cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andriya Risdwiyanto
Contact Email
andriyarisdwiyanto@gmail.com
Phone
-
Journal Mail Official
andriyarisdwiyanto@gmail.com
Editorial Address
-
Location
Kab. sleman,
Daerah istimewa yogyakarta
INDONESIA
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 26 Documents
 1   2   3 
Search results for , issue "Vol 13 No 1 (2023)" : 26 Documents clear
The Role of Celebrity Endorser, Product Attractiveness in Improving Brand Image Mardiyono, Aris; Soesanto, Harry
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1505

Abstract

The purpose of this study is to develop the concept of celebrity endorsers, and product attractiveness to purchasing decisions with brand image as an intervening variable. A sample of 137 respondents consisted of fashion blazer owners in the city of Semarang. Retrieval of data by purposive random sampling method. The analysis tool uses Structural Equation Modeling with the application of the Moment of Structural Analysis program version 21. The findings of this study, the influence of celebrity endorsers, product attractiveness, and brand perception in a favorable and significant way. Celebrity endorsers, product attractiveness, and brand perception affect purchasing decisions in a positive and significant way.
The Effect of Enterprise Risk Management (ERM) Disclosure on Firm Value Mediated by Profitability: Empirical Study on Banks Listed on the IDX 2018-2020 Kristiani, Yulia Iwan Andri; Hadiprajitno, Basuki
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1521

Abstract

One important aspect of company value is ERM (Enterprise Risk Management). ERM can manage risks well so that company goals can be achieved. This study aims to see the effect of ERM disclosure on profitability, and the value of a company, as well as profitability on firm value. This study uses quantitative data with the panel data regression analysis method. Secondary data in the study comes from audited annual financial reports of financial companies in the form of banks, which have been listed on the IDX from 2018 to 2020, and can be downloaded from the bank's website. The data used is in 2018-2020 in annual form. The analysis technique in testing and proving the hypothesis used in the study is panel data regression analysis. The data is processed using the Eviews 12 application. The results showed that the variation in the following year's Company Value (Q Ratiot+1) can be explained by variations in the independent variables in the model, namely ERM Disclosure, ROA, Company Size, LDR, and Dividends the following year and the independent variables ERM Disclosure, ROA, Company Size, LDR, and Dividends the following year, together (simultaneously) affect the dependent variable Company Value the following year (Q Ratiot+1).
Efek Kedisiplinan dan Kinerja Karyawan terhadap Pengembangan Karir: Studi pada PT Kamaltex Devi, Prajna Paramitha Chandra; Wijayanto, Petrus
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1528

Abstract

Every economic sector is required to always move with the times to have an effect in the form of strong economic growth from time to time. In meeting these targets, each individual is required to have an attitude of discipline at work, so that the work carried out can be carried out optimally. Discipline indirectly plays a role in the career development of a worker. In the context of a worker's career development, not only is disciplined behavior at work needed, but also the performance factor of the worker. Career development is one of the goals or points that is highly anticipated by a worker, besides that the effect of applying discipline and improving performance will also cause feelings of job satisfaction in each worker. This study aims to examine the effects of discipline and employee performance on career development at PT Kamaltex. This research will use quantitative methods using secondary data in the form of data on the number of active employees and data on the length of service of employees and primary data in the form of data on the effects of discipline, and employee performance on job satisfaction. The results of this study state that employee discipline and performance influence the career development of employees.
Social Media as Digital Marketing Tool in MSME: A Systematic Literature Review Agustina, Aninda; Ambarwati, Rita; Sari, Herlinda Maya Kumala
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1534

Abstract

The pandemic has caused difficulties for micro, small, and medium enterprises (MSMEs) in managing their finances, as all activities have been temporarily halted for health recovery. As a result, MSMEs have experienced losses in sales. One of the ways to ensure continuous sales and attract more buyers is by utilizing digital marketing. There are various options available in digital marketing, and one of them is leveraging social media platforms. MSME players have started to venture into digital marketing to increase their sales volume. However, previous research has shown that it has been only partially effective despite utilizing social media for sales facilitation. To address this issue, a Systematic Literature Review was conducted to document and review all articles related to enhancing social media utilization as a digital marketing tool to facilitate sales for MSMEs. A total of 20 nationally and internationally accredited journal articles were accessed from DOAJ, Google Scholar, and lens.org. The findings of the literature review study analyzed these 20 research articles that suspected social media as a digital marketing strategy to facilitate sales for MSMEs.
Variabel Yang Memengaruhi Keberhasilan Wirausaha Pemula Di DIY Ariani, Dorothea Wahyu; Susilo, Yuvensius Sri; Herawan, Jonathan Ersten
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1578

Abstract

This study aims to conduct a study of novice entrepreneurs in Yogyakarta. This study analyzes the amount of capital, the number of employees, the length of time running the business, the age of the entrepreneur, education (graduated from bachelor's degree or high school), and whether the business is a legal entity or not. This study used 335 novice entrepreneurs who filled out a questionnaire followed by in-depth interviews with ten willing novice entrepreneurs. Focus group discussions were also conducted with related sources. The analytical tools used in this research are descriptive analysis and ordinary least squares (OLS). The results showed that the amount of capital and the number of employees affected sales or business income, but the variables of business length, entrepreneurial age, and level of education had no significant effect on sales or business income. In general, the results of this study indicate that there are still various problems in running a business, especially regarding the problem of product marketing and social capital owned by novice entrepreneurs in Yogyakarta.
Editorial JMP Vol 13 No 1 December 2023 JMP, Editor
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

JMP Volume 13 Nomor 1 Edisi Desember 2023 ini menyajikan 25 artikel hasil penelitian yang telah terseleksi melalui proses peer-review yang ketat dan berkualitas. Editor kembali menambah jumlah artikel yang dipublikasikan dari sebelumnya 20 artikel setiap edisi. Penambahan ini sebagai respon dari banyaknya naskah masuk dari para penulis. Edisi kali ini menggunakan format penulisan artikel, baik dalam versi bahasa Inggris maupun Indonesia. Kami sampaikan terima kasih kepada para penulis yang telah mengirimkan artikel versi baha-sa Inggris yang berkontribusi dalam percepatan proses orientasi Jurnal maksipreneur menjadi jurnal internasional. Edisi kali ini juga menampilkan artikel penelitian dari penulis luar negeri. Ini semakin meneguhkan komitmen JMP sebagai jurnal interna-sional yang makin dikenal luas oleh para penulis bidang manajemen, koperasi, dan ke-wirausahaan dari seluruh dunia.

Page 3 of 3 | Total Record : 26

 1   2   3 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol 15 No 1 (2025) Vol 14 No 2 (2025) Vol 14 No 1 (2024) Vol 13 No 2 (2024) Vol 13 No 1 (2023) Vol 12, No 2 (2023) Vol 12, No 1 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2021) Vol 10, No 2 (2021) Vol 10, No 1 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2019) Vol 8, No 2 (2019) Vol 8, No 1 (2018) Vol 7, No 2 (2018) Vol 7, No 1 (2017) Vol 6, No 2 (2017) Vol 6, No 1 (2016) Vol 5, No 2 (2016) Vol 5, No 1 (2015) Vol 4, No 2 (2015) Vol 4, No 1 (2014) Vol 3, No 2 (2014) Vol 3, No 1 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2011) More Issue