Ultima Management : Jurnal Ilmu Manajemen
Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, Kewirausahaan, Investasi, Technopreneurship dan topik-topik lain yang berkaitan dengan manajemen perusahaan. Jurnal Ultima Management diterbitkan oleh Program Studi Manajemen – Universitas Multimedia Nusantara (UMN) secara berkala setiap enam bulanan.
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<![CDATA[ANALISA PENGARUH CONSUMPTION VALUES DAN TRUST TERHADAP MINAT KONSUMEN UNTUK MEMBELI HEALTHY FAST FOOD ]]>
<![CDATA[Muhammad Adlan Muhtadi]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i1.2034
<![CDATA[Abstract - The increase in fast food consumption in Indonesia is contrary to the changing lifestyle of Indonesian people who began to lead healthy lifestyles due to the outbreak of covid-19. However, there are positives from these circumstances that lead to business opportunities for the healthy food industry. FastFit is one of those fast food restaurants that offers low calorie fast food. However, the knowledge about FastFit is still lacking because the total search for FastFit keywords is still small. This can lead to low purchase interest because consumers tend to buy products from brands they know. This study aims to help FastFit to know what are the factors - factors seen by prospective consumers to choose healthy food products that will eventually lead to a buying interest in FastFit products. Research method in this research using conclusive research design with descriptive research method. Data analysis techniques use Structural Equation Model (SEM) which produces 4 out of 5 supporting hypotheses. The managerial implication that can be applied is to improve the quality and create a tester to prospective consumers. Keywords: Theory of Consumption Value; Trust; Purchase Intention; Healthy Fast Food]]>
<![CDATA[THE ROLE OF SOCIAL MEDIA AGILITY: THE MODERATING OF CHANGE SEEKING ]]>
<![CDATA[Muhammad Sayyid Tsabit Abdurrahman]]>;
<![CDATA[Kurniawati Kurniawati]]>;
<![CDATA[Alfpinka Mutiara]]>;
<![CDATA[Rinaldi Siregar]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i1.2187
<![CDATA[Abstract- Agility is applied to help brands to develop and quickly adapt with their operations to cope with changing customer developments. As the number of social media users in Indonesia increase, the application of social media agility is still rarely found in Indonesia. The high number of social media users in Indonesia has become a necessity for everyone to exchange information and go shopping. This makes brands change the way they interact with their customers and also develop strategies and tactics to overcome competitive competition in order to mantain their customers. This study developes previous research by analyzing the effect of customer engagement on customer based brand equity with change seeking as a moderating variable. This study uses a sampling method by collecting questionnaire data through google form with a total sample of 199 respondents. Based on the result of google form, only 150 respodents that meet the research criteria. The analytical instruments that used in the hypothesis are validity tests, reliability tests and descriptive statistics using AMOS 21 software. The results of this study show that Social Media Agility directly and indirectly (through Customer Engagement mediation) has a positive influence on Customer Based Brand Equity. And also Change Seeking strengthens the effect of Social Media Agility and Customer Engagement on Customer Based Brand, but it does not strengthen the effect of Social Media Agility on Customer Engagement. A brand needs to have greater plan in the use of social media for brand marketing strategies with innovation in social media. And this study can add practical information for marketing and managers about the use of social media in marketing strategies and also this study can be used as a new measurement step for improving operation aspects in social media for brand. Keywords: Social Media Agility; Customer Engagement; Customer Based Brand Equity; Change Seeking]]>
<![CDATA[THE IMPORTANCE OF EMPLOYEES’ MOTIVATION AND TRAINING ON COMPANY PERFORMANCE IN A FAMILY BUSINESS ]]>
<![CDATA[Lila Maria Kaban]]>;
<![CDATA[Jacklyn Amanda]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i1.2371
<![CDATA[Abstract – Business nowadays has no boundaries of time, place, or information, so any firm must evaluate its performance regularly to ensure long-term viability. This study aims to determine the impact of employees’ motivation and job training on company performance in a family business called PT Anugrah Mandiri. It is an automotive spare parts distribution company in Medan, Indonesia established in 2010. As a family business run by many family members, PT Anugrah Mandiri tends to undervalue the importance of providing motivation and delivering practical training to its employees. This results in most employees being overwhelmed, and the business performance is decreasing. As this study's quantitative research method shows, motivated and skilled employees are the keys to a successful firm. The instruments used to collect data are questionnaires about employees’ motivation, job training, and company performance, and then processed using SPSS. Saturation sampling is used as the sampling method by administering the questionnaires to 50 employees of PT Anugrah Mandiri. The data analysis tool in this study is a multiple linear regression by carrying out a classic assumption test continued by testing the partial hypothesis or t-test, the simultaneous hypothesis test or the F test, and the calculation of the coefficient of determination. The statistical result shows that company performance increases by 0.422 and 0.384 when employees’ motivation and job training increase by 1 unit. All hypotheses in this research are accepted, and it can be concluded that employees’ motivation and job training influence company performance by as much as 68.9%. After conducting this research, PT Anugrah Mandiri is encouraged to improve its motivation and training for the employees to increase company performance. Keywords: Company Performance; Employee Motivation; Family Business; Job Training]]>
<![CDATA[THE EFFECT OF FACTORS ON TAX AVOIDANCE IN BANKING COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE ]]>
<![CDATA[Heri Sukendar]]>;
<![CDATA[Irwan Djaja]]>;
<![CDATA[Viani Mettaya]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i1.2390
<![CDATA[Abstract - This study aims to examine and obtain empirical evidence about the effect of gender diversity, characteristics of executives, CEO narcissism, profitability, and firm size on tax avoidance in Indonesia public listed banking companies over the period 2015-2020. Using a purposive sampling method, the sample selected in this study is 83 samples. Multiple linear regression analysis examines the effect of independent variables on the dependent variable. This study shows that gender diversity and profitability have significant effects on tax avoidance. Meanwhile, the characteristics of executives, CEO narcissism, and firm size has no significant impact on tax avoidance. Keywords: Tax Avoidance; Gender Diversity; Characteristics of Executives; CEO Narcissism, Profitability; Firm Size]]>
<![CDATA[DAPATKAH SITUS JEJARING SOSIAL MENDORONG INTENSI BERWIRAUSAHA HIJAU? ]]>
<![CDATA[Yoel Christianto Raharjo]]>;
<![CDATA[Chrisanty Victoria Layman]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i1.2496
<![CDATA[Abstract- Social networking sites are an important aspect of everyday life. Social networks are also thought to have the power to increase the intention of green entrepreneurship which is important in preventing ecological deprivation. Therefore, this study aims to analyze the effect of social networking sites on the green entrepreneurship intentions of Jabodetabek students mediated by self-efficacy and risk-taking tendencies. This research was conducted using quantitative research methods, with the use of convenience sampling and electronic questionnaires as data collection methods from 181 students studying at universities in the Jabodetabek area. Data analysis was performed using PLS-SEM. The results showed that social networking sites had a significant effect on green entrepreneurship intentions directly, without being mediated by self-efficacy or risk-taking tendencies. Thus, there is great hope that social networking sites can be utilized in the realization of green growth. Through the social networking movement that raises awareness and insight into the green economy, it can have a direct effect on increasing the green entrepreneurship intentions of Jabodetabek students. Keywords: Social Networking Sites; Self-Efficacy; Propensity to Take Risks, Green Entrepreneurship Intentions]]>
<![CDATA[DO UNIVERSITY SUPPORT, ENTREPRENEURIAL ATTITUDES, SUBJECTIVE NORMS, AND SELF-EFFICACY INFLUENCE STUDENT ENTREPRENEURIAL INTENTION? ]]>
<![CDATA[Xevinkeng Xevinkeng]]>;
<![CDATA[Chrisanty Victoria Layman]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i1.2499
<![CDATA[Abstract- This study aims to examine the effect of university entrepreneurship support on entrepreneurial intentions which are influenced by the mediating effect of entrepreneurial attitudes, subjective norms, and entrepreneurial self-efficacy in undergraduate students studying in Jakarta and or Tangerang. The sampling technique used is the purposive sampling technique where the respondents were undergraduate students in Jakarta and or Tangerang who have entered their universities for at least one year. The sample used in this study comprises 280 respondents with data collection methods in the form of electronic questionnaires. The data was processed using PLS-SEM descriptive analysis using SmartPLS software. The results showed that university entrepreneurship support had a positive influence on entrepreneurial intentions and attitudes toward entrepreneurship, subjective norms, and self-efficacy. The study also showed a significant mediating effect of attitudes and self-efficacy on the positive relationship of university entrepreneurship support to entrepreneurial intentions. The results of this study contribute to showing that the role of education in universities still plays a significant role in the formation of students' self that encourages the emergence of entrepreneurship among undergraduate graduates. Therefore, the formation of programs and a combination of practical training and an entrepreneurial climate at the higher education level need to be a concern for the development of entrepreneurship in developing countries. Keywords: University Entrepreneurship Support; Subjective Norms; Attitudes; Self-Efficacy; Entrepreneurial Intentions]]>
<![CDATA[FINANCIAL PLANNING FOR MILLENNIALS AND GEN-Z (STUDY OF MILLENNIALS AND GEN-Z FINANCIAL BEHAVIOR) ]]>
<![CDATA[Yosef Budi Susanto]]>;
<![CDATA[Johan Setiawan]]>;
<![CDATA[Stefanus Ariyanto]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i1.2533
<![CDATA[Abstract - Covid19 pandemic made many people lose their jobs, and many have no enough savings, so that they had to reduce their living standards. This should not happen if they did financial planning. The aim of this research to look for factors affecting interest in financial planning adoption by Millennials and Z generation. Exploratory investigation is used to identify the research problem, objectives, and framework. Quantitative approach, is used to process data from 100 respondents, using SmartPLS to test the proposed hypothesis. The result shows that level of financial planning literacy and benefit expectancy, had a significant effect on the adoption of financial planning, and on the positive attitude towards financial planning. In addition, Millennials and Z have high enough expectations that financial planning will provide well-being; and there is no mediation effect of Attitude Towards Financial Planning. As a conclusion, Millennials and Generation Z have not done adequate financial planning to ensure to meet their future living needs, such as the need to marry, have children, buy a house, continue their education, and emergency funds. Financial planning literacy and the expectation of the benefits are the factors that most influence the adoption of financial planning by millennials and Generation Z. Keywords: Financial Planning Literacy; Financial Health Examination; UTAUT; Social Influence; Facilitating Condition]]>
<![CDATA[ANTESEDEN YANG MEMPENGARUHI REPURCHASE INTENTION PADA APLIKASI LAYANAN PESAN ANTAR MAKANAN (STUDI PADA GOFOOD) ]]>
<![CDATA[Thoe, Tamara Gita Pramana Putri]]>;
<![CDATA[Margaretha Pink Berlianto]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i1.2537
<![CDATA[The industrial revolution 4.0 which is supported by very rapid technological advances creates many opportunities to innovate and create many new business models, which has an impact on the emergence of new technology-based companies, one of which is the emergence of applications that offer online food delivery services such as GoFood. Along with the very rapid growth in the online food delivery service industry such as GoFood, many new competitors are starting to emerge, so it is important for GoFood to be able to retain existing customers and continue to develop its market share. The purpose of this study is to investigate the positive effect of effort expectancy, perceived usefulness, information quality, perceived risk, social influence, and trust toward repurchase intention in GoFood delivery app by distributing questionnaires to people who have used GoFood application services and there were 255 questionnaires that can be used. The technique used for distributing questionnaires is by distributing questionnaires online using 5 Likert scale and the data was processed using the SmartPLS program. There were six hypotheses was tested in this study. Based on the examination, concluded that effort expectancy, perceived usefulness, information quality, perceived risk, and social influence has no positive effect toward repurchase intention, trust has positive effect toward repurchase intention in GoFood delivery app.]]>
<![CDATA[BUSINESS DEVELOPMENT STRATEGY : QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) PERSPECTIVES ]]>
<![CDATA[Dianka Wahyuningtias]]>;
<![CDATA[Meiryani Meiryani]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i1.2549
<![CDATA[Abstract- King's Promotion Indonesia is a company engaged in international bag production services. This study uses a quantitative strategic planning matrix method by evaluating alternative options objectively, determining attractiveness, then deciding the best strategy. The purpose of this study is to analyze internal and external conditions of the company and formulate a business strategy in order to gain a competitive advantage for the company. The research method used in this research is descriptive qualitative method with the type of case study research. Data collection techniques using interviews, surveys and questionnaires conducted on related parties within the company. The data that has been obtained were analyzed using the grand strategy matrix and QSPM. The result of the grand strategy shows that the alternatives that can be applied by the company are market penetration and product development strategies. The results of this study provide alternative strategies, namely improving product quality, developing product variants and designs, and making market pricing strategies in the face of competition. The results of this study show consistency of resource-based theory which states that companies that can maintain its competitive advantage has the ability to create added value for stakeholders. Keywords: Market Development, Product Development, Strategy Management, QSPM Matrix]]>
<![CDATA[VARIABEL YANG MEMPENGARUHI PERCEIVED VALUE DAN IMPLIKASINYA KEPADA INTENTION TO SUBSCRIBE; TELAAH PADA APLIKASI NETFLIX ]]>
<![CDATA[Yonathan Hosea]]>;
<![CDATA[Margaretha Pink Berlianto]]>
<![CDATA[ Ultima Management : Jurnal Ilmu Manajemen Vol 14 No 1 (2022): Ultima Management : Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Multimedia Nusantara ]]>
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DOI: 10.31937/manajemen.v14i1.2557
<![CDATA[Abstract –Many industry in the world affected by Covid-19 pandemic,it can be seen from world gross domestic product that decreased, this event also affect Indonesia. Meanwhile there are industries that are not affected by this situation such as technology industries like movie apps. Netflix as one of the leading company in the world grow a lot during the pandemic, however Netflix is not the industry leader in Indonesia despite being the number one movie apps in the world and spectacular growth during the pandemic. This event can be caused by many factors such as the number of competitors for Netflix in Indonesia that offer different content, price, and free services. Therefore this research aim to explain factors that affect consumer intention to subscribe Netflix services in Indonesia. Seven hypotheses will be tested in this study and the data will be analyzed using a structural equation model (SEM). There are 164 samples gathered across Jabodetabek. Result of this study indicate that perceived cost has a negative influence where perceived enjoyment, perceived usefulness and perceived compatibility have a positive influence on intention to subscribe through perceived value meanwhile social influence also has a direct positive influence towards perceived value and intention to subscribe. All hypotheses are supported and can be used to explain consumer intention to subscribe Netflix streaming service and managerial implications will be discussed further in this study. Keywords: Perceived Enjoyment; Perceived Usefulness; Perceived Compatibility; Perceived Price; Perceived Value; Intention to Subscribe; Social Inflluence]]>
