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All Journal Ultimacomm: Jurnal Ilmu Komunikasi Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Kommunity Online Jurnal Komunikasi Global
Ruvira Arindita
Universitas Al Azhar Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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#BodyProudMums: Promoting Body Positivity through Brand Storytelling on Social Media Ruvira Arindita
Ultimacomm: Jurnal Ilmu Komunikasi Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1321

Abstract

Previous researches showed that there is relation between body image satisfaction and depression in perinatal period. Given this fact, it is important to educate and find ways to enhance mothers’ postpartum self-esteem and body satisfaction. For the last decade body image literature has risen and brought to new discussion about body positivity. This research focuses on women’s body positivity campaign presented by Mothercare called #BodyProudMums. The objective of this research is to identify the storytelling elements used to promote women’s body positivity campaign and whether the issue creates good brand story for Mothercare. The concepts used are body positivity, postpartum, brand storytelling, and social media with qualitative content analysis as research method. The unit of analysis are ten posts of #BodyProudMums campaign on @mothercareuk, while the samples are three randomly chosen posts. This research notes that the body positivity messages of body appreciation, body acceptance, and love, as well as broad conceptualization of beauty are carried out by the elements of storytelling namely: basic plots (the quest), archetype (the change master) with the following story objectives: communicating who they are, fostering collaboration, transmitting values and sparking action. There are only three out of four elements of good brand story present on the campaign. However, the absence of humor element is justified because of the nature of the postpartum story in which it shares mothers’ hardship and how they finally cope with it. Therefore, it can be said that the issue of mothers’ body positivity creates good brand story for Mothercare. Key words: positive body image, postpartum, brand storytelling, social media
Tahapan Perilaku Aktor Jaringan Komunikasi Pada Sosialisasi Isu Bullying Ruvira Arindita; Yoedo Shambodo
Jurnal Komunikasi Global Vol 8, No 2 (2019)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.89 KB) | DOI: 10.24815/jkg.v8i2.14913

Abstract

Bullying has been an alarming issue for kids and teenagers nowadays. One of community that shares serious concern over this issue is Sudah Dong. This study aims to find out how the behaviour stages of actors in creating the communication networks between the volunteers of Sudah Dong community by employing the qualitative approach with in-depth interviews and observation, and theory of actor network. The result of this research revealed that the main volunteers have done the six stages of behaviour to create communication network, including problemization, interessement, enrollment, mobilization, dan inscription. Few focal actors have become the strongest nodes of the communication network and contributed much to the existence of the community. Moreover, human collectivism such as supporting organizations and private sectors were also contributing factors for the network. The non-human factors namely events and media helped attract individuals to join as volunteers. This research also found that only a few main volunteers actively participated in the community, but it was relatively effective to run the community. The shared feelings towards bullying issues and the close friendships ties were the significant factors strengthening the communication network among the main volunteers.
Representasi Ibu Ideal pada Media Sosial (Analisis Multimodality pada Akun Instagram @andienippekawa) Ruvira Arindita
Jurnal Komunikasi Global Vol 6, No 2 (2017)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (519.798 KB)

Abstract

The dynamics of social media has given impact to society members, including mothers. The daily life of a celebrity who have become mothers can be seen through the Instagram timeline every day. In order to understand the purpose of the Instagram postings from celebrity mothers, the researcher is using the multimodality analysis/ social semiotics method from Kress and Van Leeuwen. After that, the researcher uses the representation analysis by Stuart Hall to comprehend how the picture of an ideal mother is represented on social media. The result of this research shows that Andien Aisyah as the celebrity, posted her daily activities with her son through her special account dedicated for photos of her mothering experience is to get the acknowledgment of ideal mother from society.
Impression Management Komunitas Daring Ruvira Arindita; Muchammad Nasucha; Nursalsa Arifah; Shafiyya Lubna
Jurnal Komunikasi Global Vol 10, No 1 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.075 KB) | DOI: 10.24815/jkg.v10i1.19934

Abstract

Beragam tantangan yang dihadapi ibu masa kini membuat keberadaan komunitas mendapat sambutan hangat. Halo Ibu sebagai komunitas berbasis media daring hadir sebagai tempat bagi ibu saling berbagi dan mendukung. Dalam menjaga eksistensinya, komunitas membutuhkan hubungan baik dengan stakeholder. Penelitian kualitatif deskriptif ini bertujuan mengetahui impression management yang dilakukan komunitas dalam membangun hubungan dengan stakeholder. Konsep utama yang digunakan adalah impression management, stakeholder relations theory, dan komunitas. Metode pengumpulan data dilakukan melalui in-depth interview dengan pendiri dan anggota komunitas. Penelitian ini menemukan bahwa panggung depan terjadi di Instagram, website, Youtube dan Grup WhatsApp, sementara panggung belakang terjadi saat rapat komunitas. Stakeholder komunitas terbagi menjadi stakeholder utama (ibu) dan stakeholder pendukung (brand, komunitas lain serta selebriti). Strategi impression management dilakukan berbeda untuk kedua stakeholder. Kepada stakeholder utama diterapkan strategi ingratiation, exemplification serta self-supplication. Kemudian strategi self promotion dan exemplification dilakukan pada stakeholder pendukung. Penelitian menyimpulkan bahwa ibu menjadi stakeholder yang paling diprioritaskan dalam upaya impression management. Keberadaan anggota komunitas yang aktif dan suportif menjadi kunci untuk menarik stakeholder pendukung agar bekerja sama. Given modern mothers’ challenges, the existence of community is warmly welcomed. Halo Ibu, as an online media-based community is a place for mothers to share and support each other. In order to exist and thrive community requires good support from stakeholders. Thus, this qualitative descriptive research aims to acquire the impression management of daring community to build relations with stakeholders. The main concepts used are impression management, stakeholder relations theory, and community. Data were gathered using observation and in-depth interviews with the founder and members of the community. The results showed that the front stage of the community was on online media, including Instagram, website, YouTube, and WhatsApp Group, while backstage is the community’s meeting session. Two stakeholders were the primary stakeholder (mothers) and supportive stakeholder (brands/sponsors, other communities, and public figures). Halo Ibu used different strategies to build and maintain relations with respective stakeholders. With main stakeholders, ingratiation, exemplification, and self-supplication strategies were applied. Meanwhile, self-promotion and exemplification strategies were used for supportive stakeholders. This research concludes that mothers are the most prioritized stakeholder on impression management. Active and supportive community members are the key to attracting supportive stakeholders to work together.
The Influence of Community’s Instagram Exposure and Content Towards Mothers’ Attitude on Mental Health Ruvira Arindita; Muchammad Nasucha
Ultimacomm: Jurnal Ilmu Komunikasi Vol 15 No 1 (2023): Ultimacomm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3108

Abstract

The vast improvement of technology opened opportunity for everyone to build community, including mothers. Transition to motherhood is challenging for women’s mental health. Halo Ibu Community is providing media and space for mothers to support each other via @haloibuid. This study aims to find out whether there is influence of exposure and content of Instagram @haloibuid towards the attitude of mothers regarding mental health. The concepts used on this research are namely stimulus response theory, social media exposure, Instagram content, attitude, and mental health. The population of this research is followers of @haloibuid. This research is conducted by distributing the questionnaire to 100 mothers who are followers of @haloibu.id and the active member of community. The result noted that coefficient determinant (R2) is 45,8%. This indicates that exposure and content simultaneously contribute to the attitude of mothers on mental health for 45,8%. The coefficient test (T-test) result noted that exposure and content have partially significant influence towards attitude for respectively 35.5% and 37.4%. Direction and value prediction are shown by this multiple regression analysis Y= 6.724 + 0.389 X1 + 0.468 X2. This implies that if the exposure of Instagram is increasing 1 score, then the attitude of mothers is increasing for 0.389 score and if the content Instagram is increasing 1 score, then the attitude of mothers is increasing for 0.468 score. These results illustrate that exposure and content of Instagram @haloibu.id have positive and significant influence over the followers’ attitude regarding mental health.
PENGELOLAAN STAKEHOLDER RELATIONS MELALUI AKTIVASI SPECIAL EVENT  PADA KOMUNITAS LOMBOK WOMANPRENEUR CLUB Ruvira Arindita; Shaina Babheer; Safira Hasna; Gayatri Atmadi
Jurnal Kommunity Online Vol. 7 No. 1 (2026): Jurnal Kommunity Online
Publisher : Program Studi Pengembangan Masyarakat Islam (PMI) FDIKOM, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jko.v7i1.50680

Abstract

Kewirausahaan perempuan memegang peran penting dalam mendorong pertumbuhan ekonomi, salah satunya di wilayah Nusa Tenggara Barat (NTB). Komunitas Lombok Womenpreneur Club (LWC) menjadi pelopor pemberdayaan ekonomi perempuan melalui pelatihan, edukasi, dan penyelenggaraan event tahunan Womanpreneur Day. Pengelolaan relasi dengan beragam pemangku kepentingan menjadi hal yang rentan konflik karena masing-masing memiliki kepentingan yang berbeda. Penelitian ini bertujuan untuk menganalisis pengelolaan stakeholder relations melalui aktivasi special event pada komunitas LWC. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus, teknik purposive sampling, dan pengumpulan data melalui wawancara mendalam, observasi, serta dokumentasi. Hasil penelitian menunjukkan bahwa pengelolaan stakeholder relations pada event LWC Womanpreneur Day melalui lima tahap yaitu pemetaan stakeholder dengan membaginya berdasarkan skala prioritas, visualisasi stakeholder dengan menentukan alur kerja tim dan hubungannya dengan masing-masing stakeholder, engagement melalui komunikasi dua arah dan pelibatan stakeholder sesuai dengan pembagian peran masing-masing serta ditutup dengan monitoring untuk menunjukkan transparansi kegiatan. Untuk komunitas, event ini menjadi medium untuk memperluas jaringan usaha, meningkatkan kapasitas anggota, dan membentuk citra komunitas yang profesional. Secara internal, kegiatan ini memperkuat solidaritas dan loyalitas anggota. Pengelolaan stakeholder relations melalui special event yang dilakukan LWC dapat memperkuat pemberdayaan perempuan dan membangun kerja sama yang berkelanjutan dengan mitra strategis yaitu dunia perbankan, pemerintah dan media massa.
Pemberdayaan Anak dan Remaja Depok Melalui Public Speaking dan Storytelling Safira Hasna; Ruvira Arindita; Manik Sunuantari; Tarisha Dinda; Adella Anita
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 7, No 1 (2026)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v7i1.6093

Abstract

Pendidikan inklusif menjadi salah satu alternatif bagi komunitas marjinal dalam meningkatkan kemampuan diri. Komunitas Gerakan Suka Baca yang berlokasi di Kota Depok merupakan komunitas yang bertujuan untuk membantu kelompok marjinal mendapatkan keseteraan pendidikan. Komunitas marjinal, yang sering kali kekurangan kekuatan dan sumber daya, memerlukan dukungan untuk membangun keterampilan dan memperoleh kapasitas yang dibutuhkan guna menghadapi berbagai tantangan. Salah satu keterampilan penting yang dapat mendukung masa depan adalah public speaking, yang dapat meningkatkan kepercayaan diri. Tujuan kegiatan pengabdian masyarakat ini adalah memberdayakan remaja marjinal di Depok dengan meningkatkan keterampilan berbicara di depan umum melalui metode storytelling. Kegiatan ini melibatkan 20 peserta dari komunitas Gerakan Suka Baca yang mayoritas berasal dari latar belakang kurang mampu. Metode yang digunakan adalah jenis partisipatif, fokus pada praktik langsung, dan pendampingan personal public speaking berbasis storytelling. Program ini dilaksanakan dalam beberapa tahap, yaitu analisis kebutuhan, pelatihan, pendampingan, dan evaluasi akhir. Hasil pengabdian masyarakat dalam bentuk pealtihan menunjukkan adanya peningkatan keberdayaan komunitas marjinal melalui public speaking dengan teknik storytelling. Hal ini mendorong meningkatnya kepercayaan diri remaja dalam mengembangkan keterampilan berbicara di depan umum untuk mendukung kompotensi diri
#BodyProudMums: Promoting Body Positivity through Brand Storytelling on Social Media: Analisis Naratif tentang Kampanye #BodyProudMums oleh Mothercare di Instagram Ruvira Arindita
ULTIMA Comm Vol 12 No 2 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i2.1321

Abstract

Previous researches showed that there is relation between body image satisfaction and depression in perinatal period. Given this fact, it is important to educate and find ways to enhance mothers' postpartum self-esteem and body satisfaction. For the last decade body image literature has risen and brought to new discussion about body positivity. This research focuses on women's body positivity campaign presented by Mothercare called #BodyProudMums. The objective of this research is to identify the storytelling elements used to promote women's body positivity campaign and whether the issue creates good brand story for Mothercare. The concepts used are body positivity, postpartum, brand storytelling, and social media with qualitative content analysis as research method. The unit of analysis are ten posts of #BodyProudMums campaign on @mothercareuk, while the samples are three randomly chosen posts. This research notes that the body positivity messages of body appreciation, body acceptance, and love, as well as broad conceptualization of beauty are carried out by the elements of storytelling namely: basic plots (the quest), archetype (the change master) with the following story objectives: communicating who they are, fostering collaboration, transmitting values and sparking action. There are only three out of four elements of good brand story present on the campaign. However, the absence of humor element is justified because of the nature of the postpartum story in which it shares mothers' hardship and how they finally cope with it. Therefore, it can be said that the issue of mothers' body positivity creates good brand story for Mothercare. Key words: positive body image, postpartum, brand storytelling, social media
The Influence of Community's Instagram Exposure and Content Towards Mothers' Attitude on Mental Health: (Study of followers of @haloibu.id) Ruvira Arindita; Muchammad Nasucha
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i1.3108

Abstract

The vast improvement of technology opened opportunity for everyone to build community, including mothers. Transition to motherhood is challenging for women's mental health. Halo Ibu Community is providing media and space for mothers to support each other via @haloibuid. This study aims to find out whether there is influence of exposure and content of Instagram @haloibuid towards the attitude of mothers regarding mental health. The concepts used on this research are namely stimulus response theory, social media exposure, Instagram content, attitude, and mental health. The population of this research is followers of @haloibuid. This research is conducted by distributing the questionnaire to 100 mothers who are followers of @haloibu.id and the active member of community. The result noted that coefficient determinant (R2) is 45,8%. This indicates that exposure and content simultaneously contribute to the attitude of mothers on mental health for 45,8%. The coefficient test (T-test) result noted that exposure and content have partially significant influence towards attitude for respectively 35.5% and 37.4%. Direction and value prediction are shown by this multiple regression analysis Y= 6.724 + 0.389 X1 + 0.468 X2. This implies that if the exposure of Instagram is increasing 1 score, then the attitude of mothers is increasing for 0.389 score and if the content Instagram is increasing 1 score, then the attitude of mothers is increasing for 0.468 score. These results illustrate that exposure and content of Instagram @haloibu.id have positive and significant influence over the followers' attitude regarding mental health.
Boundary Spanning PR of the Ministry of Health Through Community Engagement in Promoting a Healthy Lifestyle at the Event "Ayo Sehat Fest 2023" Ruvira Arindita; Dandy Rayhan Kharisma
ULTIMA Comm Vol 16 No 2 (2024): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Boundary Spanning is defined as a function in the interaction between an organization and its environment. One of the steps taken by the Ministry of Health to promote the transformation of the health system is by involving the community through a special event, "Ayo Sehat Fest 2023." This study aims to understand how boundary spanning is carried out by the Ministry of Health through community engagement to promote a healthy lifestyle in society. It adopts a constructivist paradigm and a qualitative approach with a descriptive nature. The informants in this study are Ministry of Health employees involved in the "Ayo Sehat Fest 2023" event. The research findings show that the boundary spanning efforts carried out as a government public relations activity are divided into three parts: pre-event, during the event, and post-event. Additionally, community engagement is applied using three dimensions. First, the content dimension is reflected in the consistency of the message or information delivered, which is factual regarding health. Second, the source dimension is reflected in the messages delivered for health promotion, involving communities with expertise in the field. Third, openness and transparency are practiced by the Ministry of Health with its community as part of the process dimension
Co-Authors Adella Anita Dandy Rayhan Kharisma Gayatri Atmadi Manik Sunuantari Muchammad Nasucha Nursalsa Arifah Safira Hasna Shafiyya Lubna Shaina Babheer Shambodo, Yoedo Tarisha Dinda