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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 9 Documents
 1 
Search results for , issue "Vol 12 No 2 (2020): UltimaComm" : 9 Documents clear
Pemanfaatan Micro-Influencer pada Media Sosial sebagai Strategi Public Relations di Era Digital Chyntia Novy Girsang
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1299

Abstract

The presence of influencers on social media is considered to have a strong impact on society so that most companies or organizations have encouraged the use of influencers, particularly the micro-influencers. The influencer can provide access and even influence hard-to-reach stakeholders such as groups with special interests. In addition, influencers are also considered to be able to mediate the messages and spread them quickly, have the potential to go viral and affect not only for the community but also to society. This research uses the constructivist paradigm, qualitative method, and present descriptive data. The researcher attempts to provide an overview of the use of influencer through social media, specifically Instagram, messages or content packaging by the influencer, as well as the extent of their impact as public relations strategy in the digital era. The data were collected by interviewing two micro-influencers on Instagram. In addition, the researchers also observed the influencers' Instagram social media accounts and their interactions with their followers. The results showed that micro-influencers were seen to be effective and had an impact on influencing their followers on social media. Personalization, engagement, as well as the authentic relationships between micro-influencers and their followers, are the factors in building trust that have an impact on the messages conveyed by the micro-influencers. The use of micro-influencers can be an effective strategy if companies can recognize their target audience and work with micro-influencers who are appropriate with these communication targets. Keywords: influencer, micro-influencer, social media, public relations
#BodyProudMums: Promoting Body Positivity through Brand Storytelling on Social Media Ruvira Arindita
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1321

Abstract

Previous researches showed that there is relation between body image satisfaction and depression in perinatal period. Given this fact, it is important to educate and find ways to enhance mothers’ postpartum self-esteem and body satisfaction. For the last decade body image literature has risen and brought to new discussion about body positivity. This research focuses on women’s body positivity campaign presented by Mothercare called #BodyProudMums. The objective of this research is to identify the storytelling elements used to promote women’s body positivity campaign and whether the issue creates good brand story for Mothercare. The concepts used are body positivity, postpartum, brand storytelling, and social media with qualitative content analysis as research method. The unit of analysis are ten posts of #BodyProudMums campaign on @mothercareuk, while the samples are three randomly chosen posts. This research notes that the body positivity messages of body appreciation, body acceptance, and love, as well as broad conceptualization of beauty are carried out by the elements of storytelling namely: basic plots (the quest), archetype (the change master) with the following story objectives: communicating who they are, fostering collaboration, transmitting values and sparking action. There are only three out of four elements of good brand story present on the campaign. However, the absence of humor element is justified because of the nature of the postpartum story in which it shares mothers’ hardship and how they finally cope with it. Therefore, it can be said that the issue of mothers’ body positivity creates good brand story for Mothercare. Key words: positive body image, postpartum, brand storytelling, social media
The Effect of Endorsers’ Source Credibility on Emotion Towards Youtube’s Advertisement Dwi Agitashera; Nuke Farida; Rika Wulandari
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1459

Abstract

This study examines the effect of endorsers' source credibility on emotion towards youtube's advertisement. We analyze the impact of social media influencer and celebrity's credibility on emotional responses of respondents, namely pleasure and arousal. The data were collected by a survey through google form related to source credibility and S-O-R theory. Three hundred and eighty-five people joined the survey distributed via Google Form. The amount of respondent is 385 people using Lemeshow formula with a Margin of Error 5% and purposive sampling technique. The study used Multivariate Regression Analysis and Independent Sample T-Test. Findings showed that there is a significant effect of social media influencer and celebrity's credibility to emotional pleasure and arousal towards the advertisement. It is also found that social media influencer's expertise influenced stronger on pleasure and arousal than attractiveness and trustworthiness. In the other hand, celebrity's trustworthiness has a stronger impact on emotion pleasure and arousal than attractiveness and expertise. We suggested that future research can also analyze purchase intention because some previous studies stated that emotional response could predict purchase intention. Key Word: source credibility, celebrity, social media influencer, emotional responses
Perilaku Konsumen terhadap Kualitas e-Service pada e-Commerce Nufian S Febriani; Wayan Weda Asmara Dewi; Fitria Avicenna
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1533

Abstract

Nowadays, the pattern of shopping behavior has shifted from offline to online. The trend of online shopping triggers the emergence of a new business called e-commerce. In Indonesia, this has caused competition among e-commerce to become tighter. Therefore, it is necessary to have a marketing communication strategy to win the competition between e-commerce one of which is to implement e-service quality. By implementing good e-service quality, customer satisfaction will emerge. Through this study, researchers found the significance of the effect of e-service quality on e-commerce consumer satisfaction. Academically, this research can develop communication science studies, specifically the topic of changes in the cognitive behavior of e-commerce consumers in Indonesia and become the basis for decision making for marketing communication strategy in promoting, maintaining, and enhancing consumer quality and satisfaction, especially for digital consumers. Practically, this research can provide information about the significance of the influence of the use of e-service quality on e-commerce consumer satisfaction in Indonesia. Another practical benefit that can be obtained through this research is that the marketing communication strategy team can consider/implement any elements in e-commerce that can attract the attention of digital consumers. This research uses a semantic differential scale that measures a person's subjective feelings using various adjectives because people usually communicate evaluation through adjectives. The results show that e-service quality conducted by e-commerce in Indonesia can affect customer satisfaction. Keywords: Consumer behavior, e-service, e-commerce, customer satisfaction, marketing communication strategies
Analisis Manajemen Impresi Ma’ruf Amin dalam Debat Pilpres 2019 Eunike Iona Saptanti
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1573

Abstract

The 2019 presidential election in Indonesia saw a rematch between incumbent Joko Widodo, known as Jokowi, and the same opponent as the 2014 election Prabowo Subianto. However, Jokowi has a new running mate in the 2019 election, an ulema (Islamic cleric) named Ma’ruf Amin. The presidential candidates and their running mates have to join the election debate required by the election commission. In the debate arena, it is important for the candidates to build a political image through arguments and understanding of some issues. Political images can be built through impression management In which certain impressions can display certain images. This research uses qualitative approaches and study case method. The impression management was analyzed according to the taxonomic framework of Jones and Pittman (1982) namely ingratiation, intimidation, self-promotion, exemplification, supplication. The results of this study indicate that Ma'ruf Amin was dominantly used the impression management strategy of self-promotion and ingratiation. This strategy was used because Ma'ruf Amin wanted to present himself as a candidate who is capable of becoming a vice president for the 2019-2024 tenure. This strategy is seen through his self-claimed capabilities by saying the programs that will be implemented, as well as Jokowi’s performance over his five years of leadership. Keywords: dramaturgy, impression management, Political PR, Presidential Election
Aktivitas Public Relations dalam Mengelola Citra di Industri Financial Technology Kevin Zaprilan Lovis
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1639

Abstract

A good corporate image in public is one factor that must be considered in the midst of business competition today. For fintech lending companies engaged in financial services and operating online, trust and positive image of users or prospective users is important. Building trust and a positive image are the function of public relations in a company. Through this research, it will be seen how the public relations practitioner in Investree carries out public relations activities in order to manage the company's image. This research uses interpretive paradigms and qualitative approaches, with interviews as the main method of data collection. The results showed that the PR position at Investree had been carried out strategically with the most dominant PR activity carried out were media relations, customer relations, and content and brand management. However, other activities such as community relations, government relations, corporate social responsibility and so on are also carried out by other teams in the Marketing & Communications department. Furthermore, all PR tools have also been utilized by Investree PR team, ranging from controlled PR, uncontrolled PR, and semi-controlled PR, including one of which is social media in managing positive images in the public eye. Keywords: Image, Public Relations, Fintech Lending, Media Relations, PR Tools
Pengaruh Penggunaan Media Sosial Instagram terhadap Sikap Berdonasi Melalui Platform Crowdfunding Edric Benedict; Angga Ariestya
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1649

Abstract

Berdonasi melalui platform crowdfunding saat ini sudah banyak dilakukan masyarakat. Seiring dengan perkembangan zaman, media sosial menjadi afiliasi yang efektif bagi platform crowdfunding dalam menggalang dana. Sudah semakin sering permohonan donasi dilakukan melalui media sosial. Penelitian ini membahas pengaruh penggunaan media sosial Instagram dari @Kitabisacom terhadap sikap berdonasi melalui platform crowdfunding dengan menggunakan pendekatan kuantitatif-eksplanatif. Metode survei dilakukan dengan menyebarkan kuesioner kepada followers Instagram @Kitabisacom (N= 400). Hasil penelitian menunjukkan bahwa penggunaan media sosial Instagram memengaruhi secara signifikan sikap berdonasi melalui platform crowdfunding seseorang. Kata Kunci: Media Sosial, Kitabisa, Sikap Berdonasi, Crowdfunding, Organisasi Amal
Tren Konten Instagram Selama Masa Karantina Pandemi COVID-19 di Indonesia Qholiva Yuni Fadilla
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1718

Abstract

Instagram sebagai media sosial terbesar keempat di dunia dengan persentase 79% mengalami lonjakan penggunaan hingga 40% yang digunakan secara maksimal oleh para penggunanya untuk berkomunikasi dengan keluarga, teman, dan kolega di tengah karantina wilayah atau lockdown. Selain itu, unggahan konten-konten di Instagram juga mengalami kenaikan hingga 15% per harinya. Sejalan dengan melonjaknya penggunaan dan unggahan Instagram per harinya, menarik jika melihat bagaimana aktivitas pengguna Instagram melalui konten-konten yang diunggah di platform ini. Adapun rentang waktu yang dimaksud adalah sejak diberlakukannya karantina wilayah pada Maret 2020 hingga memasuki masa penerapan new normal pada Juni 2020. Penggunaan Instagram erat kaitannya antara manusia dan teknologi dalam sebuah ruang imajiner bernama global village. Penelitian ini menggunakan metode kualitatif deskriptif yang bertujuan untuk memberikan gambaran tren konten Instagram selama masa karantina COVID-19 di Indonesia. Selain itu, penulis juga melakukan wawancara kepada enam informan dari 63 pengguna Instagram yang mana konten foto atau videonya dimuat di dalam penelitian ini. Berdasarkan temuan, penulis menemukan terdapat berbagai jenis tren-tren konten di Instagram seperti Kopi Dalgona, Recreate Grunge Makeup, #PassthBrushChallenge, #LathiChallenge, serta konsep foto Fridgie, Newspaper Corner, dan Outside Mirror Selfie. Instagram sebagai media sosial dengan kekuatan “kita semua terhubung” membentuk ikatan imajiner melalui beberapa tren konten yang lahir dari bentuk kreativitas dan inovasi. Kata Kunci: Etnografi Virtual, Global Village, Instagram, Karantina COVID-19, Tren Konten
Hubungan Komunikasi dengan Kepuasan Pernikahan pada Ibu Rumah Tangga Penggemar Tayangan Drama Korea Novaria Maulina; Atika Atika
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1775

Abstract

Marriage communication is one of the keys to maintain relationships between spouses. Communication behaviors that reveal negative feelings to partners such as criticism, self-defense, humiliation and withdrawal can be the beginning of dissatisfaction and divorce. On the other hand, positive feelings expression has its own effect on the stability of the marriage relationship over time. The purpose of the study was to measure the correlation of communication with the marriage satisfaction of housewives who were Korean drama fans. The study used a quantitative approach with an explanatory type. The population in this study was housewives who were Korean drama fans. Data collection through questionnaires and the Spearman’s rank correlation test was used to measure the correlation between the two variables in this study (Marriage Communication and Marriage Satisfaction). Based on the study results, there is a strong and significant correlation between Marriage Communication and Marriage Satisfaction. The strength of the correlation is proven with the correlation value of 0.692 and the significance level at 0,000. It shows that when the partner’s marriage communication is getting better or positive, then the couple has satisfaction in their marriage. Keywords: marriage communication, marriage satisfaction, Korean drama

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