelitian kualitatif dengan desain penelitian studi kasus. Sejumlah 17 orang informan telah diolah datanya, dan persoalan penelitian yang ada terjawab bahwa gaya hidup generasi sandwich yang sebagian besar waktunya tersita untuk bekerja memang bergantung besar pada sistem online yang memberikan kepraktisan dan banyak manfaat dalam pemenuhan kebutuhan bulanan. Lebih daripada itu, informan pada penelitian ini secara keseluruhan menggunakan Shopee, dinyatakan bahwa Shopee memiliki banyak kelebihan dibandingkan platform online sejenis.Kata Kunci: Gaya Hidup, Generasi Sandwich, Perilaku Belanja Online, Shopee, Studi Kasus.
Determinasi modal intelektual, ukuran perusahaan, struktur modal terhadap harga saham dengan kinerja keuangan sebagai intervening Mia Laksmiwati; Retno Fuji Oktaviani; Rinny Meidiyustiani; Sugeng Priyanto
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 6 No 1 (2023)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v6i1.907

Abstract

The main objective of this paper is to examine the effect of intellectual capital, company size, and capital structure on stock prices and their impact on financial performance as intervening variables. This paper uses the Partial Least Square (PLS) approach using Smart PLS software. The analysis in this paper consists of two measurement models, the outer model or measurement model and the inner model or structural model. The number of companies used as research samples was 16 during the 2017-2021 period in Badan Usaha Milik Negara (BUMN). The results of the study show that Intellectual Capital has a significant and positive effect on stock prices and also a significant and positive effect on financial performance. Capital structure has no significant effect on stock prices and has a significant and positive effect on financial performance. Company size has no significant effect on stock prices and has a significant and positive effect on financial performance. Financial performance has a significant and positive effect on stock prices.

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