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Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol. 9 No. 1 (2025)" : 5 Documents clear
Tourism Digital Marketing based on the Sustainability Model in Bali Sembiring, Susanna Silvia; Thanos, Guellica Agnesia Claudia
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11600

Abstract

Tourism destinations increasingly rely on digital communication strategies to balance economic growth with environmental and cultural preservation. This study examines the implementation of a sustainability-based digital marketing model within Bali’s tourism industry, emphasizing how digital communication supports sustainable destination branding and stakeholder engagement. Using a mixed-method approach, this research integrates content analysis of digital platforms, in-depth interviews with tourism practitioners, and visitor perception surveys to identify key sustainability narratives. Findings indicate that effective digital storytelling centered on local culture, environmental responsibility, and community empowerment significantly enhances tourists’ trust and loyalty while mitigating overtourism pressure. Social media and website analytics demonstrate that campaigns highlighting authentic, eco-conscious experiences produce higher engagement and conversion rates compared to traditional promotional strategies. Moreover, the study underscores the critical role of communicative transparency and co-creation between stakeholders in sustaining Bali’s image as a responsible global tourism hub. This research contributes to communication and marketing scholarship by proposing an integrative framework linking sustainability communication, digital marketing innovation, and destination competitiveness. The model offers practical guidance for policymakers, tourism boards, and marketers seeking to implement ethical, sustainable, and digitally driven promotional strategies in other global destinations.
Communication Analysis of the Rembang Regency General Elections Commission Regarding the 2024 General Election Re-voting Ludina, Deva Anggreani; Rohid, Nibrosu
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11647

Abstract

This study aims to analyse the public communication strategies implemented by the Rembang Regency General Elections Commission (KPU) during the implementation of the 2024 General Election Re-voting (PSU). As a corrective mechanism, PSU requires effective communication to maintain public trust and institutional legitimacy. This research employs a descriptive-interpretative qualitative approach, with the leadership of KPU Rembang, including the Chairperson and members as research subjects. Data were collected through in-depth interviews, participant observation, and official document studies, followed by a thematic analysis. The results indicate that KPU Rembang implemented a multi-channel, adaptive, educational, and transparent communication approach. The communication strategy was tailored to audience characteristics, utilising face-to-face interactions, print media, and digital platforms. Human resource preparation through training and polling station (TPS) simulations ensured that messages were delivered consistently and accurately. This approach reflects the principles of media richness, audience-centred communication, crisis communication, and institutional legitimacy, enabling the public to clearly understand the objectives and procedures of the re-voting process. The study also found that strong internal coordination and consistent socialisation materials enhanced communication effectiveness, despite challenges in reaching populations with low political literacy. These findings confirm that KPU’s public communication plays a crucial role in building community understanding, safeguarding public trust, and maintaining the integrity of the re-voting process.
Is the broadcast WhatsApp group still effective for delivering emergency messages to Gen Z? Widodo, Suko
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11713

Abstract

This study examines the effectiveness of WhatsApp broadcast groups as a channel for delivering emergency messages to Generation Z (Gen Z) in Indonesia, a demographic heavily reliant on digital platforms amid rising platform fragmentation. The study advocates hybrid strategies integrating WhatsApp with multi-platform, interactive tools to optimizee research qualitatively evaluates four core dimensions: reach, timeliness, clarity, and interactivity of broadcasted alerts. FGD participants highlight WhatsApp's advantages, including near-universal adoption, high open rates, and rapid delivery, positioning it as a reliable first-alert mechanism during crises like natural disasters or public health emergencies prevalent in Indonesia. Nonetheless, limitations emerge prominently: one-way messaging fosters overload from group saturation, diminishes engagement compared to interactive TikTok or Instagram formats, and encounters selective exposure influenced by Gen Z's disaster information literacy and preference for multimedia-rich updates. Findings reveal that while broadcast groups retain conditional viability, their standalone efficacy wanes against Gen Z's demand for personalized, bidirectional communication. The study advocates hybrid strategies integrating WhatsApp with multi-platform, interactive tools to optimize emergency reach and response among this cohort.
Problematika Literasi Digital Bagi Pemilih Pemula Pada Pilkada 2024 di Kota Sorong Syaifuddin, Efa Rubawati; Ahriani, Andi; Kahinah, Dwi Iin; Masseni; Abdullah; A’mal Jadid
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11714

Abstract

This research examined the digital literacy challenges faced by first-time voters in the 2024 Regional Elections in Sorong City, Southwest Papua. The audience reception analysis method, based on Stuart Hall's Encoding and Decoding theory, was employed to examine the impact of social media on the political information preferences of first-time voters (Generation Z). Furthermore, the study also analyzed the digital literacy challenges faced by Generation Z in the 2024 Regional Elections in Sorong City. Data were collected using observation, interviews, and Focus Group Discussions (FGDs). The study found that Generation Z, who are first-time voters, preferred social media as the source of political information in the 2024 Regional Elections in Sorong City. Instagram and TikTok were the most frequently accessed by Generation Z to obtain information about gubernatorial and mayoral candidates. However, the political participation of first-time voters was still influenced by other factors, such as parents. The digital literacy challenges experienced by first-time voters in Sorong City in the 2024 Regional Elections were promoted by a decline in reading interest, reading long texts, and the preference to use social media as the primary source of political information. Furthermore, the lack of outreach from election organizers, particularly on social media, which is widely accessed by Generation Z, has prevented these first-time voters from fully understanding their role in the 2024 regional elections. The massive exposure to information on social media and the controversies between the candidates have led to a decline in political participation among first-time voters in the 2024 regional elections in Sorong City.
Pendidikan Kewargaan dan Kebangsaan terhadap WNI di Malaysia Moch. Mubarok Muharam; Bambang Sigit Widodo; Nugroho Hari Purnomo; Machfud, Agus; Danang Tandyonoman; Dinar Rizky Listyaputri; Fitrie, Revienda Anita; Artono
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11718

Abstract

Globalization has made the meeting of values and cultures among nations unavoidable. This globalization has blurred national borders, allowing individuals to communicate with others around the world so easily that no country can restrain it. As a result, the exchange of values and cultures can be easily conducted. However, the problem is that often in the era of globalization, Western influences and cultural values more easily affect Eastern countries (including Indonesia). Conversely, values and cultures from the East do not easily influence Western countries. Besides spreading positive values, globalization can also lead to the spread of negative values among Indonesian citizens, such as individualism, hedonism, consumerism, and so on. Therefore, education and citizenship awareness are needed for Indonesian citizens (including those in Malaysia). Indonesian citizens (WNI) in Malaysia have the potential to lose their sense of identity as Indonesians, due not only to globalization but also because they are living in another country. By living long-term in a foreign country, WNI can have their Indonesian values eroded. Therefore, Community Service (PKM) by lecturers from Fisipol Unesa to Malaysia is needed as an effort to provide civic and national education to WNI in Malaysia. The results of this PKM found that after the activities, participants' understanding of nationalism increased, and their sense of pride in Indonesia was also enhanced.

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