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Potensi Pasar Melalui Penilaian Karakteristik Wisatawan Jawa Barat Yudi Aziz; Rita Komaladewi; Deru R Indika; Aldina Shiratina; Bayu Perisha
Jurnal Pariwisata Vol 5, No 3 (2018): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Sektor pariwisata diIndonesia perkembangannya sangat pesat. Adapun potensi pariwisata di provinsi Jawa Barat sangatlah besar walaupun terdapat dugaan potensi tersebut perlu digali secara optimal. Adapun tujuan dari penelitian ini yaitu, penilaian karakteristik wisatawan dengan memahami dan memasuki pasar wisatawan global, dan memperluas sumber pasar wisatawan Jawa Barat (ekspansi pasar wisatawan), serta mengungkap potensi pasar dengan memetakan perubahan eksternal, mengetahui peluang dan tantangan, serta mengantisipasi pesaing pariwisata Jawa Barat, sebagai dasar dalam pengambilan strategi promosi pariwisata Jawa Barat. Kajian literatur menggunakan teori pemasaran wisata dan perilaku konsumen dalam pengambilan keputusan. Metode penelitian ini menggunakan metode deskriptif dengan menggunakan metode penarikan sampel yaitu dengan metode cluster dengan perolehan data kualitatif. Dan didapat hasil bahwa penentuan target cenderung target utama dengan segmen wisatawan backpacker dan leisure, untuk target kedua lebih kepada segmen wisatawan family, untuk target ketiga lebih fokus kepada segmen wisatawan business. Serta strategi positioning dapat disesuaikan dengan karakteristiknya target pasar tersebut untuk meningkatkan jumlah kunjungan dan kepuasan wisatawan, yaitu dapat melalui investasi website pariwisata Jawa Barat, strategi “power of review”.

PENGARUH KOMPETENSI WIRAUSAHA TERHADAP KEBERHASILAN USAHA PADA RM. PADANG ANGKASA, PADALARANG (The Influence Of Entrepreuneurship Competence To Business Success At RM. PADANG ANGKASA, PADALARANG ) Aldina Shiratina; Fahd Yudhanegoro
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 3 No 2: Oktober 2013
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v3i2.413

Entrepreneurial ability in managing the business very well and encouraged by good science will also serve as sources of labor become a vital object in the implementation of the company. Entrepreneurship as the driving wheel of the company plays an important role in supporting the achievement of business objectives. Entrepreneurial Education and Science is a unity that can not be separated. The purpose of this study is to determine the existing entrepreneurial competence in RM. PADANG ANGKASA, PADALARANG, to know the success of the RM. PADANG ANGKASA, PADALARANG, and to test the effect of competence on the success of entrepreneurial businesses in the RM. PADANG ANGKASA, PADALARANG. Â The method used in this research is to census descriptive and verification approaches. This study uses explanatory survey research data collection techniques. This was a census study, by taking the entire population as the sample population totaling 48 employees. Techniques of data collection using interviews, observation, questionnaires and documentation. Analysis method using Pearson product moment correlation and coefficient of determination, as well as t test using SPSS 17.0 for windows. The results showed that entrepreneurial competencies in supporting the success of Business In the calculation of correlation is obtained for (r) = 0.657, the determination coefficient (Kd) = 43.17%, which means Entrepreneurial Competence affect business success is positive and strong. Where as in the calculation of the hypothesis with used t get t value = 5.91, while t table value = 2.013 where t count > t table which means that Ho is rejected, H1 is accepted, based on research by using the t test the two parties with a significant level of 5%, this means that the effect on the Entrepreneurial Competencies of Business Success in RM. PADANG ANGKASA, PADALARANG.Â Â Keywords :Â Â Â Entrepreneurship Competence and Business Success.Â

The Impact of Store Environmet Response towards Impulsive Buying at Rabbani (survey to The Customers of Rabbani) Aldina Shiratina
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 4 No 2: Oktober 2014
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v4i2.421

Business in this globalization era has became a challenge for every business world to increase their performance and the businessâ€™ quality to hold them in a big competition. The way to take over the market share is by depending our customer. Every entrepreneurs are faced with aÂ harder life challenge in operating their business to survive their company and they can develop their business which has been operated for a longtime. And if this situation is connected with the customer buying behavior , so the company have to pay attention the other environment. The capabilityÂ ofÂ spending money make a person feel to have a power. Sometimes the customer doesnâ€™t feel uncertainly with their decision in buying a product and asking for a help from the other person to choose about the product which want to be bought. The research of this study are: (1) to assess the responses ofÂ respondentÂ regarding RABBANI store environment . (2) to assess the impulsive buying behaviorÂ of Rabbani. (3) to know how big about the impact of store environment toward impulsive buying behavior at RabbaniThe method which is used in this research is descriptive and verification methods with a sample of 100 people who are theÂ visitors of Rabbani, and using linear regression analysis to determine the mathematical model, the product moment correlation analysis (pearson) for calculating the level of closeness of relationship, determination analysis toÂ know about the effect. the author use SPSS 13.0 versionÂ for windows to facilitate in the data processing.The results of this research can be found with aÂ simple linear regression equation is Y = 93.894 + 1.499 X. The correlation between store environment with Impulsive buying behavior is strong and has a positive relationship. The magnitude of store environment impact toward the impulsive buying behaviorÂ is 43.9% and the balance of 56.1% was influenced by the other factors which are not examined by author such as (1)The product price which is demanded, (2) Service quality for the consumer , (3) intense competition in the same business world. Thus the better store environment will increasingly impact on the level of impulsive buying behavior .Â

Servicescape and Service Quality in Creating Customer Loyalty Aldina Shiratina; Adnan Rajak; Yanto Ramli; Nuri Putria Nirba Nirwana
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

The development of cooperatives is currently starting to stagnate. This study aims to reveal this research. This research aims to analyze the effect of Servicescape on customer loyalty, the impact of Servicescape on service quality, the impact of service quality on customer loyalty, and the impact of Servicescape on customer loyalty mediated by service quality. This research uses a quantitative method approach. The unit of analysis in this study was all female members of the Padalarang Partnership Village Cooperative in 2016, totaling 125 people consisting of active and passive female members. The population in this study amounted to 125 people and a set precision or a significance level of 0.05, so the sample size in this study was 95 members as respondents. This study was analyzed using multiple linear regression for verification analysis. The findings in this study are Servicescape affects service quality, service quality affects the loyalty of female members, and Servicescape affects the loyalty of female members.

The Implication of Digital Marketing that Influence the Political Decision to Vote Yanto Ramli; Erna Sofriana Imaningsih; Aldina Shiratina; Mochamad Soelton
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

The intention of this research is to understand how did the winner of the election win the heart of the prospective voters and which of the variables that has the highest influence on the decision to vote for the candidate, the respective variables are: positioning and social media marketing towards the decision to vote in relating to the political marketing as the intervening variable. The data was collected from the distribution of questionnaire, the population are the voters of the election in West Java, Indonesia. This research is using Purposive Sampling as the data processing and the analysis tool is using Partial Least Square. The results indicate that both positioning and social media marketing have positive and significant effect towards political marketing, and the variable of positioning have the most significant influence towards decision to vote compare to social media marketing. The results show that the positioning of a candidate is very important to engage the decision of the voters to vote for them. Eventhough the social media marketing is also playing an important part to engage their voters.

Pemasaran Online Melalui Penerapan Iklan Secara Digital Aldina Shiratina; Deru R Indika; Imas Komariyah; Dewi Kania; Eka Hendriani Solihin
Jurnal Sains Manajemen Vol 2 No 1 (2020): Jurnal Sain Manajemen
Publisher : LPPM Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jsm.v2i1.184

ABSTRAK Perkembangan internet mengubah cara bisnis, termasuk di bisnis ritel dimana model bisnisnya memanfaatkan menjadi layanan digital dalam proses transaksi yang dikenal istilahnya sebagai e-commerce. Penelitian ini bertujuan untuk mengkaji bagaimana dalam pemasaran online untuk menerapkan iklan secara online dan dalam mewujudkan minat beli konsumen. Penelitian ini juga menggunakan metode deskriptif survey dengan menggunakan pendekatan verifikatif. Populasi pada penelitian ini adalah konsumen Lazada di kota Bandung, dengan sampel sebanyak 96 pelanggan. Hasil temuan menunjukan bahwa penerapan iklan secara online memiliki dampak langsung terhadap minat beli di situs Lazada. Kata Kunci : Iklan Online, Pemasaran Online dan Minat Beli Konsumen ABSTRACT The development of the internet is changing the way business, including in retail businesses where business models utilize digital services in transaction processing, known as e-commerce. The Purpose of this study is to examine how in online marketing to implement online advertising and in realizing consumer buying interest. This research also uses descriptive survey method using a verification approach. The population in this study is Lazada consumers in the city of Bandung, with a sample of 96 customers. The findings show that the implementation of online advertising has a direct impact on buying interest on the Lazada site. Keywords : Online Advertising, Online Marketing and Consumer Buying Interest.

Servicescape and Service Quality in Creating Customer Loyalty Aldina Shiratina; Adnan Rajak; Yanto Ramli; Nuri Putria Nirba Nirwana
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i4.273

The development of cooperatives is currently starting to stagnate. This study aims to reveal this research. This research aims to analyze the effect of Servicescape on customer loyalty, the impact of Servicescape on service quality, the impact of service quality on customer loyalty, and the impact of Servicescape on customer loyalty mediated by service quality. This research uses a quantitative method approach. The unit of analysis in this study was all female members of the Padalarang Partnership Village Cooperative in 2016, totaling 125 people consisting of active and passive female members. The population in this study amounted to 125 people and a set precision or a significance level of 0.05, so the sample size in this study was 95 members as respondents. This study was analyzed using multiple linear regression for verification analysis. The findings in this study are Servicescape affects service quality, service quality affects the loyalty of female members, and Servicescape affects the loyalty of female members.

The Implication of Digital Marketing that Influence the Political Decision to Vote Yanto Ramli; Erna Sofriana Imaningsih; Aldina Shiratina; Mochamad Soelton
Ilomata International Journal of Management Vol 2 No 4 (2021): October 2021
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v2i4.275

The intention of this research is to understand how did the winner of the election win the heart of the prospective voters and which of the variables that has the highest influence on the decision to vote for the candidate, the respective variables are: positioning and social media marketing towards the decision to vote in relating to the political marketing as the intervening variable. The data was collected from the distribution of questionnaire, the population are the voters of the election in West Java, Indonesia. This research is using Purposive Sampling as the data processing and the analysis tool is using Partial Least Square. The results indicate that both positioning and social media marketing have positive and significant effect towards political marketing, and the variable of positioning have the most significant influence towards decision to vote compare to social media marketing. The results show that the positioning of a candidate is very important to engage the decision of the voters to vote for them. Eventhough the social media marketing is also playing an important part to engage their voters.

KEPUASAN KERJA DAN KINERJA PEGAWAI TERHADAP KEPUASAN PASIEN: KUALITAS LAYANAN SEBAGAI VARIABEL MEDIASI Maujud S Maya; Aldina Shiratina; Abdullah W Jabid
Jurnal Manajemen Sinergi Vol 9, No 1 (2021): JURNAL MANAJEMEN SINERGI (EDISI APRIL)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Khairun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33387/jms.v9i1.5248

ABSTRACTObjective: The purpose of this study is to find out and analyze: (1) the effect of Job Satisfaction affects the quality of service; (2) the effect of Job Satisfaction affects patient satisfaction; (3) the effect of employee performance affects the quality of service; (4) the effect of Service Quality influences patient satisfaction; (5) Service Quality mediates the effect between Job Satisfaction and Patient Satisfaction; and (6) the influence of Service Quality mediates the effect between employee performance and patient satisfaction. The number of research samples are 90 employees. Methodology: The test instrument used was a structural equation model (SEM) using Partial Least Square (PLS) as a statistical test tool. Finding: H1, H2, no accepted, while H3, and H4 are accepted at the 5% confidence level. Hypothesis 5 no mediates, but H6 fully mediated the effect between nurse performance.Conclusion: The results showed that: (1) Job satisfaction did not have a positive and significant effect on service quality; (2) Job satisfaction does not have a positive and significant effect on patient satisfaction; (3) Employee / Nurse Performance has positive and significant effect on the quality of services; (4) Service Quality has positive and significant effect on patient satisfaction; (5) Service quality does not mediate the effect between job satisfaction and patient satisfaction; and (6) Quality of service mediates the effect between employee / nurse performance and patient satisfaction at the Inpatient Health Center in Ternate City.Â

Effects Of Online Promotion And Personal Selling On The Purchase Decision Of The Cisauk Point Apartment During The Pandemic Adinda Putri Astuti Ayu KUSUMA; Aldina SHIRATINA
International Journal of Environmental, Sustainability, and Social Science Vol. 3 No. 2 (2022): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v3i2.292

The COVID-19 pandemic has affected all aspects of life. In the business sector, this COVID-19 pandemic forces millions of workers worldwide to work from home. Based on the phenomena and literature studies, the researcher wants to examine further the effect of online promotion and personal selling on perceived value as an intervening variable for the purchase decision of the Cisauk Point apartment during the pandemic. This study used descriptive quantitative research with a causal associative or explanatory method. This method is to determine the effect of independent variables (online promotion and personal selling) on ??the intervening variable (perceived value) and its impact on the dependent variable (purchase decisions). The population in this study was 182 consumers who purchased the Cisauk Point apartment during the pandemic from the beginning of 2020. The sampling was determined using a probability sampling of purposive sampling technique with predetermined criteria. Data were analyzed using SEM (structural equation marketing) with the help of the SmartPLS software. The results of this study showed that online promotion had a positive and significant influence on apartment purchase decisions during the pandemic and the perceived value variable acts as a partial mediating variable because with or without these variables, online promotion and personal selling still have a positive and significant effect on the decision to purchase the Cisauk Point apartment during the pandemic.

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