Articles
<![CDATA[THE ROLES OF CONSUMERâS KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior ]]>
<![CDATA[Junaedi, M. F. Shellyana]]>
<![CDATA[ Gadjah Mada International Journal of Business Vol 9, No 1 (2007): January - April ]]>
Publisher : <![CDATA[Master of Management, Faculty of Economics and Business, Universitas Gadjah Mada ]]>
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<![CDATA[This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the proposed model. Specifically, the finding from structural equation model confirms the influence of consumer values orientation, ecological affect, and ecological knowledge on their attitudes towards green purchase intention. The implication of this research is relevant to Indonesian government and green marketers to fine-tune their environmental programs. ]]>
<![CDATA[BERWAWASAN LINGKUNGAN DI INDONESIA: STUDI PERBANDINGAN KOTA METROPOLITAN DAN NON METROPOLITAN ]]>
<![CDATA[Junaedi, M.F. Shellyana]]>
<![CDATA[ Journal of Indonesian Economy and Business Vol 21, No 4 (2006): October ]]>
Publisher : <![CDATA[Journal of Indonesian Economy and Business ]]>
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<![CDATA[This study examined the model development causal that can predict the greenconsumer behavior on organic food as green product. This study tested the influenceof values orientation on environmental consciousness. This study also explained theeffect of ecological knowledge, ecological affect, premium price and environmentconsciousness on green purchase intention. The role of domicile area as moderatingvariables on the causal model development. The analysis of 723 respondents all ofthose are people who influence and purchase their daily food. The result, based onpath analysis using multi group structural equation modeling, indicated that themodel tested had an acceptable fit. The idea implied in this research will be muchhelp in resolving problem and decision making, connected to reinforce the greenJurnal Ekonomi dan Bisnis Indonesia, Vol 21 No.4 Tahun 2006purchasing.Keywords: green consumer behavior, organic food, domicile area]]>
<![CDATA[PENGARUH KESADARAN LINGKUNGAN PADA NIAT BELI PRODUK HIJAU: STUDI PERILAKU KONSUMEN BERWAWASAN LINGKUNGAN ]]>
<![CDATA[Junaedi, M.F. Shellyana]]>
<![CDATA[ Benefit Volume 9 No 2 Desember 2005 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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<![CDATA[This study examined the causal effect of the existing relationship between green purchasing, whichis attitudinal and behavioral approaches, environment consciousness, price premium, involvement andintention to green purchase. The idea implied on this research will help much in resolving problem anddecision making connected to reinforce the green purchase intention. The finding implied that environment consciousness influences to price premium and consumer involvement significantly. Another finding concludesthat consumer involvement significantlyinfluence to green purchase intention. Result, based on path analysis using AMOS indicated that the model tested had an acceptable fit. The goodness-of-fit index (GFI)was 0.977 which control for degree of freedom 1. Root mean square residual (RMR) was 0.009. The implicationof this research is relevant to marketers operating in organic-product market.]]>
<![CDATA[ANALISIS FAKTOR DEMOGRAFI, AKSES MEDIA DAN SUMBER INFORMASI TERHADAP KEPEDULIAN DAN KESADARAN LINGKUNGAN KONSUMEN: KAJIAN PEMASARAN YANG BERWAWASAN SOSIAL ]]>
<![CDATA[Junaedi, M.F. Shellyana]]>
<![CDATA[ KINERJA Vol 7, No 2 (2003): Kinerja ]]>
Publisher : <![CDATA[Faculty of Economics Universitas Atma Jaya Yogyakarta ]]>
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DOI: 10.24002/kinerja.v7i2.791
<![CDATA[This study attempts to offer more insights into the dynamic nature of ecologicallyconscious consumer behavior. It also provides profiling and segmenting food purchase decisionmakers (mostly females) based upon ecologically-conscious consumer behavior. The data suggests that demographic criteria, media consumption, and green product source of information significantly influence the ecologically-conscious consumer behavior. It also provides some implications to marketers operating in organic-product market.Keywords: demographic, media consumption, source of information, ecologically conscious, organic]]>
<![CDATA[PENGARUH KESADARAN LINGKUNGAN PADA NIAT BELI PRODUK HIJAU: STUDI PERILAKU KONSUMEN BERWAWASAN LINGKUNGAN ]]>
<![CDATA[Junaedi, M.F. Shellyana]]>
<![CDATA[ Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 9 No 2 Desember 2005 ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surakarta ]]>
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DOI: 10.23917/benefit.v9i2.1210
<![CDATA[This study examined the causal effect of the existing relationship between green purchasing, whichis attitudinal and behavioral approaches, environment consciousness, price premium, involvement andintention to green purchase. The idea implied on this research will help much in resolving problem anddecision making connected to reinforce the green purchase intention. The finding implied that environment consciousness influences to price premium and consumer involvement significantly. Another finding concludesthat consumer involvement significantlyinfluence to green purchase intention. Result, based on path analysis using AMOS indicated that the model tested had an acceptable fit. The goodness-of-fit index (GFI)was 0.977 which control for degree of freedom 1. Root mean square residual (RMR) was 0.009. The implicationof this research is relevant to marketers operating in organic-product market.]]>
<![CDATA[PENGARUH GENDER SEBAGAI PEMODERASI PENGEMBANGAN MODEL PERILAKU KONSUMEN HIJAU DI INDONESIA ]]>
<![CDATA[Junaedi, M.F. Shellyana]]>
<![CDATA[ KINERJA Vol 12, No 1 (2008): Kinerja ]]>
Publisher : <![CDATA[Faculty of Economics Universitas Atma Jaya Yogyakarta ]]>
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DOI: 10.24002/kinerja.v12i1.1388
<![CDATA[This study examined the model development causal that can predict the green consumer behavior on organic food as green product. This study tested the influence of values orientation on environmental consciousness. This study also explained the effect of ecological knowledge, ecological affect, premium price and environment consciousness on green purchase intention. The role of gender as moderating variables on the causal model development. The analysis of 723 respondents all of those are people who influence and purchase their daily food. The result, based on path analysis using multi group structural equation modeling, indicated that the model tested had an acceptable fit. The idea implied in this research will be much help in resolving problem and decision making, connected to reinforce the green purchasing.Keywords: green consumer, attitude, behavior, organic food, gender]]>
<![CDATA[Sikap terhadap Iklan dan Sikap terhadap Merek sebagai Variabel Perantara dalam Iklan Komparatif: Pengujian Spesifikasi Empat Alternatif Model ]]>
<![CDATA[Wijayanti, Rindra Tri Wahyu]]>;
<![CDATA[Junaedi, Shellyana]]>
<![CDATA[ Kajian Manajemen dan Bisnis Vol 2, No 2 (2011) ]]>
Publisher : <![CDATA[Kajian Manajemen dan Bisnis ]]>
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<![CDATA[High competition sale that make company do sale promotion to interest consumers, and one of them by means of advertising media. It is need a message interest for consumers with comparative advertising applied. Advertising comparative in TV is a phenomenon, so the research is to measure
advertising comparative used by model development, Four Alternative Specifications of The Mediating Role of AAD.
The research used survey method with distributed quesionare to 257 respondents. Processing data used by Structural Equation Model (SEM) analysis with AMOS Program Version 6.0. In this research used primer data and collective sample used non probability sampling technique with purposive sampling
method.]]>
<![CDATA[Pengaruh Kredibilitas Selebriti Endorser Nasional VS Internasional Pada Niat Beli Luwak Whte Koffie ]]>
<![CDATA[Saragih, Novia Moliana]]>;
<![CDATA[Junaedi, MF. Shellyana]]>
<![CDATA[ JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 4 No 1 (2017): Jurnal Riset Manajemen Januari 2017 ]]>
Publisher : <![CDATA[Program Magister Manajemen STIE Widya Wiwaha Yogyakarta ]]>
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DOI: 10.32477/jrm.v4i1.192
<![CDATA[
The reseach of this study to analysing of credibility effect (attractiveness, trusworthiness and expertise) and different analysing national endorser nor international endorser to consumer purchase intention. This reseach using the student respondent of several university in Yogyakarta city. The valid sample are 277 respondent. The result of study using multiple linear regression showed that trusworthiness expertise of national endorser celebrity significant effect on consumer purchase intention on Luwak White Koffie product. But attractiveness of celebrity national endoser no significant effect on consumer purchase intention on Luwak White Koffie product. The result used independent sample t-test showed national endoser celebrity more trusworthy and more capable advertised product compare with international endoser celebrity. It is just, international endoser celebrity attractiveness more of consumer compare national endoser celebrity.
Keyword: Celebrity Endorser, Endorsement, Endorser Celebrity Attractiveness, Endorser Celebrity Attractiveness, Endorser Celebrity Expertise
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<![CDATA[Efek Pemasaran Dan Peran Keluarga Dalam Pembentukan Ekuitas Merek ]]>
<![CDATA[Hartanto, Siane Ivana]]>;
<![CDATA[Junaedi, MF. Shellyana]]>
<![CDATA[ JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 4 No 2 (2017): Jurnal Riset Manajemen Juli 2017 ]]>
Publisher : <![CDATA[Program Magister Manajemen STIE Widya Wiwaha Yogyakarta ]]>
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DOI: 10.32477/jrm.v4i2.252
<![CDATA[This study aims to determine wheter the ads and family’s effect in the form of brand awareness and brand association and how the advertising, price promotions, and family influence in shaping the perception of quality. Brand awareness, brand associations, and perceived quality will also be tested the significant effect directly and indirectly the brand equity through brand loyalty. This research was conducted in the Yogyakarta where respondents are students. This study uses a quantitative method by distributing questionnaires to 200 respondents. Data retrieval technique using purposive sampling. Data processing techniques using regression analysis. The results of this study indicate that advertising and family has significant effects positively on brand awareness, but only a significant effect of family on brand association. Advertisements, family and the price also proved significant effect on the perception of quality. Brand awareness, brand associations and perceived quality have a significant effect directly or indirectly on brand equity through brand loyalty.]]>
<![CDATA[EFEK PEMASARAN DAN PERAN KELUARGA DALAM PEMBENTUKAN EKUITAS MEREK ]]>
<![CDATA[Siane Ivana Hartanto]]>;
<![CDATA[MF. Shellyana Junaedi]]>
<![CDATA[ Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 4 No 2 (2017): Jurnal Riset Manajemen ]]>
Publisher : <![CDATA[Program Magister Manajemen STIE Widya Wiwaha Yogyakarta ]]>
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DOI: 10.32477/jrm.v4i2.46
<![CDATA[This study aims to determine wheter the ads and family’s effect in the form of brand awareness and brand association and how the advertising, price promotions, and family influence in shaping the perception of quality. Brand awareness, brand associations, and perceived quality will also be tested the significant effect directly and indirectly the brand equity through brand loyalty. This research was conducted in the Yogyakarta where respondents are students. This study uses a quantitative method by distributing questionnaires to 200 respondents. Data retrieval technique using purposive sampling. Data processing techniques using regression analysis. The results of this study indicate that advertising and family has significant effects positively on brand awareness, but only a significant effect of family on brand association. Advertisements, family and the price also proved significant effect on the perception of quality. Brand awareness, brand associations and perceived quality have a significant effect directly or indirectly on brand equity through brand loyalty.]]>
