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Dwi Suhartanto
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International Journal of Applied Business Research
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 26560917     DOI : 10.35313/ijabr
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 8 No 01 (2026)" : 6 Documents clear
The Moderating Effect of Subjective Norms on Functional Beverages Purchase Intention Sosianika, Adila; Kania, Rafiati; Amalia, Fatya Alty
Jurnal Internasional Penelitian Bisnis Terapan Vol 8 No 01 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v8i01.389

Abstract

Young generations in Indonesia have rarely consumed functional beverages, which prominently can improve health status. Promoting healthy beverages is quite challenging in Indonesia. Thus, an understanding of purchasing intention of functional beverages is deemed necessary. Drawing upon the theory of planned behaviour (TPB), this paper proposes a theoretical model portraying the role of attitude, perceived behavioral control, and subjective norms as an interplay factor between purchase intention. In addition, this study also examines the moderating effect of subjective norms toward influencing other factors in purchase intention. A total of 406 valid questionnaires were collected from Generation Y and Z consumers in West Java, Indonesia. The partial least squares structural equation modelling (PLS-SEM) was chosen to analyze the research hypothesis. The results show attitude, subjective norms, and perceived behavioral control directly influence purchase intention. However, only attitude toward purchase intention still negatively influences functional beverage purchase intention. Interesting to note that subjective norms only moderate the attitude of the young generation toward the intention to purchase its beverages. This finding of subjective norms as the moderating effect has emphasized the influence of collectivist cultural setting on Indonesian consumers' healthy consumption.
Innovation And Marketing Capability Impact On Marketing Performance At Semarang Institute Of Technology And Business Campus With Brand Equity And Competitive Advantage As Mediating Variables. Ersalena, Heni; Soliha, Euis; Kuswardhani, Dc; Sujito, Sujito
Jurnal Internasional Penelitian Bisnis Terapan Vol 8 No 01 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v8i01.538

Abstract

The marketization of higher education has intensified competition among private universities, particularly in emerging economies such as Indonesia. In this context, higher education institutions must strengthen internal capabilities to improve marketing performance. This study examines the effects of marketing capability and innovation capability on marketing performance in Indonesian private higher education institutions, with brand equity and competitive advantage considered as mediating mechanisms. Drawing on the Resource-Based View, a quantitative approach was employed using survey data collected from  marketing-related personnel across private universities in Indonesia. The proposed model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that innovation capability significantly enhances brand equity and competitive advantage, while marketing capability positively influences only competitive advantage. Brand equity has a strong positive effect on marketing performance, whereas competitive advantage does not exert a direct effect. Overall, the results suggest that marketing performance in higher education is driven primarily by brand-related assets rather than competitive advantage alone. This study contributes to higher education marketing literature by clarifying how organizational capabilities are translated into market outcomes and offers practical insights for institutional leaders seeking to enhance competitiveness through integrated branding and capability-based strategies.
Green Social Media Influencers: Shaping Gen Z's Green Purchase Intentions through Trust and Attitude Faisal, Aekram; Hindardjo, Anton; Ramadhan, Rachmat
Jurnal Internasional Penelitian Bisnis Terapan Vol 8 No 01 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v8i01.551

Abstract

This study examines the impact of Social Media Influencers (SMI) on Green Purchase Intention (GPI) among Generation Z, focusing on the mediating roles of Green Trust (GT) and Green Attitude (GA). Using a quantitative approach, data was collected from 295 Gen Z respondents in Greater Jakarta who follow eco-conscious influencers. Structural Equation Modeling and bootstrapping methods were employed. Results show SMI has no direct effect on GPI but positively influences GT and GA. GT and GA fully mediate the SMI-GPI relationship, both significantly impacting GPI. Findings emphasize the importance of building trust and positive attitudes through influencer content to boost eco-friendly product purchase intentions among Gen Z. The research contributes to understanding green consumer behavior in the digital age, offering insights for marketers targeting environmentally conscious young consumers. It also opens avenues for future research on digital marketing dynamics in promoting sustainable products to youth.
Financial Knowledge, Self-Confidence, and Stress: Determinants of Debt Usage Among Gen Z Oktasari, Dian; Putri Renalita Sutra Tanjung; Wieta Chairunesia; Tine Yuliantini; Anees Janee Ali
Jurnal Internasional Penelitian Bisnis Terapan Vol 8 No 01 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v8i01.578

Abstract

This research aims to analyze the impact of Financial Knowledge, Financial Self-Efficacy, and Financial Stress on debt usage behavior among Generation Z, employing the framework of the Theory of Planned Behavior (TPB). A quantitative methodology utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) was adopted for this study. Data were collected through an online survey involving 100 Generation Z respondents in Indonesia. The findings indicate that Financial Knowledge positively influences both Financial Self-Efficacy and Financial Stress. Furthermore, Financial Self-Efficacy is associated with a reduction in the tendency to incur debt, whereas Financial Stress tends to increase it. Both variables serve as mediators between Financial Knowledge and debt usage behavior. These findings underscore the significance of financial literacy, coupled with enhanced self-confidence in financial management and effective financial stress management, to mitigate the risks of excessive debt among Generation Z. This study contributes to the development of the TPB model by incorporating psychological and emotional dimensions in the financial decision-making processes of young individuals.
Cybersecurity and Customer Satisfaction in the Age of Digital Banking: An Application of Information Systems Success Model Ologun, Victor; Yusuf, Isaac; Obioha, Chiamaka; Akande, Jamiu; Ameen, Abdulrazaq; John, Stephen
Jurnal Internasional Penelitian Bisnis Terapan Vol 8 No 01 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v8i01.579

Abstract

In the rapidly evolving digital banking environment, cybersecurity has emerged as a critical factor influencing customer trust, system usage, and overall satisfaction. However, emergence of cybersecurity has also led to a parallel rise in cyberthreats involving data breaches, online fraud, phishing attacks, and other cybercrimes. This study integrated cybersecurity system within the Information Systems Success Model (ISSM) to explore how it affects customer satisfaction as the Nigeria’s banking industry goes digital. Using quantitative research approach, data were collected through structured questionnaires administered 310 respondents including bank customers, employees and IT managers. Ordered Logistic Regression (OLR) model was employed to test the predictive power of each explanatory variable. The findings reveal that information quality (β = 0.019, p < 0.05), service quality (β = 0.047, p < 0.05), use (β = 0.046, p < 0.05), and user satisfaction (β = 0.205, p < 0.05) have positive and significant effects on customer satisfaction, while system quality (β = -0.178, p > 0.05) and net benefits (β = 0.125, p > 0.05) show insignificant effects. This study concluded that the information systems success model is applicable to the Nigeria’s banking industry as cybersecurity system affects customer satisfaction. Therefore, the study recommended that customers should offer feedback on their experiences with the bank’s services, particularly regarding cybersecurity system effectiveness; and bank managers should invest in maintaining reliable and secure cybersecurity system, involving high uptime, smooth system performance, high-quality customer support and resilience against cyber threats.
Meningkatkan Kinerja melalui Pengendalian Proses-proses Strategis, Inovasi dan Pengelolaan Sumberdaya Taufik, Candra; Mulyadi, Hari; Suryana, Suryana; Istardi, Didi
Jurnal Internasional Penelitian Bisnis Terapan Vol 8 No 01 (2026)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v8i01.594

Abstract

This study aims to examine the effect of controlling strategic processes, resource management, and innovation on entrepreneurial performance and firm performance. We analyzed data from 154 entrepreneurs and company managers of the furniture industry sector using PLS-SEM to test several hypotheses. The results show a significant effect of strategic entrepreneurship control on improving resource management, innovation, and entrepreneurial performance. Strategic entrepreneurship control, which integrates strategic entrepreneurship and strategic control, can also indirectly boost firm performance. The practical implications of this research are that to address the problem of declining performance, it is necessary to improve innovation and resource management, as well as control strategic processes through the construct of strategic entrepreneurship control. This research contributes to the field of management science, particularly entrepreneurship, strategic entrepreneurship, and strategic control.

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