cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Arjuna Rizaldi
Contact Email
arjuna@email.unikom.ac.id
Phone
-
Journal Mail Official
arjuna@email.unikom.ac.id
Editorial Address
-
Location
Kota bandung,
Jawa barat
INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
Published by Universitas Komputer Indonesia
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol. 7 No. 1: April 2017" : 6 Documents clear
INFLUENCE INFLATION OF COMPOSITE STOCK SHARE PRICE INDEX LISTED IN BEI JAKARTA Parlina, Nurhana Dhea
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 7 No. 1: April 2017
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.831 KB) | DOI: 10.34010/jurisma.v7i1.440

Abstract

Inflation is factor that influence the (IHSG) Composite Stock Share Price Index. Above also explains, if Inflation rates rise then the Composite Stock Share Price Index will go up, but we see that the theory will not be the same forever with the practice or application. For that we intend to see if it was true what was mentioned by the theory. To find out we took Composite Stock Share Price Index data that listed on BEI Jakarta from the period 1 January 2013 - until 31 December 2015. Then we took the Inflation rate data from the period 1 January 2013 - until 31 December 2015. Inflation is the one of economic factor can influence Composite Stock Share Price Index. If the inflation more high than before it can impact of Composite Stock Share Price Index. Otherwise, In this study we will examine Composite Stock Share Price Index from the results obtained output of coefficient over than 0.05 as much as 0.159 so the final inflation isn’t influence of Composite Stock Share Price. Key Words: Inflation and Composite Stock Share Price Index.
PENGARUH PERSEPSI KONSUMEN DAN MOTIVASI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK KAIN RAJUT Shiratina, Aldina; Afiatun, Pipit
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 7 No. 1: April 2017
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.005 KB) | DOI: 10.34010/jurisma.v7i1.472

Abstract

This event will be based on research with the decline in sales of products fabric knit in 2015. This drop in sales followed the presence of decreased consumer purchasing decisions on products fabric knit amid intense competition. The purpose of this research is to know the perceptions of consumers, consumer motivations, and decision-making, influence the perception of consumers against purchasing decision making, motivation of consumers against purchasing decision-making and influence consumer perceptions and motivations of consumers against purchasing partial decision-making and simultaneous. The methods used in this research is a method of descriptive approach and verificative approach to qualitative. The unit of analysis in this study is the consumer perception, motivation, and consumer purchase decisions in CV. SINAR AGUNG. The technique of determining the data used are the judgmental methods as much as 80 respondents. To know the influence of consumer perceptions and motivations of consumers against purchasing decisions used Statistics analysis i.e. using multiple linear regression analysis, correlation coefficient, coefficient of determination, and test the hypothesis with trials F and t-test, using the help application programs 20 SPSS for windows. Results of the study showed there was consumer perception influence consumer motivations and simultaneous purchase of knitting fabric products in CV. SINAR AGUNG. Faithful. Based on the results of partial test can be seen that consumer perceptions and motivations of consumers in a positive and significant effect of product purchase fabric knit on CV. SINAR AGUNG. Summary of the research is the higher the perception of consumers and consumer motivation then knit fabric product purchasing decision in the CV. SINAR AGUNG will be increasing. Keywords: Motivation, perceptions of consumers and consumer purchase decisions
PENGARUH LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA JG MOTOR YAMAHA CAB.ASIA AFRIKA BANDUNG Iffan, Muhammad; Yulianti, Lia
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 7 No. 1: April 2017
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.19 KB) | DOI: 10.34010/jurisma.v7i1.469

Abstract

Lokasi adalah tempat dimana perusahaan harus bermarkas melakukan operasi. Sedangkan keputusan pembelian adalah proses penyelesaian masalah yang terdiri menganalisa atau pengenalan kebutuhan dan keinginan, pencarian informasi, penilaian sumber-sumber seleksi terhadap alternative pembelian, keputusan pembelian, dan perilaku setelah pembelian. Tujuan dari penelitian adalah untuk mengetahui : (1) tanggapan responden tentang lokasi JG Motor cab. Asia Afrika, (2) tingkat keputusan pembelian konsumen pada JG Motor Cab. Asia Afrika, (3) pengaruh lokasi terhadap keputusan pembelian pada JG Motor Cab. Asia Afrika. Metode yang digunakan dalam penelitian ini adalah metode survey method dan explanatory research. Sifat penelitian deskriptif dan verifikatif. Sampel dalam penelitian ini berjumlah 95 responden, diambil dengan teknik stratified random sampling. Teknik pengumpulan data menggunakan wawancara, observasi, dan kuesioner. Pengolahan data menggunakan program Excel dan SPSS 15 For Windows. Hasil penelitian menunjukan bahwa lokasi berpengaruh terhadap keputusan pembelian dengan kontribusi sebesar 43,7%, sedangkan 56,3% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini. Dalam uji hipotesis diperoleh nilai t hitung lebih besar dari t table, dengan demikian H0 ditolak dan H1 diterima, artina lokasi mempunyai pengaruh yang signifikan terhadap keputusan pembelian. Kata Kunci : Lokasi dan Keputusan Pembelian
PENGARUH SIKAP KEWIRAUSAHAAN DAN PROSES INOVASI TERHADAP KEBERHASILAN USAHA PADA RUMAH BATIK KOMAR DI KOTA BANDUNG Handayani, Trustorini; Tanjung, Yusuf
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 7 No. 1: April 2017
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.222 KB) | DOI: 10.34010/jurisma.v7i1.470

Abstract

The purpose of this study is to find out and analyze the influence of Entrepreneurial attitude and Innovation Process of business succes at Rumah Batik Komar. The result of the study shows that the business succes in this company is still on low level. It is understandable considering that the owner is so uneasy in taking any risk, the raw material for this industry is very expensive, and there is no participation from the government. The methods in this study are descriptive analysis, verification analysis and multiple linear regressions. The result of the study shows that there are some significant connection between Entrepreneurial attitude and the innovation of business success at the Rumah Batik Komar . The technique of determining the data used are the judgmental methods as much as 27 employee. To know the influence of entrepreneurial attitude perceptions and Innovation Process of business succes of p used Statistics analysis i.e. using multiple linear regression analysis, correlation coefficient, coefficient of determination, and test the hypothesis with trials F and t-test, using the help application programs 20 SPSS for windows. The Results of study showed there was perception influence consumer Entrepreneurial attitude and Innovation Process Rumah Batik Komar. Based on the results of partial test can be seen that Entrepreneurial attitude and Innovation Process of in a positive and significant effect business success Summary of the research is the higher the perception of Entrepreneurial attitude and Innovation Process of business success will be increasing. Keywords: Entrepreneurial attitude, Innovation Process, success of the business
PENGARUH HARGA MINYAK DAN EMAS TERHADAP INDEKS HARGA SAHAM GABUNGAN DI BURSA EFEK INDONESIA Suryanto, Suryanto
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 7 No. 1: April 2017
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.851 KB) | DOI: 10.34010/jurisma.v7i1.439

Abstract

Ada beberapa faktor yang dapat mempengaruhi harga saham di Bursa Efek Indonesia (BEI). Salah satu faktor tersebut adalah perubahan harga dari produk perusahaan pertambangan yaitu minyak bumi dan emas. Hal tersebut dapat dipahami karena nilai kapitalisasi pasar sektor ini mencapai 13,9%. Penelitian ini bertujuan mencari pengaruh harga minyak bumi dan harga emas terhadap IHSG di BEI. Metode penelitian menggunakan pendekatan kuantitatif dengan jenis penelitian verfikatif. Data penelitian menggunakan data bulanan dari tahun 2004 sampai dengan 2015, sedangakan teknik analisis data menggunakan regresi berganda. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan terdapat pengaruh yang signifikan dari harga minyak dan harga emas terhadap IHSG. Kata kunci: harga minyak, harga emas, IHSG
PENGARUH KEPUTUSAN PEMBELIAN SEBAGAI IMPLIKASI DARI DIFERENSIASI PRODUK DAN CITRA MEREK HONDA CBI50R (Survey pada PT. Arimbi Amartapura Bandung) Tirtamahya, Darmazakti Natajaya
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 7 No. 1: April 2017
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (673.976 KB) | DOI: 10.34010/jurisma.v7i1.471

Abstract

Competition in the motorcycle industry in Indonesia increasingly competitive, especially on sales of scooter type motorcycle. Honda CB150R launches motor to distinguish from other motorcycle is a motorcycle that is synonymous with motorcycles male. Of course Honda CB150R launch was intended to change the image of the motorcycle synonymous with women motorcycle motorcycles modified with an image identical motor gallant men. This study aims to determine the responses of respondents regarding product differentiation on Honda CB150R and brand image embedded in the minds of respondents GT Honda that influence purchase decisions on bike Honda CB150R. The population and sample of 70 respondents drawn from a visitor PT. Arimbi amartapura Motor through sampling techniques using slovin approach. Data were collected through questionnaires. The survey method used is descriptive and verification. Data analysis by the method of linear regression analysis using software SPSS for windows. Based on the survey results revealed that in partial product differentiation and brand image significant impact on purchasing decisions as well as the simultaneous differentiation of the product and brand image significant impact on purchasing decisions Honda CB150R on PT. Arimbi amartapura. Keywords: product differentiation, brand image, purchasing decisions

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2017 2017


Reset
Filter By Issues
All Issue Vol. 15 No. 2: Oktober 2025 Vol. 15 No. 1: April 2025 Vol. 14 No. 2: October 2024 Vol. 14 No. 1: April 2024 Vol. 13 No. 2: Oktober 2023 Vol. 13 No. 1: April 2023 Vol. 12 No. 2: Oktober 2022 Vol. 12 No. 1: April 2022 Vol. 11 No. 2: Oktober 2021 Vol. 11 No. 1: April 2021 Vol. 10 No. 2: Oktober 2020 Vol. 10 No. 1: April 2020 Vol. 9 No. 2: Oktober 2019 Vol. 9 No. 1: April 2019 Vol. 8 No. 2: Oktober 2018 Vol. 8 No. 1: April 2018 Vol. 7 No. 2: Oktober 2017 Vol. 7 No. 1: April 2017 Vol 6 No 2: Oktober 2016 Vol 6 No 1: April 2016 Vol 5 No 2: Oktober 2015 Vol 5 No 1: April 2015 Vol 4 No 2: Oktober 2014 Vol 4 No 1: April 2014 Vol 3 No 2: Oktober 2013 Vol 3 No 1: April 2013 Vol 2 No 2: Oktober 2012 More Issue