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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 36 Documents
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Search results for , issue "Vol. 3 No. 1 (2012): Humaniora" : 36 Documents clear
Analisis Makna Kanji Karui (軽い), Korobu (転ぶ), Yu (輸), Rin (論) yang Memiliki Bushu Kuruma Felicia Felicia
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3240

Abstract

Article explored the difficulties of Japanese Learners’ beginners in learning kanji, especially those related to bushu kuruma, such as kanji 軽い、転ぶ、輸 and輪, Library Research was applied by compiling corpus data taken from Kanji Modern Jepang-Indonesia. The goal of the research was to observe whether kanji軽い、転ぶ、輸 dan輪 had any relation to bushu kuruma. It can be concluded that those four kanji has relation to bushu kuruma, even though kanji「輪」has no direct relation to bushu kuruma. From the four observed kanji, the three kanji「軽い」、「転ぶ」and「輪」are included in kanji keisei moji category, a  kanji that represents meaning and vocal elements, while kanji「輸 includes in the kanji kai’I moji as a meaning combination between two or more pictographs or signs.   
Kesantunan Bertutur yang Terimplikasi dalam Penggunaan Verba Keigo Timur Sri Astami
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3241

Abstract

Keigo is variety honorific in Japanese language because there are aspects in which show patterns of respect shown to the listener. Keigo particular use can be seen on the verb form, consisting sonkeigo and kenjougo. The use of particular kinds of Keigo verbs consist of a principled kenjougo sonkeigo and civility. Keigo is important for Japanese learners, especially when they want to communicate attention to issues related between speaker and listener whom we said, what conditions, how the relationship with opponent , and more importantly, how to face protection of the partners. So that communication is established running properly and smoothly between speaker and listener. 
Monas sebagai Wajah Dewasa Kota Jakarta: Analisis Manajemen Reputasi dalam Pengelolaan Monas sebagai Ikon Negara Bhernadetta Pravita Wahyuningtyas
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3242

Abstract

Article explains the management of Monumen Nasional (Monas)’s reputation, an Icon of Jakarta as well as a symbol of Indonesia. The study used post positivist paradigm, the nature of the study was descriptive and the selected approach was qualitative. Data compilation was done by in-depth interviews and observation, narrative analysis was applied. The aim of this study was to review the management of reputation of MONAS in its golden age. It can be concluded that Monas as an iconic monument or a symbol of Indonesia is improving continuously, therefore the people could be proud of it. The reputation management of MONAS is the results of coordination and socialization process within the institution, because the reputation achieved through cooperation of each department, and could not be achieved without communication. 
Terpaan Media Massa dan Turbulensi Budaya Lokal Dominikus Tulasi
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3243

Abstract

The attack of mass media in digital era now is an inevitability of the advanced information communication technology. The development of media relation in the current time also shows a higher scientific human existence. And, the side effect of those advances is the ultimate culture turbulence across developing countries. The sophisticated information communication technology at the present time has been victimizing young generation particularly in under developed countries. The power of media is a matter of fact which showing the domination influence of advance nations. In the other hand, the local culture of the victimized countries though still exists, but ultimately is the overwhelmed market of the media goal itself. The hegemony of media influence is the objective of advanced countries to dominate all aspect of weak countries including Indonesia. The global dominanace of advance country like American media is often resented overseas. 
Get A&Wdicted! di Restoran Khas Amerika: Pengaruh Cognitive Learning dan Message Reception and Processing Terhadap Perubahan Sikap Konsumen Elsye Rumondang Damanik
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3244

Abstract

Article clarified a research on cognitive response effect on cognition, attitude, and purpose. The purpose of this study was to analyze the influence of cognitive learning and a set of message processing system to persuade consumers. Researcher obtained the data and information from literature study, media, and direct observation to A & W Restaurants located at Rawamangun, Kelapa Gading Mall, and Bina Nusantara University. The result shows that human thinking process relates to ego involvement which includes culture and living habit is influential to the way people process the message. Finally, it is concluded that it is important to understand how consumers do message processing in order to make marketers able to determine the right marketing strategy to influence their consumers’ attitudes. 
Keterkaitan Isi Siaran Televisi di Indonesia dan Keadilan Informasi Erni Herawati
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3245

Abstract

Indonesian Television Broadcasting has been progressing rapidly both in number of television stations and programs. In fact, almost all of national private televisions broadcasting programs were always about Jakarta. Article aimed to analyze on how the function of media which was not only provided information but it also supported the values of community and its sustainability. It related to the media content. The media content was not only determined by internal media factors but also the external ones. Finally, the owners of the media became the one who determined how media content was produced and formed. Therefore, to avoid information which was not monopolized by one party, the community should have various informations to choose. Finally, it is concluded that rules in broadcasting television has to consider the equality of information for people
Office Courtesy: Diferensiasi pada Komunikasi Organisasi Ulani Yunus
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3246

Abstract

Office etiquette or office courtesy is a procedure in a person with association or persons outside the organization. Etiquette teaches us to maintain good relations with the person / party. Etiquette becomes an inherent part of an organization because etiquette is not just a tool to assess an appropriate or inappropriate actions of members of the organization, but also the adhesive in the activities of a business transaction; that office image courtesy instrumental in building the organization. Through the courtesy of its contextual office applied through: adjustments to the organizational culture, attitudes toward seniors, standardization attitude towards the stakeholders. Thus, a typical office courtesy can be a differentiation of an organization.  
Sisi Positif dan Negatif Persaingan Antarstasiun Televisi di Indonesia di Mata Penonton Televisi Rahmat Edi Irawan
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3247

Abstract

Article was aimed to reveal how both positive and negative sides of competition among television stations in Indonesia was seen from their programs seen by television viewers. The study used qualitative methods to get an overview of the phenomena occurring at the social phenomenon. Data were collected by observation and documentary. Observations were made to the programs presented by various television stations, while the documentary was to process data and share ratings released by AGB Nielsen throughout the year 2011.  The results show that the competitions between television stations happened today have not presented many positive sides from the viewers because of the limited programs offered in Indonesia. In fact, many programs are aired only a repeatation of the previous successful ones. 
Analysis of Social Marketing for Anti-Corruption Campaign: Case Study of Film “Kita Versus Korupsi” Rosidah Rosidah
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3248

Abstract

The paper aims to explain the application of commercial marketing theory in a social marketing campaign. This study derives from secondary sources have been conducted, including previous researches and published articles. The writer finds yhat the theory of marketing mix has been used to study the film proposition. Furthermore, another “P”, namely Partnership, and segmentation has also been added to the campaign. The marketer has applied the commercial marketing approach in the film, as one of the campaigns for anti-corruption in Indonesia, to ensure that the campaign will be effectively delivered for the target audience. This finding can serve as a guideline for best practices in social marketing campaign for other sector or mission. In addition, the paper doesn’t aim to evaluate the effectiveness of the film as a social marketing campaign. It just wants to analyze the application of commercial sector marketing that applied in the film.  
Kajian Kesejahteraan Rakyat dan Kesejahteraan Negara di Indonesia Tukino Tukino
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3249

Abstract

The goal of the article was to remind the state authorities in order to realize that Indonesia was set up aiming for the welfare of the people. Qualitative research was conducted. Data obtained from literature studies and field observations. The analytical method used was descriptive analysis. The results indicate that Indonesia are often far from people's expectations. Authorities, especially of late just thinking about state power without thinking about the lives of the people in general. Indeed, attention to the people of Indonesia by a regime that ever existed up and down sometimes. However, in recent times with the number of cases that exist in the country of Indonesia plus the slogan 'the autopilot' illustrates that the country further and further away from the people themselves. Therefore, the need for Indonesia to return the State Government to be more focused on the welfare of the people widely in the framework towards the welfare state because that is true the goals of Indonesia country was built.  

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