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Kab. gresik,
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INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 32 Documents
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Search results for , issue "Vol 12 No 8 (2023): GEMA EKONOMI" : 32 Documents clear
Proposed Integrated Marketing Strategy To Promote Brand Awareness Of Low-Waste Management Laksmitha, Abilia; Aulia Zaim, Ilma; Kurniawan, Anton
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The waste problem is still a significant problem in Indonesia. Therefore, an applicable solution must be implemented and have a considerable impact. Simple efforts to start awareness of an environmentally friendly lifestyle can be formed by reducing everyday plastic waste, such as using refillable drinking bottles or carrying shopping bags when shopping. Various communities, organizations, and startups have emerged, contributing significantly to waste management and supporting a sustainable lifestyle. One example of a startup that has started contributing is PT Siklus Refill Indonesia. PT Siklus Refill Indonesia has contributed to reducing plastic waste by efficiently using plastic for daily household needs in the Jabodetabek area since April 2020. Since the Covid-19 pandemic, product sales have increased due to social restrictions issued by the President, so customers depend on the company to meet daily household needs. But an unexpected event befalls the company and impacts sales and customer awareness. In January 2023, the Food and Drug Supervisory Agency (BPOM) warned the company that the company is prohibited from selling household daily necessities that come in direct contact with the skin, such as shampoo, bath soap, hand washing soap, and so on. The ban was based on Food and Drug Supervisory Agency Regulation No. 12 of 2023 concerning the Supervision of the Manufacture and Distribution of Cosmetics, ratified in March 2023. This incident impacted decreasing customer brand awareness, where the company needs customer awareness to introduce new business strategies that will be issued in the third quarter. Thus, companies need integrated marketing communications to increase customer and brand awareness. The analysis in this study uses internal and external business analysis. Internal analysis used Marketing Mix (7P), VRIO, and STP analysis. Whereas for external use PESTLE, Porter's Five Forces, and stakeholder analysis. Apart from that, to support the data, the analysis was carried out by distributing questionnaires to 103 respondents to obtain the results of a consumer awareness and behavior study with various points of analysis. The results of the questionnaire analysis are processed using SPSS software and descriptive statistics that will be used to design an appropriate and effective integrated marketing communication strategy for the company
Faktor Yang Mempengaruhi Praktik Transfer Pricing Pada Perusahaan Non-Cyclical Yang Terdaftar Di BEI Jihanda, Cannaviero; Sufiyati, Sufiyati
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine and analyze the effect of profitability, leverage, tax avoidance, tunneling incentives, and bonus mechanisms on transfer pricing in non-cyclical companies listed on the Bursa Efek Indonesia in the 2019-2021 period. The sampling technique uses purposive sampling in the form of secondary data taken from www.idx.co.id or the company's official website. The number of samples in this study were 39 samples. The data analysis method used is descriptive statistics, classical assumption test, and multiple linear regression analysis using the SPSS (Statistical Package for Social Science) application. The results of the study show that leverage has a negative effect on transfer pricing. This research is expected to provide insights that influence transfer pricing practices in Indonesia
Analisis Green economy Sebagai Paradigma Bank Syariah Indonesia Dalam Mendukung Sustainability Green Banking Purnama, Ira; Anggraini, Tuti
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Many countries are currently facing the problem of depletion or decline of energy resources, natural resources and environmental pollution Exploitation of non-renewable natural resources contributes to the deterioration of environmental resources. This is due to human behavior that does not protect the environment. The threat of climate change and global warming further reduces the sustainability of the earth. The research method used a type of qualitative research, descriptive in nature using analysis. Based on the subject's point of view is more emphasized in this qualitative research. data collection techniques and qualitative analysis are more emphasis on meaning. A literature study is a research conducted by researchers by collecting a number of books and magazines related to the problem and for research purposes. global warming such as carbon emissions, plastic waste, and other issues. causing damage to the environment. 1. maqashid al-syariah theory 2. preserving the environment 3. Environmental ethics theory a. Anthropocentrism theory,b. Biocentrism theory, c. Ecocentrism theory 4. The need for national banking on Green Banking In the field of financial institutions, especially banks, the green initiative adopted is Green Banking.1.Green reward 2. Green investment 3.Green building 4. Paperwork or paperless 5.Reuse/recycle/refurbish Green Banking is a concept that encourages sustainable and environmentally friendly practices in the banking industry. It involves initiatives such as green buildings, paperless operations, and recycling practices. The aim is to minimize the impact on the environment. Green Banking is part of the broader concept of a green economy, aiming to balance economic development with environmental sustainability. Bank Syariah Indonesia (BSI) is one of the banks in Indonesia that has implemented Green Banking practices
The Influence of Price, Product Quality, Brand Image on Purchasing Decisions, With Consumer Trust as a Variable Mediating Syiffa Arrahma, Nur; bastaman, Aam
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of price, product quality, brand image on purchasing decisions for Tupperware consumers in Jakarta mediated by consumer trust. The primary data used is responses to the Buying Decision of Tupperware consumers in Jakarta Mediated by Consumer Trust regarding Price, Product Quality, and Brand Image which were obtained through distributing questionnaires. The research population is Tupperware consumers in Jakarta. A sample of 100 people is taken by convenience sampling. Data were analyzed using PLS-based SEM. The results showed that the product quality and brand image variables affected consumer trust, the consumer trust variable affected purchasing decisions, while the price, product quality and brand image variables had no effect on purchasing decisions and the price variable did not affect consumer trust and purchase decisions. In addition, it is proven that consumer trust can mediate the relationship between product quality and purchasing decisions, and consumer trust is also able to mediate the relationship between brand image and purchasing decisions. In contrast, consumer trust is not able to mediate price and purchasing decisions.
Pengaruh Leverage, Operating Capacity, Firm Size, dan Operating Cash Flow Terhadap Financial Distress Hwang, Helvina; Viriany, Viriany
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of liquidity, leverage, investment opportunity set, and firm size on the earning quality of plastic and packaging manufacturing companies listed on the Indonesia Stock Exchange in 2020-2022. There are 19 plastic dan packaging manufacturing companies in the population tested in this study and the non-probability sampling technique (purposive sampling) is taken in choosing the samples by applying several criterias. The sample data used in 48 data with a total of 12 companies in the period of 2020-2022. The data will be processed using SPSS ver.25. In this study, a classical assumption test and multiple linear regression method were carried out. This research shows that Liquidity, Leverage and Investment Opportunity Set have no significant effect on Earnings Quality. On the other hand, Firm Size has a negative significant effect on Earnings Quality.
Pengaruh Motivasi Kerja Dan Kompensasi Terhadap Kinerja Karyawan Pada PT. BFI Finance Cabang Jakarta Safuan, Safuan; Zikri, Afdhalul
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The research objective was ro determine the effect of work motivation and motivation on employee performance at PT BFI Finance. This type of research is quantitative. The sample involved in the study was 30 employees, and the sample used was simple random sampling. In collecting data, researchers used observation, questionnaires, and documentation. Data analysis techniques used in this research are descriptive statistical analysis, correlation, and simple regression. Based on simple correlation and regression, the research results show that work motivation and compensation have a significant effect on employee performance at PT BFI. Work motivation and compensation variables have an influence and relationship with employee performance variables
Faktor Yang Mempengaruhi Keputusan Melakukan Transfer Pricing Novilia, Hellen; Sufiyati, Sufiyati
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Transfer pricing is one of the factors that affect company profitability, even to state tax revenues. The purpose of this study is to find out how profitability, company size, tunneling incentive, and tax avoidance affect company decisions in carrying out transfer pricing practices. This study uses multiple linear regression methods by utilizing secondary data obtained from financial reports or annual reports. The subjects of this research are non-cyclical consumer companies listed on the Indonesia Stock Exchange (IDX) based on their 2019-2021 financial reports. The results of this study are that tax avoidance has an effect on transfer pricing practices, while profitability, firm size, and tunneling incentive have no effect on transfer pricing practices
Analisis Risiko Proyek Pembangunan Relokasi Jalan Nasional Mempawah – Sungai Duri Kalimantan Barat Menggunakan Metode Bow Tie Analysis Dhuha, Syamsud; Artama Wiguna, I Putu
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The National Road Relocation Development Project in Mempawah, West Kalimantan, functions as a substitute for a national road that will later be affected by the construction of the Kijing International Port in Mempawah Regency, West Kalimantan Province. Current conditions in the field have found several problems that impede the achievement of progress, which poses several risks. This study aims to analyze the highest level of risk from several identified risks. This is why it is important to conduct a risk analysis study on the National Road Relocation Project. This research method uses a qualitative and quantitative approach, starting with the identification of risks in similar projects, then proceeding to test the relevance of risks that may occur and the impact of those risks. Data collection methods were carried out by distributing questionnaires, conducting focus group discussions, and conducting interviews. Furthermore, quantitative analysis was carried out with response scenarios and Bowtie analysis. The results of this study identified the six highest risks: conditions and field data not in accordance with the design, design changes during the project, land for work that has not been acquired, bad weather disturbances, cost overruns, and material price increases. Contingency costs incurred amount to Rp. 15,757,472,740, or 8.34% of the project value, which is Rp. 188,909,724,300.
Pengaruh Dewan Komisaris Dan Komite Audit Terhadap Kualitas Laporan Keuangan Imron Ritonga, Muhammad; Ermian Challen, Auliffi; Ritonga, Pardomuan
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to examine the effect of the board of commissioners as measured by the size of the board of commissioners and independent commissioners and the audit committee as measured by the size of the audit committee, audit committee meetings, and audit committee expertise on the quality of financial statements partially. The research method used is quantitative research method, using secondary data, namely manufacturing companies listed on the Indonesia Stock Exchange for the period 2017-2021. The sample used was 22 companies. The method used is purposive sampling method. The analysis method used is multiple linear regression analysis with a significant level of 5%. The results of this study indicate that the size of the board of commissioners has no effect on the quality of financial statements, independent commissioners have no effect on the quality of financial statements, the size of the audit committee has a positive effect on the quality of financial statements, audit committee meetings have no effect on the quality of financial statements, and audit committee expertise has no effect on the quality of financial statements.
Determinan Pengungkapan Emisi Karbon Perusahaan Energi Yang Terdaftar Di Bursa Efek Indonesia Tahun 2020-2022 Ganiardy, Faustine; Viriany, Viriany
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Disclosure of carbon emissions is prepared by companies with the aim of knowing the performance and impact of company activities on greenhouse gas emissions. This research was conducted with the aim to prove the effect of profitability, firm size, and leverage on the disclosure of carbon emissions empirically. The population used in this study is energy sector companies listed on the Indonesia Stock Exchange from 2020 to 2022. Through a purposive sampling technique, 13 companies with a total of 39 observational data were selected for the study and will be further analyzed using multiple linear regression analysis techniques. The research results prove that profitability and leverage do not have a significant effect on disclosure of carbon emissions. Company size has a significant positive effect on disclosure of carbon emissions

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