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Henny Medyawati
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Ekonomi Bisnis
Published by Universitas Gunadarma
ISSN : 0853862X     EISSN : 20898002     DOI : http://dx.doi.org/10.35760/eb
Core Subject : Economy, Science, Social,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.Jurnal Ilmiah Ekonomi Bisnis is a journal through a peer-review process. Jurnal Ilmiah Ekonomi Bisnis is intended for academics and researchers to publish their articles which is an original text that has not been published in another journal. The focus and scope are in the fields of management, economics and accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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Search results for , issue "Vol 29, No 1 (2024)" : 14 Documents clear
PENGARUH BRAND AWARENESS, SOCIAL MEDIA MARKETING DAN CELEBRITY ENDORSE TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SECARA ONLINE DI KALANGAN REMAJA Simanjuntak, Humiras; Soenhandji, Iman Murtono; Indira, Christera Kuswahyu
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i1.7077

Abstract

 Merawat kulit pada kaum remaja untuk mempercantik dan menjaga kesehatan kulit dengan menggunakan skincare, remaja saat ini banyak mencari informasi produk skincare dari citra merek, sosial media, dan selebriti melalui online karena lebih mudah dan cepat untuk mendapatkan informasi, meningkatnya melakukan pembelanjaan skincare melalui online menyebabkan meningkatnya permintaan oleh konsumen terhadap produk skincare. Tujuan penelitian ini ialah melakukan analisisi terhadap pengaruh dari social media marketing, brand awareness, serta celebrity endorse terhadap keputusan pembelian skincare secara online, baik itu parsial dan simultan. Metode pengumpulan data yang peneliti gunakan ialah berupa non probability sampling dengan teknik purposive sampling. Sampel penelitian ini ialah sejumlah 250 responden penelitian. Analisis data yang digunakan asumsi klasik, uji f, uji t, serta koefisien determinasi. Pada hasil penelitian ini membuktikan bahwa seluruh variabel bebas berpengaruh secara parsial dan simultan terhadap keputusan pembelian skincare secara online di kalangan remaja. Hasil temuan menegaskan bahwa brand awareness, social media marketing dan celebrity endorse sebagai upaya pertimbangan kaum remaja dalam mengambil keputusan pembelian.
ANALYSIS OF TAX AVOIDANCE IN FINANCIAL STATEMENT FROM SHARIA ACCOUNTING PERSPECTIVE Indahsari, Leny; Suryanto, Tulus; Noviarita, Heni; Fasa, Muhammad Iqbal
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i1.8562

Abstract

Tax evasion for companies in Indonesia is not a violation of the law where there are no civil sanctions. However, such activities are not justified in Islam. In Islam, an accounting system using Islamic sharia is a recording system that aims to get profits without any party feeling disadvantaged. The purpose of this study is to analyze tax scanning on financial statements from the perspective of Islamic accounting. The research method used in this study uses the Fixed Effect Model (FEM) with panel data from 2020-2022; the sample used is 10 company stocks included in the Jakarta Islamic Index. The results of FEM statistics showed that the company's profit variable, namely ROA, significantly negatively affected tax avoidance, and the company's sales growth variable significantly positively affected tax avoidance with a confidence level of 95 percent. Then the practice of tax avoidance in the perspective of Islamic accounting where the activity is not allowed because it will cause losses to other parties.
Front Matter Jurnal Ilmiah Ekonomi Bisnis Vol. 29 No. 1, April 2024 Jurnal Ilmiah Ekonomi Bisnis, Editorial
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

IT IS BETTER TO BUY AT THE OFFICIAL STORE OR PREMIUM STORE AT E-COMMERCE Johan, Suwinto
Jurnal Ilmiah Ekonomi Bisnis Vol 29, No 1 (2024)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/eb.2024.v29i1.8885

Abstract

E-commerce is a highly popular method of buying items right now. One of the many well-known e-commerce sites where many individuals are vying to create their own businesses is Tokopedia. Large corporations operate independently, but they also create their own official storefronts to entice customers to buy products directly from them without going through middlemen and benefiting from the Tokopedia guarantee. In order to draw clients and receive a guarantee from Tokopedia, retailers other than official stores and stores that are operated independently can upgrade to premium shops by paying a monthly charge. Potential customers take this into account because not all the things they desire are available in the official store. This study examines whether sales, establishment, operating hours, rating, and the number of couriers would affect consumers' decisions to make purchases from official stores and premium retailers.

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