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<![CDATA[The Effect of Promotion and Price on Purchasing Decisions ]]>
<![CDATA[Reminta Lumban Batu]]>;
<![CDATA[Cindy Monica]]>;
<![CDATA[Bela Nadila Aprilia]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i1.1290
<![CDATA[Indonesia with many people perfume lovers. Tiara Addict shop is a shop that sells perfume. The purpose of this research is to find out promotions, prices, purchasing decisions. In addition to determining the effect of promotion on purchasing decisions, the effect of prices on purchasing decisions and to determine the magnitude of the influence of promotions and prices on purchasing decisions perfume Tiara Addict shop. Quantitative research methods with data collection techniques through questionnaires. The results showed that promotion at Tiara Addict shop was said to be good but the promotion carried out only on one social media thus still needed to be improved even better. Prices at the Tiara Addict shop are good but there are still those that are valued according to the market price offered by consumers. The purchasing decision at the Tiara Addict shop can be said to be good but the purchasing of perfume which decreases every year results in losses. Promotion affects the purchasing decisions and the price influences the buying decision at the Tiara Addict shop, meaning that together or simultaneously the independent variable that is the promotion and price variables significantly influence The dependent variable is the purchase decision variable.]]>
<![CDATA[Comparative Analysis of Profitability Before and After Using E-Commerce ]]>
<![CDATA[Azkhiya Permata Julia]]>;
<![CDATA[Hendratno Hendratno]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i1.1291
<![CDATA[The dynamics of people's behavior in shopping are changing and increasingly diverse. Advances in technology encourage each business sector to innovate and adapt to changing needs. The world of buying and selling online or e-Commerce has changed the landscape of the offline retail business. Many of the retail companies turned to e-Commerce. Kawan Lama Retail Group that houses Ace Hardware, one of the large companies which are a pioneer and the most complete home and lifestyle equipment center, continues to innovate and increase the number of sales by providing the customer’s needs with official e-Commerce Ruparupa.com. This study is to determine how significant the difference in profitability is caused by the application of e-Commerce. Based on the increase in profits, this research is associated with the company's profitability ratios including NPM, ROE, and ROA. Data testing conducted in this study is a comparative hypothesis test with statistic parametric (t-Test) and statistic nonparametric (Wilcoxon Test). The results of the statistical analysis of the comparative hypothesis test, the significance value of the difference in NPM, ROE, and ROA values are greater than 0.05. These results explain that the period before and after the implementation of e-Commerce showed no significant difference in profitability.]]>
<![CDATA[Analysis of Factors Affecting Continuance Usage Intention of Linkaja Applications ]]>
<![CDATA[Nurul Reskyana]]>;
<![CDATA[Candiwan Candiwan]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i1.1292
<![CDATA[In 2019 PT Fintek Karya Nusantara launched the LinkAja Application which migrated from the T-Cash. As a product of BUMN that has network support throughout Indonesia, LinkAja should be able to become the number one e-wallet player because it has a great opportunity to reach a bigger market share compared to other e-wallet applicators. However, based on LinkAja Application, user data has not reached the target and there is a gap between the realization of the user and the active user of the Application. This study aims to analyze the factors that influence the continuance intention to use LinkAja in terms of gender using the Theory of DOI and Trust Building Framework. Researchers used the SEM and PLS methods in analyzing data. The results of the study stated that reputation is the most influence on trust, followed by variable mobility, security, and customization. The trust variable positively influences the continuance intention, while a higher perceived risk variable will reduce the intention to continue using the LinkAja application. Also, the effect of Mobility and Reputation on Trust is higher for male than female customers, while the effect of Customization and Security on Trust is higher for women than for men.]]>
<![CDATA[The Influence of Hedonic Shopping Motives and Perceived Risk Towards Impulse Buying ]]>
<![CDATA[Regina Eka Pratiwi]]>;
<![CDATA[Marheni Eka Saputri]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i1.1294
<![CDATA[Instagram is used as a means of business promotion. Marketing through Instagram is increasingly popular among business people, this is related to Instagram users who are increasingly growing. This research aims to determine the effect of hedonic shopping motives and perceived risk on impulse buying on online shop on Instagram. The variables used in this study are the hedonic shopping motives variable (X1), the perceived risk variable (X2) and one dependent variable (Y), the impulse buying variable. The research method used is a quantitative method with descriptive and causal research types. The population in this study are consumers who have made purchases on Instagram with a sample of 100 respondents and the sampling technique used is the non-probability sampling method with the type of purposive sampling. The results of this study indicate that the hedonic shopping motives and perceived risk variables have a positive and significant effect on impulse buying on Instagram simultaneously by 30.2%, while the remaining 69.8% is influenced by other variables not examined in this study. The hedonic shopping motives variable has a positive and significant effect on impulse buying partially on Instagram, while the perceived risk variable doesn't significantly influence the impulse buying on Instagram partially.]]>
<![CDATA[Analysis of Consumer Preference on Choosing E-Commerce in Indonesia ]]>
<![CDATA[Lili Winda Sari]]>;
<![CDATA[Achmad Manshur Ali Suyanto]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i1.1299
<![CDATA[For people who don't have much free time to shop, they can use e-commerce. because with e-commerce we can do it online, where shopping activities can be done without having to come directly to the store. The purpose of this study is to determine consumer preferences in choosing E-Commerce in Indonesia. The research method used is a quantitative method and data collection by questionnaire. The number of samples in this study was 451 people using the non-probability sampling method. The questionnaire items were 18 statements and the measuring instrument used was a Likert scale. The analysis technique in this study is conjoint analysis. The results of this study indicate that the highest utility value is at the transfer rate is 0.170, the attribute that has the highest importance value is the speed of the delivery attribute is 20,253, and consumers such as E-Commerce use the transfer payment method, shipping costs based on total weight product, 2-4 days delivery speed, has a product warranty that can be exchanged for the same product or product at the same price, website privacy security using a data security system, products sold according to the description given, and website appearance with a design interesting website.]]>
<![CDATA[The Effect of Social Commerce Construct on Consumer Trust and Purchase Intention ]]>
<![CDATA[Vora Intan Cahayani]]>;
<![CDATA[Ai Lili Yuliati]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i1.1302
<![CDATA[This research was motivated by problems related to Social Commerce Construct of e-commerce JD.ID in Indonesia. The negative comments (complaint) and low ratings on the rating and review feature on e-commerce JD.ID leads to a decrease in consumer trust and purchase intention of products at e-commerce JD.ID. This research aims conducted to determine the effect of Social Commerce Construct on Consumer Trust and Purchase Intention JD.ID e-commerce users in Indonesia. This research uses a quantitative method with a type of descriptive and causal research. The sampling technique is non-probability sampling type purposive sampling, with the number of respondents as many as 100 people. Data analysis techniques used descriptive analysis and path analysis. The results of this research show that: (1) Social Commerce Construct has a significant effect on Consumer Trust. (2) Social Commerce Constructs have a significant effect on Purchase Intention. (3) Consumer Trust has a significant effect on Purchase Intention. (4) Social Commerce Construct has an indirect effect on Purchase Intention through Consumer Trust.]]>
<![CDATA[Learning of Entrepreneurship and Entrepreneurship Practices Against Business Interest ]]>
<![CDATA[Nita Kanya]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i1.1305
<![CDATA[Entrepreneurship education is something that is needed for children and society. Because it is beneficial to the operational efforts of the national development program, priority needs to be included in the contents of the school curriculum. This study aims to determine the magnitude of the effect of Entrepreneurship Learning Entrepreneurial interest, in the 2015 class of Langlangbuana University FEB Students. Qualitatively through questionnaire data collection techniques obtained from FEB Langlangbuana University students class of 2015. To test the data of this study using the software in the form of SEM PLS. The results of this study indicate that t is seen that the value of Entrepreneurship Learning (2,314) is greater than tcritical (1.96) which means that the results of hypothesis 1 are H0 rejected, then the statistical conclusion is that Entrepreneurship Learning significantly influences entrepreneurial interest. Then, on the entrepreneurial practice variable that the calculated value of Entrepreneurship Practices (2,378) is greater than tcritical (1.96) which means that the results of hypothesis 1 are H0 rejected, then the statistical conclusion is that Entrepreneurial Practices significantly influence entrepreneurial interest.]]>
<![CDATA[The Effect of Economy Bitcoin on Money Supply with the Growth of Bitcoin Volatility as an Intervening Variable ]]>
<![CDATA[Nindya Dera Permatasari]]>;
<![CDATA[Muhammad Azhari]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i1.1306
<![CDATA[Bitcoin is one of many Cryptocurrency that was intended to ease the peer-to-peer payment method where it’s users can directly interact without an intermediary. The value of Bitcoin is determined by the demand and offer without the interference of other parties so it tends to fluctuate. The demand for Bitcoin is increasing from the service provider of Cryptocurrency in the form of digital asset exchange, especially in Malaysia. This research was done to find out if there’s an effect from the Bitcoin economy to the money supply in Malaysia. The time-series data in the form of the provider of virtual money in Malaysia, data on the growth of Bitcoin volatility, and the data of the money supply in Malaysia (M1). The data is taken at the end of each month during the study period from January 2016 to June 2019. Purposely to answer the question of this research the data is analyzed using the classic assumption, the simple linear regression test, and t-test. The result from the data processing is shown Bitcoin economy has a significant effect on the money supply in Malaysia.]]>
<![CDATA[Service Quality Analysis of Online Travel Agencies (Ota) Using Multiclass Classification ]]>
<![CDATA[Nadya Nurul Sepani Putri]]>;
<![CDATA[Andry Alamsyah]]>;
<![CDATA[Sri Widiyanesti]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i1.1312
<![CDATA[The simplicity provided by Online Travel Agencies (OTA) does not always make customers feel satisfied. Sometimes the customers get some problems with the company services. This finally led customers to give their opinion on social media. Large numbers of data in social media are capable to be an information source for the company to get customer insight. This study aims to determine the quality of OTA services based on customer opinions on social media Twitter. The method used in this study is a multiclass classification with Naïve Bayes Classifier model. Furthermore, each opinion is classified into positive and negative sentiment groups. Multiclass classification results show that Traveloka’s service quality is not good enough because six of the seven dimensions of service quality tend to have a negative sentiment. While the quality of Tiket.com and Pegipegi services can be assumed to be quite good because three of the seven dimensions of service quality get the more positive sentiment.]]>
<![CDATA[The Effect of Competence and Work Discipline on Work Productivity of Employee ]]>
<![CDATA[Annisa Fitriasari]]>;
<![CDATA[Puspita Wulansari]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 4 No 1 (2020): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v4i1.1314
<![CDATA[To achieve organizational goals, quality human resources are needed to produce high productivity. This research serves the purpose of knowing the level of competency, work discipline, and employees’ productivity as well as the effect of competency and work discipline, whether partially or simultaneously, towards the employees’ productivity in Dinas Kependudukan dan Pencatatan Sipil Kota Bandung. The method applied in this research is a quantitative method with the purpose of descriptive research. The researcher prepared a questioner that later shared with as many as 105 respondents. This research makes use of validity and reliability tests. The analysis methods used in this research are descriptive analysis, the classical assumption test, and multiple linear regression. Based on the result of data processed in Disdukcapil Kota Bandung, employees value competency as much as 82.54%, work discipline 81.17%, and employees’ productivity 85.32%. This means competency and productivity place in the highest category, meanwhile, work discipline in the high category. The result of the research shows that, partially and simultaneously, competency and work discipline has a significant effect on employees’ productivity for Dinas Kependudukan dan Pencatatan Sipil Kota Bandung.]]>
