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All Journal Dinamika JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Communicator : Journal of Communication Jurnal Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan
Rohid, Nibrosu
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Religion Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Diversifikasi Produk Gerabah Tuban Untuk Meningkatkan Daya Saing Pasar Irawatiningrum, Satya; Bulqiyah, Hasanul; Rohid, Nibrosu
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3448

Abstract

Karang Village, which is one of the villages in Semanding Subdistrict, has diversity in the livelihoods of its people. Likewise, the community-owned businesses have not yet shown a characteristic in Karang Village, which has an area of 156,002 Ha. Therefore, the service proposal team chose one type of business to be developed, namely pottery. There are quite a lot of pottery craftsmen in Karang Village, however, their economic conditions are far from prosperous. Seeing how complex the problems faced by partners are, it is necessary to prioritize the problems that will be overcome through this service activity, namely pottery diversification training and marketing promotion strategy training. The method goes through several stages, namely socializing the importance of diversifying pottery products. Partners can work directly to produce products other than pottery, finishing the product, and the pottery marketing stage. The results of this service are that the Karang Village community who participated in the training were able to make pottery in various forms, such as piggy banks, flower vases, ashtrays, and so on. As for marketing, these pottery products are marketed through social media. Keywords: training; pottery; marketing  Abstrak: Kelurahan Karang yang merupakan salah satu kelurahan yang ada di Kecamatan Semanding memiliki keberagaman dalam mata pencaharian masyarakatnya. Begitu juga dengan usaha-usaha yang dimiliki masyarakatnya, belum menunjukkan suatu ciri khas di Kelurahan Karang yang memiliki luas wilayah 156.002 Ha. Oleh karena itu, tim pengusul pengabdian memilih salah satu jenis usaha yang ingin dikembangkan, yaitu gerabah. Pengrajin gerabah di Kelurahan Karang lumayan banyak, namun, kondisi ekonomi mereka sangatlah jauh dari kata sejahtera. Melihat betapa kompleksnya permasalahan yang dihadapi mitra, maka perlu prioritas terhadap permasalahan yang akan diatasi melalui kegiatan pengabdian ini, yaitu pelatihan diversifikasi gerabah dan pelatihan strategi promosi pemasaran. Metode yang digunakan melalui beberapa tahapan, yaitu sosialisasi pentingnya diversifikasi produk gerabah, kemudian mitra diberi kesempatan untuk berkarya secara langsung menghasilkan produk selain gendok, finishing produk tersebut, dan tahap pemasaran gerabah. Hasil dari pengabdian ini adalah masyarakat Kelurahan Karang yang mengikuti pelatihan mampu membuat gerabah dalam bentuk bermacam-macam, seperti celengan, vas bunga, asbak, dan lain sebagainya. Sedangkan masalah pemasaran, produk-produk gerabah ini dipasarkan melalui media sosial. Kata kunci: pelatihan; gerabah; pemasaran
Store Advertising Strategy In Tuban In Increasing Product Appeal Rohid, Nibrosu
Communicator: Journal of Communication Vol. 1 No. 2 (2024): Communication
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/comm.v1i2.70

Abstract

Advertising strategy of Ceker Gobyozz Byozz Tuban Shop and its impact on business growth. Using the Diffusion of Innovation Theory by Everett M. Rogers, this study identifies how innovation in products and advertising strategies can be applied to small businesses. This shop utilizes the trend of spicy food that is popular among young people as the main innovation, accompanied by promotions through social media such as Instagram, Facebook, and WhatsApp, as well as print media in the local community. This strategy is implemented in stages, starting from word-of-mouth (WOM) promotion to the use of more modern media. The results of the study show that a well-integrated advertising strategy can significantly increase the number of visitors. This shop is able to attract around 50-70 visitors per branch per day, with a total turnover of 120 million rupiah per month. In addition, involvement in the local community accelerates the diffusion of innovation and helps the shop reach a wider market. Consumer adoption decisions are influenced by product quality and positive experiences at the shop, which creates customer loyalty. In conclusion, an innovative and targeted advertising strategy is the key to the success of Ceker Gobyozz Byozz Shop, providing important insights for small businesses in developing their businesses through effective promotions.
POLITIK UANG DAN PEMILU SERENTAK 2019 DI TUBAN Irawatiningrum, Satya; Rohid, Nibrosu
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 5, No 2 (2021): Agustus 2021
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v5i2.2021.353-361

Abstract

Pemilihan umum atau Pemilu merupakan proses demokrasi yang menjadi sarana kedaulatan rakyat dalam memilih wakil-wakil rakyat di tingkat kabupaten/kota hingga pusat, Peserta pemilu atau bakal calon anggota legislatif (bacaleg) dari Kabupaten Tuban secara keseluruhan yang terdaftar di Komisi Pemilihan Umum Kabupaten Tuban sebanyak 569 calon. Salah satu startegi yang digunakan untuk menarik simpati masyarakat adalah adanya money politic. Tujuan dari penelitian ini adalah menghasilkan rekomendasi yang berkaitan dengan politik uang untuk lembaga terkait sehingga pemahaman masyarakat Tuban tentang politik uang akan meningkat. Metode yang digunakan adalah memberikan pertanyaan kepada responden di 20 kecamatan di Kabupaten Tuban. Pertanyaan berupa angket tertutup dan terbuka. Hasil dari penelitian ini adalah masyarakat menganggap bahwa politik uang merupakan sesuatu yang wajar/biasa terjadi menjelang pemilu. Bahkan pada pemilu serentak tahun 2019 lalu, pelaksanaan politik uang merata untuk pemilihan capres/cawapres dan calon anggota DPR. Rekomendasi pada lembaga terkait adalah meningkatkan sosialisasi bahaya polirtik uang kepada masyarakat, dan menjelaskan bahwa politik uang bisa merusak demokrasi di Indonesia.Kata kunci: politik uang, pemilu serentak, Tuban 
STRATEGI CITY BRANDING KOTA TUBAN DI ERA BUPATI MILENIAL Irawatiningrum, Satya; Rohid, Nibrosu
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 7, No 2 (2023): Agustus 2023
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v7i2.2023.398-405

Abstract

AbstrakKota Tuban saat ini dipimpin oleh Bupati yang masih berusia 31 tahun di tahun 2023 ini. Bupati yang menjabat sejak 2021 ini telah merubah wajah Kota Tuban menjadi lebih “remaja” melalui arsitek taman-taman kota yang lebih modern, lebih simpel, dan lebih elegan.Posisi Kota Tuban yang berada di perbatasan Jawa Timur dan Jawa Tengah di bagian utara merupakan posisi yang strategis untuk membentuk city branding. Potensi yang dimiliki oleh Kota Tuban seharusnya mampu menjadi modal untuk membranding atau melabeli Kota Tuban menjadi kota yang sesuai dengan karakternya. Manfaat city branding secara khusus membuat suatu kota bisa dikenal secara luas oleh masyarakat dan menciptakan citra kota tersebut. Selain itu city branding secara signifikan dapat mempengaruhi custumer satisfaction atau kepuasan konsumen serta customer loyalty atau loyalitas konsumen, sehingga pada akhirnya memberikan dampak yang besar terhadap strategi pemasaran suatu kawasan wisata daerahJenis penelitian yang digunakan adalah penelitian deskriptif kualitatif dengan pendekatan konstruktivisme.Hasil yang diperoleh bahwa strategi city branding yang telah dilakukan oleh Pemerintah Kabupaten Tuban sudah berjalan baik. Namun, sebetulnya Bupati Tuban saat ini telah melakukan rebranding Kota Tuban tanpa mengubah city branding yang sudah ada, yaitu Tuban Bumi Wali, The Spirit of Harmony. Namun Bupati Tuban memunculkan tagline baru yang menggambarkan visi Bupati, yaitu Mbangun Deso Noto Kutho. Kata kunci: strategi, city branding, bupati milenial AbstractTuban is a city led by a regent that is still young, he’s only 31 years old this year. The regent, who has been in office since 2021, has brought the image of Tuban its own to be more ‘younger’ with its architecture of the city park that is more modernized, simple, and elegant.The position of Tuban City is between the border of East Java and Central Java in the north is a strategic position to make city branding. The potential could be the modal for branding or labeling Tuban City as its characteristic. The benefit of City Branding especially can bring a city to be better known by people and make its impression. Besides that city branding significantly can influence customer satisfaction and customer loyalty so it can bring a big effect on the marketing strategy of a regional tourism area. The type of research used is descriptive qualitative research with a constructivist approach. The results obtained from the city branding strategy that did by the Tuban Government are gone well. However, the Regent of Tuban nowadays is still doing a rebranding of Tuban City without changing the old city branding that still goes on, that’s ‘Tuban Bumi Wali, The Spirit of Harmony’. Besides that, the Regent of Tuban came up with a new tagline that illustrates his vision, which is ‘Mbangun Deson Noto Kutho’ ( re: Building villages, Organizing City) Key words: strategy, city branding, milenial regent
FRAMING ANALYSIS OF BLOKTUBAN.COM MEDIA IN REPORTING THE CAMPAIGN OF CANDIDATE FOR REGENT OF TUBAN Irawatiningrum, Satya; Rohid, Nibrosu
Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan Vol 22 No 01 (2022): Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan
Publisher : LP2M UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/dinamika.2022.22.01.90-107

Abstract

The large number of online media nowadays displays differences in reportingsome news. This difference is influenced by the journalist’s perspective inconfronting some events. The media implicitly also has its own ideology inpresenting news. News is an ideological construction which sometimes containsthe interests of certain parties. In relation to the Pilkada of Tuban Regency,the BlokTuban.com media frames the campaign coverage of the regentcandidates in its appearance that impact to influence the audience to believe forwhat is written there. This study aims to find out the framing analysis ofBlokTuban.com media when reporting the Tuban regent candidate campaignin 2020. The results show that the sources on BlokTuban.com are moredominated by the contestants for the Tuban regent and deputy regentcandidates. The framing by BlokTuban.com is conducted in various ways,namely the diction of news titles, the selection of information sources, and thediction of words used in news articles. BlokTuban.com builds a positive imagein reporting the contestants of the candidates for regent and deputy regent ofTuban.
FRAMING ANALYSIS OF BLOKTUBAN.COM MEDIA IN REPORTING THE CAMPAIGN OF CANDIDATE FOR REGENT OF TUBAN Irawatiningrum, Satya; Rohid, Nibrosu
Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan Vol 22 No 01 (2022): Dinamika Penelitian: Media Komunikasi Penelitian Sosial Keagamaan
Publisher : LP2M UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/dinamika.2022.22.01.90-107

Abstract

The large number of online media nowadays displays differences in reportingsome news. This difference is influenced by the journalist’s perspective inconfronting some events. The media implicitly also has its own ideology inpresenting news. News is an ideological construction which sometimes containsthe interests of certain parties. In relation to the Pilkada of Tuban Regency,the BlokTuban.com media frames the campaign coverage of the regentcandidates in its appearance that impact to influence the audience to believe forwhat is written there. This study aims to find out the framing analysis ofBlokTuban.com media when reporting the Tuban regent candidate campaignin 2020. The results show that the sources on BlokTuban.com are moredominated by the contestants for the Tuban regent and deputy regentcandidates. The framing by BlokTuban.com is conducted in various ways,namely the diction of news titles, the selection of information sources, and thediction of words used in news articles. BlokTuban.com builds a positive imagein reporting the contestants of the candidates for regent and deputy regent ofTuban.
Strategi Diversifikasi Produk Gerabah Tuban Untuk Meningkatkan Daya Saing Pasar Irawatiningrum, Satya; Bulqiyah, Hasanul; Rohid, Nibrosu
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 7 No. 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3448

Abstract

Karang Village, which is one of the villages in Semanding Subdistrict, has diversity in the livelihoods of its people. Likewise, the community-owned businesses have not yet shown a characteristic in Karang Village, which has an area of 156,002 Ha. Therefore, the service proposal team chose one type of business to be developed, namely pottery. There are quite a lot of pottery craftsmen in Karang Village, however, their economic conditions are far from prosperous. Seeing how complex the problems faced by partners are, it is necessary to prioritize the problems that will be overcome through this service activity, namely pottery diversification training and marketing promotion strategy training. The method goes through several stages, namely socializing the importance of diversifying pottery products. Partners can work directly to produce products other than pottery, finishing the product, and the pottery marketing stage. The results of this service are that the Karang Village community who participated in the training were able to make pottery in various forms, such as piggy banks, flower vases, ashtrays, and so on. As for marketing, these pottery products are marketed through social media. Keywords: training; pottery; marketing  Abstrak: Kelurahan Karang yang merupakan salah satu kelurahan yang ada di Kecamatan Semanding memiliki keberagaman dalam mata pencaharian masyarakatnya. Begitu juga dengan usaha-usaha yang dimiliki masyarakatnya, belum menunjukkan suatu ciri khas di Kelurahan Karang yang memiliki luas wilayah 156.002 Ha. Oleh karena itu, tim pengusul pengabdian memilih salah satu jenis usaha yang ingin dikembangkan, yaitu gerabah. Pengrajin gerabah di Kelurahan Karang lumayan banyak, namun, kondisi ekonomi mereka sangatlah jauh dari kata sejahtera. Melihat betapa kompleksnya permasalahan yang dihadapi mitra, maka perlu prioritas terhadap permasalahan yang akan diatasi melalui kegiatan pengabdian ini, yaitu pelatihan diversifikasi gerabah dan pelatihan strategi promosi pemasaran. Metode yang digunakan melalui beberapa tahapan, yaitu sosialisasi pentingnya diversifikasi produk gerabah, kemudian mitra diberi kesempatan untuk berkarya secara langsung menghasilkan produk selain gendok, finishing produk tersebut, dan tahap pemasaran gerabah. Hasil dari pengabdian ini adalah masyarakat Kelurahan Karang yang mengikuti pelatihan mampu membuat gerabah dalam bentuk bermacam-macam, seperti celengan, vas bunga, asbak, dan lain sebagainya. Sedangkan masalah pemasaran, produk-produk gerabah ini dipasarkan melalui media sosial. Kata kunci: pelatihan; gerabah; pemasaran
Co-Authors Hasanul Bulqiyah Irawatiningrum, Satya