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Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
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Articles 2 Documents
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Search results for , issue "Vol. 9 No. 1 (2025)" : 2 Documents clear
Tourism Digital Marketing based on the Sustainability Model in Bali Sembiring, Susanna Silvia; Thanos, Guellica Agnesia Claudia
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11600

Abstract

Tourism destinations increasingly rely on digital communication strategies to balance economic growth with environmental and cultural preservation. This study examines the implementation of a sustainability-based digital marketing model within Bali’s tourism industry, emphasizing how digital communication supports sustainable destination branding and stakeholder engagement. Using a mixed-method approach, this research integrates content analysis of digital platforms, in-depth interviews with tourism practitioners, and visitor perception surveys to identify key sustainability narratives. Findings indicate that effective digital storytelling centered on local culture, environmental responsibility, and community empowerment significantly enhances tourists’ trust and loyalty while mitigating overtourism pressure. Social media and website analytics demonstrate that campaigns highlighting authentic, eco-conscious experiences produce higher engagement and conversion rates compared to traditional promotional strategies. Moreover, the study underscores the critical role of communicative transparency and co-creation between stakeholders in sustaining Bali’s image as a responsible global tourism hub. This research contributes to communication and marketing scholarship by proposing an integrative framework linking sustainability communication, digital marketing innovation, and destination competitiveness. The model offers practical guidance for policymakers, tourism boards, and marketers seeking to implement ethical, sustainable, and digitally driven promotional strategies in other global destinations.
Communication Analysis of the Rembang Regency General Elections Commission Regarding the 2024 General Election Re-voting Ludina, Deva Anggreani; Rohid, Nibrosu
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11647

Abstract

This study aims to analyse the public communication strategies implemented by the Rembang Regency General Elections Commission (KPU) during the implementation of the 2024 General Election Re-voting (PSU). As a corrective mechanism, PSU requires effective communication to maintain public trust and institutional legitimacy. This research employs a descriptive-interpretative qualitative approach, with the leadership of KPU Rembang, including the Chairperson and members as research subjects. Data were collected through in-depth interviews, participant observation, and official document studies, followed by a thematic analysis. The results indicate that KPU Rembang implemented a multi-channel, adaptive, educational, and transparent communication approach. The communication strategy was tailored to audience characteristics, utilising face-to-face interactions, print media, and digital platforms. Human resource preparation through training and polling station (TPS) simulations ensured that messages were delivered consistently and accurately. This approach reflects the principles of media richness, audience-centred communication, crisis communication, and institutional legitimacy, enabling the public to clearly understand the objectives and procedures of the re-voting process. The study also found that strong internal coordination and consistent socialisation materials enhanced communication effectiveness, despite challenges in reaching populations with low political literacy. These findings confirm that KPU’s public communication plays a crucial role in building community understanding, safeguarding public trust, and maintaining the integrity of the re-voting process.

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