cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
DONI HENDRA KURNIAWAN
Contact Email
donihendrakurniawan@stienganjuk.ac.id
Phone
-
Journal Mail Official
jurnal@stienganjuk.ac.id
Editorial Address
-
Location
Kab. nganjuk,
Jawa timur
INDONESIA
JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI
Published by Sekolah Tinggi Ilmu Ekonomi Nganjuk
ISSN : 23564946     EISSN : 24772119     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Mutiara Madani merupakan jurnal yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Nganjuk. Jurnal ini terbit dua kali dalam setahun yaitu bulan Juli dan Desember. Jurnal ini memfokuskan pada publikasi hasil penelitian dan artikel ilmiah tentang ilmu Akuntansi dan Manajemen baik kuantitatif maupun kualitatif.
Arjuna Subject : -
Articles 1 Documents
 1 
Search results for , issue "Vol 13 No 1 (2025): Jurnal Akuntansi dan Manajemen Mutiara Madani" : 1 Documents clear
STRATEGI PEMASARAN INKLUSIF UNTUK MENINGKATKAN PARTISIPASI UMKM PANGAN DALAM PROGRAM MAKAN BERGIZI GRATIS DI JAWA TENGAH Rohwiyati, Rohwiyati; Supheni, Indrian -
JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI Vol 13 No 1 (2025): Jurnal Akuntansi dan Manajemen Mutiara Madani
Publisher : SEKOLAH TINGGI ILMU EKONOMI NGANJUK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59330/ojsmadani.v13i1.250

Abstract

This study aims to analyze the effect of inclusive marketing strategies on the participation of food MSMEs in the Free Nutritious Meal Program in Central Java, as well as its impact on the success of the program. A quantitative approach was adopted, involving 170 respondents from food-based MSMEs. Data were analyzed using SEM-PLS to examine validity, reliability, structural relationships, R², f², and Q² values. The results indicate that inclusive marketing strategies have a positive and significant influence on both MSME participation and program success. MSME participation was also found to mediate the relationship between inclusive marketing strategies and the success of the Free Nutritious Meal Program. The R² values show that 58% of MSME participation and 52% of program success are explained by the model. The effect size (f²) falls within the medium to large category, while the Q² values confirm strong predictive relevance. This research highlights the importance of collaboration, market access, empowerment, and innovation in actively involving MSMEs in the provision of nutritious food. The findings offer strategic recommendations for policymakers and stakeholders to strengthen sustainable program implementation.

Page 1 of 1 | Total Record : 1

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol 13 No 1 (2025): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 12 No 2 (2024): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 12 No 1 (2024): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 11 No 2 (2023): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 11 No 1 (2023): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 10 No 2 (2022): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 10 No 1 (2022): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 9 No 1 (2021): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 9 No 2 (2021): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 8 No 2 (2020): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 8 No 1 (2020): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 7 No 2 (2019): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 7 No 1 (2019): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 6 No 2 (2018): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 6 No 1 (2018): Jurnal Akuntansi dan Manajemen Mutiara Madani Vol 5 No 2 (2017) Vol 4 No 1 (2017) Vol 3 No 1 (2016) Vol 1 No 1 (2014) More Issue