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INDONESIA
Kajian Manajemen dan Bisnis
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue " Vol 2, No 2 (2011)" : 5 Documents clear
Pengaruh Brand Trust, Brand Affect dan Brand Quality terhadap Brand Loyalty Dove di Surabaya Tanuwijaya, Erwin; Muljani, Ninuk
Kajian Manajemen dan Bisnis Vol 2, No 2 (2011)
Publisher : Kajian Manajemen dan Bisnis

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Abstract

As Indonesia's economy grows rapidly, the competition among brands becomes very tight. A strategy to create brand loyalty is considered to be more effective than to attract new potential customers. This study aims to analyze and provide evidence on the influence of brand trust, brand affect and brand quality to brand loyalty in the case of Dove brand in Surabaya. The number of respondents for this study was 150 people using non-probability sampling technique. Data analysis technique used in this study is the simple regression analysis. The results of this study suggest that brand trust, brand affect, and brand quality influence brand loyalty.
Sikap terhadap Iklan dan Sikap terhadap Merek sebagai Variabel Perantara dalam Iklan Komparatif: Pengujian Spesifikasi Empat Alternatif Model Wijayanti, Rindra Tri Wahyu; Junaedi, Shellyana
Kajian Manajemen dan Bisnis Vol 2, No 2 (2011)
Publisher : Kajian Manajemen dan Bisnis

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Abstract

High competition sale that make company do sale promotion to interest consumers, and one of them by means of advertising media. It is need a message interest for consumers with comparative advertising applied. Advertising comparative in TV is a phenomenon, so the research is to measure advertising comparative used by model development, Four Alternative Specifications of The Mediating Role of AAD. The research used survey method with distributed quesionare to 257 respondents. Processing data used by Structural Equation Model (SEM) analysis with AMOS Program Version 6.0. In this research used primer data and collective sample used non probability sampling technique with purposive sampling method.
Peran Integral Perbedaan Individual terhadap Hubungan antara Self Efficacy dan Work Related Performance: Sebuah Telaah Kritis Anatan, Lina
Kajian Manajemen dan Bisnis Vol 2, No 2 (2011)
Publisher : Kajian Manajemen dan Bisnis

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Abstract

This paper discusses a critical review of an article written by Judge et al. (2007) entitled "Self-Efficacy and Work Related Performance: The Integral Role Of Individual Differences." The objective of the study was to examine the contribution of self-efficacy on work performance which is controlled by personality specifically The Big Five Traits, intelligence or general mental ability, and the experience of doing work or tasks. The study is interesting to review because it was a meta-analysis study that focused on conceptual relationship amongst self efficacy, individual difference, and work-related performance, and the possibility of relationship amongst the existing variables to examine the joint influence in work performance. There are few studies on the joint influence amongst the variables in the literature of industrial psychology and organization. Therefore this study is expected to explain the contribution of self-efficacy, general mental ability, and personality specifically the Big Five Traits, and experience to estimate work related performance.
Pengaruh Lingkungan Bisnis terhadap Kinerja Bisnis Perusahaan melalui Strategi Kompetitif dan Strategi Manufaktur sebagai Mediator: Studi pada Perusahaan Menengah dan Besar di Indonesia Martono, Cyrillus; Ellitan, Lena
Kajian Manajemen dan Bisnis Vol 2, No 2 (2011)
Publisher : Kajian Manajemen dan Bisnis

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Abstract

This research is conducted to test whether a conceptual model of manufacturing strategy is relevant when applied in different research settings among medium and large manufacturing companies in Indonesia. The study generally indicates that environmental uncertainty has no significant effect on the choice of competitive strategy and manufacturing strategy among medium and large companies.
Hubungan Politik Oranisasional dan Organizational Citizenship Behavior Marliana, .
Kajian Manajemen dan Bisnis Vol 2, No 2 (2011)
Publisher : Kajian Manajemen dan Bisnis

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Abstract

Many researches on organizational politics have been done to investigate outcomes of organizational political behavior. Previous researches found that there was no consistent result of the relationship between organizational politics and organizational citizenship behavior (OCB). The purpose of this research was to re-analyze the relationship between organizational politics and organizational citizenship behavior.

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