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Jurnal Manajemen Strategi dan Aplikasi Bisnis
Published by Lembaga Pengembangan Manajemen dan Publkasi Imperium
ISSN : 2655237X     EISSN : 2655237X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The focus of JMSAB are to promote strategic management and stimulate discussions, deliberations and debates on different management science strategies, principles, models, methodologies, techniques, applications in the field of business, commerce, industry, and government.
Arjuna Subject : -
Articles 15 Documents
 1   2 
Search results for , issue "Vol 7 No 1 (2024)" : 15 Documents clear
Price-quality interaction on the formation of buying interest of apartment customers Gofur, Abdul; Sari, Santi Retno
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the interaction between price and quality in the context of apartment purchasing and its impact on consumer purchase intention. This research makes an important contribution to financial management and decision making regarding apartment purchases. The findings from this research provide valuable insight into how the information consumers receive influences their purchasing behavior, as well as how the relationship between price and quality can influence consumer perceptions. The implications of this research can provide guidance for real estate professionals and prospective apartment buyers in making more informed decisions. Thus, this study makes a significant contribution to understanding the dynamics of the property market and consumer behavior regarding apartment purchases.
Minat investasi saham pada mahasiswa Universitas Nasional: Literasi keuangan, motivasi, dan persepsi risiko Prasetyo, Agus; Elwisam, Elwisam
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1218

Abstract

The purpose of this research was to analyze the effect of financial literacy, motivation and also risk perception on stock investment interest among national University students class of 2019-2020. Where this research comes from primary data generated from the answers of respondents through the distribution of a questionnaire. Sampling in this studi as many as 105 respondents with accidental sampling method. The data analysis technique used in this study is the PLS or Partial Least Square approach using the WrapPLS 7.0 application. Based on the results of the research the has been done, it is known that financial literacy, motivation, and risk pepception have a positive and significant influence on investment interest in National University students class of 2019-2020.
Pengaruh remunerasi dan disiplin kerja terhadap kinerja pegawai pada Badan Perencanaan Pembangunan Daerah Kabupaten Lampung Tengah Silitonga, Doni Tri Saputra; Iskandar, Iskandar
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1226

Abstract

This research investigates the impact of remuneration and work discipline on employee work quality at the Regional Development Planning Agency (Bappeda) of Central Lampung Regency. This experiment uses multiple linear regression to carry out the analysis. This experiment took 41 ASN staff of Bappeda Central Lampung Regency as samples using the "census sampling" technique. At the same time, data were obtained through observation with a Likert questionnaire. The results of this experiment show that remuneration and Work Discipline have a relatively significant positive impact on the Quality of Employee work. The combination of independent variables included in the model explains 77% of the coefficient of determination of the variation in Employee Performance. This research contributes to understanding the perceptions and views of employees on the issues studied, as well as providing a basis for decision-making and formulating more effective policy recommendations for the Regional Development Planning Agency. It is concluded that fair compensation and the implementation of effective work discipline positively impact the motivation, productivity, and quality of work of Bappeda employees in Central Lampung Regency.
The effect of financial culture, risk management, organizational innovation on organizational performance in private higher education: Organizational resilience as mediating variable Nugroho, Arissetyanto; Lutfiyah, Konita
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1236

Abstract

This study aims to determine the effect of financial culture, risk management, and organizational innovation on the performance of private tertiary institutions with organizational resilience as a mediating variable. The independent variables used are financial culture, risk management, and organizational innovation, while the dependent variable used is organizational performance, and the mediating variable used is organizational resilience. The method used in this study is a survey method, where data is obtained from the results of collection using a questionnaire. The population in this study were lecturers at private tertiary institutions in the LLDikti III area. The sampling technique was carried out using the proportionate stratified random sampling method. The sample in this study were 355 respondents. The analysis tool used is SmartPLS 3 with the path analysis method. The results of this study state that financial culture, risk management, and organizational innovation have a positive and significant effect on organizational resilience. Then financial culture, risk management, organizational innovation, and organizational resilience have a positive and significant effect on organizational performance. This research also shows that organizational resilience mediates the relationship between financial culture and organizational performance and also between organizational innovation and organizational performance. Meanwhile, organizational resilience failed to mediate the effect of risk management on organizational performance.
Efektivitas advertising, brand image, dan harga kompetitif terhadap keputusan pembelian mie instan merek XYZ di Kabupaten Gresik Prahara, Lintang Heydi; Sukaris, Sukaris
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1238

Abstract

The aim of this research is to study consumer behavior based on purchasing decisions. Based on observations in the literature, advertising, brand image, and competitive prices are components that make consumers decide what to buy. There are 150 respondents for this type of quantitative survey research. Consumers in the Gresik Regency area who have purchased or are currently consuming XYZ brand instant noodles were given a questionnaire as part of the data collection process. Hypothesis testing is made possible by multiple linear regression methodology in this study. Research findings show that in the Gresik area, advertising does not have a significant effect on purchasing XYZ brand instant noodles. Meanwhile, brand image and competitive prices have a significant influence on the decision to purchase instant noodle brand XYZ. Purchasing decision variables are influenced significantly, both partially and jointly, by advertising, brand image and competitive price variables. Future developments in this research could consider three main factors: advertising, brand image, and competitive pricing. For more comprehensive research, other variables such as product quality and psychological factors that influence purchasing decisions can also be included to provide more important contributions regarding this area of research.

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