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Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi
Published by Universitas Wijaya Kusuma Surabaya
ISSN : 16931378     EISSN : 25989952     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
EQUILIBRIUM journal is published by Research Institution and Community Service Wijaya Kusuma Surabaya University. EQUILIBRIUM journal accepts any manuscripts or articles in the field of economics, management and accounting studies from both national and international academicians and researchers.
Arjuna Subject : -
Articles 303 Documents
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Pengaruh Kualitas Produk, Promosi Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Implora Di Kota Surabaya Kamelia Masykuroh; Matheous Tamonsang
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol. 22 No. 1 (2026): April
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v22i1.5303

Abstract

This study aims to examine the influence of product quality, promotion, and price on purchasing decisions for Implora cosmetic products in Surabaya. The sample size was determined using a non-probability sampling method with a purposive sampling technique. The study involved 100 respondents selected based on specific criteria: consumers aged at least 17 years who had purchased and used Implora cosmetic products from cosmetic outlets in Surabaya. This research used a quantitative approach. Data were collected through a questionnaire consisting of several written questions distributed to respondents. The collected data were measured using a Likert scale and analyzed using multiple linear regression. The results show that product quality, promotion, and price have a significant influence on purchasing decisions. These findings indicate that better product quality, more effective promotional activities, and more affordable pricing strategies can increase consumers’ purchasing decisions for Implora cosmetic products in Surabaya. This study provides useful insights for cosmetic businesses in developing more effective marketing strategies.
The Effect of Remittances on Economic Growth. A Comparative Analysis of Pakistan, Indonesia, and India Jamshaid Ahmed; Erni Achmad; Yohanes Vyn Amzar
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol. 22 No. 1 (2026): April
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v22i1.5304

Abstract

This study examines the impact of  workers Remittances on economic growth in three developing countries Pakistan, Indonesia, India during the period 2010-2024 using panels data analysis. Remittances have become an important source of external finance for a lot of developing economies, and they often are expected to contribute to income growth and development. The objective of this research is to find out whether remittances have a significant impact on economic growth in selected countries. The research is based on secondary data gathered from the World Bank. Economic growth is the Gross Domestic Product (GDP), while the independent variable is the remittances by workers. Gross capital formation and inflation are added as control variables to account for investment and macroeconomic stability. The analysis considers Pooled Ordinary Least Squares and Random Effects panel models and the Hausman test is applied to determine the most appropriate estimation method. The results show that the Random Effects model is the most appropriate specification. The results indicate that there is a positive  impact of remittances on economic growth. In contrast, gross capital formation has a positive and significant impact while inflation has a negative effect on economic growth. These results suggest that while remittances provide a contribution to the national income, the contribution of remittances to economic growth is insignificant for the selected countries. The study emphasizes the role of productive investment and macroeconomic stability for sustainable growth and recommends that policymakers should promote the more productive use of remittances to support long-term economic development.
Dynamics of Export, Imports, and Monetary Variables on Manufacturing Industry Output in Indonesia Anis Puspita Sari; Aminudin Ma’ruf
Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol. 22 No. 1 (2026): April
Publisher : Research Institution and Community Service Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/equilibrium.v22i1.5306

Abstract

This study aims to analyze the short-term and long-term relationships and influences between international trade and monetary variables on the performance of the manufacturing industry sector in Indonesia. Manufacturing output is proxied by the Industrial Production Index (IPI). The variables used in this study include exports, imports, BI Rate, inflation, exchange rate, and money supply. This research uses monthly time series data from 2010–2024 and applies the Vector Error Correction Model (VECM) to examine both short-term and long-term relationships among the variables. The Impulse Response Function (IRF) is used to analyze the dynamic response of manufacturing output to economic shocks, while Forecast Error Variance Decomposition (FEVD) is used to measure the contribution of each variable in explaining the variation in manufacturing output. The results show the existence of a long-run relationship between exports, imports, monetary variables, and manufacturing output in Indonesia. In the short run, most variables do not significantly affect manufacturing output, but the significant Error Correction Term (ECT) indicates an adjustment mechanism toward long-run equilibrium. In the long run, exports, BI Rate, and money supply have a positive and significant effect, while imports, inflation, and exchange rate have a negative and significant effect on manufacturing output. The IRF results indicate fluctuating responses in the early periods before gradually stabilizing, while FEVD shows that the contribution of exports, imports, and monetary variables in explaining manufacturing output increases in the long run.

Page 31 of 31 | Total Record : 303

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