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INDONESIA
Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 9 No 1 (2017): ULTIMACOMM" : 5 Documents clear
Strategi Sosialisasi Program Jaminan Kesehatan Nasional (JKN) Badan Penyelenggaraan Jaminan Sosial (BPJS) Kesehatan Bengkulu Di Kelurahan Malabero Hetty Kurniawaty; Meiselina Irmayanti; Rasiana Saragih
Ultimacomm: Jurnal Ilmu Komunikasi Vol 9 No 1 (2017): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7088.926 KB) | DOI: 10.31937/ultimacomm.v9i1.874

Abstract

This study aims to find out the socialization strategy of JKN BPJS (state run healthcare security agency) Bengkulu in Malabero. Using qualitative research approach, the data were collected from in-depth interviews. The results shows that BPJS Health Bengkulu has done some steps of socialization strategy. It includes determining the focus of socialization, paying attention to segmentation of target audience, formation method, and selection of socialization channel. Direct socialization has been seen in the implementation of seminars, discussions, group communication, and services carried out by BPJS Health officials. In addition to seminars, discussions, presentations and two-way communication were also seen at both the BPJS Health office and at the BPJS Center in the hospital, communication via satellite and so on. There is also indirect socialization conducted by using mass media, such as advertisement in Bengkulu People's newspaper, Bengkulu Express newspaper, RRI radio, PRO 2 FM radio, TV Bengkulu, ESA TV, and BE TV. They also spread the information through media banners, posters, pamphlets, leaflets, and banners. Key Words: Strategy, socialization, BPJS, target audience, media, social security system
Urgensi Komunikasi dalam Pengembangan Organisasi Modern Fabianus Fensi
Ultimacomm: Jurnal Ilmu Komunikasi Vol 9 No 1 (2017): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3142.693 KB) | DOI: 10.31937/ultimacomm.v9i1.875

Abstract

Modern organization requires a participatory model of communication which provides the room for the involvement of all organizational components. Role hierarchy is required, but it aims to smoothen the flow of information distribution within the organization. Weak standards of organizational communication often cause conflict in an organization. Conflicts can occur between members and organizations, between members within the organization, or between organizations and members. Therefore, conflict resolution mechanisms that win the common interest are needed. Superiors and subordinates are the organizational devices of the channeling or communications actors within the organization so that the organization mechanism runs according to mutual agreement within the organization. No conflicts have no way out. The importance for an organization is to negotiate egalitarian to win the common interest as the vision and mission of the organization. Keywords: Conflict, communication, negotiation, organization
Representasi Perempuan dalam Media di Indonesia Danang Trijayanto
Ultimacomm: Jurnal Ilmu Komunikasi Vol 9 No 1 (2017): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3090.103 KB) | DOI: 10.31937/ultimacomm.v9i1.876

Abstract

Women in the media become one of the objects of media culture. The meaning of women is visualized through various commodities of media industry products, such as films, video clips, and television commercials. Data of popular culture in cultural studies show women are often positioned lower than men in a patriarchal culture. This study discusses how women are marginalized in three pop music clips entitled 'terlalu cinta’, 'puisi' and 'merindunya'. The method used in this study is critical discourse analysis using critical semiotics. Images and other visual elements were used to examine the portrayal of women in Indonesia’s social structure. In the media culture especially, in the popular music video clips in Indonesia, there are several meanings emerged, such as women need men in terms of daily activities and in terms of sexual needs. The room setting in the video clip indicates that the woman desperately needs a man for her biological needs. The other portrayal shows women need men for social status. The room setting and the male partner shows a picture of a need for an established social status. Men who look neat and situated in a luxurious environment symbolizes his part of the upper class members. Women are also figured as the ones who rely on men. Keywords: representation, women, media, discourse, critical
Perkembangan Peran Media Sosial sebagai Sumber Berita: Peluang dan Ancaman Cendera Rizky Bangun
Ultimacomm: Jurnal Ilmu Komunikasi Vol 9 No 1 (2017): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3255.783 KB) | DOI: 10.31937/ultimacomm.v9i1.885

Abstract

As new media emerge and replace the popularity of conventional media, people use social media not only as medium to socialize, but also increase its role as news source or news outlet. A generational divide has always existed within news. The older people tend to choose TV and newspaper as their primary news source meanwhile research conducted by Reuters in 2015 showed that younger audiences that grown up in digital era, exhibiting very different behaviors and increasingly expect the news to come to them through online channels and in new formats. This makes social media become the opportunities and also threats to some news companies. What should the media do in order to survive? Does the generation gap influence the media to use both traditional and digital or social media? Some online media even put their headlines and link in Facebook and Twitter as news outlet, so people can just click the link and go to their websites. Methodology used in this research is qualitative with data gathered from focus group discussion and interview. The result of the study expected to show how the generation gap creates different media consumption and the need for news corporation to change their pattern in order to survive. Keywords: Social media, news outlet, new media
Pokemon Go Sebagai Saluran Komunikasi Pemasaran Alternatif Inco Hary Perdana
Ultimacomm: Jurnal Ilmu Komunikasi Vol 9 No 1 (2017): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5242.134 KB) | DOI: 10.31937/ultimacomm.v9i1.934

Abstract

Pokemon Go is a new phenomenon in the game industry. Within a month from its launching, this game had been played by more than 75 million users. The game has been seen as an opportunity in marketing communication by several brands. This study seeks to find the use of the game in marketing communication activities by analyzing it with the concept of marketing mix by Belch and Belch (2012) and Horwitz’s classification in game advertisement (2004) in Skalski, Bracken, and Buncher (2011). The literature review explores several documents and promotional materials which used Pokemon Go and analyzed them based on the concepts above. The study shows that many brands only used the popularity of Pokomen Go but did not officially establish affiliation with Pokemon Go. When Pokemon Go was launched, McDonald was the first to become the official partner of the game. The analysis also finds the expansive collaboration opportunities of the brand in digital marketing communication and in-game advertisement as long as they can combine the ideas, creativity, and the technology. Keywords: Pokemon Go, digital marketing mix, in game advertisement.

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